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2025-04-10 15:28:46| TRENDWATCHING.COM

Confectionery giant Lotte has launched Shu-Chew Beats, a concentration-boosting tool that pairs custom-composed tracks with syncopated chewing to help office workers regain their focus. In response to a survey revealing that nearly 80% of Japanese employees struggle to concentrate in office environments, Lotte is pitching its gum as a functional candy that can serve as a 'brain warm-up exercise' for workers who feel distracted.The project, developed under the supervision of neuroscientist Professor Yoshikuni Edagawa of Ritsumeikan University, offers three hour-long soundtracks at different beats and chews per minute, each designed for specific concentration needs. Chill runs at 66 BPM for precision and accuracy, Hyper at 120 BPM for efficiency, and Extreme at 140 BPM for processing speed (and a decent jaw workout). Japanese electronic music artists Shohei Amimori, Shinichi Osawa and Pasocom Music Club created the tracks, which have racked up hundreds of thousands of views since they were uploaded to YouTube last month.Shu-Chew Beats answers a widespread consumer need for clarity, calm and control in increasingly overwhelming environments. Combining gum (a physical anchor) with neuroscience-informed audio (a cognitive anchor), Lotte positions itself not just as a candy brand, but as a tool for self-optimization. As the lines between wellness, productivity and entertainment continue to blur, how can your brand hit its own sweet spot by turning an everyday product or habit into a mindful ritual?

Category: Marketing and Advertising
 

2025-04-10 15:00:50| Engadget

The push for the latest, greatest and most feature-packed gadgets often results in so much pressure that buying anything else can feel like self-betrayal. And while the Pixel 9a is technically a new device, its chip is six months old. The same goes for its design, which is nearly a carbon copy of its older sibling. To make matters even worse, this phone is meant to be a more affordable entry into the Pixel phone family, which feels like a death sentence for anyone who cares about keeping up with the Joneses (or just the most up-to-date specs). But you know what? That's okay, because starting at $500, the Pixel 9a offers the best value of any Android phone today. Design and display: Simple but sturdy The Pixel 9a looks so similar to the standard model especially from the front that it's hard to tell them apart until you put them side by side. Once you do, you'll notice the 9a features slightly thicker bezels. But aside from that, there aren't a ton of differences. You still get a relatively compact 6.3-inch OLED display with a 120Hz refresh rate and a peak brightness of 2,700 nits, just like on the regular Pixel 9. It's sharp, it's colorful and it's simply one of the best displays in this price range. If you pick both of them up, you may also notice that the 9a is also a touch lighter (6.56 ounces vs 6.98 ounces). That discrepancy is due to Google forgoing Gorilla Glass 3 for the backpanel in favor of recycled polycarbonate (aka plastic). That said, you still get a sturdy aluminum frame (also made from recycled materials) and an IP68 rating for dust and water resistance. The 9a's biggest departure by far is that unlike every other Pixel dating back to the Pixel 6, it doesn't have a large bar or visor housing its cameras. Instead, you get a small teardrop-shaped protrusion that houses the main and ultra-wide shooters. The module is so shallow it practically sits flush against the phone, which makes this one of the few handsets in recent memory that actually sits flat on a table. Granted, this is a really minor design tweak, but as someone who doesn't like cases, I think it's a nice touch. Performance: Good enough speed Sam Rutherford for Engadget Just like the rest of the Pixel 9 family, the 9a is powered by Google's Tensor G4 chip. The major change is that instead of featuring 12GB of RAM, you only get 8GB. That said, unless you're frequently switching between apps or doing more intense things like gaming or video editing, you aren't really going to notice a huge difference. In Geekbench 6, both phones posted very similar results with a multi-core score of 4,294 for the 9a and 4,360 for the standard Pixel 9. The biggest potential impact of this for most people is that you won't be able to have quite as many apps running in the background, and if you switch between them often, you may spend some extra time reloading. The Pixel 9a also supports nearly all of Google's AI-powered tools including helpful stuff like car crash detection and Call Assist. You also have access to more advanced tools like Gemini Live (including camera and screen sharing) and Pixel Studio (now with the ability to generate images of people), the latter of which can be a fun way of creating silly custom images to troll your friends. Well, at least that's what I use it for. Sam Rutherford for Engadget However, software support isn't quite the same as you get on more expensive models. That's because one app that I've grown quite fond of on recent Pixels Google's Screenshots app isn't available on the Pixel 9a. This is definitely a bummer, because I found the ability to use AI to quickly search through all the screencaps I've taken is way better than doing it manually. I'm not entirely sure why it's not available considering some of the other machine learning-based features that do work. But when asked, a Google representative told me that in order to "maintain a $499 starting price, the company did have to make some trade-offs. As a result, some [of the standard Pixel 9's] features won't be available on the Pixel 9a." Cameras: Better image quality than phones twice its price Sam Rutherford for Engadget When it was first announced, Google claimed the 9a would have the best cameras of any phone under $500. And after considering the Pixel family's pedigree for excellent image quality, I pitted the phone's 48-MP main camera and 13-MP ultra-wide cam up against the Samsung Galaxy S25 Ultra to give it a real challenge. And despite costing $800 less, it acquitted itself with aplomb. In a daytime photo of a cozy coffee shop, the Pixel 9a preserved more details and produced a generally better looking image than a similar pic taken by the S25U (though part of that is due to Samsung's tendency to oversharpen). But perhaps an even better example of this was when I took photos of a croquette. Not only did the Pixel 9a's shot look more accurate, it featured better colors and was generally much more appetizing. And in low light, I got similar results with the 9a doing a great job with white balance while capturing sharp, detailed images despite the tough conditions.

Category: Marketing and Advertising
 

2025-04-10 14:30:30| Engadget

OpenAI has filed a countersuit against Elon Musk, accusing him of staging press attacks and malicious campaigns on "the social media platform he controls," as well as of making "harassing legal claims" and a "sham bid for OpenAI's assets." In its filing, courtesy of TechCrunch, the ChatGPT-maker said Musk could not tolerate seeing such "success for an enterprise he had abandoned and declared doomed" and had made it his own project to take down the organization. It also said that Musk's efforts have ramped up in recent months after it announced its plans to restructure and become a for-profit entity with a non-profit division.  Last year, Musk sued OpenAI, accusing it of ditching its nonprofit mission, becoming a "closed-source de facto subsidiary" Microsoft and of violating its foundational agreement to develop generative AI "for the benefit of humanity." But Musk, OpenAI said in its new lawsuit, is only pretending to represent the public and in truth is seeking to stop it from restructuring. Musk "advised that a similar reorganization was needed to salvage OpenAI's mission" years ago when he was still part of the company, it said. After Musk filed a lawsuit last year, OpenAI published old emails from when he was still involved in its operations. The organization said Musk was there when it first started talking about going for-profit and even wanted majority equity, control of the initial board of directors and the CEO position. It also published an email wherein Musk suggested merging OpenAI with Tesla so that the automaker could fund its work. Musk left OpenAI in 2018 and eventually founded his own generative AI company, xAI. The AI company recently purchased X, formerly known as Twitter, for $33 billion.  In a tweet, OpenAI said that Musk's actions are just "bad-faith tactics to slow down OpenAI" and that he's spreading false information about the organization, as well as aiming to seize control of its technology for his personal benefit. In its lawsuit, it said that Musk "should be enjoined from further unlawful and unfair action" and should be "held responsible for the damage he has already caused." OpenAI has to complete its reorganization by the end of this year or its private funding could be cut by as much as $10 billion.  Hes been spreading false information about us. Were actually getting ready to build the best-equipped nonprofit the world has ever seen were not converting it away.More info here: https://t.co/oCHU0MUAoL OpenAI Newsroom (@OpenAINewsroom) April 9, 2025 In response, Musk's legal team told Reuters that if OpenAI had taken a close look at his offer for the company, then it would know that the bid was serious and not a sham. "It's telling that having to pay fair market value for OpenAI's assets allegedly 'interferes' with their business plans," Musk's lawyer Marc Toberoff told the news agency. This article originally appeared on Engadget at https://www.engadget.com/ai/openai-files-countersuit-against-elon-musks-bad-faith-attacks-123030861.html?src=rss

Category: Marketing and Advertising
 

2025-04-10 14:00:04| Engadget

It's 2025, so it should be no surprise that another organization has sold its soul (entered into a licensing deal with an AI company) for an undisclosed sum. A new partnership allows UK-based Synthesia to access Shutterstock's content library for training its latest AI model, EXPRESS-2. This deal isn't the first of its kind for Shutterstock, which previously teamed up with OpenAI to sell stock images made using AI generator DALL-E 2. Synthesia creates avatars for corporate videos about topics such as cybersecurity and good communication at work. It aims to use Shutterstock's video data to "try out new approaches that will improve the performance of EXPRESS-2, and increase the realism and expressiveness of our AI generated avatars, bringing them closer to human-like performances.," Synthesia stated in a release.  Typically, Synthesia uses actors to create avatars, paying to use their likeness for three years. But, now it will have access to individuals through Shutterstock's videos. Though these people will not be used to create avatars but to model body language, tone of voice and how people look at a desk or while using a whiteboard, for example.  While, it means that someone featured on Shutterstock won't suddenly see their face in a workplace video, it does mean that their existence whether it's movements or words is being fed to an AI company. Time and time again, companies are selling AI companies the rights to use individuals' work without any consultation (or typically compensation) for the creators or participants. Such is the case for licensing deals with the likes of DotDash Meredith, Time and Reuters, to name only a few instances. This article originally appeared on Engadget at https://www.engadget.com/ai/shutterstock-licenses-its-video-library-to-ai-corporate-video-company-120004055.html?src=rss

Category: Marketing and Advertising
 

2025-04-10 09:01:28| Engadget

Netflix has released a game called Thronglets based on episode seven of the latest season of Black Mirror. It's like a game of Tamagotchi and Pokémon, with dark, existential themes like what you'd expect from a tie up for the series would be. Thronglets was developed by Night School, the same studio behind Oxenfree that Netflix had acquired in 2021. "Our explorations in narrative gameplay and Netflixs track record of supporting diverse storytellers was such a natural pairing," said Sean Krankel, the founder of Night School Studio, at the time.  In the series, Thronglets is at the center of episode seven's story, which is set in the same universe as Netflix's interactive movie Bandersnatch. It's a long-lost game by Tuckersoft, the same gaming studio in the movie, that hasn't been seen since it was cancelled in 1994. In the game, you'll have to hatch, evolve and raise creatures called Thronglets, bathing them, feeding them and entertaining them as they multiply more quickly than gremlins. Netflix says the game is not really only about raising virtual creations, though, but about "exploring the depths of human nature and the consequences of our digital obsessions."  When you build groups of Thonglets known as a Throng, you can unlock video fragments of a documentary titled Ritman Retrospective. The videos are from a series of interviews with Tuckersoft chief Mohan Thakur (Asim Chaudhry) and the game's creator Colin Ritman (Will Poulter). At the end of the game, you'll get a personality test result that you can share on your socials. Thronglets, like Netflix's other games, are free to play on its iOS and Android app for anybody who has an account. It comes after the company's first gaming boss Mike Verdu left the company and after it announced that it will put a focus on party and narrative games. The new season of Black Mirror arrives on the streaming service today.  This article originally appeared on Engadget at https://www.engadget.com/gaming/the-black-mirror-game-thronglets-is-real-and-available-for-ios-and-android-070128362.html?src=rss

Category: Marketing and Advertising
 

2025-04-10 09:00:50| Engadget

After dozens of mind-bending, thought-provoking escapades across time and space, Black Mirrors seventh season is tackling something new: its first-ever sequel episode. The Emmy-winning Netflix series dropped its entire six-episode seventh season on Thursday, April 10, closing with the finale USS Callister: Into Infinity. The sprawling 90-minute episode rounds up many of the actors from Black Mirrors season 4 episode USS Callister including Cristin Milioti, Jimmi Simpson, Billy Magnussen, Osy Ikhile, Milanka Brooks and Paul G. Raymond for another adrenaline-pumping adventure. The USS Callisters crew, still trapped in the Infinity companys space-faring virtual reality MMORPG, are barely scraping by, robbing other players of their credits to simply survive. In the real world, the crews in-game robberies become problematic for Infinitys greedy CEO James Walton (Jimmi Simpson) when a tenacious investigative reporter starts to ask questions, threatening to implicate the company and its former founder Robert Daly. Sequels are generally difficult to pull off well, but USS Callister: Into Infinity is a rare exception, thanks to years of development by Black Mirror creator Charlie Brooker, who worked on the script on-and-off for years after USS Callister aired in December 2017 and became one of the shows most popular episodes. Simpson told Engadget he first learned he would revisit the Black Mirror universe in 2021. The 49-year-old actor holds credits in shows like Westworld, Dark Matter and Pachinko and yet, Simpson is still surprised when projects come together. When people say it's happening, I don't believe them, ever, until it's definitely happening, he said. Beyond his hesitation about gigs panning out in general, Simpson also had reservations that the original episode could successfully be iterated on. It's a one-piece film. I was a little bit cynical," he said, "How are you going to top [the first episode]. They found not just the reason to spend more time with these characters, but the reason why the story wasn't done yet, he continued. That was my favorite part, that they made this sequel kind of essential. Nick Wall/Netflix Revisiting Walton after seven years wasnt as difficult as he thought it might be. It was pretty natural. It was kind of like putting on an old suit that had ketchup stains all over it. So it's familiar, but smells weird, Simpson mused. And so I just dropped into that guy. It also helped that many of Simpsons scenes this time were with Milioti, who reprises her role as an Infinity programmer, now turned captain of the USS Callister. For Simpson, she was the ideal acting partner. [Milioti] takes pauses like a jazz musician, he explained, adding, She's always making something alive, and so I think our work together was some of my favorite stuff. Brooker previously described season 7 as a little bit OG Black Mirror and back to basics in many ways, which bodes well for the beloved show. It left an indelible impression on viewers since premiering in 2011 by weaving heady speculative fiction premises with a deep sense of humanity. Simpson hopes that longtime Black Mirror viewers and fans of USS Callister in particular find the shows first expansion episode worth the long wait, and that theyre beyond entertained by what the cast and crew took time to painstakingly and lovingly create. Entertainment, you know, what we do, it's about giving you a nice time, because the world sucks sometimes, he admits. So let's spend some time together. Weve got that in spades. I think we also have a little commentary on the power of loneliness and the power of togetherness, and it shows you both of those things perfectly.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/jimmi-simpson-worried-black-mirrors-return-to-the-uss-callister-wouldnt-be-essential-070050250.html?src=rss

Category: Marketing and Advertising
 

2025-04-10 09:00:19| Engadget

Minor spoilers for Black Mirror season 7 ahead. The latest season of Black Mirror feels almost therapeutic as we peer over the cliff of civilizational collapse. Everything is awful, but at least we don't have to worry about renting out access to our brains from skeevy startups, or dealing with the consequences of a PC game's super-intelligent AI. Not yet, anyway. While Black Mirror felt like a horrifying harbinger of an over-teched future when it debuted in 2011, now it's practically an escape from the fresh hell of real world headlines. That's not to say that the show has lost any of the acerbic bite from creator Charlie Brooker. Season 7 of Black Mirror, which debuts on Netflix on today, still occasionally veers into nihilistic territory, and at times it will emotionally devastate you. But now Brooker and his writers Ms. Marvel showrunner Bisha K. Ali, William Bridges, Ella Road and Bekka Bowling more deftly wield their talent for cultural analysis. Not all of the new episodes revolve around nefarious new tech, sometimes the tools themselves are genuinely helpful it's humans who are often the real problem. And I suppose that was always the end-goal for Black Mirror. When our screens are turned off, we see ourselves. And most of the time, we're probably holding a smartphone. The season's first episode, "Common People," is the most stereotypical Black Mirror tale. A loving husband (IT Crowd's Chris O'Dowd) discovers that his wife (Parks and Recs' Rashida Jones) has a terminal brain disease. Her only hope for survival comes from Rivermind, a startup that can digitally encode the damaged part of her brain and stream it to her head via the cloud. For a fee, of course. Chris O'Dowd and Rashida Jones in "Common People."Robert Falconer/Netflix You can pretty much guess where things go from there. I won't spoil the specifics, but the episode taps into the universal experience of paying ever more for subscription services that get inexplicably shittier. Cellphone and cable plans are the most obvious parallels, but ironically it also maps onto Netflix's own troubled evolution, which has led to significantly higher prices, confusing new tiers and more limitations around account sharing. "Bte Noire" starts out like a psychological thriller: A successful confections designer (Siena Kelly) starts working alongside a former schoolmate (Rosy McEwen) who had been bullied for being a nerdy outcast. Inexplicably, McEwen's character becomes the office darling, while the star snack artist appears to lose her grip on reality. While there is ultimately a tech-related explanation for what's going on, the episode works best as an unhinged revenge story. I'd also classify the season's two sequel episodes as campy fun, but for different reasons. "Plaything" re-introduces Colin Ritman (Will Poulter), the genius video game designer from the interactive Black Mirror episode "Bandersnatch," who developed a Sims-like computer game with adorable AI creatures. But this being Black Mirror, they're obviously more than meets the eye. Netflix The episode kicks off as an older disheveled man (Peter Capaldi) gets arrested, and reveals that he was a former game critic who became obsessed with the game and learned to understand the AI's song-like language. "Plaything" is far from the first episode of the series to delve into the possibilities of AI consciousness, but it's the most explosive spin Black Mirror has taken so far. "USS Callister: Into Infinity" is a feature-length follow-up to the season 4 opening episode, and it's yet another sign that Brooker and his team simply want to lighten things up a bit. We follow the digital clones from the first episode as they try to survive in a popular online game by robbing other players. Meanwhile, their real-world counterparts discover their existence as they follow player complaints about these robberies. "Into Infinity" delivers everything I loved about the original "USS Callister" it's simultaneously akin to an episode of classic Star Trek and a modern cyberpunk thriller, while also being funnier and sharper. It's also a bit strange to see Cristin Milioti and Billy Magnussen paired up once again in a sci-fi show after starring together in Max's Made for Love. (And if you're looking for a bit more Black Mirror-esque dystopia in your life, that show is worth a watch.) Emma Corrin in "Eulogy."Netflix "Hotel Reverie" and "Eulogy," both feature neural connection gadgets that can instantly transport people into immersive digital worlds. (According to a viral marketing site, it's called the Nubbin.) It's sort of like putting on a VR headset and haptics suit, except you only need to place a small puck by your temple. Once again, though, the technology is far from the most interesting aspect of the episodes.  In "Hotel Reverie," an actress (Issa Rae) who is bored with the limited roles Hollywood is giving her gets a chance to do something completely new: Inject herself into a classic film. She's not just remaking the original film, she's replacing the lead male actor and working alongside digitized versions of the rest of the cast. The film, also called Hotel Reverie, was already a tale of forbidden love, but it becomes even more transgressive as a love story between two women. It's not quite as transcendent as "San Junipero," but te episode will definitely make your heart ache a bit. And speaking of heartache, I'd recommend bracing yourself for "Eulogy," a monumental episode featuring some of Paul Giamatti's finest work. We're introduced to him as an older man who gets a strange call: Someone he used to know has died, and their family would like him to contribute some virtual memories via a company called Eulogy. The startup sends him a neural puck, which is powered by a plucky virtual assistant. The puck can record his memories, but even more intriguing, it lets him step directly into virtual memories via old photos. Paul Giamatti in "Eulogy."Nick Wall/Netflix Giamatti recounts a tale of lost love, and by the end of the episode you're reminded that few actors can embody soul-crushing regret as well as him. All of the whiz-bang technology in the episode is just a vehicle to see Giamatti's heart fully exposed. (Get you a man who can do that and also give his all as Rhino in the forgettable Amazing Spider-Man 2.) It took about five seconds of scrolling through Bluesky to snap me back to the hellscape of reality after binging this season of Black Mirror. I was riding high on a wave of emotion and energy, the sort of feeling you get when experiencing the work of talented artists at their peak. One news headline washed that all away. I used to need a breather between earlier Black Mirror episodes to escape Brooker's bleak sensibility. Now, the dystopian show is my balm.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/black-mirror-is-now-a-delightful-escape-from-reality-070019017.html?src=rss

Category: Marketing and Advertising
 

2025-04-10 00:04:11| Engadget

Horror entertainment specialist Blumhouse is running special screenings of its movie M3GAN where audiences will be encouraged to use their smartphones. Yes, flying in the face of all the warnings and announcements to not interrupt the experience for other viewers, Blumhouse is partnering with Meta to deliver special content during screenings of M3GAN. During these one-night engagements, viewers can use Meta's Movie Mate service to access second screen content, such as a chatbot version of the M3GAN doll, film trivia and behind-the-scenes details. Blumhouse movies Annabelle and Ma are also getting one-night engagements this spring, but those seem to be standard showings where people will get annoyed if you bust out your phone. To take advantage of this tie-in, theater-goers start by sending a DM to the movie's Instagram account. It will also only work for people inside participating theaters, meaning Instagram will likely require access to viewers' location data. "The M3GAN in-theater Movie Mate is a first-to-market moviegoer experience," said Omar Zayat, group lead entertainment, tech, travel, gaming and auto at Meta. "We are happy to introduce filmgoers to it by way of Instagram Direct and Click-to-Messenger Ads. We are thrilled to be working with Universal Pictures and Blumhouse to deliver rich experiences designed to get audiences back into theaters." Buried in all that corporate jargon is an acknowledgement that movie theaters were hit hard by the COVID-19 pandemic. Possibly in an effort to encourage more business, there has been a wave of cinemas allowing or encouraging activities that would normally get you booted from the theater. AMC started hosting special sing-along showings of Wicked because some audience members apparently couldn't stop themselves from doing their best Cynthia Erivo and Ariana Grande impressions. A Minecraft Movie has also seen disruptive behavior, thanks to fan reactions and the filming of fan reactions hoping to go viral.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/meta-wants-you-to-be-on-your-phone-during-special-showings-of-m3gan-220411260.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 23:25:48| Engadget

A group of organizations, including nonprofits like LatinoProsperity and labor groups like the California Teamsters, are petitioning California Attorney General Rob Bonta to stop OpenAI from becoming a for-profit entity, The Los Angeles Times reports. OpenAI announced plans to transition to a public-benefit corporation in 2024, and reportedly has two years to pull it off or risk a large portion of the money its raised become debt. The group's primary concerns are that OpenAI "failed to protect its charitable assets" and is actively "subverting its charitable mission to advance safe artificial intelligence." OpenAI started as a nonprofit research organization studying AI, but transitioned to a for-profit company that's overseen and run by a nonprofit in 2019.  That structure is legally allowed in the state of California, but the group's petition claims that OpenAI's decision to pursue a new structure is driven by a desire not to further its mission, but to provide "AIs benefits the potential for untold profits and control over what may become powerful world-altering technologies to a handful of corporate investors and high-level employees." Engadget has reached to OpenAI and AG Bonta for comment on the petition and will update this article if we hear back. OpenAI's primary justification for going for-profit is to raise more money. Currently, there's nothing stopping OpenAI from convincing more people to invest, but as Engadget reported in February, it is limited in the returns it can offer investors. It wouldn't have those limitations as a for-profit company, nor would it have to heed the demands of a nonprofit board focused on the risks of the company's breakthroughs, rather than their utility as consumer products. OpenAI's board has attempted to reign in the for-profit side over the years, like pushing out Sam Altman in 2023, before he was rehired and the board was filled with new members more friendly to OpenAI's for-profit goals. The organizations behind the petition believe that moves like that are enough justification for the AG to step in to protect the public's interest. The petition joins other attempts to stop OpenAI's conversion, like Meta's letter to Bonta claiming that OpenAI's transition to a for-profit would "flout the law," and Elon Musk's attempt to buy the company.This article originally appeared on Engadget at https://www.engadget.com/ai/labor-and-nonprofit-coalition-calls-on-california-ag-to-stop-openai-from-going-for-profit-212548103.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 22:39:09| Engadget

The National Recording Registry announced its 2025 inductees, and there are some geeky sounds that will be immortalized in the Library of Congress. The Microsoft Windows 95 reboot chime was selected to be a part of the registry, as was the Minecraft soundtrack. "These are the sounds of America our wide-ranging history and culture. The National Recording Registry is our evolving nations playlist," Librarian of Congress Carla Hayden said. "The Library of Congress is proud and honored to select these audio treasures worthy of preservation, including iconic music across a variety of genres, field recordings, sports history and even the sounds of our daily lives with technology." The Windows 95 start-up audio was composed by ambient music pioneer Brian Eno. According to the blurb from the Library of Congress, the final sound clip was twice as long as Microsoft's engineers had requested of the composer. But they went ahead with the chime because they felt it "conveyed the sense of welcome, hopefulness and progress that they envisioned" for this era of personal computing. The Volume Alpha soundtrack to Minecraft is only the second piece of gaming music to be added to the registry. It joins the iconic theme for Super Mario Bros, which was inducted in 2023. The launch audio for the popular sandbox game (which just got its own movie) was composed and performed by Daniel Rosenfeld under stage name C418. The 2025 inductees include music from across the genre spectrum. Some of the other selections include the original Broadway cast recording of Hamilton, Miles Davis album Bitches Brew, and Celine Dion's single "My Heart Will Go On."This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/the-windows-95-start-up-chime-has-been-added-to-the-library-of-congress-203909673.html?src=rss

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