What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required? Read the full article at MarketingProfs
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms. Read the full article at MarketingProfs
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more. Read the full article at MarketingProfs
A concept bar by Suntory features a unique twist. Instead of ordering a drink by name say, a Sidecar or a Paper Plane visitors choose an emotion that's paired with an existing cocktail. Glass and Words, returning to Shibuya from May 2nd to 13th, offers patrons an immersive experience where words become the basis for customized cocktails.Guests first step into the glass room, where rows of empty cocktail glasses wait on shelves, their coasters marked with descriptions of emotions. After choosing an emotion that resonates with their current mood, the guest brings their glass to a bartender, who prepares a cocktail to match and explains its ingredients. The experience simultaneously demystifies cocktail culture for newcomers while creating an emotionally resonant experience.Following last year's completely sold-out debut, Suntory has doubled reservation slots, expanded drink offerings and incorporated phrases submitted by popular influencers. Priced at JPY 1,000, each visit includes one alcoholic or non-alcoholic beverage.TREND BITEGlass and Words aims to lower barriers for those intimidated by traditional bars while highlighting the versatility of cocktail crafting. "Many people are interested in bars but feel uncertain about stepping through the door," says Suntory. At a moment when face-to-face interactions continue to decline, the brand has created an experience with simple steps communicated in advance. For people who are entirely at home in digital realms but might worry about unfamiliar norms and social cues in IRL spaces, the concept offers both a framework and an accessible entry point.
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform. Read the full article at MarketingProfs
Discover how a hybrid event strategy--the virtual sandwich method--improves attendee experiences and extends impact to before and after live events. Read more. Read the full article at MarketingProfs
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. Read the full article at MarketingProfs
In Spain, Lidl is taking a significant step in the battle against childhood obesity by removing child-targeted visual elements from its private label products with lower nutritional profiles. The supermarket chain has already redesigned packaging for over 50 items and plans to extend this initiative to more than 60 products by January 2026, proactively moving ahead of any potential national regulations.The transformation involves replacing animated characters, playful names and bright colors with more subdued, product-focused designs. Notable examples include Capitán Rondo chocolate cookies, which have traded their pirate character for a simpler design; Ladrillos and Tubitos gummies, now showing realistic representations of the product; and chocolate milk that's swapped its cartoon dog for a more natural product image.This initiative, part of Lidl's broader strategy to promote conscious eating, comes as childhood obesity affects one in three children in Spain. Framing obesity as a public health issue not a personal failure opens up new ways for brands to engage. If regulation hasn't already mandated the removal of 'fun' elements from less nutritious foods in your market, time to get ahead of the competition through self-regulation! How could your brand contribute to better long-term health outcomes?
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. Read the full article at MarketingProfs
