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2025-08-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-08-08 06:45:00| TRENDWATCHING.COM

Unveiled this week, Fourier's GR-3 robot described as its first "care-centric humanoid" stands apart from the clinical, industrial automatons dominating the market with its distinctly human-like expressions and emotional intelligence. The compact robot features an animated LED face capable of displaying a range of emotions, from happiness to concern, responding dynamically to human interactions. Unlike robots designed primarily for task efficiency, GR-3 prioritizes emotional connection through its rounded, approachable design, soft-touch materials and interfaces that emphasize accessibility over technical complexity.In healthcare settings, GR-3 could serve as a companion for elderly patients that doesn't just bring them their meds at the correct time, but ensures they take them, with a friendly nudge and maybe a bit of banter. Educational institutions are exploring GR-3's potential for supporting children with learning differences, where its non-threatening presence and endless patience create a judgment-free learning environment. And corporate environments might deploy the robots in customer service roles where a soft touch is as valuable as conveying information.TREND BITEThe emergence of emotionally intelligent machines like GR-3 signals a shift in consumer expectations. As automation becomes ubiquitous, the competitive edge won't lie in functionality alone, but in how tech makes people feel. For businesses, this means reconsidering design philosophies across products and services. We're moving beyond the era of sterile efficiency toward technology that acknowledges our need for warmth, personality and genuine connection.

Category: Marketing and Advertising
 

2025-08-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-08-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-08-07 06:45:00| TRENDWATCHING.COM

Qantas and Australian luggage brand July have joined forces to create a collection of suitcases with built-in tracking. The collaboration integrates July's CaseSafe technology directly into the suitcases' TSA lock system, allowing travelers to monitor their belongings through Apple's Find My network or Google's Find Hub. This tracking solution offers extended battery life and maintains connectivity across global travel networks, addressing a persistent pain point for frequent flyers.Available in two distinct designs (a midnight black standard edition and a dark blue premium version for Gold status and above Frequent Flyers), the range includes both carry-on and checked baggage sizes. Each piece features distinctive Qantas branding and an integrated luggage tag holder. As July's co-founder Athan Didaskalou points out, the embedded tracking technology creates a "set and forget" experience that provides complete peace of mind throughout someone's journey.

Category: Marketing and Advertising
 

2025-08-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-08-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-08-06 13:30:06| TRENDWATCHING.COM

A new luxury wearable is merging high jewelry with tech functionality, minus the screen addiction. SPKTRL, founded by former LVMH innovation lead Katia de Lasteyrie, has unveiled a diamond ring that communicates essential digital messages through subtle color changes. The lab-grown diamond center stone illuminates in personalized hues to indicate specific notifications perhaps a soft magenta for a message from a loved one or vibrant blue for a critical work update while filtering out the digital noise that fragments attention.Mimicking classic jewelry, the ring represents a dramatic departure from primarily functional wearables by taking a jewelry-first approach. The technology is completely embedded, with the diamond itself serving as the interface and color as a messenger.TREND BITESPKTRL's innovation represents a growing rejection of "always-on" culture, where consumers aren't seeking more data but rather better-filtered, emotionally intelligent signals. The question is whether it truly solves the problem it aims to address.

Category: Marketing and Advertising
 

2025-08-05 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-08-05 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

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