Vodafone Netherlands has launched a free, three-year battery replacement warranty for smartphones. Customers who purchase phones directly from Vodafone will receive a free battery replacement if capacity drops below 80%. All they need to do is bring their device to a Vodafone store. Notably, there's no charge for the warranty, and it's being offered retroactively for every phone purchased from Vodafone since 8 September 2022.Battery degradation is one of the main reasons people replace otherwise functional phones, yet batteries are rarely covered under manufacturer warranties. By tackling this pain point head-on, Vodafone positions itself as both customer-centric and environmentally conscious, noting that the program reduces unnecessary phone purchases while cutting electronic waste.TREND BITEBrand loyalty has declined sharply in the 2020s and keeps getting harder to earn. As inflation and economic uncertainties continue to strain household spending, companies face mounting pressure to demonstrate value beyond point of sale.
"Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure. Read the full article at MarketingProfs
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more. Read the full article at MarketingProfs
Ralph Lauren just leveled up its digital commerce play with Ask Ralph, a conversational AI assistant that launched this week through the brand's mobile app. Built on Microsoft's Azure OpenAI platform, the tool functions as a one-on-one stylist, interpreting natural language requests from "What should I wear to dinner with my in-laws?" to specific styling queries about pieces a customer already owns.
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research. Read the full article at MarketingProfs
B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more. Read the full article at MarketingProfs
Swedish perfume brand Koyia has opened a forest-based perfumery where customers can purchase fragrances using time instead of money. They're invited to spend 599 seconds of stillness in nature rather than 599 Swedish kronor: 599 SEC instead of 599 SEK.
Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected? Read the full article at MarketingProfs
What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off on launching their own podcasts? Read the full article at MarketingProfs
