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2025-02-20 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-20 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-19 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-19 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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