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2025-09-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-09-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-09-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

"Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-09-10 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-09-10 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

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