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AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. Read the full article at MarketingProfs
Category:
Marketing and Advertising
This article by the "father of modern branding" explores three growing branding challenges--disruption, distrust, and data--and their implications for modern brand strategy. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. Read the full article at MarketingProfs
Category:
Marketing and Advertising
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? Read the full article at MarketingProfs
Category:
Marketing and Advertising