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Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved--and what still endures. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025. Read the full article at MarketingProfs
Category:
Marketing and Advertising
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks? Read the full article at MarketingProfs
Category:
Marketing and Advertising