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2025-08-01 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-31 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-30 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-30 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-29 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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