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2025-06-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-06-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-06-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-06-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-06-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to. Read the full article at MarketingProfs

Category: Marketing and Advertising

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