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2025-08-21 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover the 10Cs of crisis communication, a proven framework of best-practices to help you and your leadership team address crises with clarity, empathy, and authority. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-21 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-20 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-20 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-19 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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