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2025-02-13 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographic. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches? Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-02-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans. Read the full article at MarketingProfs

Category: Marketing and Advertising

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