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This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice for business storytelling, and five classic storytelling techniques. Read the full article at MarketingProfs
Category:
Marketing and Advertising
AI content is improving fast--but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor. Read the full article at MarketingProfs
Category:
Marketing and Advertising