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AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare." Read the full article at MarketingProfs
Category:
Marketing and Advertising
Enterprise AI isn't slow--it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States. Read the full article at MarketingProfs
Category:
Marketing and Advertising
As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising