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2025-07-23 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-23 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year? Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-22 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-22 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-22 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. Read the full article at MarketingProfs

Category: Marketing and Advertising

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