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2025-12-16 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-12-16 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-12-16 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-12-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-12-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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