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2025-04-15 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-04-15 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-04-15 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks? Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-04-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-04-10 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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