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Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? Read the full article at MarketingProfs
Category:
Marketing and Advertising
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising