Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more. Read the full article at MarketingProfs
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG. Read the full article at MarketingProfs
AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more. Read the full article at MarketingProfs
In response to the hospitality industry's persistent employee turnover problem, Kyoto-based luxury ryokan operator Nazuna is launching a new recruitment strategy: inviting job candidates to experience their accommodations before interviewing for positions.
What if the climate emergency looked like a game? Enter FutureGuessr, a new 360° anticipation experience from creative studio Artefact 3000 and climate coalition Réseau Action Climat.
