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2025-02-18 16:28:32| Engadget

WhatsApp may face greater regulation in the European Union thanks to an increase in users on its open channels. The platform announced Friday that these feeds for news sources, public figures and more averaged approximately 46.8 million users in the EU during the last half of 2024. This increase in users means WhatsApp's open channels, akin to a social network, now qualify as a Very Large Online Platform (VLOP) under the EU's Digital Services Act (DSA).   The DSA uses the labels very large online platform or search engine when the entity has more than 45 million monthly users in the EU. These designations allow the European Commission greater regulatory power around transparent advertising, content moderation, an annual independent audit, data sharing with the EU and more. Relevant online platforms must also mitigate and assess the risk of damaging and illegal content.  WhatsApp's parent company, Meta, is already designated as a VLOP (and not happily), alongside ByteDance, Amazon, Google and more. The European Commission will now need to determine whether to give WhatsApp the designation. This article originally appeared on Engadget at https://www.engadget.com/big-tech/eu-might-impose-further-regulation-on-whatsapp-152832935.html?src=rss

Category: Marketing and Advertising
 

2025-02-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-02-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Are Google's AI Overviews--the automatically generated answers that now appear for many search results--good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-02-18 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-02-18 15:38:02| Engadget

The eufy RoboVac 11S Max is one of our favorite budget robot vacuums, and its now 44 percent off at Amazon, making it only $140. This affordable robot vacuum from a few years back can still trade blows against newer models even without Wi-Fi connectivity. The 11S Max has three power modes Standard, BoostIQ and Max, and the company claims a noise level of around 55 dB. Even so, its suction power is nothing to scoff at. And should it accidentally try to swallow a charging cable, the beeping alerts are loud enough to hear from the opposite end of an apartment. As with the latest robot vacuums, the 11S Max has sensors that prevent collisions and falling down the stairs. Our tests show that it occasionally bumped into objects but also avoided the testers cat play tunnel when other budget vacuums didnt. The 11S Max doesnt have Wi-Fi, but we didnt find that to be a major issue in our testing. The remote control has buttons for scheduling auto cleaning, selecting cleaning modes, manually returning the robot to the charging base and more. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/one-of-our-favorite-budget-robot-vacuums-is-44-percent-off-right-now-143706102.html?src=rss

Category: Marketing and Advertising
 

2025-02-18 15:00:07| Engadget

xAI has launched its Grok 3 models during a livestream with Elon Musk, who said they were "an order of magnitude more capable than Grok 2." The Grok 3 mini model can answer questions quickly, but it's not as accurate as the other models in the family. Meanwhile, the Grok 3 Reasoning and Grok 3 mini Reasoning models are capable of mimicking human-like reasoning when it comes to analyzing information the user needs.  Other examples of AI models capable of reasoning tasks are DeepSeek's R1 and OpenAI's o3-mini. According to TechCrunch, xAI claimed during the event that Grok 3 Reasoning performed better than the best version of o3-mini on several benchmarks. Grok 3's features will initially be available to subscribers paying for X's Premium+ tier, which now costs $40 a month in the US. (X raised the Premium+ tier's pricing from $16 to $22 in December now, less than two months later, it's almost twice as expensive.) They will also be available through an upcoming separate subscription option for the standalone Grok app and Grok on the web. Based on leaked information, the subscription option will be called SuperGrok and will cost $30 a month.  With the Grok 3 models enabled, users will be able to ask the chatbot to "Think" if they want to tap its reasoning capabilities for mathematics, science and programming questions. For even more complex queries, they can use the "Big Brain" function that requires additional computing. The models' reasoning capabilities power a new Grok feature called DeepSearch, which xAI describes as the "next generation search engine." DeepSearch will scan the internet and X, formerly Twitter, to conjure a brief summary for research inquiries.  In addition to launching the Grok 3 models, xAI also revealed during the event that the Grok app will get a "voice mode" within a week, giving it synthesized voices to converse with users. Grok 2, the company's older models, will be open sourced in the coming months. This article originally appeared on Engadget at https://www.engadget.com/ai/xai-launches-grok-3-ai-claiming-it-is-capable-of-human-reasoning-140007172.html?src=rss

Category: Marketing and Advertising
 

2025-02-18 14:30:43| Engadget

Spotify is rolling out a Music Pro tier later this year that will give users access to higher-quality audio and remixing tools, according to Bloomberg. The tier will reportedly cost users $6 per month on top of their $12 Premium subscription, but they'll be priced differently across regions and will be cheaper in less-developed markets. Many long-time Spotify subscribers, however, will probably say that they'll believe it when they see it. The service teased a high-fidelity streaming option way back in 2017 and had confirmed that it was working to provide users with access to lossless audio in 2021.  Several reports about the feature's availability had come out over the years after the company's confirmation. In 2024, Bloomberg also reported that HiFi streaming is expected to arrive before the year ended as a $5 add-on. The publication's latest report says the pricing and timeline for lossless streaming could still change, because the company hasn't secured rights from all the major music companies yet. It's worth noting that Spotify recently announced new multi-year agreements with Universal Music Group and Warner Music Group.  In addition to lossless streaming, Bloomberg says the Music Pro tier will give subscribers access to tools that will give them a way to mix songs by different artists. Some of those tools will be powered by generative AI tech. The tier will reportedly give users access to presales for concerts, as well, and could offer them the option to buy better seats than what they could get elsewhere. Spotify will be testing the tier's features over the next few months and will apparently be rolling out the add-on's tools and features in phases. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/spotify-could-offer-its-long-awaited-hifi-audio-tier-as-a-6-add-on-later-this-year-130043402.html?src=rss

Category: Marketing and Advertising
 

2025-02-18 14:00:37| Engadget

DJI has unveiled two new smartphone gimbals, the Osmo Mobile 7 and 7P, with the latter offering native app tracking on both Android and iOS thanks to its "Multifunctional Module." That feature is clearly designed to rival Insta360's Flow 2 Pro, which until yesterday only offered native app tracking on iPhones via Apple's Dockkit.  The primary differences between the Osmo Mobile 7 and 7P is that the latter comes with the Multifunctional Module, while the Osmo Mobile 7 doesn't (though it can be purchased separately later if you change your mind). The Osmo Mobile 7P also has a built-in extension rod that's missing on the Osmo Mobile 7. With that said, the products look very similar and have the same folding design carried over from the Osmo Mobile 6. A key addition to both is that the tripod is now built in to the gimbal (just like on the Flow 2 Pro) so you no longer need to screw on an accessory like before.  Steve Dent for Engadget DJI sent me the Osmo Mobile 7P to test, so I'll be referring to that product from now on. As with the Osmo Mobile 6, it's primarily designed as a three-axis gimbal to smooth out smartphone video better than your mobile device's built-in camera ever could, with the ability to shoot in both "Tilt Lock" and "FPV" modes for either steady or more dynamic footage. At the same time, you can control the gimbal's direction using the built-in joystick.   It also tracks subjects automatically, and that's where the Multifunctional Module comes in. On the Osmo Mobile 6, automatic subject tracking only worked with DJI's Mimo camera app. Now, with the new module connected to your smartphone, the Osmo Mobile 7P can track your subject automatically (with gesture control) in nearly any app on both Android devices and iPhones. Here's how it works. The Multifunctional Module can be mounted either forward for the main camera or backward for the selfie camera. It's about the size of DJI's Mic 2, and has a built-in tracking camera along with an LED light. It also works as a receiver for DJI's Mic Mini wireless microphones.  Steve Dent for Engadget With the module installed on the side of the gimbal and connected via a USB-C cable to your phone, just open your app of choice (I tried the native camera apps on an iPhone 16 and Pixel 7a, plus Zoom, Google Chat and Blackmagic Camera). Then, simply hold up your palm to the camera or have your subject do it and tracking will begin automatically, as indicated by a green light on the module then hold up two fingers to start and stop recording. From there, you can move around while you vlog or conduct a video call, and the Mobile 7P will move to keep you in view. It works reliably with only minor lag provided you stay within the gimbal's range of motion.  Interestingly, Insta360 just released a similar module for its Flow 2 Pro gimbal called the AI Tracker that performs the same function. Up until now, native app tracking on the Flow 2 Pro only worked on iPhones via Apple's Dockkit function, so Android users were out of luck. Insta360's new module brings the same feature set to Android users, albeit at a cost of $40, or in a bundle with the Flow 2 Pro at $180.  That does beg the question as to whether DJI will introduce Dockkit support for the Osmo Mobile 7/7P, as it would allow iPhone users to get the tracking benefit of the module without having to pay for it. However, DJI is staying mum on that matter for now.  Steve Dent for Engadget Other features on both gimbals include 10-hour battery life, and when the gimbal isn't in use, it works as a power bank to charge your phone. With the DJI Mimo app, tracking supports multiple people in a scene as well as pets, and you can easily switch subjects by tapping on the tracking box. The Mimo app also supports panoramic shooting, dynamic zoom and other intelligent functions, along with zoom/focus control via the side wheel, which also activates the fill light.  And of course, the Osmo Mobile 7P's Multifunctional Module works as a receiver for DJI's $59 Mic Mini transmitter, so if you have one of those, you'll get far better sound quality than you would from your phone alone a big advantage over the Flow 2 Pro.  Given the rivalry with Insta360, the Osmo Mobile 7/7P is an interesting addition to DJI's lineup particularly in light of the Flow 2 Pro's very similar new AI Module. The Osmo Mobile 7 ($89) and Osmo Mobile 7P ($149) are now available to order with shipping starting today. There's no word yet on pricing for OM 7 Series Tracking Kit when it's purchased separately.  This article originally appeared on Engadget at https://www.engadget.com/cameras/djis-osmo-mobile-7p-gimbal-can-track-you-around-on-any-android-or-ios-camera-app-130037243.html?src=rss

Category: Marketing and Advertising
 

2025-02-18 13:30:24| Engadget

Last week, Apples Tim Cook teed up a new product for launch on February 19 thats tomorrow. Cooks tweet also included an animated image of a shimmering Apple logo, which made a lot of us assume the reveal could be for a second-generation AirTag. Its been rumored for a while that Apple would introduce a second-gen tracker sometime this year, and the original AirTag landed almost four years ago. So there are plenty of tech upgrades the tracker could benefit from. Rumors suggest the next AirTag may feature a more tamper-proof speaker to reduce stalking and an improved Ultra-Wideband chip with up to 3x longer tracking range. However, would the CEO of Apple tweet (and hype up) a mere accessory? Probably not. Following a barrage of leaks and rumors, a next-gen iPhone SE seems more likely. This upgraded entry-level basic iPhone may appear with a design closer to the iPhone 14. That means appearing with a notch, so no Dynamic Island, no home button. Itll likely make the shift to USB-C and probably have enough power to run all those Apple Intelligence features too. (In the past, while SE iPhones have had humble screens and hardware, Apple typically packs them with chips on par with the latest iPhones.) It could also be a wildcard: Apples rumored smart display is meant to arrive sometime this year too. Having said all that, there isnt really an Apple device as shiny as an AirTag. Well find out tomorrow. Hopefully alongside some more tech news because its been a quiet few days. Mat Smith Get this delivered direct to your inbox. Subscribe right here! The biggest tech stories you missed Sonic the Hedgehog 3 zooms onto Paramount+ on February 18 Viktor Antonov, art director for Half-Life 2 and Dishonored, has died Anyone in the US can now buy Nintendos Alarmo clock from the online store The best laptop power banks for 2025 Arm is reportedly developing its own in-house chip The new CPU could be a piece in the $500 billion Stargate AI project. Arm is reportedly planning to reveal its own processor this year, with Meta as the main customer. The chip would be a CPU designed for data center servers and customizable for clients. Last month, Arms parent company, Softbank, announced the Stargate project, a partnership with OpenAI to build up to $500 billion worth of AI infrastructure. Arm, along with Microsoft and NVIDIA, is a key technology partner for the project. Arms chip could now play a role in all of that. Continue reading. Samsung Galaxy Watch 7 review Incrementally better again. Engadget Its become a depressing trend from recent Samsung hardware: solid, capable devices that lack a strong enough reason to upgrade or get excited, even. The Galaxy Watch 7 is a capable companion for Samsung phones, with great hooks into Samsungs Health app, reliable activity tracking and zippy performance. The always-on display hits battery life hard, however, so we were tasked with recharging (or even topping up) the device more often than wed like. Continue reading. This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-engadget-newsletter-121854699.html?src=rss

Category: Marketing and Advertising
 

2025-02-17 19:24:04| Engadget

Sonic the Hedgehog shows no sign of slowing down so to speak. The blue blur's third movie was a hit at the box office, and it's coming to Paramount+ sooner than you might have expected. Sonic the Hedgehog 3 will land on the streaming service in the US and Canada on February 18 i.e. tomorrow. The film zoomed into theaters in December and vacuumed up cash faster than Sonic loses his rings when he runs into spikes. To date, it has pulled in over $478 million, making it the second highest-grossing video game film behind one that stars one of Sonic's oldest rivals. The Super Mario Bros. Movie raked in $1.36 billion. Sonic the Hedgehog 3 picks up soon after the events of the Knuckles spin-off series. It sees Sonic and the gang taking on a new opponent, a powerful hedgehog named Shadow (voiced by Keanu Reeves). It's safe to say that Sonic et al probably make it through that encounter given that a fourth movie in the series is on the way. Sonic The Hedgehog 4 is scheduled to spin dash into theaters on March 19, 2027.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/sonic-the-hedgehog-3-zooms-onto-paramount-on-february-18-182404772.html?src=rss

Category: Marketing and Advertising
 

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