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2024-11-07 18:19:21| Engadget

Thanksgiving might not be here yet, but thats not stopping retailers from offering early Black Friday promotions. Amazon, for instance, is selling the Fitbit Charge 6 for $60 off its regular $159.95 price. For those wondering, thats a record low for the fitness tracker. And if youre looking for a device to record your steps and workouts, its hard to go wrong with the Charge 6. In fact, its one of our favorite fitness trackers. The Charge 6 has a few things going for it. With the new model, Fitbit added a more accurate heart rate sensor, the ability to pair with exercise machines over Bluetooth and a physical side button to aid with menu navigation. If youre a YouTube Music Premium subscriber, you can also use the device to control YouTube Music playback. Carrying over from older iterations, the Charge 6 offers comprehensive tracking for 20 discrete exercises, with built-in GPS for activities like running and cycling. It also retains the design of the Charge 5, which in this case, is a good thing. The fact its not a smartwatch means the Charge 6 is comfortable to wear and offers a battery that will last you for several days instead of just one at most. The full-color AMOLED display is easy to read and looks great, even outdoors. Other notable features include support for contactless payments through Fitbit Pay and Google Wallet. The only downsides to the Charge 6 are that Fitbit doesnt offer Apple Health integration and that some data and features are locked behind the companys premium subscription. However, if youre looking for a fitness tracker that can basically do it all, the Charge 6 is one of the best options right now. For those looking to spend less on a fitness tracker, I'll mention that Amazon has also discounted the Inspire 3. It's currently $69.95, down from $99.95. Fitbit's entry-level fitness tracker is a good option for those who don't mind bringing their phone to their bike rides and runs as the device lacks built-in GPS tracking.    Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/wearables/the-fitbit-charge-6-drops-to-a-record-low-of-100-in-this-black-friday-deal-171919452.html?src=rss

Category: Marketing and Advertising
 

2024-11-07 17:24:11| TRENDWATCHING.COM

Transforming the simple act of returning a shopping basket into a tool for engagement, WWF Japan recently launched a Shopping Basket Voting initiative. The idea is to let shoppers vote on sustainability initiatives by returning their baskets to designated Yes or No areas in response to specific questions from retailers. For example, whether people support adding doors to coolers to save energy, or removing plastic trays from meat packaging.The concept addresses a critical challenge: while Japanese consumers want to live more sustainably, 50% find sustainable options too expensive, 38% dont know what actions to take, and 28% believe their individual actions dont matter. Implementing a voting mechanism creates a low-effort way for shoppers to influence a stores practices. And its a cost-effective method for retailers to gauge customer support for sustainability investments, helping them make informed decisions and ensure buy-in.Theres a powerful nudging effect at play here, too. The visible accumulation of shopping carts in voting areas creates social proof, potentially influencing other shoppers behavior and creating a collective sense of impact. The binary choice simplifies decision-making, while the public nature of voting creates accountability for retailers to act on the results.Shopping Basket Voting was developed in partnership with The University of Shiga Prefecture. Following a pilot a grocery store in Tokyo, WWF Japan has made the systems design and implementation guidelines freely available through its website.

Category: Marketing and Advertising
 

2024-11-07 17:09:45| Engadget

The Google Nest wired indoor camera is $70 via Amazon as part of an early Black Friday deal. The cam is normally $100, so this represents a savings of 30 percent. This is close to a record low price, which is never a bad thing. The sale includes three colorways, including white, beige and light blue. The second-gen wired device is designed for indoor use, thus the name, and is capable of capturing 1080p HDR video. Its motion sensitive and uses a bit of AI trickery to discern between people, animals and vehicles. The camera also includes night vision and an hour of event recording on the device itself, which comes in handy in the case of a Wi-Fi outage. Theres a two-way audio function, as the camera includes both a microphone and a speaker. People can boot up the affiliated Google Home app to spark up a conversation. This app also lets you instantly call up emergency services if the conversation doesnt go as planned, though that requires a Nest Aware subscription. This brings us to a fairly significant caveat, though this one pops up with most modern security cameras. A whole lot of stuff is locked behind that aforementioned Nest Aware paywall, which costs $8 per month or $80 each year. This plan gives purchasers 60 days of video history and the ability to watch live streams on smart displays and even smart TVs. Subscribers will even receive alerts when familiar faces are recognized by the camera. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/black-friday-deals-bring-the-google-nest-wired-indoor-camera-down-to-just-70-160944871.html?src=rss

Category: Marketing and Advertising
 

2024-11-07 17:07:40| Engadget

Some big changes are coming to NVIDIAs GeForce Now streaming service. In a blog post published Thursday, the company said it would introduce a monthly playtime allowance. Starting January 1st, 2025, new GeForce Now subscribers will be able to play for up to 100 hours every month before theyll need to pay for additional playtime. Provided they signed up for the service before December 31, 2024, existing customers wont see their usage capped until the start of 2026. NVIDIA is also renaming GeForce Nows Priority tier. As of today, the new Performance membership offers 1440p streaming, up from 1080p previously, with support for ultrawide resolutions and the ability for users to carry over their graphical settings between sessions. If youre already paying for the Priority service, youll be automatically moved over to the Performance tier. Pricing remains at $10 per month. NVIDIA NVIDIA told The Verge the new playtime cap will allow it to avoid raising the price of GeForce Now for the foreseeable future. Additionally, the company says 100 hours of monthly usage should comfortably accommodate 94 percent of its customers, who typically use the service less. Subscribers can also carry up to 15 hours of unused playtime over to the next month. People who hit the limit and want to continue playing can pay to get an additional 15 hours of access. Performance members will need to shell out $3 for that upgrade, while NVIDIA will charge Ultimate subscribers, who can play games at 4K and 120 frames per second, $6 for the privilege. If you want to try GeForce Now, NVIDIA is currently offering a 25 percent discount on Performance and Ultimate day passes. Once again, if you decide to subscribe before the end of the year, your playtime wont be limited until the start of 2026.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/nvidia-will-add-a-monthly-playtime-cap-to-geforce-now-starting-next-year-160739646.html?src=rss

Category: Marketing and Advertising
 

2024-11-07 16:36:52| Engadget

Xbox Series X/S owners (and Amazon Luna+ subscribers) can now spend dozens of hours scratching their head while playing Death Stranding. Hideo Kojimas baffling walking sim has just hit those platforms without prior notice on its fifth anniversary. To mark the occasion, Death Stranding: Directors Cut is 50 percent off on Xbox, PC, iPhone, iPad and Mac. The discount isnt available on PlayStation, where the game debuted all the way back in 2019 (Sony is the publisher on PlayStation, while 505 Games handled duties on other platforms). The base game is on the PS Plus Extra and Premium tiers. Amazon Prime members will also be able to stream the Directors Cut edition on Luna at no extra cost throughout December. You can keep going on Luna+ in the new year. In Death Stranding, you play as Sam Porter Bridges, a courier of sorts who aims to reconnect Americas remaining survivors after a cataclysmic event that blurs the plane of existence between the living and the dead. Oh, and Bridges carries around an unborn fetus in a bottle that can detect creatures from the land of the dead. Its all very strange and still one of the most memorable gaming experiences of the last decade. Alongside the surprise Xbox (and Luna+ release) and anniversary discount, developer Kojima Productions had some other news about the franchise. It now fully owns the Death Stranding intellectual property. Sony, which financed the original game, previously held a stake and owned the trademark. A sequel to Death Stranding is in the works. Itll be a Sony-published PS5 exclusive at the outset and its slated to arrive next year (its a fairly safe bet that we may see more at The Game Awards next month). A Death Stranding movie is also on the way, while Kojima Productions is working on other games, including Xbox horror title OD and an action-espionage game for PlayStation.This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/death-stranding-unexpectedly-hits-xbox-series-xs-153652927.html?src=rss

Category: Marketing and Advertising
 

2024-11-07 16:00:11| Engadget

When No Man's Sky was launched in 2016, Hello Games made it available on the platforms available at the time, namely the PC, the PlayStation 4 and the Xbox One. Over time, it was also released for the PS5, the Xbox Series X and S consoles, the Nintendo Switch, the PS VR1 and 2, as well as other virtual reality devices for computers. Now, the developer is rolling out cross-saves and cross-plays to all those platforms so fans can pick up from where they left off even if they switch devices.  Hello Games said adding the ability to transfer saves has been especially difficult for its team, since No Man's Sky players can spend thousands of hours exploring worlds and building elaborate bases. It likened cross-saves to moving houses the "longer people have lived there the more complicated it is to move them," the developer explained. The company said it's been introducing the technology to the game little by little over the past six months to make it possible to launch the feature today. Players can link their accounts right now through the game's official cross-save page, but only a "subset of users" will see the option to select saves from multiple devices on the in-game save screen. The feature will be available to all players over the coming weeks.  In addition to giving players the ability to play the same game across platforms, Hello Games is also rolling out the enhanced version of No Man's Sky for the PlayStation 5 Pro, which is coming out today. The console's AI-powered tech called the "PlayStation Spectral Super Resolution" upscales the game to 4K at 60 fps, though players can choose to explore worlds in 8K resolution at 30 fps instead. This enhanced version also comes with improved lighting, ultra quality reflections and higher quality ambient occlusion in all modes. All those features are making their way to the PS VR2 headset, as well. This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/no-mans-sky-gets-cross-platform-saves-and-ps5-pro-enhancements-150011474.html?src=rss

Category: Marketing and Advertising
 

2024-11-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-07 15:00:57| Engadget

Apple's excellent MacBook Pros are faster than ever with its new M4 chips. That's it, that's the review. Their screens are slightly brighter, and the 14-inch model now starts with 16GB of RAM, but otherwise these are the same laptops that have been around since the M1 Pro redesign in 2021. Really, though, it's not as if Apple had much to improve on. The MacBook Pros have been among our favorite premium laptops for years now they're just better. When I last reviewed Apple's MacBook Pros, I concluded by saying, "Just try to save up for 16GB of RAM." Now, thanks to the increasing memory demands of Apple Intelligence, that's not something anyone will have to worry about again. That makes the $1,599 14-inch MacBook Pro a far better deal than before (you previously had to add on another $200 to get to 16GB). The 16-inch model, which starts at $2,499 with 24GB of RAM, is also a better choice for big-screen fans since its M4 Pro chip is a tremendous upgrade over last year's hardware. What's new in the M4 MacBook Pros? The star of the show this year are Apple's new M4, M4 Pro chips and M4 Max chips. The M4 features a 10-core CPU and 10-core GPU, while the Pro bumps up to a 14-core CPU and 20-core GPU. The Max model, as usual, goes even harder: It features a 16-core CPU and a whopping 40-core GPU. As you'd expected, the prices for those more powerful chips escalate dramatically: The M4 Pro 14-inch MacBook Pro starts at $1,999 ($400 more than the base model), while the M4 Max model starts at $3,199. At least you get slight RAM and storage bumps with those pricier chips, the M4 Pro starts with 24GB of RAM, while the Max model includes 36GB RAM and a 1TB SSD. Aside from dramatically better chips, all of the new MacBook Pros feature MiniLED Liquid Retina XDR screens that can reach up to 1,000 nits for SDR (standard dynamic range) content. That's a 400-nit increase from before, and it should help make content far more visible in daylight or in very bright rooms. (HDR content, as usual, can push the display even further to a peak of 1,600 nits.) There's also a nano-texture glass option (for a $150 surcharge) that can make the screens more glare resistant, which is useful for working in bright environments. Note, however, that it can also make the screen appear less sharp. Devindra Hardawar for Engadget Apple also upgraded the MacBook Pros' webcams to 12-megapixels, a major leap over the previous 1080p camera. (Apple hasn't confirmed the megapixel figure for that camera, but it's likely around 2MP, the bare minimum to reach 1080p). Having a higher resolution camera also opens the door for Center Stage, which can keep you in focus as you move around your room. Devindra Hardawar for Engadget I didn't hate Apple's previous webcams, but mostly that's because I remember how mediocre its older 720p webcams used to be. The new models look far sharper with more accurate colors, and the overall image doesn't look as heavily filtered as the previous cameras. They also support Desk View (above), Apple's helpful feature for showing off objects below your screen. If you're often dealing with large file transfers, you might also appreciate support for Thunderbolt 5 on the M4 Pro and M4 Max chips. It can support up to 120 Gb/s speeds, up from 40 Gb/s in Thunderbolt 4, which the standard M4 chip includes. That could make a huge difference if you're moving terabytes worth of 4K and 8K videos onto external drives just note youll need to invest in similarly equipped Thunderbolt 5 storage. Thunderbolt 5 could potentially allow for external AI accelerators (unfortunately, Apple Silicon doesn't support external GPUs). Devindra Hardawar for Engadget In use: The best MacBook Pros yet I didn't really expect much from the new MacBook Pros, especially since the previous M3 models were already very impressive. But, once again, Apple managed to surprise me with its mobile hardware. The M4 chip, which was in our 14-inch review unit, was a solid performer. But the M4 Pro in our 16-inch MacBook Pro was an astonishing leap ahead of its predecessor, and it's also faster than every other computer we've tested this year (aside from the new Mac mini, which also had a M4 Pro chip). Unfortunately, we didn't have an M4 Max-equipped MacBook Pro to test, but given that it's filled with more M4 CPU and GPU cores, I'd expect another major performance jump. Computer Geekbench 6 Geekbench 6 GPU Cinebench 2024 Apple MacBook Pro 14-inch (M4, 2024) 3,797/14,571 37,869 172/979 PU: 3770 Apple MacBook Pro 16-inch (M4 Pro, 2024) 3,925/22,456 70,197 178/1,689 GPU 9,295 Surface Laptop 7 (Snapdragon X Elite) 2,797/14,400 19,963 123/969 GPU N/A Apple MacBook Pro 16-inch (M3 Max, 2024) 3,202/21,312 92,344 143/1,686 GPU 13,182 In Geekbench 6's CPU benchmark, the 14-inch M4 MacBook Pro scored 1,000 to 1,500 points higher than other recent laptops when it came to single-threaded work. Its multi-threaded performance lead was more slim, but it still beat out Intel's new Lunar Lake chips and Qualcomm's Snapdragon X Elite. The M4 Pro 16-inch MacBook Pro scored similarly for single-threaded work, but it blew the competition by 9,000 to 12,500 points. That performance gap alone is equivalent to the multi-threaded Geekbench 6 scores from other laptops this year! (Its also slightly faster than last years M3 Max chip in the 16-inch MacBook Pro, another major achievement.) Cinebench 2024 scores tell a similar story. Both the 14-inch and 16-inch MacBook Pro scored well above the competition in the single-threaded test. The M4 system was on-par with the best multi-threaded scores we saw from the Surface Laptop 7 (powered by a Snapdragon X Elite chip) and HP Omnibook Ultra 14 (AMD Ryzen AI 9 HX 375). But the M4 Pro 16-inch MacBook Pro, once again, handily outclassed other systems with its multithreaded score, which was nearly double what we've been seeing throughout the year. Cinebench's GPU benchmark puts the M4 Pro's graphics performance in line with NVIDIA's RTX 4070 in Dell's XPS 16, while the M4 chip is in line with the Framework Laptop 16's Radeon 7700S. That's all about what I expected after testing the Mac mini with an M4 Pro chip, and it's simply astonishing to see that level of performance from a mobile-focused GPU. Devindra Hardawar for Engadget When it comes to games, the M4 Pro 16-inch MacBook Pro was able to maintain 60fps in Lies of P, Resident Evil 4 and Myst while playing in 1,440p with the graphics settings cranked to the max. 4K was possible, but typically slowed things down to around 30fps, which isn't very playable on a computer. The M4 14-inch MacBook Pro, meanwhile, handled those same games in 1080p at 60fps. We typically wouldn't recommend gaming much on Macs, but Apple's graphics hardware is hard to ignore at this point, and the company is also working to get more high profile titles in the App Store, like Remedy's Control. To put Apple's Neural Engine to the test, I also used the Whisper Transcription app (AKA MacWhisper) to turn an hour and nine-minute long podcast episode into a transcript. The M4 14-inch MacBook Pro took three minutes and two seconds, while the M4 Pro 16-inch model took two minutes and 11 seconds (similar to what I saw on the M4 Mac mini). In comparison, an M3 14-inch MacBook Pro took three minutes and thirty-seven seconds. Devindra Hardawar for Engadget While the speed upgrades are more than welcome, in my testing I noticed that both of the MacBook Pros' screens were easier to see in bright sunlight. That alone isn't enough to upgrade for if you've already got an M2 or M3 MacBook Pro, but it's definitely something to look forward to. And even though Apple's keyboard and enormous trackpad haven't changed, they're still among the best in the industry. I also still appreciate having a wide variety of ports on these systems: three USB-C connections (Thunderbolt 4 with the M4, Thunderbolt 5 with the M4 Pro), an HDMI port, a headphone jack, a MagSafe power connector and an SD card reader. Both MacBook Pros also continue to deliver excellent battery life. The 14-inch lasted for 34 hours and 15 minutes while looping an HD video, whereas the 16-inch went for 30 hours and 16 minutes. That's the first time we've seen our video rundown test go beyond 30 hours. In real-world usage, I could typically use both machines for general productivity work for two days without needing a recharge. That's the benefit of relying on power-sipping mobile hardware. Devindra Hardawar for Engadget Should you buy the new M4 MacBook Pros? There's no doubt these new MacBook Pros are compelling, especially if you need the raw power of the M4 Pro (or conceivably, the M4 Max). If you're running an M1 MacBook Pro, or still trucking along with an Intel model, you'll definitely see some notable performance gains from these machines. But if you've got an M2 or M3 MacBook Pro, the M4 hardware is less of a qualitative leap. You're probably better off waiting for the eventual OLED refresh, which is rumored to happen in 2026.This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/apple-macbook-pro-14-inch-and-16-inch-review-2024-brace-yourself-for-m4-speed-140057584.html?src=rss

Category: Marketing and Advertising
 

2024-11-07 15:00:42| Engadget

"That's a computer?!" My daughter just couldn't believe her eyes when I pulled the new Mac mini out of its box. It measures just five-inches by five-inches across, and it sits a mere two inches tall. The Mac mini is an adorable box that resembles an oversized Apple TV. But what's more impressive is that it's significantly faster than before, thanks to Apple's M4 and M4 Pro chips, and it still starts at $599. Once again, the Mac mini redefines what a desktop can be. While Apple may have started the tiny PC trend with the original Mac mini in 2005, it's certainly not alone today. Intel's NUC line survived execution and is now being spearheaded by ASUS, but those boxes are still expensive and relatively niche. HP sells "Elite MIni" desktops for businesses, but they mainly exist to make IT workers' lives easier. The Mac mini, meanwhile, has for years been an affordable gateway into the world of Apple desktops. Now, it's the cheapest way to get a taste of Apple Silicon, especially if you already have a monitor, keyboard and mouse. (And if you don't, you can still configure a whole desktop setup for under $1,000.) As I said when it was announced, even if you don't need one, the Mac mini's pint-sized frame and powerful hardware makes it incredibly compelling. What's new with the Mac mini? Just look at it! The Mac mini's redesigned case is less than half the size of the previous version, so you won't have to devote as much desk space to it. It also features front connectivity for the first time two USB-C ports and a headphone jack something that previously required upgrading to the $1,999 Mac Studio. Most people will likely be better off with the 3.5mm jack up front, but if youre the rare user who needs to connect speakers, youre better off relying on a USB-C dongle in the rear, or a high-quality audio interface. More so than aesthetics, the Mac mini's biggest upgrade this time around is Apple's new M4 hardware, as well as the fact that it like all new Macs going forward now comes with 16GB of RAM standard. The M4 sports a 10-core CPU (four high-performance cores and six high-efficiency), a 10-core GPU and a 16-core Neural Engine. For $1,399, you can bump up to the dramatically more powerful M4 Pro chip (which is what's in our review unit), featuring a 14-core CPU (10 high-performance and four high-efficiency) and 20-core GPU. Devindra Hardawar for Engadget The M4 chip includes support for Thunderbolt 4 on its three rear USB-C ports, while the M4 Pro brings Thunderbolt 5 to Macs for the first time, with triple the data transfer speeds (120 Gb/s compared to 40 Gb/s). Every Mac mini also includes a full-sized HDMI connection (supporting up to 8K 60Hz or 4K 240Hz), as well as an Ethernet port (gigabit standard, or upgradable to 10GbE). While it lacks the integrated SD card reader of the Mac Studio, the Mac mini is otherwise well-equipped to meet the demands of many creative professionals. There are some curious design choices, though. For one, the Mac mini's power button is along the bottom of its rear end, which leads to some awkward finger gymnastics whenever you want to turn it on. (Read into that what you will.) That means you probably wouldn't want to hide it in an unreachable corner of your desk. The previous Mac mini also hid the power button along its rear, but at least that was right beside its ports, and it didn't require tipping over the device. Apple likely doesn't expect its users to be completely turning off their devices very often, but that's also clearly at odds with its sustainability efforts. (The company loudly claims the Mac mini is carbon neutral, for example, as it's mostly built with recycled metals and other materials.) Devindra Hardawar for Engadget How fast is the Mac mini? The Mac mini was the fastest computer I've reviewed this year, at least when it comes to CPU benchmarks. I've grown used to being impressed by Apple Silicon, but the M4 Pro in our review unit (which was also equipped with 48GB of RAM) was still a bigger leap ahead than I expected. While running in high power mode, which cranks up performance, the Mac minis Geekbench 6 single-threaded score of 3,943 was well above the typical 2,500 to 2,800 point range we've seen in PCs this year. Its multithreaded Geekbench 6 score reached a whopping 22,850 points the only other systems that cracked 14,00 points this year were the Snapdragon X Elite-powered Surface Laptop 7 and XPS 13. Geekbench 6 Geekbench 6 GPU Cinebench 2024 Apple Mac mini (M4 Pro, 2024) 3,934/22,850 69,753 172/1660 GPU:8953 Apple MacBook Pro 14-inch (M4, 2024) 3,797/14,571 37,869 172/979 GPU: 3770 Surface Laptop 7 (Snapdragon X Elite) 2,797/14,400 19,963 123/969 Apple iMac (M3, 2023) 3,152/11,892 30n388 138/629 GPU:3711 Naturally, other laptops with dedicated, power-hungry video cards outclassed the Mac mini in the Geekbench 6 GPU test, but Apple's tiny desktop still beat out the RTX 4050 in Dell's XPS 14, as well as the Radeon 7700S in the 16-inch Framework Laptop. That's still a very impressive result for graphics built into a single system-on-a-chip. Outside of benchmarks, the Mac mini impressed me by running Lies of P in 1,440p with maxed out graphics settings at 60fps. It even managed to run the game in 4K with medium graphics settings, but the frame rate hovered around 30fps, which wasn't very playable. That's not a huge surprise though what's more important is that I know the GPU is powerful enough to run modern games at more reasonable resolutions. Resident Evil 4 and No Man's Sky also held a steady 60 fps in 1,440p. To test out the Mac mini's AI capabilities, I used the Whisper Transcription app to transcribe an hour and nine-minute long episode of the Engadget Podcast. That took two minutes and nine seconds, using the small language model. In comparison, the M4-powered 14-inch MacBook Pro took three minutes and three seconds, while an M3 14-inch MacBook Pro took three minutes and thirty-seven seconds. These figures tell us Apple's M4 hardware can help students quickly get notes from lecture recordings, or even transcribe classes in real-time without much effort. Devindra Hardawar for Engadget As I threw benchmarks, games and encoding jobs at the Mac mini, I was constantly impressed by how much it could tackle without making any discernible fan noise. But Apple cant escape heat. The Mac mini has a large intake fan along its bottom that sucks in cool air and spreads it out throughout the entire system. However, when I started running Cinebench's multithreaded benchmark, the fan kicked into high gear and the Mac mini sounded like it was getting ready to take off. It's not an unpleasant sound it's more like a calming white noise machine than the obnoxiously loud Mac fans of yore but it's certainly noticeable. If you're typically wearing headphones or blasting music, it may not be an issue, but it could make the Mac mini very annoying in a shared office setting. If you're planning to constantly throw heavy workloads at it in high power mode, you might be better off with the larger Mac Studio, which can better handle heat. Apple still hasn't updated the Studio with M4 chips, though you'll have to wait until next year for that. Devindra Hardawar for Engadget Should you buy the Mac mini? There's no doubt the M4 Pro Mac mini is an absolute beast, but at $1,399 (with 24GB of RAM and a 512GB SSD to start), it's mainly targeted at creative professionals. I didn't have the $599 M4 model to test (which starts with 16GB of RAM and a 256GB SSD), but I benchmarked that exact same chip on the 14-inch MacBook Pro and still found it impressive. Its Geekbench 6 and Cinebench scores still beat out most of the computers we've tested this year, and its GPU is fast enough for solid 1080p 60 fps gameplay. If you're just looking for a basic and adorably small Mac desktop, the $599 Mac mini will likely be all you need. And if you're looking to do a bit more serious work, and can't justify the $1,999 Mac Studio, the $1,399 model is a decent value compared to PC workstations. Just be prepared to stomach Apple's upgrade prices: You'll have to spend an additional $400 just to get 32GB of RAM on the base Mini, and another $400 to get a 1TB SSD. That's wildly out of step with prices outside of the Apple ecosystem, where you can easily find a decent 1TB NVMe SSD under $100. (That said, unlike a laptop, connecting a cheap but capacious external drive to the mini is a more viable option.) Apples gonna Apple when it comes to upgrade pricing, but at least you can finally buy a $599 Mac mini with 16GB of RAM. That alone is reason to celebrate. The fact that its cute enough to impress my kid is a nice bonus.This article originally appeared on Engadget at https://www.engadget.com/computing/apple-mac-mini-review-m4-pro-2024-shockingly-small-incredibly-powerful-140042432.html?src=rss

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