Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 

Keywords

Marketing and Advertising

2025-12-08 16:22:48| Engadget

Paramount has been none too pleased about Netflix striking an $82.7 billion deal to buy much of Warner Bros. Discovery (WBD). Now, Paramount is making a hostile takeover bid for WBD. It's making its pitch directly to WBD shareholders with an all-cash offer of $30 per share that expires on January 8.Late last week, the WBD board unanimously accepted Netflix's offer of $27.75 per share. That breaks down to $23.25 per share in cash and another $4.50 per share in Netflix stock. Netflix's overall bid is valued at $82.7 billion, while Paramount's totals $108.4 billion. There's a key difference when it comes to the Paramount offer, as its for all of WBD. The latter is scheduled to split into two companies next year. Netflix only wants the Streaming and Studios side of WBD's business, which includes HBO Max and the Warner Bros. film, TV and game studios. Paramount is after the whole shebang, including WBD's cable channels (Global Networks). "WBD's Board of Directors recommendation of the Netflix transaction over Paramount's offer is based on an illusory prospective valuation of Global Networks that is unsupported by the business fundamentals and encumbered by high levels of financial leverage assigned to the entity," Paramount said in a press release on Monday. As of the end of September, WBD was carrying $34.5 billion of gross debt. It planned to saddle the Global Networks company (aka Discovery Global) with most of that. The Paramount offer includes financing from the Ellison family and RedBird Capital, but it would be taking on more debt to secure a deal for WBD. The bid includes "$54 billion of debt commitments from Bank of America, Citi and Apollo." (Apollo owns a majority stake in Yahoo, Engadget's parent company).In a letter sent to WBD CEO David Zazlav before the company accepted Netflix's offer, Paramount questioned the "fairness and adequacy" of the sale process. It asked whether WBD was acting in the best interest of shareholders after the management team allegedly appeared to favor the Netflix offer."Despite Paramount submitting six proposals over the course of 12 weeks, WBD never engaged meaningfully with these proposals which we believe deliver the best outcome for WBD shareholders," Paramount said. "Paramount has now taken its offer directly to WBD shareholders and its Board of Directors to ensure they have the opportunity to pursue this clearly superior alternative."Paramount which Skydance bought for $8 billion this year also claims that its offer is likely to face less regulatory scrutiny than the Netflix offer, which wouldn't close until sometime after WBD splits in two later in 2026. According to CNBC, Paramount executives believe that the company's smaller size and cozy relationship with the Trump administration will help streamline the regulatory process. Over the weekend, President Donald Trump said that Netflix's bid for WBD has "got to go through a process, and well see what happens. But it is a big market share. It could be a problem."This article originally appeared on Engadget at https://www.engadget.com/big-tech/paramount-makes-a-108-billion-hostile-takeover-bid-for-warner-bros-discovery-152248473.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 15:30:00| Engadget

Amazon's budget Blink smart home brand is adding AI-generated video descriptions as a new benefit for subscribers. Blink Video Descriptions are text descriptions of the motion doorbells and cameras capture, and theyll be available in beta starting today, November 17.Not unlike Ring Video Descriptions, a feature offered on Amazon's other smart home brand, Blink's AI-generated descriptions are supposed to be a concise way to check out what's happening in and around your home. Any kind of motion can produce a video clip and a notification in the Blink app, but video descriptions should help weed out which ones are worth watching and worrying about.Blink says Video Descriptions will be supported on all existing Blink doorbells and cameras, provided you're paying to be a Blink subscriber for at least $4 a month or $40 a year. That means if you've scooped up one of the new Blink 2K+, Blink Outdoor 2K+ or Blink Arc cameras, you'll be able to take advantage of the feature.Blink Video Descriptions start rolling out to subscribers today in beta, though not in Illinois, possibly due to the state's Biometric Information Privacy Act.This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/blink-budget-security-cameras-will-support-ai-powered-video-descriptions-143000725.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 15:17:15| Engadget

Cyber Monday has come and gone, but you can still get a great deal on a smartwatch with the Google Pixel Watch 4 marked down to $300 from $350. At almost 15 percent off, this is the lowest we've ever seen it. The Pixel Watch 4 was just released in October and is our smartwatch of choice for users with Pixel phones. In our hands-on review we scored it 86 out of 100, taking note of its fast recharge time, health and fitness tracking, repairable design and gorgeous display. The curved display sits under a domed glass cover and sports an impressive 3,000 nits of peak brightness, well beyond the 2,000 nits max of the Apple Watch Series 11. This makes the Pixel Watch 4 about 50 percent brighter than the previous generation, and thanks to smaller bezels the display is about 10 percent bigger. The new generation also adds dual-frequency GPS, updated processors and a custom haptic engine. It also boasts a more repairable design thanks to a case that can be easily unscrewed to replace the display or battery. We did find the gesture based raise-to-talk Gemini feature a little gimmicky, and users should note that the watch must be connected to the internet for Gemini to work. Thanks to all this, we named the Pixel Watch 4 the best smartwatch for Android users. It's as good a workout companion as a daily watch and offers peace of mind with emergency SOS via satellite. If you're an Android user in the market for a smartwatch, this is one of the best deals available now. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/wearables/the-google-pixel-watch-4-is-cheaper-than-ever-right-now-141715083.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 14:00:06| Engadget

Sure, Black Friday and Cyber Monday have come and gone, but you can still find a last-minute deal on the best tech gifts. Take the Apple Watch Series 11, which has dropped to an all-time low of $299, from $399. The 25 percent discount is an even better deal than we saw on either of those sale holidays.  We gave the Apple Watch Series 11 a score of 90 when it came out in September. That's thanks, in part, to an upgraded 24 hours of battery life which lasted closer to a day and a half compared to the 18 hours promised by the Series 10. It also features a thin, light design and a wrist flick gesture for everything from dismissing a notification to ending calls. Plus, it has Apple's new hypertension tracker and comprehensive health monitoring.  This deal is available for the Apple Watch Series 11 with a 42mm case and a small to medium band. It also comes with just GPS capabilities and in three colorways: Jet Black aluminum case with Black sport band, Space Gray aluminum cause with Black sport band and Rose Gold aluminum case with Light Blush sport band.  Check out our coverage of the best Apple deals for more discounts, and follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/apple-watch-series-11-drops-100-to-an-all-time-low-price-130006591.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 13:41:47| TRENDWATCHING.COM

Mastercard and L'Oréal are rolling out a business card designed specifically for beauty consultants and small operators across Latin America.The LOréal Mastercard BusinessCard addresses a structural challenge in Latin American beauty commerce, where informal sales channels still dominate. By equipping consultants with proper financial infrastructure, including digital payment solutions and inventory management, rewards and rebates, the brand partnership aims to help these operators professionalize their businesses while simultaneously bringing transactions into the formal economy.

Category: Marketing and Advertising
 

2025-12-08 13:00:04| Engadget

After Netflix announced that it was acquiring Warner Bros. Discovery last week, observers immediatley wondered when or if the deal could obtain regulatory approval. Now, President Trump has made comments indicating that said approval is likely to take awhile if it happens at all, Bloomberg reported.  "Well, thats got to go through a process, and well see what happens," Trump told reporters in a recent Q&A scrum. "But it is a big market share. It could be a problem." The President added that he will be personally involved in the approval process.  As we pointed out last week, Netflix and HBO Max combined would account for around 33 percent of the US streaming video market, ahead of Prime Video's 21 percent share and likely enough to attract the antitrust division of the US Justice Department. For its part, Netflix has said that it will "maintain Warner Bros. current businesses," which includes HBO Max and HBO, theatrical releases for films as well as movie and TV studio operations.  Headwinds were likely with any deal, so in November Netflix's co-CEO Ted Sarandos reportedly met with Trump at the White House, arguing that the acquisition wouldn't create a monopoly. Trump said that Warner Bros. Discovery should sell to the highest bidder, and Sarandos left the meeting feeling that Netflix wouldn't face White House opposition in the short term. Even before regulators address the acquisition, more drama may ensue. Paramount, which first expressed interested in buying WBD when it wasn't even for sale, may launch a hostile bid. And Hollywood's unions and guilds are up in arms over fears that Netflix may significantly reduce Warner Bros.' theatrical distribution, along with its back end profits and production jobs. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/trump-says-if-netflix-buys-warner-bros-its-market-share-could-be-a-problem-123004774.html?src=rss

Category: Marketing and Advertising
 

2025-12-08 10:25:01| Engadget

Secret Santa gift exchanges are supposed to be fun, but its easy to overthink it. You want a gift that feels thoughtful without being awkward, useful without being boring, and most importantly, affordable. The sweet spot is under $50, which is plenty to find something that fits your recipients personality. Whether youre buying for a co-worker you only chat with at the coffee machine, a friend who already has everything or a cousin who never gives you ideas, there are clever options that will make them smile. These picks prove you dont need to spend big to win at Secret Santa. Best Secret Santa gift ideas Check out the rest of our gift ideas here. This article originally appeared on Engadget at https://www.engadget.com/the-best-secret-santa-gift-ideas-for-2025-affordable-gifts-to-give-from-apple-lego-yeti-and-others-130014197.html?src=rss

Category: Marketing and Advertising
 

2025-12-07 23:28:06| Engadget

If you haven't yet upgraded to Apple's AirPods Pro 3, you can pick up the company's latest model at a discount through a deal on Amazon right now. The AirPods Pro 3, which came out in September, are currently $20 off, bringing their price down to $230. With the new AirPods Pro, Apple made some big improvements, including better battery life and sound quality, and introduced useful new features, such as Live Translation. The AirPods Pro 3 are the best AirPods available today, with Apple's H2 chip, and earned a score of 90 out of 100 in Engadget's review this fall. Active noise cancellation (ANC) is one of the biggest selling points of the AirPods Pro, and Apple has made the experience even better with the AirPods Pro 3. They sport new foam-infused ear tips that create a better seal to improve passive noise isolation, and as Engadget's Billy Steele wrote in his review, "Ultra-low-noise microphones combine with advanced computational audio to silence even more background noise." In testing, they had no problem blocking out the chatter of people nearby or otherwise noisy environments. With the AirPods Pro 3, Apple introduced heart-rate sensing, so you'll be able to see your heart rate data from the earbuds in the Fitness app and other workout apps. The AirPods Pro 3 also boast Live Translation, which you can activate via controls on the earbuds themselves. As long as you have an Apple Intelligence-capable device, you'll be able to translate in-person conversations in English, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Chinese (Mandarin). Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/apples-airpods-pro-3-drop-to-230-on-amazon-222806114.html?src=rss

Category: Marketing and Advertising
 

2025-12-07 21:24:34| Engadget

One does not simply spend more than 11 hours watching The Lord of the Rings trilogy in a single weekend at home when the opportunity to do so in theaters arises. As The Lord of the Rings: The Fellowship of the Ring turns 25, Fathom Entertainment and Warner Bros. announced theatrical screenings of the Peter Jackson trilogy in their extended editions, according to an exclusive report from Variety. The re-releases will be available in DBOX presentations from January 16 to 19, complete with movements and vibrations to make you feel like you're making the journey to Mordor with Frodo and his entourage. If you prefer a traditional experience, the trilogy will be available in standard format from January 23 to 25. Fathom Entertainment Fathom Entertainment For the collectors out there, the screenings will also feature limited-edition themed concession items. Fans can purchase popcorn buckets that showcase maps of Middle-earth at AMC locations, while Regal venues and other local cinemas will have buckets with designs of the One Ring. Tickets are already on sale at Fathom's website.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-lord-of-the-rings-trilogy-returns-to-theaters-in-january-for-25th-anniversary-202433217.html?src=rss

Category: Marketing and Advertising
 

2025-12-07 20:04:54| Engadget

Those might not exactly be ads you're seeing on ChatGPT, at least according to OpenAI. Nick Turley, OpenAI's head of ChatGPT, clarified the confusion around potential ads appearing with the AI chatbot. In a post on X, Turley said "there are no live tests for ads" and that "any screenshots you've seen are either not real or not ads." The OpenAI exec's explanation comes after another post from former xAI employee Benjamin De Kraker on X that has gained traction, which featured a screenshot showing an option to shop at Target within a ChatGPT conversation. OpenAI's Daniel McAuley responded to the post, arguing that it's not an ad but rather an example of app integration that the company announced in October. However, the company's chief research officer, Mark Chen, also replied on X that they "fell short" in this case, adding that "anything that feels like an ad needs to be handled with care." "Weve turned off this kind of suggestion while we improve the models precision," Chen wrote on X. "Were also looking at better controls so you can dial this down or off if you dont find it helpful." There's still a lot of uncertainty about whether OpenAI will introduce ads to ChatGPT, but in November, someone discovered code in a beta version of the ChatGPT app on Android that made several mentions of ads. Even in Turley's post debunking the inclusion of live ads, the OpenAI exec added that "if we do pursue ads, well take a thoughtful approach." Turley also posted that "people trust ChatGPT and anything we do will be designed to respect that."This article originally appeared on Engadget at https://www.engadget.com/ai/openais-head-of-chatgpt-says-posts-appearing-to-show-in-app-ads-are-not-real-or-not-ads-190454584.html?src=rss

Category: Marketing and Advertising
 

Sites: [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] next »

Privacy policy . Copyright . Contact form .