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2024-11-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-12 15:30:44| Engadget

Baidu, which is often called China's answer to Google, has launched its own pair of AI-powered smart glasses at its annual World Conference event in Shanghai. The device will run on the company's ERNIE generative AI technology and was designed to "become a private assistant," according to the Financial Times. Users will reportedly be able to interact with the device using their voice and ask it questions about what it sees in their current environment. They can also tell it to play music and even track their calories consumption. And since the glasses are equipped with cameras, they can ask it to snap photos or take videos.  When the glasses start shipping sometime next year, they could become the Chinese consumers' alternative to Meta's and Snap's devices. Meta teamed up with Ray Ban a few years ago to release a pair of smart sunglasses that can livestream and send photos hands-free. Its latest model comes built-in with Meta's generative AI assistant that users can talk to. However, the company's device isn't officially sold in China, because its servers are blocked in the country. Baidu has yet to announce how much its glasses would cost, but Meta is selling its device for $299.  The Baidu World Conference had a huge focus on the company's AI efforts, as it takes steps to make sure ERNIE can keep up with its competitors' technologies. It also launched a new AI image generator called iRAG that apparently experiences fewer hallucinations than its predecessor, along with a tool that enables people to create software programs even if they don't have coding expertise. According to The Times, ByteDance's Doubao is now the leading AI chatbot in China based on monthly active users as observed by Sensor Tower. ByteDance is also growing its hardware offerings and recently launched a pair of earbuds with access to its AI assistant Doubao. This article originally appeared on Engadget at https://www.engadget.com/ai/baidu-announces-its-own-pair-of-ai-smart-glasses-143044805.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 15:30:00| Engadget

Team17, the developer of the Worms and publisher of Dredge, Blasphemous and more, is working on Rogue Point, a new rogue-lite tactical FPS game. The studio has enlisted the help of Crowbar Collective, the team behind Black Mesa, the fan-made and Valve-approved Half-Life remake that needs no further introduction. Rogue Point is currently in development and slated to enter early access soon. Rogue Point is set in a dystopian future where a single CEO had controlled everything. After his death, competing companies work to carve up his empire. To achieve this, they hire mercenaries using the MERX app, and its as simple as getting food using Uber Eats. Currently, only Rogue Point, a team of vigilantes, is fighting back against this dystopian state of affairs. Team17/Crowbar Collective The game pits teams of four against computer-controlled enemies of different classes, each offering unique challenges. Players must strategize and play with the right loadouts or risk losing. Theres plenty of gear to acquire, too, with some weapons only available in the mission field. Maps are procedurally generated to ensure no two playthroughs are the same. Unlocked equipment may also be used in future runs. Besides the standard campaign missions where high-octane tactical combat meets strategic planning, theres an endgame mission with maxed-out difficulty, promising a challenge for those craving it. The developers have a rather extensive wishlist of features they hope to add to the game down the road. Those include new weapons (who doesnt like new gear?), improved AI and new maps. There are currently four maps announced, but the procedural generation should make things less repetitive. Rogue Point isnt in early access yet, but you can wishlist it on Steam. The game is set to come out in 2025, but the developers have yet to announce a final release date.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/rogue-point-is-a-tactical-shooter-from-the-teams-behind-worms-and-black-mesa-142959920.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 15:00:40| Engadget

NVIDIA has been testing a single app that merges the GeForce Experience and Control Panel over the past year. After rolling out several betas to make sure it works as intended, the company has officially launched the NVIDIA application, which is now available to download for users with its GPUs in their PCs and laptops.  The company says the app is meant to make it easy to keep their NVIDIA Studio and GeForce Game Ready drivers updated and to give users quick access to its latest programs. In its home screen, users will find a prominently displayed section that will lead them to the latest driver downloads, as well as sections that will take them to other NVIDIA applications. At the bottom, they'll find a Library section showing their most recently opened games and programs that they can launch from there.  Since it's supposed to provide a unified experience, users will be able to fine-tune the settings for their games and programs from within the app. Users will be able to access Optimal Playable Settings with relevant Control Panel options, and they'll be able to configure their displays, enable G-SYNC, enhance videos with AI and fine-tune their GPU's performance from within its interface.  NVIDIA explains that it designed the unified application to be 50 percent more responsive than the GeForce Experience. It also installs in half the time. It's also worth noting that app will introduce a redesigned in-game overlay that simplifies access to gameplay recording tools capable of capturing video in 4K at 120 FPS, as well as AI-powered filters for those with RTX GPUs. They'll then be able to view their screenshots and new videos in the app's Gallery. This article originally appeared on Engadget at https://www.engadget.com/computing/nvidias-new-all-in-one-pc-app-launches-out-of-beta-today-140040945.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 15:00:26| Engadget

The winter holidays are upon us and despite the festive feelings we might be hoping for, this time of year is often paired with increased stress, worry and anxiety. Fortunately, there are some great tools for helping to manage those negative emotions while promoting positive ones. One of those tools is the Headspace mental health app, which is running a three-week Black Friday deal. From November 12 through December 4, you can snag a Headspace annual plan for half off. This subscription normally costs $70 a year, but during this promotion, you can access the service for $35 billed annually. And what better time than the holiday chaos to gift someone (or heck, to gift yourself) a little bit of mindfulness? Headspace's service has features to help users with meditation, sleep tools, mindfulness and general mental health. Its holistic approach made Headspace stand out as one of our top picks for meditation apps. Reviewer Lawrence Bonk appreciated how well Headspace created progression across its courses, as well as the chance to pick from different instructors so that any user can find the meditation guidance that will work best for their individual brains. This app is also getting the AI treatment. Headspace has introduced an AI companion named Ebb that can help users by recommending meditations and activities to best match their current challenges.  Since this is a year-long subscription, it's a gift that keeps on giving for whoever you choose to buy this plan for. Having a happier brain is a present anyone can appreciate. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/headspaces-black-friday-deals-discounts-subscriptions-by-50-percent-140026483.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 14:40:04| Engadget

As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a long time fan of Wicked, that could change as Xfinity has released a new 4DX ad ahead of Wicked the movie's November 22 release date.  The ad is a short film titled Stay Connected to Your Dreams and was directed by Alice Brooks, Wicked's director of photography. It centers on Wicked's leads Cynthia Erivo and Ariana Grande, who play Elphaba and Glinda, respectively. The short film shows viewers Erivo and Grande's childhoods and their love of Wicked, Grande's decade and a half old tweet wishing she'd one day play Glinda and the calls when each actor learned they'd been cast in the movie.  According to Xfinity, the 4DX film will allow the audience to "feel the magic of Oz" and includes synchronized motion seats, wind, lightning and, of course, bubbles (IYKYK). The company also claims it's the first 4DX spot to be played nationwide. While we've not always been fans of 4DX, Wicked lovers might enjoy the slightly more immersive experience.  You can experience the short film in select 4DX Regal theaters before the movie premieres or sans-4DX here. The second part of Wicked should arrive next year, on November 21, 2025. This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/a-wicked-4dx-ad-is-now-playing-in-select-theaters-134004270.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 14:00:27| Engadget

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement. Due next year, the GFX Eterna will carry a boxy, modular design reminiscent of Sony's FX6 or the new Blackmagic Pyxis and will likely be launched with a top handle, electronic viewfinder and other optional accessories. The new camera will have a medium format GFX 102-megapixel (MP) CMOS II HS sensor, the same one used on the GFX100 II. That sensor is 43.8mm x 32.9 mm in size, or 1.7 times larger than the full-frame sensor found on the aforementioned FX or Pyxis. That will be one of the largest cinema camera sensors available, even bigger than RED's V-Raptor XL sensor. The benefits will be extra dynamic range, potentially high resolution and a very shallow depth of field that should allow for cinematic shots when paired with the right lens. That does bring up the fact that Fujifilm currently has no GFX glass designed specifically for film production. However, the company said it's developing a 32-90mm power zoom lens (24-70mm full-frame equivalent) and will have a mount adapter for GFX to PL lenses, which are widely used in cinema.  One other concern might be rolling shutter distortion. RED's V-Raptor XL uses a global shutter that has zero distortion, but the sensor Fujifilm will employ has a fair bit of it . In addition, the GFX100 II captures 8K with a 1.53x crop, negating many of the benefits of a medium format sensor so, hopefully Fujifilm will resolve those issues with its cinema camera.  Fujifilm will show off the GFX Eterna starting tomorrow at the InterBEE 2024 media exhibition in Chiba City, Japan. It's set to be released sometime in 2025, with an exact date and pricing yet to be announced.This article originally appeared on Engadget at https://www.engadget.com/cameras/fujifilm-is-developing-a-102mp-medium-format-cinema-camera-130027537.html?src=rss

Category: Marketing and Advertising
 

2024-11-12 13:45:04| Engadget

Today's edition of things I suddenly really really need comes courtesy of LG Display. The company has developed what it claims to be the first display capable of stretching up to 50 percent. The screen is able to expand from 12 inches to 18 inches and can bend, twist and stretch basically the Bop It of the tech world. LG Display unveiled another model in 2022, which stretched from 12 inches to 14 inches about 20 percent longer.  So, how did it go from 20 percent to 50 percent stretch capabilities? According to the company, "By applying a number of new technologies, such as improving the properties of a special silicon material substrate used in contact lenses and developing a new wiring design structure, LG Display improved the panels stretchability and flexibility, exceeding the original national projects target of 20 percent elongation." The free-form screen technology, as LG Display calls it, has full red, green and blue color with a resolution of 100ppi. The display also uses a micro-LED light source smaller than 40 micrometers, allowing the screen to be stretched over 10,000 times. The company claims it should still have high quality images even if it undergoes an external shock or is in more extreme temperatures than normal.  Unfortunately for me (though certainly good for my wallet), the stretchable display is currently just a prototype. However, it could be used for flexible items like clothing, car panels and more in the future. This article originally appeared on Engadget at https://www.engadget.com/lgs-new-display-stretches-from-12-to-18-inches-124504018.html?src=rss

Category: Marketing and Advertising
 

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