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2025-04-09 21:56:30| Engadget

President Donald Trump has announced a 90-day pause on the sweeping tariff plan that went into effect on Wednesday, April 9, and an increase to 125 percent on the tariff on imports from China. Even with the 90-day pause, there's still also a 10 percent tariff on all other imports to the US. "Based on the lack of respect that China has shown to the Worlds Markets, I am hereby raising the Tariff charged to China by the United States of America to 125 percent, effective immediately, " Trump posted on Truth Social. For not retaliating, and attempting to "negotiate a solution," the president says he also "authorized a 90 day PAUSE, and a substantially lowered Reciprocal Tariff during this period, of 10 percent" on trade with countries other than China. China originally announced its own 50 percent tariff on US imports on April 8, The New York Times reports, before raising the tariff to 84 percent when Trump's plan went into effect. The European Union recently approved its own set of tariffs to go into effect on April 15. Besides negatively impacting global trade, Trump's tariffs have already had an immediate effect on companies offering consumer products partially or completely manufactured outside of the US. Many companies can no longer afford to pay the tariff to get their products to US customers, or are considering raising prices to account for their losses. For example, Nintendo attributed the pause on Switch 2 pre-orders in the US and Canada to the tariffs. The new import restrictions have also temporarily limited the sales of some products: Both Razer and Framework are no longer selling certain laptops in the US. Framework also delayed pre-orders on its new 2-in-1 convertible laptop and announced that it would be raising prices by 10 percent on the devices that remain for sale.This article originally appeared on Engadget at https://www.engadget.com/big-tech/trump-announces-90-day-pause-on-tariffs-excluding-china-195630212.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 21:45:04| Engadget

Google has used AI to revamp one of the most beloved films of all time for a 360-degree Sin City screen with the highest resolution in the world. The rerolled version of The Wizard of Oz will debut this August at The Sphere, the Las Vegas entertainment venue with a famously globular LED screen. Whether a technical marvel, dystopian nightmare fuel or some combination, the project will surely continue The Sphere's penchant for extravagant spectacles that persuade tourists to plunk down hundreds of dollars to sit for a few hours in one of its 17,600 seats. Sphere Entertainment, the company behind the venue, worked on the project with Google, Magnopus and Warner Bros. Discovery, which owns The Wizard of Oz rights. Google describes it as an "epic undertaking of creativity and technology," humbly likening it to the cinematic boundaries broken by the acclaimed Technicolor original. "We're taking a beloved movie, but we are re-creating it," Google Cloud CEO Thomas Kurian told The Wall Street Journal. "The only other way you could do it is to go back [in time] and film it with the cameras that the Sphere uses." The 1939 original.Warner Bros. Discovery Google used generative AI models from its Gemini family on the project, most notably Veo 2 and Imagen 3. The company not only had to magnify the original 35mm film for a 160,000-square-foot screen composed of 16,000 LEDs but also had to account for camera cuts that removed characters from the frame. For example, in a Kansas scene between Dorothy, Auntie Em and Miss Gulch, Uncle Henry (who was also in the room but off-camera) will be visible on the much wider screen. It did so primarily through an AI super-resolution tool (generating new pixels to fit the much higher-res screen), AI outpainting (generating new parts of a scene stretching beyond the original celluloid) and performance generation (incorporating composites of the actors into these expanded environments). To help fine-tune the AI models, Google didn't limit the models' training to the original footage. It also fed them supplementary material like the shooting script, production illustrations, photographs, set plans and scores teaching them about characters' and environmental details and production elements like camera focal lengths. The company also consulted with professional filmmakers for character actions, expressions and performance. "Now, Dorothy's freckles snap into focus, and Toto can scamper more seamlessly through more scenes," Google claimed. The companies behind the project (perhaps contradictorily) claim that, despite AI touching "over 90 percent of the movie," it "respects the original in every way." Google says no new dialogue lines were added, and there isn't a note of new music sung. If the glimpse shown in the preview below (via tabGeeks) is any indication, Dorothy has all the overly smoothed-out hallmarks we've come to expect from AI-upscaled faces. But we'll leave final judgment for the sun-drenched Sin City tourists who spend their hard-earned (or hard-won) cash on following the Gemini-infused road beginning on August 28. This article originally appeared on Engadget at https://www.engadget.com/entertainment/google-used-ai-to-reconceptualize-the-wizard-of-oz-for-the-las-vegas-sphere-194504769.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 20:56:07| Engadget

Samsung has finally detailed the prices of the new TVs it announced at CES 2025. The company is selling updated version of The Frame TV, multiple ranges of OLED TVs with faster processors and The Frame Pro, a high-end version of its popular TV / digital picture frame. The major upgrade The Frame Pro offers over the original The Frame is a 4K Neo QLED display and the Wireless One Connect Box. Samsung's Neo QLED displays use MiniLEDs to offer improved brightness and local dimming. To better sell the illusion that The Frame Pro is a picture frame, the Wireless One Connect Box lets you hide the cables you'd normally plug into your TV in a cabinet, and wirelessly transmit their inputs directly to your display. For those upgrades, plus the included NQ4 AI Gen3 Processor, The Frame Pro is $2,199 for a 65-inch model, $3,199 for a 75-inch model and $4,299 for the 85-inch model. Samsung says an 83-inch model will be available at a later date. Samsung The changes to The Frame are more modest. The TV now sports a refresh rate of up to 144Hz and also comes with the NQ4 AI Gen3 processor. The chip powers video upscaling on top of AI-powered features like "Click to Search," the ability to look up an actor's bio while watching something, and "Live Translate," the ability to generate real-time captions of whatever you're watching in another language. If you want The Frame, you'll pay $899 for the 43-inch model, $1,099 for the 50-inch model, $1,299 for the 55-inch model and $1,799 for the 65-inch model. The updates to Samsung's more traditional OLED TVs vary depending on the series and size you purchase, but all of the new TVs support Samsung's AI-powered features. The S95F comes with the NQ4 AI Gen3, a new glare-free display, Samsung's "brightest-ever OLED screen" and the Motion Xcelerator 165Hz feature for smooth gameplay during demanding video games. The S90F gets the same chip and Motion Xcelerator 144Hz (for a slightly lower refresh rate) and the S85F uses the NQ4 AI Gen2 processor and Motion Xcelerator 120Hz. The S95F starts at $2,299, with sizes that range from 55 inches to 75 inches. The S90F starts at $1,299 for the 42-inch model and can go up to 83 inches. The S85F, meanwhile, starts at $1,499 for the 55-inch model and also goes up to 83 inches. All of Samsung's new TVs are available to order today, and the company is guaranteeing seven years of software updates to the TVs' One UI Tizen operating system when you purchase.This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/samsung-is-not-selling-the-frame-pro-for-cheap-185607096.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 19:55:02| Engadget

Sony is beefing up the PlayStation Plus Game Catalog for Extra and Premium subscribers with a bevy of new additions for April. The headliner here is Hogwarts Legacy. This is one of the biggest blockbusters of the past couple of years, even in the face of J.K. Rowling doing her darndest to destroy her personal Hogwarts legacy with anti-trans nonsense. For the uninitiated, its an open-world action RPG set at Harry Potters favorite wizarding school. However, the game takes place in the 1890s, over a hundred years before Potter and his buds careened around the campus. The game hits the service on April 15. Also on the docket this month is the puzzler Blue Prince. This is actually a day-one launch for the platform. The reviews of this one have been particularly effusive, with most people praising the clever puzzles, the atmospheric game world and the addition of roguelike mechanics. Itll be available for download on April 10. The second installment of Dont Nods Lost Records: Bloom & Rage will also be available on April 15 for subscribers as a day-one launch. This follow-up concludes the time-twisting narrative adventure thats set in both 1995 and 2022. This is generally considered a spiritual successor to the iconic Life is Strange. Other games dropping this month include EA Sports PGA Tour and the restaurant management sim PlateUp! PS4 players are also getting a little treat, as Battlefield 1 will be available from April 15.This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/hogwarts-legacy-and-blue-prince-come-to-playstation-plus-game-catalog-in-april-175501864.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 19:15:42| Engadget

What kind of person would you be in the face of a disaster thats beyond explanation? Would you help distressed neighbors and open your home even to sketchy-looking strangers in the hope that theres strength in numbers, or go it alone regardless of how heavily the odds are stacked against you? Would you still brush your teeth every day? The horror in Francis Coulombes RPG Look Outside is all encompassing. There is the cosmic element: something incomprehensible is happening beyond the walls of your apartment building and its in your best interest to not even look outside, let alone go there. And as you quickly learn, anyone who has looked or been outside is transformed in unimaginable ways, making for some extreme (and extraordinarily creative) body horror. But in much of the game leading up to its multiple climactic endings, the unease also stems from how it makes you look inside at the choices youve made and the person youve become in order to survive. Despite trying to take an empathetic approach, I still found myself in situations that left my character (and me) wracked with guilt. There is a gnawing sense of doubt that grows over the course of the game, repeatedly making me question whether Id, say, made a bad call and been too quick to kill that neighbor whose entire head is teeth, or if my hand was really forced into making a very upsetting sacrifice. After a while, the most unnerving thing is looking in the mirror. And you have to do that a lot in this game, because hygiene affects your stats. Francis Coulombe/Devolver Digital It all begins with your character, Sam (you can change the name, if you want), waking up after a strange dream with a strong urge to look outside. You are immediately given the choice between satisfying your curiosity and listening to your gut, and youll find yourself grappling with that dilemma time and time again. At this point, you also meet Sybil, the mysterious next-door neighbor who only speaks to you through the wall, with one glaring eyeball peering out of a large crack. Sybil, whom its unclear if you should trust, tells you that everything will blow over in 15 days if you just wait it out. You need to scavenge for resources if youre going to make it that long, though, and once you leave your apartment and get a chance to talk to some other neighbors, you may decide you want to take a more active role in getting to the bottom of the catastrophe. Some neighbors, particularly a few robed amateur astronomers who appear to be in a cult, seem to know quite a bit about whats going on, and its insinuated that doing tasks for them will help you figure out the how and why of the phenomena around you. Others are more focused on addressing their immediate needs and will try to rope you into their causes: locating missing people, picking up laundry, cleaning the messes left behind by eldritch horrors, etc. Theres a full on war happening somewhere in the building, which you can choose to play a part in if youre so inclined. Your landlord will unsurprisingly still demand you pay him rent despite the circumstances. If you choose to play in Normal mode, like I did, Sybil is your only save point, so youll have to return home regularly. Easy mode autosaves. All interactions are turn-based, and as you explore the apartment building, youll run into tons of enemies and potential allies but the line between the two isnt always easy to distinguish. Sometimes you can only attack or try to escape, which answers the question for you, but other times, you have the opportunity to talk and ask questions. The turn-based nature allows you to take a moment and evaluate each new encounter, but theres always an air of ambiguity about everyones trustworthiness. Even when youre back at your apartment, where you can shower, rest, do some cooking and crafting, and play video games, people will come along and knock on your door, and youll have to make up your mind about whether you should let them in. The thing is, surviving can be pretty difficult once you really get going if youre on your own. Enemies will outnumber and overpower you. Thats where it becomes helpful to have a few allies. With as many as three other people in your party, the scale tips heavily in your favor. I took the trusting approach, for better or worse. This resulted in me having a pretty solid group of fighters on my side, but a pair of those same allies kicked me out of my own bedroom and complained about my cooking. The creature designs come disgustingly, beautifully alive in the pixel art style. Body horror can be really hard to stomach, and something is often lost for me in the process of consuming it when its intended to seem realistic either because Im hiding behind my hands and only taking tiny peeks through my fingers, or because it ends up achieving the opposite effect and just looks ridiculous without meaning to. But Coulombes art equally embraces the horrifying and the absurd, and the effect of that balance is powerful. Nothing was ever so disturbing that I couldnt look straight at it, but there were certainly moments that gave me a genuine scare or made my skin crawl. Even the characters that arent being transformed, like the protagonist, look a little grotesque, which adds to how unsettling everything feels. But just when the dread would reach a fever pitch, something overtly silly would be thrown in almost as if to splash some cold water on the whole thing and say, yes this is the apocalypse but were still human, we still have a sense of humor. Francis Coulombe/Devolver Digital So much of the joy of playing this game is discovering all the tricks it has up its sleeve, so I wont get into any descriptions of bosses, puzzles or the building itself, other than to say that the latter has a whole House of Leaves thing going on that is unbelievably frustrating at times, but in a way that only adds to the brilliance of it all. There is no map to guide you, either. The soundtrack, composed by Eric Shumaker, keeps in perfect step with every emotion the environment evokes, and I could probably write an entire separate review about how good it is. All of this builds up to an absolute cosmic gut-punch of an ending (or endings, there are several) that completely changed the way I felt about the game up until that point. In the end, it becomes something much, much bigger than it once seemed, and the feelings were almost overwhelming. I cant stop thinking abut it. By now Ive played Look Outside many hours beyond what a typical run would be, just picking apart every detail and turning over every stone to try and figure out all the secrets, reach all the conclusions. I have died in all sorts of strange ways, and lived to see wildly different fates pan out. I went into this only with the expectation of cool art and a relatively unique approach to survival horror, and came away shook from what turned out to be one of the best cosmic horror games Ive played in a while, maybe ever. Look Outside, published by Devolver Digital, is only available on Steam for now, but I sure hope it makes its way to other platforms soon so more people can experience it. This article originally appeared on Engadget at https://www.engadget.com/gaming/look-outside-is-an-unexpected-cosmic-horror-masterpiece-that-shook-me-to-the-core-171542211.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 19:00:32| Engadget

Anthropic is joining the ranks of OpenAI in offering a more expensive tier of its flagship chatbot. On Wednesday, the company announced Claude Max. Starting today, you can either pay $100 or $200 per month to use Claude up to 5x or 20x more than you can with Anthropic's existing Pro plan. The company told Engadget it's introducing the Max tier in response to the popularity of Claude 3.7 Sonnet. The new hybrid reasoning model, which excels at coding tasks, has been so popular with users, many are asking to use it as much as they want. With tokens for Claude 3.7 Sonnet costing significantly more than what Google and others charge for access to their lightweight models, Anthropic isn't quite ready to offer unlimited usage of the new model. However, you'll find even OpenAI's $200 per month Pro plan has its own set of restrictions, with monthly limits imposed on "very compute intensive" features like Deep Research. Part of the reason Anthropic is offering two different price points at the Max tier is so that it can give flexibility to customers as their needs change. Additionally, those same users will gain priority access to new models and capabilities as Anthropic releases them.This article originally appeared on Engadget at https://www.engadget.com/ai/anthropics-max-plan-offers-nearly-unlimited-claude-usage-for-200-per-month-170032710.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 19:00:16| Engadget

Heart Machine knows how to make a stylish game, so its no surprise that the studios latest project, Possessor(s), is sexy as hell. I mean, just look at Rhem, the cosmic demon with a chiseled jawline, aquamarine horns and a fine-cut suit unbuttoned down to his navel, who alternately encourages and negs you throughout the game. Stupid sexy Rhem. It's just fun to have hot characters at the end of the day, Heart Machine founder Alx Preston said at GDC 2025. Preston and three other Heart Machine developers producer Myriame Lachapelle, narrative director Tyler Hutchison and writer Laura Michet played through Possessor(s) while we chatted about the game and the studio. Hutchison continued the hot-characters conversation by praising Heart Machine concept artist Sophie Medvedeva and adding, Since we were kind of building out this visual novel, I was trying to leverage the expertise I brought from Dream Daddy to be like, well, let's make sure these characters are very hot. Sometimes, its as simple as that. Possessor(s) is a sidescrolling sci-fi action game set in the ruins of Sanzu, a corporate megalopolis that's been ripped apart by interdimensional horrors. Sanzu was once a company town controlled by the tech firm Agradyne, but three years ago, a flood of demons escaped the citys underground laboratories, possessing its citizens and transforming most of them into vicious, mutated creatures. The game spans desolate skyscrapers and abandoned aquariums, and it looks like a daydream of a 1990s anime, splattered in neon and shimmering with a sickly green VHS aura. It stars Luca, a possessed-but-lucid 16-year-old whos searching the urban wasteland for any signs of her mother and best friend. The hot descriptor in this game is reserved for the demons, but Luca is stylish, with an iridescent coat, slender metal legs and two horns of her own. Luca is bursting with teenage angst and she has an uneasy relationship with Rhem, the demon whos invaded her consciousness. Hes the only thing keeping her alive, and he needs her in order to finally return home. Luca is missing her mom and her best friend, who both got lost when the demons escaped to destroy the city, Michet said. So she's resentful Rhem won't let her take some time off to find all the people important to her. Heart Machine Together, Luca and Rhem explore Sanzu, investigate the true nature of Agradyne and search for Lucas loved ones. Levels are littered with evil creatures to battle and puzzles to solve, and throughout the game, Luca masters an arsenal of improvised weapons like kitchen knives, a guitar, a hockey stick and a corded computer mouse. Her whip, a power provided by Rhem, allows her to swing across gaps, rapidly reposition and pull in heavy objects and enemies. Combat in the demo seemed to flow smoothly; it was heavy on visual flourishes, leaping airborne attacks and satisfying slashing moves, with Luca bounding seamlessly across floors, walls and platforms. A few frames of line-drawn placeholder art flashed across the screen at one point, but these were the only indication that Possessor(s) isnt actually complete yet. Its due to hit PC and PS5 this year. The original premise was something more like Smash Bros., where you can do directional inputs and kind of build out your loadout to feel more like a different character, Preston said. Where we've ended up is still a bit Smash Bros.-y, in that there's juggling and bouncing enemies on surfaces and things like that. But we've found the spirit of Luca and her character, and what she wants to do. Heart Machine Possessor(s) is eye-catching and combat-focused, and it also has a narrative thats supremely relevant for our times. Boiled down, the premise is that capitalistic megacorporations with an iron grip on society are bad, and young people fighting the system are rad. Interdimensional beings with chiseled pecs and a devastating smoking habit are the hot twist that makes the story uniquely Heart Machines. I mean, it sucks to live in a hierarchical corporate society where your value is determined by your value to the business, Michet said. And Luca will discover this from her teenager perspective. The story in Possessor(s) is branching, with multiple paths to follow and a quarantined city of characters to meet. This is a new mechanic for Heart Machine in fact, the entire game is composed of firsts for the studio, and Possessor(s) is purposefully different from its previous games, Hyper Light Drifter, Solar Ash and Hyper Light Breaker. Hyper Light Drifter's moody, 16-bit-inspired isometric action put Heart Machine on the map even before its release in 2016. Solar Ash followed in 2022 and it was a third-person, 3D platformer. Hyper Light Breaker hit the market this January as a third-person, online roguelite with stylized 3D graphics. Meanwhile, Possessor(s) is a hand-drawn, 2.D side-scroller with touches of horror and visual-novel mechanics. Heart Machine This progression aligns with a mentality of curiosity that Preston outlined to Engadget in 2021. At the time, Heart Machine had fewer than 30 developers and they were still building Solar Ash, unsure of how the switch to 3D would be received. Back then, Preston said the following: Hyper Light was a way for me to get started, it was a way for me to be more grounded and put together a crew and understand, can I do this? Can I actually make games? And so having answered that question, then the natural next step for me was something in 3D. Can I put something out there that reall opens up the world and makes you feel like you can truly escape into something, a creation that is otherworldly, that you otherwise wouldn't have the experience of? Since 2021, Heart Machine has endured layoffs and launched a Patreon, and today it has 58 people on staff. Preston remains at the studio's core, still testing new concepts. At GDC 2025, he said, We've done overhead stuff with Drifter back in the day, and then fully 3D was a big jump. I wanted to do something sidescrolling, because there's a lot of different, unique challenges there that are fun to tackle. That perspective for how we do art, and mixing our 3D stuff with a 2D plane, there's a lot of cool opportunities there. Something like Inside was a good point of inspiration, seeing what a smaller team can do with atmospheric chops. And we're pretty good on those fronts. Possessor(s) is due to hit PC and PS5 in 2025, published by Devolver Digital.This article originally appeared on Engadget at https://www.engadget.com/gaming/possessors-is-a-game-about-hot-demons-and-other-things-170016014.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 18:38:01| Engadget

Fret not, Fireflies, The Last of Us will continue on HBO beyond its second season. Just before the hit adaptation of Naughty Dog's games returns to the network and Max for its next batch of episodes, HBO has officially greenlit a third season of the show. It would have been a major shock if TLOU wasn't going to return beyond this latest seven-episode stint. Season two doesn't cover all of the shocking events of The Last of Us Part 2. The show's creators and showrunners, Neil Druckmann of Naughty Dog and Craig Mazin, have long been adamant that it would take at least two seasons to adapt that overly long misery simulator (still a very good game, though). Plus, the first season was a huge success, as tens of millions of people watched Joel and Ellie fend off infected and other enemies as they trekked across the remnants of America. "We approached season two with the goal of creating something we could be proud of," Mazin said in a statement. "The end results have exceeded even our most ambitious goals, thanks to our continued collaboration with HBO and the impeccable work of our unparalleled cast and crew. We look forward to continuing the story of The Last of Us with season three!" HBO hasn't given a timeline for when we can expect the third season, but there should hopefully be a smaller gap between seasons this time around. Season two was delayed by the Hollywood writers' and actors' strikes in 2023. Plus, it's hard to imagine that viewers will be willing to wait so long to find out what happens after [redacted]. Speaking of which, season two of TLOU premieres on HBO and Max this Sunday, April 13. Engadget's Nathan Ingraham reviewed the season, and found it did an admirable job of adapting (at least some of) the non-linear source material while resolving certain issues from the first season.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-last-of-us-will-return-for-a-third-season-163801196.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 18:21:42| Engadget

Instagram is testing a feature that locks Reels behind a secret code and a provided hint, according to a report by TechCrunch. This looks like a novel way for creators to interact with fans, as they can share exclusive reels with people who are more likely to know the answer to these clues. As an example, a creator could lock a Reel with a hint like my favorite food and rabid fans would, of course, know the answer. The Meta-owned social network has been testing the feature on its Design account. It shared a locked Reel that prompts viewers to enter a secret code based on a hint that read 1st # in the caption. Meta / Screenshot from Engadget The first hashtag mentioned in the caption was Threads. Upon entering the correct code, viewers access a Reel that announces that the Design account is launching a profile on Threads.  This could be used by brands to advertise new products or by creators trying to amp up engagement. Personally, I could see it as a place to hide in-jokes with friends, but maybe thats just me. Engadget has reached out to Instagram for more information regarding this feature. Well update this post if we find out anything regarding availability. This could be just a test, with no actual plans for a general rollout. This is also quite similar to another Instagram tool called Reveal. This feature lets creators post a hidden Story for followers to uncover by sending a DM.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-is-testing-reels-that-are-locked-behind-a-secret-code-162142807.html?src=rss

Category: Marketing and Advertising
 

2025-04-09 18:00:08| Engadget

Last year, Sony rebranded its portable speaker lineup under the ULT umbrella with new models classified as either Field or Tower. The former are the more "traditional" Bluetooth options while the latter are the party box, karaoke machine sort of devices. Just like 2024, the company has three new entries in the ULT lineup this time around with the ULT Field 3, ULT Field 5 and ULT Tower 9. Those first two fill the mid-range gap between the current ULT Field 7 and ULT Field 1 while the last item is a smaller alternative to the ULT Tower 10. The ULT Field 3 will replace the SRS-XE300. As the name suggests, Sony's ULT button is among the updates, a control that adds instant access to ULT1 mode for bass boost. The company also expanded the customizable EQ and added its Sound Field Optimization. Inside, a single woofer and a tweeter are angled slightly in the center while two passive radiators are positioned at the ends of the speaker. The ULT Field 3 works in both vertical and horizontal orientations where the XE300 was only vertical. There's a new Party Connect button to easily sync with other Sony speakers and you can charge your devices via the USB-C port. The company kept the 24-hour battery life the same as the XE300 but improved the quick-charge feature to give you two hours of use in 10 mins. The ULT Field 3 remains IP67 waterproof, dust proof and shock proof like its predecessor, however this new speaker is also rust proof. A removable shoulder strap is among the additions too, but there's one major item Sony retained. The ULT Field 3 is the same price at the XE300 at $200.  ULT Field 3 Sony The ULT Field 5 isn't quite at large as the ULT Field 7, but it's still hefty. This speaker will replace the SRS-XG300 in Sony's arsenal, clocking in at $330 $20 less than that predecessor. Here you'll get a single woofer and two tweeters angled in the middle of the unit with passive radiators at either end. You'll also be able to use a second ULT mode, ULT2, that "emphasizes powerful sound" in addition to the ULT1 bass boost. A 10-band EQ and Sound Field Optimization help maintain sound quality and that new Party Connect button is on this larger speaker too. Like the ULT Field 3, you can use the ULT Field 5 in either vertical or horizontal positions, and similarly there's a removable shoulder strap.  Battery life remains up to 25 hours on the ULT Field 5, just like the XG300. Once again, Sony improved quick charging to give you 30 more minutes of use in a 10-minute session. This speaker has lights at the ends though, which can impact longevity. Sony says you'll reach that 25-hour mark using ULT modes with the lights off, but using both will drop that figure to 10 hours. There are three different light modes though, so there are options available. On the back of the ULT Field 5, there's a panel with aux input, USB-C charging in/out, a battery care button and a switch for the lights. That's protected by a sealed flap, which helps the speaker achieve its IP67 rating.  That brings us to the ULT Tower 9. The party box joins the ULT Tower 10 on Sony's current roster, replacing the SRS-XV900. Expanded EQ, Sound Field Optimization and two ULT modes are among the additions here, as are a redesigned handle and wheels for better portability. Sony improved the lighting for 360-degree projection as well as making the top control panel splash proof. Besides the Party Connect button from the new ULT Field speakers, the ULT Tower 9 has a dedicated option for a stereo pair. The top panel also houses controls for lighting, volume, power and two inputs for microphones (one of which can be used for a guitar).  ULT Tower 9 Sony Like the XV900, you can use Sony's TV Sound Booster feature to enhance living room audio on the ULT Tower 9. The speaker has that ULT button, which gives you two modes for either bass boost or "powerful sound." The driver arrangement inside includes four tweeters, two of which arepointing out the back of the speaker, along with two mid-range units and a single woofer. The wireless version of the ULT Tower 9 is the same price as its predecessor at $900, but Sony is also offering a wired option that must remain plugged into an outlet for $750. If you opt for wireless, battery life is the same on that Tower 9 as the ULT Field 5: up to 25 hours with only ULT mode and up to 10 hours with both ULT mode and lighting active.  Lastly, Sony revealed the ULT Mic, which is a $150 set of two wireless microphones and a transmitter that are designed to be used with the company's party speakers. This new accessory pack works with both the newer ULT Tower speakers in addition to the ULT Field 7. You can also use it with any older Sony speakers that support a microphone jack and receiver (like the XV900, XV800, XV500, XP700 and XP500). The mics are rechargeable with up to 20 hours of battery life and they feature a shock proof design. What's more, the company equipped these devices with noise reduction for hands, breath and wind, plus there's a Duet Assist tool to compensate for uneven vocal volumes.  The ULT Field 3, ULT Field 5, ULT Tower 9 and ULT Mic are all available now. This article originally appeared on Engadget at https://www.engadget.com/audio/speakers/sony-adds-three-more-speakers-to-its-ult-lineup-bass-boost-button-included-160008038.html?src=rss

Category: Marketing and Advertising
 

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