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2025-04-25 13:11:00| Fast Company

There’s Blue Sky and then there’s Bluesky. Blue Sky, a paper goods company founded 16 years ago, appears to be seeing a massive bump in traffic to its website, www.bluesky.com, thanks to the newfound popularity of the social media platform of a nearly identical name. Blue Sky’s website saw 215,100 visitors in March of this year compared to 56,300 visitors in March of 2024, marking a 282% increase in visits, according to data from digital market intelligence firm Similarweb. At the same time, Bluesky, the X competitor hosted at bsky.app, saw a 864% growth in visitors. In March 2025, Similarweb tracked 169.8 million visitors, compared to 17.6 million in March 2024. Bluesky started as a research project at Twitter, but became an independent company in 2021. It launched its platform as an invite-only service in 2023 before opening up public registration in February 2024. The platform really took off, though, after the November presidential election, when X owner Elon Musk gained a large stake in President Trumps campaign and subsequent administration. The company now has more than 35 million users, according to a tracker built by software engineer Natalie Bridgers. With the massive growth, it could be that people are typing in “bluesky.com” to get to the social platform, unaware they’re going to be met with visually appealing planners. Blue Sky didn’t respond to Fast Company‘s requests for comment.


Category: E-Commerce

 

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2025-04-25 12:31:25| Fast Company

Apple aims to make most of its iPhones sold in the United States at factories in India by the end of 2026, and is speeding up those plans to navigate potentially higher tariffs in China, its main manufacturing base, a source told Reuters. Apple is holding urgent talks with contract manufacturers Foxconn and Tata to achieve that goal, said the person, who declined to be named as the planning process is confidential. Apple, Tata and Foxconn did not immediately respond to requests for comment. Apple sells over 60 million iPhones in the U.S. annually with roughly 80% of them made in China. The tech giant is now looking to move the majority of that production to India, the source said. Apple has already stepped up production in India to beat U.S. President Donald Trump’s tariffs, shipping some 600 tons of iPhones worth $2 billion to the United States in March. The shipments from India marked a record for both its contractors Tata and Foxconn, with the latter alone accounting for smartphones worth $1.3 billion, Reuters reported last week. In April, the U.S. administration imposed 26% duties on imports from India, much lower than the more than 100% China was facing at the time. Washington has since paused most duties for three months, except for China. Trump’s administration has since signalled openness to de-escalating the trade war between the world’s two largest economies that has raised fears of recession. The Financial Times first reported about Apple’s plan on Friday. As Apple diversifies its manufacturing beyond China, it has positioned India for a critical role. Foxconn and Tata, its two main suppliers there, have three factories in all, with two more being built. Munsif Vengattil, Akash Sriram, and Disha Mishra, Reuters


Category: E-Commerce

 

2025-04-25 12:06:00| Fast Company

A new report has uncovered a community of Roblox players who digitally re-create and play through real-life school shootings. Known as Active Shooter Studios, or A.S.S., the group has attracted hundreds of fans on Roblox with detailed recreations of horrific mass shootings, including Columbine, Uvalde, and Parkland, according to a report published this week by the Anti-Defamation Leagues Center on Extremism. The disturbing games are created by anonymous users using Robloxs in-game tools and browser. In one game viewed by Bloomberg, more than 60 players surrounded a school holding pitchforks, chanting the white supremacist phrase You will not replace us. The game has since been removed. One of A.S.S.s most popular maps re-creates the 1999 Columbine shooting, allowing players to take on the roles of mass murderers Eric Harris and Dylan Klebold. Players can maim and dismember otherssomething nominally prohibited by Robloxs community standardsfighting to the death or eventually committing suicide when police arrive in the game. The A.S.S. is part of a darker corner of the internet known as the True Crime Community (TCC), an online subculture where followers idolize serial killers and mass murderers. The Columbine shooting is among the events most romanticized by TCC members. A Roblox spokesperson told Fast Company, Roblox is committed to safety and civility, and our Community Standards explicitly prohibit any content or behavior that depicts, supports, glorifies, or promotes terrorist or extremist organizations in any way. They confirmed that steps are taken to remove material and accounts that violate these standards. We have a dedicated team focused on proactively identifying and swiftly removing such content, as well as banning the individuals who create it, and we will continue to diligently enforce our policies, they added. This is not the first time such re-creations have been found on the platform. The ADL previously discovered re-creations of the 2019 mosque shooting in Christchurch, New Zealand. Despite Robloxs efforts, removing these maps often becomes a game of whack-a-mole. According to the report, A.S.S. members have started hosting games on paid Roblox private servers to evade detection. With over 80 million active users logging onto Roblox dailymany of them children or teensgames that glorify mass violence risk desensitizing players and may serve as a gateway to other extremist content. However, Roblox insisted the vast majority of users on its platform do not seek out A.S.S. content and that it is not easily searchable. Because of the swift, proactive safety measures we have in place, it is very unlikely users would be exposed to such content on our platform, the spokesperson said. Combatting content that supports extremist views is an internet-wide challenge, as these individuals constantly try to evade detection, they continued. We work closely with other platforms and in close collaboration with law enforcement to keep content that violates our policies off our platform.


Category: E-Commerce

 

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