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Whats your favorite brand? Now ask yourself, why? Brands That Matter is Fast Companys effort to answer that question on a broader scale. To recognize the brands that have significant cultural relevance, find unique and powerful ways to connect with audiences, and of course, drive business impact. Now, were calling for brands of all shapes, sizes, and stripes to apply. Tell us your story! Here are three reasons why you should apply: 1. Celebrate cultural relevance It’s what distinguishes a brand from its competitors. Its what forges emotional connection with people. It may be a film, an event, or something that helps make our days easier or more efficient. But finding an audience and then crafting unique and meaningful ways to engage with them is one of the keys to long-term brand health. Cultural relevance is one of the most important metrics for any brand today. This is an amazing chance to show it off. 2. Spotlight on CMOs The role of the chief marketing officer is ever-evolving, and often bespoke to the company and brands with which they work. But the job has become more complicated while still being a crucial linchpin to commercial growth and success. In order to succeed, marketing execs must continuously straddle the growing collection of media and platforms to elevate their brands cultural resonance, and connect to audiences. This is your chance to shine a spotlight on the executives making the biggest difference at your brand. 3. Get your brand story seen Brands That Matter regularly receives more than 1,000 applications. But while only a relative handful are ultimately chosen to be recognized, for the Fast Company editors and writers judging each application, its also a treasure trove of potential stories and sources for the future. So what are you waiting for? Apply now!
Category:
E-Commerce
Ugly might be the new cute: Just look at Labubu, a “kind of ugly” plush toy that has sparked a buying frenzy across the world, especially in Asia, reported CNN. People from Bangkok to Kuala Lumpur flocked to shopping malls on Friday to get the latest edition of the oh-so-collectible furry, while they quickly sold out online. Inspired by Nordic folklore, the toothy stuffed animal has high, pointy rabbit-like ears; big round eyes; and a mischievous grin with serrated teeth. Made by Chinese toymaker Pop Mart, Labubus come in so-called “blind boxes” the size of a hand, which keep the contents a mystery until the box is opened. Pop Mart, which sells collectibles, has sold Labubus as part of its The Monsters series for a few years, making a staggering 3 billion yuan (roughly $410 million in sales) last year alone, reported CNN. Meanwhile, in the U.S. on Friday, dozens of people lined up in the early morning hours in front of a Chicago Pop Mart store for the toy. By 6 a.m., a long line of fans snaked around the block. Labubu mania Celebrities from Rihanna to Lisa from Blackpink are fans of Labubu. The K-pop singer, who recently appeared in the television hit series White Lotus, recently proclaimed on Instagram: Labubu is my baby. On Wednesday, Lisa showed off her new pink-and-yellow tie-dye Labubu from the latest collection, which is big news because she is credited in part with the toys extreme popularity in Southeast Asia, per CNN. In 2015, according to Pop Mart’s website, illustrator Kasing Lung created a fairy tale world inspired by Nordic mythology, populating it with magical characters both good and evil, called “The Monsters.” The most prominent is Labubu, who is “kindhearted and always wants to help, but often accidentally achieves the opposite.” Lung was born in Hong Kong but grew up in the Netherlands, and he draws from both cultureswhich could explain Labubu’s cross-cultural global appeal.
Category:
E-Commerce
Independent bookstores have long been champions of community, curiosity, and cultureand on Saturday, April 26, they get their moment in the spotlight. Independent Bookstore Day, a nationwide celebration of indie bookstores, invites readers to shop locally and support the spaces that keep storytelling vibrant. But this year, the festivities come with a wrinkle: Amazon is holding a major book sale at the same time, and many booksellers and readers aren’t having it. Independent bookstores and users on BookTok are expressing their frustration with Amazon while encouraging readers to stay off of the online shopping site and instead make the trek to their local bookstore for the day. Some are even directly calling out Amazon and another large book retailer, Barnes & Noble, for having their sales so close to Independent Bookstore Day. So if you didnt knowand its okay if you didnt, because I feel like Amazon is working overtime to try and overshadow the whole daythis Saturday, April 26, is Independent Bookstore Day, TikTok user torithatnerd said in a video posted Thursday. Independent Bookstore Day began as California Bookstore Day in 2013, as a take on Record Store Day, according to Samantha Schoech in the Los Angeles Review of Books. Schoech wrote that it was a way for indie bookstores to band together and encourage a celebration of all things independent bookstores have to offer the public. Independent bookstores are not just storestheyre community centers and locals anchors, Schoech wrote. They are entire universes of ideas that contain the possibility of real serendipity. While the celebratory day started in California, sponsored by the Northern California Independent Booksellers Association, Schoech took the event nationwide in 2014. Soon after, the American Booksellers Association (ABA) began sponsoring the event, and this year a record-breaking number of stores are participating. Over 1,600 bookstores from all 50 states plan to celebrate on Saturday. Protecting books in a digital age Andy Hunter is CEO and founder of Bookshop.org, a website and business with a B Corp certification that works to acknowledge and encourage the convenience of online shopping for books while still supporting local bookshops. On the website, customers choose a bookstore theyd like to support when buying books, and the profits from orders are sent directly to the bookstore they selected. If customers opt not to choose a story, their purchases contribute to a profit-sharing pool that helps all associated bookshops affiliated with Bookshop.org. Every independent bookstore is kind of an advocate and activist for the importance of books and reading in our society, Hunter said. So we want books to survive. We dont want Amazons rise to be an extinction for local bookstores that are precious. In April 2024, the ABA filed a motion to intervene in the Federal Trade Commissions antitrust lawsuit against Amazon. The motion argues that Amazon has a monopoly power over books and can offer books at prices that independent bookstores find impossible to match. The motion, however, was eventually denied due to both the FTC and Amazons argument that ABAs claims were distinct from the FTCs allegations. For some BookTok-ers, though, the timing of Amazons sale feels intentional. Though Amazons books may be cheaper than an average independent bookstores prices, influencers are still encouraging their followers to avoid Amazon, or even go to their local library if independent bookstores are too far out of their price range. It feels like an intentional kick in the face to local bookstores, Hunter said regarding the Amazon sale. Independent bookstores generally have to charge full price because those margins are what help them survive. Amazon engages in predatory pricing. Amazon denied these allegations. A spokesperson said, The overlap was unintentional. The dates for our sale were set this year to accommodate additional participating countries. Whether intentional or not, Amazons sale dates seem to be callously ignoring the importance of Independent Bookstore Day, Hunter said. Books are really important, and theyre too important to society to entrust to a single retailer, whether or not that retailer has good intentions, he said. Independent bookstores are fighting to keep an independent marketplace for books and ideas alive, and Independent Bookstore Day is a day that everybody who supports that effort, who wants a diverse ecosystem around books, shows their support.
Category:
E-Commerce
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