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2025-04-25 22:35:00| Fast Company

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The landscape of home automation has sparked numerous discussions about security and control. According to SonicWalls comprehensive 2025 Annual Cyber Threat Report, smart home products experienced a staggering 124% increase in cyberattacks during 2024, with smart plugs emerging as particularly vulnerable targets. These vulnerabilities have ignited growing consumer concern about the safety of cloud-dependent technologies that have dominated the smart home market.  As our homes become increasingly connected, the cloud-connected home automation weve been seeing for the past decade is being critically examined. A growing segment of consumers now seeks alternatives emphasizing local control, data privacy, and system resilience. Here well examine the emerging paradigm of locally controlled smart home technologies, an approach that promises to return technological autonomy to homeowners.  The current landscape of smart home technology  The modern smart home ecosystem has evolved into an interconnected network predominantly reliant on cloud infrastructure. This cloud-centric approach requires constant internet connectivity, routing even the simplest commands through distant data centers thousands of miles away.  While promising convenience, this model introduces vulnerabilities:  A single network interruption can render home systems inoperable.  Each connected device becomes a potential cybersecurity entry point.  Data privacy becomes increasingly compromised as more personal information is transmitted and stored remotely.  Real-world IoT and smart home security failures  The most troubling aspect of cloud-dependent smart home technology is the threat of planned obsolescence. Manufacturers can shut down cloud services that power devices consumers have already purchased, rendering functional hardware useless.  For example, in February 2024, Amazon announced that its Echo Connect landline adapter would cease functioning, giving users just three weeks’ notice. This transition forced vulnerable users to quickly adapt to new technologies or lose access to a potentially life-saving communication tool.  The Echo Connect shutdown is far from an isolated incident. In April 2022, Insteon abruptly shut down its servers without warning, rendering thousands of connected devices instantly nonfunctional.   These incidents expose a critical flaw in cloud-dependent systems: Consumers never truly own their devices. When business interests change or financial pressures mount, companies canand sometimes mustabandon their customers.  Beyond platform shutdowns, security researchers continue to uncover alarming vulnerabilities in cloud-connected devices. For example, in 2020, multiple families experienced privacy violations when their Ring security cameras were compromised, allowing strangers to speak directly to family members through the devices meant to protect them.  Corporate resistance to local control  Some manufacturers have actively blocked consumers from maintaining local control of purchased devices. In January 2024, appliance giant Haier issued legal threats against a developer who created Home Assistant integration plugins for the company’s smart appliances. These open-source tools allowed consumers to control their purchased devices without relying on Haier’s cloud infrastructure.  Despite overwhelming community support, with users creating hundreds of backup copies of the developer’s work, Haier’s aggressive stance exemplifies how manufacturers prioritize maintaining control over their ecosystems rather than respecting consumer ownership rights.  These failures underscore fundamental problems with cloud-dependent smart home technologies that consumers are increasingly recognizing:   Personal security is compromised when critical home systems depend on external servers.  Single points of failure make entire ecosystems vulnerable.  Personal data faces unnecessary exposure and transmission risks.  Manufacturers maintain excessive control over hardware consumers believe they own.  There is a growing community focused on local control, like Home Assistant, where users actively discuss strategies to maintain autonomy and minimize cloud dependency.   The local control revolution  Locally controlled smart home technology represents a paradigm shift in home automation, offering a fundamentally different approach to device management and data processing. At its core, this approach keeps all smart device functionalities within your home’s local network, providing unprecedented levels of privacy, reliability, and user control. The key principles of local control are simple.   Locally controlled smart home technology represents a paradigm shift, offering fundamentally different approaches to device management and data processing:  Local processing: Devices process information directly within the home network, delivering near-instantaneous response times  Network independence: Systems operate independently of internet connectivity  Privacy by design: Data processing remains within the home network, creating a barrier against external data collection  Platforms like Home Assistant and Hubitat have emerged as leaders in this revolution, offering robust, customizable ecosystems that prioritize user autonomy. These platforms empower tech-savvy users to build truly personalized smart home experiences that reflect their unique needs and values.  The path forward  The shift toward locally controlled smart home technology presents a significant opportunity for forward-thinking developers and manufacturers. As consumer demand for privacy, security, and true ownership grows, businesses that embrace this paradigm wll gain competitive advantage in an increasingly crowded market.  For developers and product teams, the strategy is clear: Incorporate local processing capabilities alongside cloud features, respect user autonomy through open APIs, and build trust through transparent data practices. Companies that prioritize these values aren’t just serving a nichethey’re positioning themselves at the forefront of the next evolution in smart home technology.  The most successful smart home ecosystems won’t be those that lock users into vulnerable cloud dependencies, but those that empower customers with genuine control while delivering exceptional experiences.  Svetlin Todorov is cofounder of Shelly and CEO of Shelly U.S.A. 


Category: E-Commerce

 

LATEST NEWS

2025-04-25 21:00:00| Fast Company

Pope Francis’ funeral mass will be held on Saturday morning in St. Peters Square, a large plaza in front of St. Peter’s Basilica in Vatican City. Francis’ funeral will take place six days after he died of a stroke and heart failure at age 88. It comes after three days of public viewing at St. Peter’s Basilica, where tens of thousands of people flocked to pay their respects to the first Latin American pope. After the mass, the pope’s coffin will be taken to Rome and entombed at St. Mary Major Basilica, near his favorite Madonna icon, making him the first pope to be buried outside of the Vatican in over a century, according to NPR. (Leo XIII was the last pope buried outside the Vatican in 1903.) Francis wrote about his plans for a pared-down burial in his autobiography, and reportedly left instructions that future popes will also have simplified burial rites. The break with tradition is in line with “the People’s Pope’s” progressive 12-year reign as pontiff, characterized by a concern for the poor and greater inclusion in the church. Known to be humble, Francis chose to be buried in a simple wooden coffin instead of the more traditional three-nested coffins (one made of cypress, one made of lead, and one made of elm), according to CBS News. A number of heads of state from over 100 foreign delegations are expected to attend the funeral, including U.S. president Donald Trump and first lady Melania Trump, Ukrainian president Volodymyr Zelenskyy, U.K. prime minister Keir Starmer, and Prince William (on behalf of King Charles III), NPR reported. The Italian government expects as many as 200,000 people to attend in person. One notable absence: Russian president Vladimir Putin, according to Russian media reports, due to his arrest warrant from the International Criminal Court (ICC) in connection with alleged war crimes in Ukraine. What time is Pope Francis’ funeral? Saturday’s funeral mass will begin at 10 a.m. local time, which is 4 a.m. ET. The Vatican said the mass will be presided over by the dean of the College of Cardinals, Cardinal Giovanni Battista Re. The College of Cardinals will meet in a few weeks, between May 6 and May 11, to elect a new pope, as required by the rules governing the conclave. How can I watch or stream Pope Francis’ funeral live? All networks will be covering this historic day. Traditional cable subscribers or those with an over-the-air antenna can tune in, as well as those with certain streaming service subscriptions: ABC: Coverage starts at 3:30 a.m. ET, including on Disney+ and Hulu CBS: Coverage starts at 4 a.m. ET, and concludes at about 7 a.m. NBC: Coverage is also available on Peacock+ If you cut the cord and dont have an over-the-air antenna, you can try live TV streaming services, including: Hulu + Live TV Fubo Peacock+ YouTube TV You can also livestream coverage of the funeral and procession to St. Mary Majors on the Vatican News YouTube channel. However, coverage will stop before the burial in the Basilica.


Category: E-Commerce

 

2025-04-25 20:40:44| Fast Company

Whats your favorite brand? Now ask yourself, why? Brands That Matter is Fast Companys effort to answer that question on a broader scale. To recognize the brands that have significant cultural relevance, find unique and powerful ways to connect with audiences, and of course, drive business impact.  Now, were calling for brands of all shapes, sizes, and stripes to apply. Tell us your story!  Here are three reasons why you should apply: 1. Celebrate cultural relevance It’s what distinguishes a brand from its competitors. Its what forges emotional connection with people. It may be a film, an event, or something that helps make our days easier or more efficient. But finding an audience and then crafting unique and meaningful ways to engage with them is one of the keys to long-term brand health.  Cultural relevance is one of the most important metrics for any brand today. This is an amazing chance to show it off. 2. Spotlight on CMOs The role of the chief marketing officer is ever-evolving, and often bespoke to the company and brands with which they work. But the job has become more complicated while still being a crucial linchpin to commercial growth and success. In order to succeed, marketing execs must continuously straddle the growing collection of media and platforms to elevate their brands cultural resonance, and connect to audiences.  This is your chance to shine a spotlight on the executives making the biggest difference at your brand.  3. Get your brand story seen Brands That Matter regularly receives more than 1,000 applications. But while only a relative handful are ultimately chosen to be recognized, for the Fast Company editors and writers judging each application, its also a treasure trove of potential stories and sources for the future.  So what are you waiting for? Apply now!


Category: E-Commerce

 

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