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Uber just announced the expansion of safety features directed toward drivers, including a national rollout of enhanced rider verification, which begins tomorrow. If a rider undergoes these additional verification steps theyll get a Verified badge on their account, which will let drivers know everything is on the up and up. The company says it designed these new verification measures in response to driver feedback that they want to know more about who is getting in their car. The company began testing this feature earlier this year and it must have been a success, as it's getting a national rollout. Lyft has its own version of this tool, though it's still being tested in select markets. Uber verifies riders by cross-checking account information against third-party databases, though itll also accept official government IDs. The program will also allow users to bring in their verification status from the CLEAR program. While rider ID is the most notable safety tool announced, Ubers also bringing its Record My Ride feature to the whole country after another successful beta test. This lets drivers record the entirety of the ride via their smartphone cameras, without the need to invest in a dashcam. The footage is fully encrypted, with Uber saying nobody can access it unless a driver sends it in for review. The company hopes this will allow it to more quickly and fairly resolve any incidents that may arise. Uber Drivers can now cancel any trip without a financial penalty and they can unmatch from any riders they don't feel comfortable picking up. Finally, theres a new PIN verification feature in which drivers can request riders to enter a number to confirm they are, in fact, the correct guest. Uber tends to focus its resources on riders over drivers, so this is a nice change of pace. It is kind of a bummer, however, that drivers require this kind of enhanced verification system just to root out some bad apples and keep doing their jobs. In other words, dont be a jerk during your next Uber ride. Correction, September 17 2024, 10:45AM ET: This story and its headline originally stated that Uber's rider verification program was rolling out nationwide as of today. The rollout starts tomorrow, September 18. We apologize for the error.This article originally appeared on Engadget at https://www.engadget.com/transportation/ubers-rider-id-program-is-now-available-everywhere-in-the-us-143037313.html?src=rss
Category:
Marketing and Advertising
Meta and Ray-Ban owner EssilorLuxottica have extended their partnership into the next decade. The duo have collaborated since 2019, producing two generations of Ray-Ban Meta glasses. The agreement between Meta and EssilorLuxottica should bring more "multi-generational smart eyewear products." The first iteration launched in late 2021, right before Meta became Facebook, and was known as Ray-Ban Stories. We weren't totally sold on them, though there were some good points. The $300 sunglasses looked like a slightly bulkier Ray-Ban with, thankfully, no Facebook logo on them and offered decent audio quality through their tiny speakers at mid-range volume. The camera was so-so and worked better in brighter light. But privacy is really where we had an issue with data sharing and audio transcriptions on by default. We were more into the 2023 Ray-Ban Meta smart glasses, giving them an 85 in our review. The new model's perks include slimmer frames, hands-free photo messaging and Instagram livestreaming abilities (with an improved 12MP ultra-wide camera). It also offers better mics and sound quality including at higher volumes. Plus, the charging case looks just like a classic Ray-Ban pouch. The smart glasses originally came with an AI assistant, but Meta has since introduced Multimodal AI. The toolset allows the assistant to see and comprehend the world in real-time, processing photos, videos, text, and audio. You can ask it to identify things you're looking at, such as a dog's breed, the name and information for landmarks, and a road sign in a different language. Plus, there are new frame designs to choose from, starting at $300. Notably, in July, reports from the media and EssilorLuxottica CEO Francesco Milleri indicated Meta might take a five percent stake in the company. Whether that will happen is still up in the air, with no mention of a purchase in the extended partnership release.This article originally appeared on Engadget at https://www.engadget.com/wearables/meta-and-ray-bans-owner-extend-smart-glasses-partnership-140052046.html?src=rss
Category:
Marketing and Advertising
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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