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One day after X started to come back online for some people in Brazil, the countrys Supreme Court is threatening the social media company and Elon Musk-owned Starlink with hefty daily fines. In a new order posted online, Supreme Court judge Alexandre de Moraes ordered regulators to reactivate blocking of X and said that the two companies could be hit with close $1 million a day in fines for not complying. The latest order from Moraes, who has been publicly sparring with Musk for months, comes after X became accessible again in Brazil for many users on Wednesday. The company said in an earlier statement the change was "an inadvertent and temporary service restoration" that happened as a result of changing network providers. Following Brazils ban last month, X reportedly shifted to using Cloudflares servers in the region, which made it more difficult for Brazilian ISPs to carry out the block. The company said Wednesday it made the change in network providers in order to to provide service to Latin America and that it expected its service in Brazil to go offline again soon. Now, Moraes says that X could be fined the equivalent of $921,000 a day, beginning September 19, for each day of non-compliance with the ban. Starlink, which previously saw its Brazilian bank accounts frozen amid the dispute, faces joint liability if X doesn't pay, according to the order. Moraes also ordered the countrys internet regulator to take immediate measures to prevent access to the platform by blocking the CDN Cloudflare, Fastly and EdgeUno servers, and other similar ones, created to circumvent the court order that suspended the operation of the old Twitter in Brazil. X didnt immediately respond to a request for comment.This article originally appeared on Engadget at https://www.engadget.com/social-media/brazil-threatens-daily-fines-for-x-and-starlink-for-non-compliance-with-ban-194542476.html?src=rss
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Marketing and Advertising
Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge theyve seen strong advertiser and strong reviewer responses since they rolled out Pause ads to all advertisers. YouTube first started looking at using ads on pause screens in 2023 with select advertisers. Googles chief business officer Phillip Schindler announced last April that advertisers loved the new ad concept. YouTubes viewers arent as enthusiastic about the idea. Reddit users posted screenshots of the new pause screen ads and to say they arent happy with the ads is the understatement of the year. The new ads arent just showing up on the website. Ads also pop up when you pause videos on the YouTube mobile app, according to others on the site. Pause screen ads are not a new concept. Streaming services like AT&Ts DirecTV and Hulu show ads when the screen is paused if you have one of the lower tier subscription plans. Some Amazon products like the Fire tablets also show ads on the lock screen and Amazon announced last May that it plans to expand its ad space offerings for living-room devices, according to Amazons official blog.This article originally appeared on Engadget at https://www.engadget.com/entertainment/youtube/youtube-is-now-showing-ads-when-you-pause-videos-193622495.html?src=rss
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Marketing and Advertising
Autonomous vehicle outfit Cruise is slowly returning to operation in California following an incident in which a pedestrian was struck and dragged by a robotaxi for approximately 20 feet in October 2023. The company posted on X that it is reintroducing human-operated mapping vehicles to the streets in Mountain View and Sunnyvale. Its next stated goal is "to progress to supervised testing with up to 5 AVs later this fall." The past year has not been a pretty picture for Cruise, which was acquired by GM in 2016. On October 2 last year, a pedestrian in San Francisco was hit by a human driver who fled the scene, but the impact put her in the path of a Cruise driverless taxi that dragged her 20 feet and ultimately stopped on top of her leg. After the incident, Cruise was stripped of its license to operate autonomous vehicles in California. The company stopped all operations of both its driverless cars and its manned robotaxi service in order to engage in a comprehensive safety review. CEO Kyle Vogt resigned in November, followed by the exit of co-founder and chief product officer Daniel Kan. GM announced plans to slash Cruise's funding and to restructure leadership based on external safety reviews. Nine more members of Cruise leadership were dismissed in December, and nearly a quarter of the company's workforce was also cut that month. The final blow was an investigation by the Department of Justice and the Securities and Exchange Commission in January 2024, questioning whether the company failed to disclose additional details about the accident during reviews with regulators. Since then, however, Cruise has gradually been bouncing back. Vehicles with drivers returned to Arizona in April and to Houston in June. The re-emergence in Texas was paired with an announcement that GM would invest $850 million into Cruise in support of its operational costs. Now it's rejoined the California market, if in an extremely attenuated capacity. These new excursions have all been preliminary and none of the driverless cars have returned to the streets yet. But Cruise still has a long road ahead to prove its safety credentials and win back public trust.This article originally appeared on Engadget at https://www.engadget.com/transportation/cruise-resumes-operations-in-california-thankfully-with-human-drivers-191522681.html?src=rss
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Marketing and Advertising
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