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Ouras next-gen ring appears to be an upgrade in every way. It features a sleeker design, longer battery life and smarter sensors to offer deeper insights for wearers. No more squarish edges; its a perfect ring this time. Oura says Ring 4 has 18 signal pathways, up from eight in the Gen3, which is paired with its new Smart Sensing algorithm. Oura New features include automatic heart rate and activity detection for up to 40 activities. Itll land in six colors: Silver, Brushed Silver, Gold, Rose Gold, Stealth and Black. All bar the Stealth is made of titanium. Oura Ring 4 is available to pre-order today, with shipping expected to begin on October 15, 2024. Prices start at $349. Mat Smith The biggest stories you might have missed OpenAI rakes in over $6 billion in new funding Bose QuietComfort Earbuds review: A more affordable ANC ace Amazon tablets are getting AI tools, like writing assist and website summaries Students used Meta's smart glasses to automatically dox strangers Through an Instagram stream and publicly available information. Two Harvard students used facial recognition tech and a large language model to unearth a subjects name, occupation and other details. Their setup (dubbed I-XRAY) can use that information to pull data like addresses, phone numbers, family member details and partial social security numbers from various sources online. In a demo video, AnhPhu Nguyen and Caine Ardayfio used the glasses to address people who appear to be strangers by name, discuss their work and bring up a place where they may have met in the past, based on information picked up. The students told 404 Media they developed I-XRAY to make people aware of whats possible with current technology they wont release the code they used. Continue reading. Polestar 3 first drive The long-awaited SUV is finally here. Engadget Following its first two cars of the same name, the Polestar 3 delivers what many of us were looking for. Its a mass-market machine to fill the needs and wants of buyers looking for an all-electric SUV with proper dimensions and yellow seat belts. After all the delays, weve got a test drive. Continue reading. Tesla stops selling its cheapest car The new minimum price for a Model 3 is $42,500. Teslas Model 3 Standard Range Rear-Wheel Drive is no longer available in its online configurator. Electrek first reported on the absence of the cheapest option from the electric vehicle brand, with a price tag of $39,000. Now the Model 3 with Long-Range Rear-Wheel Drive takes that title with a retail price of $42,500. Continue reading.This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-ouras-return-to-the-smart-ring-fight-111642885.html?src=rss
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Marketing and Advertising
Oura, the Finnish company that has done more than most to put smart rings on the map, is ready to show off its fourth-generation Ring. The new model gets a sleeker design, longer battery life and smarter sensors producing even smarter insights for wearers. But the thing I really care about is that the company has finally made a perfectly-round ring that doesnt include any ugly-ass etchings on the outside. The biggest change made to the Ring 4 is in the sensors, which were previously housed in raised bumps that kept contact with your finger. Now, the sensors are flush with the body, making the whole thing a lot smoother and sleeker than it was before. And while I havent seen it in the flesh yet, the press images seem to suggest its a decent chunk thinner than its predecessors. Those sensor improvements arent just focused on making them smaller, but also improving their ability to peer into our bodies. Oura says Ring 4 has 18 distinct signal pathways, up from eight in the Gen3, which is paired with its new Smart Sensing algorithm. The ring will automatically optimize which of those 18 pathways to use to maintain a constant reading, given how much jewelry moves around through the day. This is a real issue for some Oura users, because if the ring shifts around too much, youll get inconsistent readings. The company claims that the new hardware offers a 30 percent increase in blood oxygen sensing, 31 percent fewer gaps in nighttime heart rate and seven percent fewer gaps during the day. Oura hasnt said what battery size the Ring 4 has, but says the above tweaks should help it get up to eight days of life on a single charge. Oura Ring 4 is available in 12 sizes (4-15) and in six colors; Silver, Brushed Silver, Gold, Rose Gold, Stealth and Black. All bar the Stealth is clad in titanium with physical vapor deposition coating, with the outlier draped instead in titanium with diamond-like carbon coating. Much like its predecessor, its water-resistant to depths up 100 meters, and is suitable for saunas and swimming, but not deep-sea diving. The company is also redesigning its mobile app to group all of the data it collects about you into three distinct categories: Today, Vitals and My Health. The first two of those help you explore your vital signs for the day in aggregate or in detail. My Health, meanwhile, will offer longer-term insights including your cardiovascular age, cardio capacity, stress and sleep. This will start rolling out today for all users, regardless of which generation of ring they own. When I reviewed the third-generation Ring, I griped about the companys decision to paywall features behind a monthly subscription. Look, I get you cant build a sustainable hardware business on device sales alone and this sort of recurring revenue helps keep the lights on. But that only works if what youre offering is compelling enough to justify the $5.99 a month, or $70 per year, which is why the Ring 4 is getting some new membership-only features. Oura That includes automatic heart-rate and activity detection for up to 40 different activities, removing the need for users to manually log their stats after a workout. When the app detects symptoms of high stress, itll now place that data in context with your movement, activities and tags. Theres also a better-developed suite of features for people who menstruate, with new insights for fertility windows the company adding that this is designed to aid pregnancy, not prevent it. Of course, while Ouras never been the only game in town, its now got competition from Samsungs Galaxy Ring. You can see that Samsung got to the integrated sensors ahead of the company its drawing inspiration from, but the Galaxy Ring is fairly basic, features-wise. Oura CEO Tom Hale told Bloomberg he feels the Korean giants are two years behind his company as things stand. Oura Ring 4 is available to pre-order today, with shipping expected to begin on October 15, 2024, with prices starting at $349. The first month of membership is free, with users asked to cough up $5.99 a month or $69.99 for the year. Even if you already have an Oura Ring sizing kit, the company urges you to get the new updated sizing kit before ordering your ring, which is available in sizes 4-15. This article originally appeared on Engadget at https://www.engadget.com/wearables/ouras-fourth-generation-smart-ring-gets-smaller-and-smarter-070005477.html?src=rss
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Marketing and Advertising
Every year, millions of airline passengers check in their luggage and never see it again. Eton, the Swedish menswear brand, has unveiled an innovative after-sales offering that transforms the frustration of lost bags into a novel brand experience. Dubbed 'The Phoenix Service,' it's a lifetime travel insurance for the company's iconic White Signature Twill Shirt.The free service promises to replace any White Signature Twill Shirt lost in checked baggage. After customers provide the airline's documentation confirming their missing luggage, Eton will send them a brand-new shirt. By addressing a common travel headache, the brand positions its product as more than just an article of clothing; it's a reliable companion that its wearer can't be without. Eton's creative approach to customer care exemplifies what we call EMPATHY ENSURANCE: brands stepping up to provide meaningful post-purchase support in an uncertain world. By offering lifetime travel insurance for its iconic White Signature Twill Shirt, Eton addresses a familiar pain point and transforms it into an opportunity to demonstrate empathy and care. The Phoenix Service exemplifies how brands can combine practical problem-solving with emotional reassurance to foster stronger connections with consumers and secure their increasingly elusive loyalty.
Category:
Marketing and Advertising
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