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Every year, millions of airline passengers check in their luggage and never see it again. Eton, the Swedish menswear brand, has unveiled an innovative after-sales offering that transforms the frustration of lost bags into a novel brand experience. Dubbed 'The Phoenix Service,' it's a lifetime travel insurance for the company's iconic White Signature Twill Shirt.The free service promises to replace any White Signature Twill Shirt lost in checked baggage. After customers provide the airline's documentation confirming their missing luggage, Eton will send them a brand-new shirt. By addressing a common travel headache, the brand positions its product as more than just an article of clothing; it's a reliable companion that its wearer can't be without. Eton's creative approach to customer care exemplifies what we call EMPATHY ENSURANCE: brands stepping up to provide meaningful post-purchase support in an uncertain world. By offering lifetime travel insurance for its iconic White Signature Twill Shirt, Eton addresses a familiar pain point and transforms it into an opportunity to demonstrate empathy and care. The Phoenix Service exemplifies how brands can combine practical problem-solving with emotional reassurance to foster stronger connections with consumers and secure their increasingly elusive loyalty.
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Marketing and Advertising
One of the years scariest and most engrossing horror games is clawing its way to a new console. SFB Games Crow Country will launch on the Nintendo Switch on October 16. Crow Country may look like a cheerier, grainier Animal Crossing but that just adds to the horror adventures creepy and dark atmosphere. You play as Mara Forest, a plucky young woman exploring the remains of an abandoned amusement park called Crow Country. Its owner Edward Crow mysteriously disappeared in his park and has been missing for two years. Its up to Mara to uncover the mysteries behind the abandoned theme park and its long lost owner. Engadgets Cheyenne MacDonald reviewed the game back in May and highlighted that it drew some inspiration from the aesthetics and horrific monsters of horror games on Sonys first Playstation like Resident Evil and Silent Hill. She also described the game as cozy, an odd word to describe a horror game. Crow Countrys cozy nature adds to the horror by taking familiar seeming characters and putting them in the Lovecraft-ian atmosphere of terror and mystery. Its so good that it even made our list of the best horror games of the year. Crow Country is also available on Steam, PlayStation 5 and Xbox X/S.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/the-creepy-crow-country-is-coming-to-nintendo-switch-on-october-16-215954902.html?src=rss
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Marketing and Advertising
Tesla's least expensive car is off the market: the Model 3 Standard Range Rear-Wheel Drive is no longer available in the online configurator. Electrek first reported on the absence of that Model 3 build. It was the cheapest option from the electric vehicle brand with a price tag of $39,000. Now the Model 3 Long-Range Rear-Wheel Drive takes that title with a retail price of $42,500. Tesla unveiled a refresh to its Model 3 line in the US in January. The company also posted numbers for the third quarter today, with 462,890 vehicles delivered between July and September. Sales were aided by price cuts and other incentives during the quarter, enough to reach a 6.4 percent increase from the previous year's deliveries. However, the figure fell short of analysts' predictions for more than 469,000 deliveries during the period. This quarterly result could also hamper CEO Elon Musk's projections for the company to surpass the 1.8 million vehicles it handed over in all of 2023. Tesla has also been struggling with recalls this year. Most of those issues were fixed with over-the-air updates, but the scope and number of the issues may also be leaving customers with doubts. Recalls impacted 200,000 vehicles in January, 2 million in February, 125,000 in May, 12,000 in June, 1.8 million in July, and more than 9,000 in August.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-has-stopped-selling-its-cheapest-car-212756966.html?src=rss
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Marketing and Advertising
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