Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-10-08 01:03:49| TRENDWATCHING.COM

At this year's London Fashion Week, Malwee one of Brazil's largest names in everyday clothing announced a t-shirt capable of capturing carbon dioxide from the atmosphere. The Ar.voree t-shirt, which borrows its name from árvore, the Portuguese word for tree, absorbs CO2 while worn. When the t-shirt is washed, the captured CO2 reacts with regular laundry detergent and is broken down into sodium bicarbonate. Absorbent agents in the fabric are simultaneously recharged, and the process can start all over again: wear, capture, wash, repeat.Malwee partnered with Singapore-based startup Xinterra, which combined AI and high-throughput experimentation to develop its COzTERRA fabric finish from scratch to patent application in just 11 months. Malwee will be rolling out Ar.voree t-shirts later this year and claims a single tee can capture 12.6 grams of CO2, with 25 shirts absorbing as much as one mature tree does in a day.Meanwhile, new Singapore label Kemunna just opened waitlists for its two inaugural t-shirts, both of which were treated with COzTERRA. One simply says, "CO2 capture in progress," while the other fittingly references then Prime Minister Lee Kuan Yew's 1967 vision of transforming Singapore into a green and lush Garden City and shows iconic Peranakan shophouses "reimagined with an AI solar-punk twist." By turning a ubiquitous piece of clothing into an active participant in fighting climate change, COzTERRA, Malwee and Kemunna challenge conventional notions of eco-friendly fashion. As COzTERRA puts it, the textile treatment enables every human to become a CO2 removal agent. One to get it on early?


Category: Marketing and Advertising

 

Latest from this category

11.02Streaming service Menta rethinks TV for people living with dementia
11.02Samsung's Galaxy S26 Unpacked event is on February 25
10.02The NLRB just gave up on SpaceX workers who claim they were illegally fired
10.02Facebook is offering Meta AI-powered animations for profile photos
10.02This Itch.io bundle to help Minnesota includes over 1,200 games and costs just $10
10.02Sam Bankman-Fried wants a re-trial for fraud charges
10.02Hubble showcases the Egg Nebula in all its dying-star glory
10.02Microsoft will start refreshing Secure Boot certificates in March for Windows 11 and Windows 10 ESU users
Marketing and Advertising »

All news

11.02Strategic expansion, digital & offline pharmacies driving growth: Dr Suneeta Reddy, Apollo Hospitals
11.02Earnings momentum and trade clarity to drive markets: Vikas Khemani
11.02Samvardhana Motherson shares soar 5% after Q3. Heres what Nomura, Citi, Motilal said
11.02Billionaire Neil Bluhm donating another $50 million to Northwestern for heart care
11.02BHEL shares fall 6% as Rs 4,422 crore OFS opens for subscription
11.02Wednesday Watch
11.02Rupee falls 6 paise to 90.62 against US dollar in early trade
11.02The best Super Bowl ad may not have been an ad at all
More »
Privacy policy . Copyright . Contact form .