Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-10-08 01:03:49| TRENDWATCHING.COM

At this year's London Fashion Week, Malwee one of Brazil's largest names in everyday clothing announced a t-shirt capable of capturing carbon dioxide from the atmosphere. The Ar.voree t-shirt, which borrows its name from árvore, the Portuguese word for tree, absorbs CO2 while worn. When the t-shirt is washed, the captured CO2 reacts with regular laundry detergent and is broken down into sodium bicarbonate. Absorbent agents in the fabric are simultaneously recharged, and the process can start all over again: wear, capture, wash, repeat.Malwee partnered with Singapore-based startup Xinterra, which combined AI and high-throughput experimentation to develop its COzTERRA fabric finish from scratch to patent application in just 11 months. Malwee will be rolling out Ar.voree t-shirts later this year and claims a single tee can capture 12.6 grams of CO2, with 25 shirts absorbing as much as one mature tree does in a day.Meanwhile, new Singapore label Kemunna just opened waitlists for its two inaugural t-shirts, both of which were treated with COzTERRA. One simply says, "CO2 capture in progress," while the other fittingly references then Prime Minister Lee Kuan Yew's 1967 vision of transforming Singapore into a green and lush Garden City and shows iconic Peranakan shophouses "reimagined with an AI solar-punk twist." By turning a ubiquitous piece of clothing into an active participant in fighting climate change, COzTERRA, Malwee and Kemunna challenge conventional notions of eco-friendly fashion. As COzTERRA puts it, the textile treatment enables every human to become a CO2 removal agent. One to get it on early?


Category: Marketing and Advertising

 

Latest from this category

19.01ASUS will not release any new smartphones this year
19.01UK agency questions Meta's policies for illegal gambling site ads
19.01TurboTax Deluxe is on sale for $45 ahead of tax season
19.01Bungie's Marathon arrives on March 5
19.01Musk claims Tesla will restart work on its Dojo supercomputer
19.01Threads has more global daily users than X on mobile for the first time
19.01Levi's closes the Gen Z skills gap with a new repair curriculum
18.01Microsoft issues emergency fix after a security update left some Windows 11 devices unable to shut down
Marketing and Advertising »

All news

19.01Jan 19, Overcoming Obstacles to Achieving Your Goals | Leadership Tools
19.01ASUS will not release any new smartphones this year
19.01UK agency questions Meta's policies for illegal gambling site ads
19.01TurboTax Deluxe is on sale for $45 ahead of tax season
19.01US futures sink after Donald Trump warns of higher tariffs for 8 countries over Greenland issue
19.01Bungie's Marathon arrives on March 5
19.01Actress Taraji P. Henson, who starred in Empire, sells condo in Streeterville high-rise for $1.7M
19.01Environment Secretary: South East Water boss 'should not get bonus'
More »
Privacy policy . Copyright . Contact form .