Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-10-08 01:03:49| TRENDWATCHING.COM

At this year's London Fashion Week, Malwee one of Brazil's largest names in everyday clothing announced a t-shirt capable of capturing carbon dioxide from the atmosphere. The Ar.voree t-shirt, which borrows its name from árvore, the Portuguese word for tree, absorbs CO2 while worn. When the t-shirt is washed, the captured CO2 reacts with regular laundry detergent and is broken down into sodium bicarbonate. Absorbent agents in the fabric are simultaneously recharged, and the process can start all over again: wear, capture, wash, repeat.Malwee partnered with Singapore-based startup Xinterra, which combined AI and high-throughput experimentation to develop its COzTERRA fabric finish from scratch to patent application in just 11 months. Malwee will be rolling out Ar.voree t-shirts later this year and claims a single tee can capture 12.6 grams of CO2, with 25 shirts absorbing as much as one mature tree does in a day.Meanwhile, new Singapore label Kemunna just opened waitlists for its two inaugural t-shirts, both of which were treated with COzTERRA. One simply says, "CO2 capture in progress," while the other fittingly references then Prime Minister Lee Kuan Yew's 1967 vision of transforming Singapore into a green and lush Garden City and shows iconic Peranakan shophouses "reimagined with an AI solar-punk twist." By turning a ubiquitous piece of clothing into an active participant in fighting climate change, COzTERRA, Malwee and Kemunna challenge conventional notions of eco-friendly fashion. As COzTERRA puts it, the textile treatment enables every human to become a CO2 removal agent. One to get it on early?


Category: Marketing and Advertising

 

Latest from this category

12.01India is proposing another far-reaching security rule for smartphones
12.01Apple's Siri AI will be powered by Gemini
12.01Meta appoints ex-Trump and Bush official as its new president and vice chairman
12.01Apple's Mac mini M4 is back on sale for $499
12.01Netflix won seven awards at the Golden Globes with Adolescence and KPop Demon Hunters
12.01Meta closes 550,000 accounts to comply with Australia's kids social media ban
12.01Malaysia and Indonesia are the first to block Grok following CSAM scandal
12.01New typeface for Volvo treats legibility as a safety feature
Marketing and Advertising »

All news

12.01Former Fed chairs condemn criminal investigation into Jerome Powell
12.01India is proposing another far-reaching security rule for smartphones
12.01Apple's Siri AI will be powered by Gemini
12.01Alphabet hits $4 trillion valuation as AI refocus lifts sentiment
12.01How this psychologist teaches Olympic athletes to approach success and failure
12.01Meta appoints ex-Trump and Bush official as its new president and vice chairman
12.01Throw away these recalled dietary supplements right now. They may contain a life-threatening ingredient
12.01PSU NLC India's board approves listing of its renewable arm as govt set to divest up to 25% stake
More »
Privacy policy . Copyright . Contact form .