Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-10-08 01:03:49| TRENDWATCHING.COM

At this year's London Fashion Week, Malwee one of Brazil's largest names in everyday clothing announced a t-shirt capable of capturing carbon dioxide from the atmosphere. The Ar.voree t-shirt, which borrows its name from árvore, the Portuguese word for tree, absorbs CO2 while worn. When the t-shirt is washed, the captured CO2 reacts with regular laundry detergent and is broken down into sodium bicarbonate. Absorbent agents in the fabric are simultaneously recharged, and the process can start all over again: wear, capture, wash, repeat.Malwee partnered with Singapore-based startup Xinterra, which combined AI and high-throughput experimentation to develop its COzTERRA fabric finish from scratch to patent application in just 11 months. Malwee will be rolling out Ar.voree t-shirts later this year and claims a single tee can capture 12.6 grams of CO2, with 25 shirts absorbing as much as one mature tree does in a day.Meanwhile, new Singapore label Kemunna just opened waitlists for its two inaugural t-shirts, both of which were treated with COzTERRA. One simply says, "CO2 capture in progress," while the other fittingly references then Prime Minister Lee Kuan Yew's 1967 vision of transforming Singapore into a green and lush Garden City and shows iconic Peranakan shophouses "reimagined with an AI solar-punk twist." By turning a ubiquitous piece of clothing into an active participant in fighting climate change, COzTERRA, Malwee and Kemunna challenge conventional notions of eco-friendly fashion. As COzTERRA puts it, the textile treatment enables every human to become a CO2 removal agent. One to get it on early?


Category: Marketing and Advertising

 

Latest from this category

17.12Amazon in talks to invest $10 billion in OpenAI and supply its Trainium chips
17.12Tesla used deceptive language to market Autopilot, California judge rules
17.12X was spooked enough by new Twitter to change its terms of service
16.12Steam Replay 2025 is here to recap your PC gaming habits
16.12The last Xbox update of 2025 includes a handy Wireless Headset upgrade
16.12NYT Games has a year-in-review thing now too
16.12Texas sues five TV manufacturers over predatory ad-targeting spyware
16.12YouTube is letting creators make playable games with a Gemini 3 tool
Marketing and Advertising »

All news

17.12Why this month's inflation figure may be good news for you
17.12Starmer tells Abramovich to 'pay up now' or face court
17.12Paddy Power Betfair to pay 2m for slow response to problem gambling
17.12Chase to open new J.P. Morgan Financial Center for million-dollar customers on Michigan Avenue
17.12Wisconsin developer Cal Akin was the buyer who paid $11 million for Georgian-style Lake Forest mansion
17.12The year of the tactical vest
17.12Amazon in talks to invest $10 billion in OpenAI and supply its Trainium chips
17.12Today in Chicago History: 11,000 CTA workers walk off the job, stranding 700,000 daily riders
More »
Privacy policy . Copyright . Contact form .