Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-10-08 01:03:49| TRENDWATCHING.COM

At this year's London Fashion Week, Malwee one of Brazil's largest names in everyday clothing announced a t-shirt capable of capturing carbon dioxide from the atmosphere. The Ar.voree t-shirt, which borrows its name from árvore, the Portuguese word for tree, absorbs CO2 while worn. When the t-shirt is washed, the captured CO2 reacts with regular laundry detergent and is broken down into sodium bicarbonate. Absorbent agents in the fabric are simultaneously recharged, and the process can start all over again: wear, capture, wash, repeat.Malwee partnered with Singapore-based startup Xinterra, which combined AI and high-throughput experimentation to develop its COzTERRA fabric finish from scratch to patent application in just 11 months. Malwee will be rolling out Ar.voree t-shirts later this year and claims a single tee can capture 12.6 grams of CO2, with 25 shirts absorbing as much as one mature tree does in a day.Meanwhile, new Singapore label Kemunna just opened waitlists for its two inaugural t-shirts, both of which were treated with COzTERRA. One simply says, "CO2 capture in progress," while the other fittingly references then Prime Minister Lee Kuan Yew's 1967 vision of transforming Singapore into a green and lush Garden City and shows iconic Peranakan shophouses "reimagined with an AI solar-punk twist." By turning a ubiquitous piece of clothing into an active participant in fighting climate change, COzTERRA, Malwee and Kemunna challenge conventional notions of eco-friendly fashion. As COzTERRA puts it, the textile treatment enables every human to become a CO2 removal agent. One to get it on early?


Category: Marketing and Advertising

 

Latest from this category

31.01Blue Origin is pausing its space tourist flights to work on lunar landers for NASA
31.01How to turn on hypertension alerts on Apple Watch
31.01Highguard, a hyperpop arena shooter and other new indie games worth checking out
30.01NASA used Claude to plot a route for its Perseverance rover on Mars
30.01Rivian made an electric ambulance for Grey's Anatomy
30.01Sundance doc 'Ghost in the Machine' draws a damning line between AI and eugenics
30.01Sonos home theater gear is up to 20 percent off ahead of Super Bowl LX
30.01The best cheap VPN in 2026
Marketing and Advertising »

All news

31.01Blue Origin is pausing its space tourist flights to work on lunar landers for NASA
31.01With 'mother of all deals' in bag, Piyush Goyal says mother will be compassionate, fair to all 28 children
31.01How to turn on hypertension alerts on Apple Watch
31.01Highguard, a hyperpop arena shooter and other new indie games worth checking out
31.01Ahead of Market: 10 things that will decide stock market action on Sunday
31.01Market Trading Guide: Buy CCL Products, Aurobindo Pharma on Feb 1 for up to 8% upside. Heres why
31.01India Beyond the US: A new era of global partnerships
31.01Home and studio of R. Harold Zook, Hinsdales Frank Lloyd Wright, gets funding boost for preservation
More »
Privacy policy . Copyright . Contact form .