Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-10-08 01:03:49| TRENDWATCHING.COM

At this year's London Fashion Week, Malwee one of Brazil's largest names in everyday clothing announced a t-shirt capable of capturing carbon dioxide from the atmosphere. The Ar.voree t-shirt, which borrows its name from árvore, the Portuguese word for tree, absorbs CO2 while worn. When the t-shirt is washed, the captured CO2 reacts with regular laundry detergent and is broken down into sodium bicarbonate. Absorbent agents in the fabric are simultaneously recharged, and the process can start all over again: wear, capture, wash, repeat.Malwee partnered with Singapore-based startup Xinterra, which combined AI and high-throughput experimentation to develop its COzTERRA fabric finish from scratch to patent application in just 11 months. Malwee will be rolling out Ar.voree t-shirts later this year and claims a single tee can capture 12.6 grams of CO2, with 25 shirts absorbing as much as one mature tree does in a day.Meanwhile, new Singapore label Kemunna just opened waitlists for its two inaugural t-shirts, both of which were treated with COzTERRA. One simply says, "CO2 capture in progress," while the other fittingly references then Prime Minister Lee Kuan Yew's 1967 vision of transforming Singapore into a green and lush Garden City and shows iconic Peranakan shophouses "reimagined with an AI solar-punk twist." By turning a ubiquitous piece of clothing into an active participant in fighting climate change, COzTERRA, Malwee and Kemunna challenge conventional notions of eco-friendly fashion. As COzTERRA puts it, the textile treatment enables every human to become a CO2 removal agent. One to get it on early?


Category: Marketing and Advertising

 

Latest from this category

07.01Nosh is an AI cooking robot for the meal prep crowd
07.0117 CES gadgets you can buy right now
07.01At CES 2026, Sony Honda Mobility's latest Afeela 1 still feels woefully out of date
07.01Roblox now requires age verification to use in-game chat
07.01WhatsApp upgrades group chats with member tags and text stickers
07.01Eyebot promises an accurate eye test in a couple of minutes
07.01Switchbot came to CES with a laundry robot you might actually be able to buy
07.01Throne, from the co-founder of Whoop, uses computer vision to study your poop
Marketing and Advertising »

All news

07.01Nosh is an AI cooking robot for the meal prep crowd
07.0117 CES gadgets you can buy right now
07.01At CES 2026, Sony Honda Mobility's latest Afeela 1 still feels woefully out of date
07.01Roblox now requires age verification to use in-game chat
07.01WhatsApp upgrades group chats with member tags and text stickers
07.01CES 2026: How auto and tech companies are turning cars into companions
07.01Eyebot promises an accurate eye test in a couple of minutes
07.01China-Japan relations strain as probe is launched into this chemical used for semiconductors
More »
Privacy policy . Copyright . Contact form .