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With the right framing--crafting a story with a message in mind--you can change narratives, highlight key themes, and build a strong brand image. Read the full article at MarketingProfs
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Marketing and Advertising
Donald Trump, who previously called Bitcoin a scam, has launched a new cryptocurrency venture called World Liberty Financial. "Crypto is one of those things we have to do," he said in an interview on X. "Whether we like it or not, I have to do it." The news comes just a day after a likely assassination attempt against Trump at his Florida golf course. Trump is entering the venture with his sons Donald Trump Jr. and Eric Trump, along with two crypto entrepreneurs: Chase Herro (who once called stablecoins "borderline a Ponzi scheme") and Zachary Folkman, who founded a company called Date Hotter Girls. Trump's 18-year-old son Barron Trump, who has no known crypto expertise, is also listed as "chief DeFi [decentralized finance] visionary." The tokens themself are supposedly based on US dollar stablecoins. Some involved in the venture have touted it internally as a borrowing and lending platform, according to The New York Times. Cryptocurrency is generally supposed to be decentralized, but a large chunk of the governance tokens for World Liberty Financial could be held by insiders, according to a draft white paper for the project seen by CoinDesk. The remaining 30 percent would be distributed "via public sale" with some of the money raised from that also going to project insiders. lmao Trump has absolutely no clue what crypto is. Notice how he changes the topic immediately here to avoid talking about it. pic.twitter.com/uPtL5qHPvs Aaron Rupar (@atrupar) September 17, 2024 When asked questions about the venture in an X Spaces interview (above), Trump appeared to know next to nothing about it. "It's so important. It's crypto. It's AI. It's so many other things. AI needs tremendous electricity capabilities beyond anything I ever heard," he said. He deferred to Barron's expertise, saying he has "four wallets" and equated it to learning a language like Chinese. Some comments in the Spaces interview weren't kind. "Let's be honest Trump doesn't even know what crypto is or why he's being asked to shill it," said one. Others noted that launching such a venture just ahead of an election was inappropriate. "I think it genuinely damages trumps electoral prospects, especially if it gets hacked (itll be the juiciest DeFi target ever and its forked from a protocol that itself was hacked)," said crypto industry notable and self-proclaimed Trump supporter Nic Carter in a post on X. This article originally appeared on Engadget at https://www.engadget.com/general/trump-jumps-into-cryptocurrency-appears-to-know-nothing-about-it-130022525.html?src=rss
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Marketing and Advertising
Nintendo has announced a couple of new Switch bundles in time for this year's upcoming holiday shopping season. Starting in October, it will sell Switch consoles bundled with a download code for the digital version of Mario Kart 8 Deluxe and a 12-month Switch Online Individual membership, which will give you access to classic NES, Super NES and Game Boy titles. The basic Switch system bundle with red and blue Joy-Cons will set you back $300. Nintendo already has an existing Switch-Mario Kart 8 Deluxe Bundle, but it's selling for $360 and only comes with three months of Switch Online subscription instead of 12. The company will also sell an OLED model bundle with the same inclusions as the basic one for $350, $10 less than what the current package with the non-OLED system costs. Nintendo's OLED model has a bigger screen than the standard model with better battery life. There's no time limit to get the bundles, but both options will only be available from the My Nintendo Store and in select retail stores until supplies last. Nintendo could announce the next-gen Switch as soon as later this month. Based on previous reports, the new Switch will likely be fully backwards compatible for both digital and physical games. It is, of course, expected to have a more powerful processor than the first Switch, which was released way back in 2017, and could have 8GB of RAM and 64GB of internal storage. The console is also expected to support NVIDIA's DLSS upscaling technology that would give the console the power to render games internally at a low resolution while producing a high-resolution output. It could either have an 8-inch display LCD display or a 7-inch display with a 120Hz refresh rate, as well. The next-gen Switch will most likely be released sometime in 2025, though, and will not be available to purchase as a gift for others or yourself these holidays. This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-will-sell-cheaper-switch-mario-kart-bundles-in-october-123024329.html?src=rss
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