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A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
Americans utilized more wireless data last year than ever before, using over 100 trillion megabytes throughout 2023, Reuters reports. This record number represented a 36 percent or 26 trillion MB boost from 2022, according to an industry survey. The number of wireless connections also grew in 2023 to 558 million a six percent jump over 2022. Interestingly, these increases were fuelled more by new advancements than traditional outlets. Americans spent about 100 billion fewer minutes talking on the phone than the year prior and maintained a similar amount of text messaging. Instead, technology such as drones, space missions, self-driving vehicles and precision agriculture seemed to have moved the needle. However, in the US, there is continued uncertainty over how to find new spectrum for wireless communication. According to the Cellular Telecommunications and Internet Association (CTIA) CEO Meredith Attwell Baker, "to continue to meet the insatiable demand for wireless, drive innovation, and support America's economic competitiveness, the wireless industry needs access to more full-power, licensed spectrum." In November 2023, the White House established the National Spectrum Strategy to improve spectrum access and management.This article originally appeared on Engadget at https://www.engadget.com/americans-used-100-trillion-megabytes-of-wireless-data-last-year-123025183.html?src=rss
Category:
Marketing and Advertising
In a government inquiry about AI adoption in Australia, Meta's global privacy director Melinda Claybaugh was asked whether her company has been collecting Australians' data to train its generative AI technology. According to ABC News, Claybaugh initially denied the claim, but upon being pressed, she ultimately admitted that Meta scrapes all the photos and texts in all Facebook and Instagram posts from as far back as 2007, unless the user had set their posts to private. Further, she admitted that the company isn't offering Australians an opt-out option like it does to users in the European Union. Claybaugh said that Meta doesn't scrape the accounts of users under 18 years old, but she admitted that the company still collects their photos and other information if they're posted on their parents' or guardians' accounts. She couldn't answer, however, if the company collects data from previous years once a user turns 18. Upon being asked why Meta doesn't offer Australians the option not to consent to data collection, Claybaugh said that it exists in the EU "in response to a very specific legal frame," which most likely pertains to the bloc's General Data Protection Regulation (GDPR). Meta had notified users in the EU that it will collect their data for AI training unless they opt out. "I will say that the ongoing conversation in Europe is the direct result of the existing regulatory landscape," Claybaugh explained during the inquiry. But even in the region, Claybaugh said that there's an "ongoing legal question around what is the interpretation of existing privacy law with respect to AI training." Meta decided not to offer its multimodal AI model and future versions in the block due to what it says is a lack of clarity from European regulators. Most of its concerns centered around the difficulties of training AI models with data from European users while complying with GDPR rules. Despite those legal questions around AI adoption in Europe, bottom line is that Meta is giving users in the bloc the power to block data collection. "Meta made it clear today that if Australia had these same laws Australians' data would also have been protected," Australian Senator David Shoebridge told ABC News. "The government's failure to act on privacy means companies like Meta are continuing to monetise and exploit pictures and videos of children on Facebook."This article originally appeared on Engadget at https://www.engadget.com/apps/meta-scraped-every-australian-users-account-to-train-its-ai-120026200.html?src=rss
Category:
Marketing and Advertising
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