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Since the start of human civilization, lotteries have often been associated with financial freedom and near-instant wealth, and they have hardly failed to disappoint. However, these lotteries are more than just cash cows for different lucky members of society. These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. If you wish to learn more about the role of lotteries as a powerful marketing tool, this piece offers all the answers you need. The Role of Lotteries in Boosting Customer Engagement While it may not initially give that impression, a lottery is a great tool to drive customer engagement. But why? These special offers promise a breathtaking cash reward that's bound to capture the attention of many people and push them to investigate further. The allure of winning big prizes is an incredible effect that brands have leveraged to boost customer loyalty and engagement. The McDonald's Monopoly is one of the most famous examples of a lottery-driven campaign. Designed as a game, this promotional campaign has been crucial to the fast food restaurant's marketing strategy since 1987. McDonald's Monopoly campaign has gone through several name changes over the years, such as: Pick Your Prize! (2001), Money Monopoly (2016-present), Coast To V.I.P. (2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! (2018), Monopoly Best Chance Game (2003-2005), Double Peel (2022, 2023 in the UK) and Monopoly/Millionaire Game (2013 in UK & 2018 in Ireland). However, the underlying concept has remained the same. McDonald's Monopoly is similar to active winz.io lotteries as both involve customers purchasing redeemable tokens and tickets while enjoying the organization's main features. Each token is designed to match a property space on the game board. When you can match them successfully, these tokens can be redeemed for money. Historically, McDonald's lottery campaign has led to more visits and sales as many people attempt to lay their hands on the $1 million cash prize, proven to be a successful marketing strategy. The Power of Lotteries in Creating Memories You'll also be thrilled to know that lotteries can create a lasting impression on customers. The easiest way to connect with customers is to offer them monetary rewards. These experiences may also create an emotional connection between the brand and its customers or boost overall brand perception. Coca-Cola's Lottery-like 'Share a Coke' campaign is an example of a promotion aimed at helping customers create exciting memories. This multinational marketing campaign replaces the Coca-Cola logo on their product's bottle with the phrase 'Share a Coke' followed by a person's name. To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. However, several other variations included words like 'better half' and 'sidekick' to popular song lyrics. While this campaign started in 2011, it has been successful in over 80 countries. In countries like Australia and the United States, this campaign has increased sales by at least 2%. The Role of Lotteries in Building Community and Social Impact In addition to the alternatives mentioned above, lotteries can foster a sense of community among customers and create a social impact. Using these lotteries to support charitable goals, brands can connect with consumers and boost their overall reputation simultaneously. Omaze is a popular example of a company that has created new ways of giving back to society through its unique lottery-based model. This for-profit fundraising company partners with celebrities and influencers to create a one-of-a-kind experience for people, such as offering them the chance to attend a movie premiere with an A-list actor or have a luxury dinner with a billionaire. To stand a chance for this once-in-a-lifetime experience, participants are expected to donate to a charity. Omaze's lottery model is a two-way system that raises plenty of money for significant causes and builds a sense of community with its participants. Most participants are attracted by the allure of gaining a unique experience while rest assured that their money has been put to good use. The Power of Digital Platforms to Amplify The Impact of Lotteries While lotteries are undoubtedly a coveted offer desired by most people, the advent of social media has made them more prevalent and easily accessible. Social media apps and online platforms effectively allow brands to announce their lotteries and reach new audiences. By relying on these digital alternatives, brands can also track their lottery campaigns' effectiveness and public reception. They can also potentially get more people to participate in their campaigns, enhancing their effects.
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Marketing and Advertising
TwitchCon San Diego is taking place this weekend and, as always, the platform had some news to share during the opening ceremony. For one thing, Twitch CEO Dan Clancy said the service will offer streamers and viewers who break the rules more clarity over why their accounts were suspended. Soon, Twitch will share any chat excerpt that led to a suspension with the user in question via email and the appeals portal. Eventually, this will expand to clips, so streamers can see how they were deemed to have broken the rules on a livestream or VOD. "We want to give you this information so that you can see what you did, what policies were violated, and if you feel our decision was incorrect, you can appeal," Twitch wrote in a blog post. The service is also aware that permanent strikes on an account can pose a problem for long-time streamers who may eventually get banned for a smaller slip up. To that end, Twitch is bringing in a strike expiration policy starting in early 2025. "Low-severity strikes will no longer put streamers livelihoods at risk, but well still enforce the rules for major violations," Twitch said. "Plus, were adding more transparency by showing you exactly what led to a strike." On the broadcasting front, viewers of streamers who are using Twitch's Enhanced Broadcasting feature will be able to watch streams in 2K starting early next year. This option will be available in select regions at first, with Twitch planning to expand it elsewhere throughout 2025. Also of note, Clancy said that "we're working on 4K." Also coming in 2025 is the option for those using Enhanced Broadcasting to stream vertical and landscape video at the same time. The idea here is to offer viewers an optimal experience depending on which device they're using to watch streams. Elsewhere, Twitch is planning some improvements to navigation in its overhauled mobile app, such as letting you access your Followed channels with a single swipe and prioritizing audio from the picture-in-picture player. Streamers will have access to a feature called Clip Carousel, which will highlight the best clips from their latest stream and make them easy to share on desktop and mobile. The platform says it'll be easier for viewers to create clips on mobile devices too. In addition, Twitch will roll out a shared chat option in the Stream Together feature next week, allowing up to six creators who are streaming together to combine their chats. Streamers' mods will be able to moderate all of the messages in a shared chat and time out or ban anyone who crosses a line. Creators who hop on a Stream Together session can also turn off Shared Chat for their own community. Last but not least, Twitch will expand its Unity Guilds and Creator Clubs. The idea behind both is to help streamers forge connections, learn from each other and grow with the help of Twitch staff. Over the last year, Twitch has opened up the Black Guild, Womens Guild and Hispanic and Latin Guild, and it just announced a Pride Guild for the LGBTQIA+ community. All four guilds will expand to accept members from around the world next year. Creator Clubs are a newer thing that Twitch debuted last month for the DJ and IRL categories. Twitch says that engagement has been higher than expected. Four more Creator Clubs are coming soon for the Artists/Makers, Music, VTubers and Coworking/Coding categories.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/twitch-will-do-a-better-job-of-telling-rulebreakers-why-their-accounts-were-suspended-191502111.html?src=rss
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Marketing and Advertising
Danny Boyles zombie sequel 28 Years Later was shot using several iPhone 15 Pro Max smartphones, according to a report by Wired. This makes it the biggest movie ever made using iPhones, as the budget was around $75 million. There are some major caveats worth going over. First of all, the sourcing on the story is anonymous, as the films staff was required to sign an NDA. Also, the entire film wasnt shot using last years high-end Apple smartphone. Engadget has confirmed that Boyle and his team used a bunch of different cameras, with the iPhone 15 Pro Max being just one tool. Finally, its not like the director just plopped the smartphone on a tripod and called it a day. Each iPhone looks to have been adapted to integrate with full-frame DSLR lenses. Speaking of, those professional-grade lenses cost a small fortune. The phones were also nestled in protective cages. iphone 15 max with some attachments https://t.co/QUBLWEwp1K pic.twitter.com/YKpCWpdRBU Chris Fallsikkan (@AlsikkanTV) September 20, 2024 Even if the phones werent exclusively used to make this movie, its still something of a full-circle moment for Boyle and his team. The original 28 Days Later was shot primarily on a prosumer-grade camcorder that cost $4,000 at the time. This camcorder recorded footage to MiniDV tapes. 28 Years Later is the third entry in the franchise and is due to hit theaters in June 2025. The film stars Jodie Comer, Aaron Taylor-Johnson, Ralph Fiennes and Cillian Murphy. This will be the first of three new films set in the universe of fast-moving rage zombies. Plot details are non-existent, but all three upcoming movies are being written by Alex Garland. He co-wrote the first one and has since gone on to direct genre fare like Ex Machina, Annihilation and, most recently, Civil War. He also made a truly underrated TV show called Devs. As for the intersection of smartphones and Hollywood, several films have been shot with iPhones. These include Sean Bakers Tangerine and Steven Soderberghs Unsane.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/28-years-later-was-partially-shot-on-an-iphone-15-pro-max-182036483.html?src=rss
Category:
Marketing and Advertising
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