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2024-09-11 14:00:26| Engadget

In a government inquiry about AI adoption in Australia, Meta's global privacy director Melinda Claybaugh was asked whether her company has been collecting Australians' data to train its generative AI technology. According to ABC News, Claybaugh initially denied the claim, but upon being pressed, she ultimately admitted that Meta scrapes all the photos and texts in all Facebook and Instagram posts from as far back as 2007, unless the user had set their posts to private. Further, she admitted that the company isn't offering Australians an opt-out option like it does to users in the European Union.  Claybaugh said that Meta doesn't scrape the accounts of users under 18 years old, but she admitted that the company still collects their photos and other information if they're posted on their parents' or guardians' accounts. She couldn't answer, however, if the company collects data from previous years once a user turns 18. Upon being asked why Meta doesn't offer Australians the option not to consent to data collection, Claybaugh said that it exists in the EU "in response to a very specific legal frame," which most likely pertains to the bloc's General Data Protection Regulation (GDPR). Meta had notified users in the EU that it will collect their data for AI training unless they opt out. "I will say that the ongoing conversation in Europe is the direct result of the existing regulatory landscape," Claybaugh explained during the inquiry. But even in the region, Claybaugh said that there's an "ongoing legal question around what is the interpretation of existing privacy law with respect to AI training." Meta decided not to offer its multimodal AI model and future versions in the block due to what it says is a lack of clarity from European regulators. Most of its concerns centered around the difficulties of training AI models with data from European users while complying with GDPR rules.  Despite those legal questions around AI adoption in Europe, bottom line is that Meta is giving users in the bloc the power to block data collection. "Meta made it clear today that if Australia had these same laws Australians' data would also have been protected," Australian Senator David Shoebridge told ABC News. "The government's failure to act on privacy means companies like Meta are continuing to monetise and exploit pictures and videos of children on Facebook."This article originally appeared on Engadget at https://www.engadget.com/apps/meta-scraped-every-australian-users-account-to-train-its-ai-120026200.html?src=rss


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2024-09-11 13:15:14| Engadget

Oh, this week isnt just new Apple product announcements. No. Sony has elbowed its way in to officially introduce the long-awaited PS5 Pro, with more power and seemingly less compromise. Sony wants to narrow the gap between the fidelity and performance modes players are accustomed to choosing between either high frame rates or high resolution, and you could switch between the two in most AAA games on the PS5. To do that, the PS5 Pros GPU has 67 percent more compute units and 28 percent faster RAM than the standard PS5. According to the consoles lead architect Mark Cerny, the new console will deliver up to 45 percent faster graphic rendering. Ray-tracing performance could be up to three times as faster often an optional feature toggle on games as it can also hamper frame rates. Meanwhile, Sonys AI-upscaling tech (i.e., its take on the likes of NVIDIAs DLSS) is called PlayStation Spectral Super Resolution, or PSSR, which should sharpen up in-game assets without the need to remake them. The new console includes a game boost tool to improve the performance of more than 8,500 backward-compatible PS4 games. Sony The PS5 Pro is the same size as the not-small original launch model, but theres no disc drive model. Thats another paid extra, on top of that $700 price. The good news is it does have a decent 2TB of storage built in. Interested? Pre-orders start on September 26, and it will arrive on November 7. Mat Smith We're having some issues with new subscriptions to the newsletter version of TMA, but our form should be back online soon! Thanks for reading! The biggest stories you might have missed Apple needs to remember what the iPhone 16 is for iPhone 16 hands-on: More Pro than I expected Why AirPods 4 block sound better and just sound better Australias prime minister wants to ban social media for children The government hasnt determined an age limit yet. Australian Prime Minister Anthony Albanese has promised to introduce legislation that would prevent children under a certain age from using social media. Reuters reported that Albanese issued his statement in a TV interview on the Australian Broadcasting Corp. The Australian government would start by testing age verification technology sometime this year. He also didnt state a specific age limit but estimated hed like the ban to be for children younger than 14 to 16 because we know that social media is causing social harm. Continue reading. Huaweis triple-fold smartphone is almost triple the price of a smartphone $2,800, depending on the exchange rate. Engadget Huaweis flagship foldable, the Mate XT, is the first triple-fold phone to hit the market and will debut in China, starting at 19,999 yuan (approximately $2,800). Thats enough to buy an 11-inch iPad Pro, M3 MacBook Air and an iPhone 16. The device folds up accordion-style, with one hinge bending outward and the other inward, leaving one panel available to use as a 6.4-inch exterior display. Unfolded, it creates a 10.2-inch screen, more like the tablets we use. Its technically impressive but financially prohibitive. Continue reading.This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-the-700-ps5-pro-111514318.html?src=rss


Category: Marketing and Advertising

 

2024-09-11 13:00:28| TRENDWATCHING.COM

Unilever is pioneering a novel approach to fragrance creation by repurposing leftover plants and flowers that would otherwise go to waste. The consumer goods giant has partnered with scientists at the University of Nottingham and Bridge Farm Group which grows plants and flowers in over 60 acres of greenhouse space to pilot the extraction of essential oils from leftover petunias, roses and marigolds.If large-scale production is economically feasible, these oils could be used in a range of home and personal care products, from shampoos to cleaning solutions. The initiative not only addresses the issue of floral waste but also explores a more sustainable alternative to the petrochemical-derived ingredients that are currently used in many products.Compounds are being extracted from the flowers using a process that combines traditional methods with cutting-edge technology. As reported by The Independent, the scientists involved are using an energy-efficient and accelerated process that takes just 20 minutes, which is 40% faster than conventional techniques. Beyond essential oils, Unilever is also investigating extracting other high-value ingredients such as terpenes, lactones and ethers for fragrances, complex sugars for cleaning products and odor-neutralizing compounds for personal care items.


Category: Marketing and Advertising

 

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