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A question I often get when I train editorial teams on the use of AI is, “Is using AI cheating?” Although it’s a yes or no question, it’s obviously not a yes or no answer. The short answer is sometimes, but the key to figuring out the long answer is using the tools with an open mind. If you’re a professional in a field like journalism, you’ll generally be able to tell when it’s speeding up drudgery and when your judgment and expertise are most needed. However, the recent viral story in New York magazine about how colleges and universities are struggling with rampant, unauthorized AI use from students got me thinking about what’s happening much earlier in the pipeline. After all, those college students who are using AI to cheat on essays and admissions interviews eventually get jobs in the workforce. How will entry-level reporters, editors, and interns regard the use of AI, and how can newsrooms guide them so they develop the critical skills good journalists need? {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/03\/mediacopilot-logo-ss.png","headline":"Media CoPilot","description":"Want more about how AI is changing media? Never miss an update from Pete Pachal by signing up for Media CoPilot. To learn more visit mediacopilot.substack.com","substackDomain":"https:\/\/mediacopilot.substack.com\/","colorTheme":"blue","redirectUrl":""}} Prioritize people, not just output This highlights an area of AI policymaking that often gets the short shrift. Newsroom AI policies are rightly concerned with the integrity of the information the publication is putting out and transparency with audiences, primarily. What AI might be doing to the skill-building of junior staffers is a tertiary concern, at best. Left unchecked, however, this problem has the potential to be existential: How do you produce competent senior staff when the junior staff is either replaced by AI oras the New York piece suggestsreplacing themselves with AI. You start with the first principles. Most AI policies begin with some kind of affirmation that humans remain at the center of what journalism is about. That lens needs to turn inward in a real way, with a commitment to balance innovation and efficiencies with professional development. In a newsroom, a healthy AI policy also ensures staff in entry-level or junior roles have opportunities to build core journalistic competencies. The policy should be clear to those workers even before they walk in the door. These days a lot of interviews happen over video conference, and many newsrooms that aren’t explicitly local have gone fully remote over the last few years. The fact is, if a candidate is on the other end of a video interview, hiring managers should be assuming they have some kind of AI helping them, even if there aren’t telltale signs like delayed answers and rote wording. And there are still ways to adapt the hiring process to this reality. Where possible, newsrooms should incorporate in-person interviews and testing. For remote workers, real-time teamwork exercises will reveal a lot more than “take home” ones like memos and writing tests. Why junior staff need their reps A good AI policy spells out exactly which tasks are allowed to be partially or totally done by AI, while still leaving room to experiment in noncritical areas. (The New York Timess policy is a good example.) In selecting those tasks, however, efficiency and productivity shouldn’t be the only factors. How that mix of tasks changes between junior and senior staff should be taken into account. A good way to think about this: Just because AI can do a task doesn’t mean it should do it always, in every instance. Yes, an AI tool can now competently turn a three-hour school board meeting into a news story, but reporting and writing “rote” stories like this are a fundamental part of learning the ropes of journalism: taking good notes, finding the story in a sea of information, checking facts, and getting the right quotes. Newsrooms need to ensure this kind of foundational exercise, essentially “getting your reps in,” is still a priority for reporters just starting out. This approach runs the risk of emphasizing newsroom hierarchy and increasing frustration among junior staffers who know that AI could speed up their work. That’s why it’s important to have a clear path out. For instance, new hires might need to complete training modules that emphasize foundational journalistic skills before they gain broader access to AI tools. That would send the message that using AI is a privilegeone earned through demonstrating competence. How to future-proof journalism So, using AI might be cheating in some cases and not cheating in otherseven for the same task. That might be confusing, but it also might be a sign of a thoughtful AI policy that doesn’t see increased output as the be-all and end-all of success. Because in the end, an AI policy isn’t just a rule book that allows or forbids offloading certain tasks to robots in the name of efficiency. It should be a map for how a newsroom preserves the integrity of its journalism and the trust of its audience as it navigates one of the most impactful technological changes in history. If you try to sail into the future without thinking about the long-term health of your staff, you risk arriving at the destination with a crew of nothing but robots. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/03\/mediacopilot-logo-ss.png","headline":"Media CoPilot","description":"Want more about how AI is changing media? Never miss an update from Pete Pachal by signing up for Media CoPilot. To learn more visit mediacopilot.substack.com","substackDomain":"https:\/\/mediacopilot.substack.com\/","colorTheme":"blue","redirectUrl":""}}
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E-Commerce
Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered breakouts. Its a moment for the skincare industry to once again swoop in and offer tweens and teens a smorgasbord of problem-skin creams, gels, patches and facemasks treatments. That part hasnt changed for generations of consumers. Whats evolved are the strategies brands are using today to reach the youngest of them. Previous generations of teens, for instance, would see ads for acne brands in glossy magazines, newspaper inserts, on TV during Nickelodeon commercial breaks and on the radio. None of this will effectively work with Gen Alpha, a fully digitally native cohort. They live and breathe the internet, gaming and social media. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/04\/Screenshot-2025-04-04-at-7.22.40\u202fAM.png","headline":"Subscribe to Bagable ","description":"Discover the brands and trends to shop, by Parija Kavilanz. To learn more visit bagable.com","substackDomain":"https:\/\/www.bagable.com","colorTheme":"salmon","redirectUrl":""}} So in March, Switzerland-based Galderma, maker of skincare brand Cetaphil and Differin (a popular over-the-counter acne treatment sold in Walmart, Target, Ulta and on Amazon), for the first time took its acne brand to one of Gen Alphas most popular hangoutsthe gaming platform Roblox. Roblox has about 98 million active daily users, with 80% of them below the age of 25. On average, users spent a total of 21.7 billion hours on the platform just in its first quarter this year, up 30% from a year ago. The when, the where and the why of [our] effort is very rooted in data, says Tara Loftis, global president of dermatological skincare at Galderma. Acne impacts 85% of people between the ages of 12 and 24. Where are tweens and younger GenZers spending most of their time? The answer is gaming. Loftis and her team partnered with marketing agency Dentsu and dreamed up what it would look like for Differin to integrate directly into Roblox. [Screenshot: Galderma] A novel approach for skincare Walmart, Fenty Beauty, Crocs, H&M, PacSun, Nike and e.l.f. Beauty are among dozens of major brands that have created their presence in the Roblox metaverse. However, Differins entry, according to industry experts, makes it one of the first brands in the acne-care category to now be on Roblox. It is a novel approach by skincare brands trying to connect with young consumers, says Larissa Jensen, senior vice president and global beauty industry advisor at market research firm Circana. Cosmetics brands, such as e.l.f, have been turning to Roblox to reach a very specific younger demographic. That isnt new. But, for skincare [brands], its a little bit more challenging to integrate skincare into a gaming platform, Jensen says. With makeup, you can engage with the brand through gameplay where you put makeup on your avatar. Its harder to interact in the metaverse with skincare. If Galderma has success with this strategy, you can bet that other brands will be paying attention. The Roblox activation for Differin involves three mini games (for players ages 13 and up) as part of the brands Level Up Lobby. [Screenshot: Galderma] In one game called Foam Blaster, the challenge is to use a blaster to clean hovering faces with Differin’s 10% benzoyl peroxide maximum strength foaming cleanser. Players in Power Patch Splat launch Differin power patches at the right moment to splat pimples. In Zit Zapper, the objective is to zap zits as they appear on hovering faces with Differin’s 10% Benzoyl Peroxide spot treatment. The goal with these roblox games, said Loftis, is to create brand awareness and educate Gen Zalpa (Gen Alpha and younger GenZers) about skincare through gamifying acne care and integrating Differin into that experience. Although players cant buy Differin products on Roblox, they are able to upload their receipt for any Differin purchase to unlock virtual rewards in the games. What we didnt want to do was to have this look like ad necessarily, in the traditional sense, says Loftis. Two reasons for that. We are not able to target anyone under the age of 13, or to target people specifically that have acne. But what we can do is make that assumption about where 80% of acne sufferers are. They are Gen Zalpa and theyre on Roblox. [Screenshot: Galderma] Chasing the Roblox Gold Rush Clay Colarusso, head of TeenVoice, a teen market research and insights company, is very familiar with the Gold Rush of brands to the Roblox metaverse as they strive to capture the attention of the youngest hoppers and influence their future spending habits. Marketers trying to unlock the tween and teen markets and the billions of household dollars that theyre either influencing their parents to spend, or the dollars theyre spending directly, has been happening for decades, says Colarusso. Im a child of the 80s and I distinctly remember the toy and breakfast cereal commercials that would play one after another as I watched Saturday morning cartoons, says Colarusso. Kids back then would go to mom and dad and ask them to put the toy on the birthday wishlist. The difference today, he says, is that the path to purchase is much shorter through digital marketing than it was with traditional media in the 80s. If Im on Roblox and I have an opportunity to buy, and maybe even have my parents credit card already preloaded in there, I can purchase immediately. Or, I can influence my parents to buy it for me, Colarusso says. Its a marketers dream. But where it gets tricky is on the data side. Brands have to be careful when they target young consumers. The Federal Trade Commission, through its Children’s Online Privacy Protection Rule (COPPA), prohibits companies, websites and online services from collecting personal information of children under 13 without parental approval. The concern is really less about brands marketing to this demographic, with certain obvious exceptions, and more about data collection and privacy concerns especially when dealing with consumers under 13, Colarusso says. This is why folks get really nervous when they think about marketing or how to market to kids, and rightfully so. They need to behave in a judicious and prudent way.Roblox says on its website that the platform is compliant with the Childrens Online Privacy Protection Rule (COPPA) and other international regulatory standards.” For people 13 and older who are eligible to see ads, Roblox said ads must be clearly and prominently disclosed using simple and understandable language. Hate to be sold to According to Galderma, in less than 30 days after the Differin Roblox games launched, the Differin Level Up Lobby campaign (which ends on May 31) has attracted more than three million visits with more than 365,000 mini games and nearly 12,000 hours of brand engagement on the gaming platform. We know that Gen Zalpha hates being sold to. These are games. If they struggle with acne, we hope to educate them about skincare through gaming that resonates, says Loftis. If not, its still a fun game. So far, she says a fairly high number of people playing the games are playing them completely. We went big on our gaming, which means we basically moved away 100% from traditional advertising for Differin, Loftis says. Gen Zalpha isnt going to buy an acne patch because they see an ad. Theyre going to buy it because they see a really compelling before and after result that their favorite gamer or TikToker talks about. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/04\/Screenshot-2025-04-04-at-7.22.40\u202fAM.png","headline":"Subscribe to Bagable ","description":"Discover the brands and trends to shop, by Parija Kavilanz. To learn more visit bagable.com","substackDomain":"https:\/\/www.bagable.com","colorTheme":"salmon","redirectUrl":""}}
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Steel has long anchored modern construction, but its environmental toll is staggering: producing a single ton emits nearly two tons of CO2. Steel is also complex to manage in construction processes, which prevents smaller contractors and projects from using it. A material invented at the University of Maryland will soon offer a radical alternative. Called Superwood, it has a 50% greater tensile strength than steel and a strength-to-weight ratio that’s 10 times better. It’s lighter, tougher, and also locks away carbon. After seven years of development, the startup commercializing the technology will begin mass production this summer. Weve spent years perfecting our molecular reconfiguration process to maintain the extraordinary properties demonstrated in the lab, while making the process commercially viable, Alex Laucofounder and executive chairman of InventWoodtells me over email. [Photo: InventWood] The company was founded in 2016 by Dr. Liangbing Hu at the University of Maryland, after he developed the first transparent wood as a better insulating alternative to glass. What began as pioneering academic work evolved through several breakthrough iterations, Lau says. Hu turned his research into Superwood in 2017. The work was documented in a 2018 Nature paper that revealed a method of transforming ordinary wood into a substance rivaling titanium alloys. The discovery held the promise of a sustainable, CO2 negative construction material that was better than steel, but it was far from commercialization. During this time, Dr. Hu focused on further refining the technology and bringing manufacturing costs down. Then, in 2021, Lau recognized that the technology had reached sufficient maturity for full-scale commercialization. At that point, I helped pull together a complete team to kick off the manufacturing process, he says. Since 2021, we’ve been intensely focused on creating a scalable process and ensuring the quality standards necessary to bring SuperWood to market. Magnified images of (left) untreated wood and the same wood treated by a new process (right) invented by UMD engineers that compresses the natural structures of wood into a new material five times thinner. [Images: courtesy University of Maryland] How Superwood is made Making Superwood is a complex process, but it requires two primary steps. First, lignina polymer that stiffens wood and gives it its brown hueis partially dissolved using food-grade chemicals. As Orlando J. Rojas, a professor at Finlands Aalto University, noted back when the discovery came out in 2018, the trick is to remove just enough lignin to maximize hydrogen bonding between cellulose fibers without compromising its structural integrity. Next, the wood is compressed at 150°F, collapsing its cellular structure into a dense matrix. The result is a material five times thinner than the original, but 12 times stronger and 10 times tougher. This molecular reconfiguration eliminates woods inherent weaknesses. Natural wood is porous and prone to rot, but Superwoods tightly packed cellulose fibers create a barrier against moisture, termites, and fungi. Its Class A fire ratingachieved without chemical flame retardantsstems from its density, which starves flames of oxygen. Lab tests proved its ballistic resistance: A projectile pierced untreated wood, but it lodged halfway through a same-thickness Superwood block. Unlike steel or carbon fiber, it requires no energy-intensive smelting or synthetic resins. Initially, it took weeks to make a single plank of Superwood, but Inventwoods team streamlined the process to just a few hours, enabling bulk production of the material. Lau tells me that the companys first facility in Frederick, Maryland, will produce one million square feet of Superwood annually starting this summer, focusing initially on interior finishes for commercial and high-end residential projects. A second phase in fall 2025 will introduce exterior-grade panels for siding and roofing. He envisions structural beams and columns within a few years, pending certification. Their plan is to build a larger facility that will scale to over 30 million square feet, enabling use in infrastructure and large developments, Lau says. If you are wondering about how architects and crews can actually use this to build, you are not alone: If its stronger than steel, does it require special tools? According to Lau, contractors can cut, drill, and fasten Superwood with standard woodworking tools, though its density may demand adjusted techniques. No specialized tools are required, making adoption straightforward, Lau says. The materials stability minimizes warping, and polymer coatings enable outdoor use without sacrificing aesthetics. Its compressed fibers deepen natural grain patterns, yielding finishes akin to tropical hardwoods. [Photo: courtesy University of Maryland] It can change everything Lau didnt disclose information about price, tought he did say Superwoods initial pricing will be premium but competitive with top-notch tropical hardwoods and hybrid woods, which are composite materials that combine wood with other materials like steel or concrete. This means that, pound by pound, it will be much more expensive than steel at this point, more than 10 times in fact: $12.50 to $25 per pound for Superwood as opposed to steels $1 to $2 per pound. But then you need to factor in other factors to understand its true cost. If Superwoods offers 10x superior strength-to-weight ratio, a 10-pound beam could match the load-bearing capacity of a 100-pound steel beam, in theory effectively reducing its effective cost to $1.25 to $2.50 per pound when adjusted for performance. [Photo: InventWood] You also need to factor in its resistance to corrosion and rot, plus the fact that you can make a building entirely out of Superwood and eliminate the need for other structural elements and wall materials. Then theres the economical and environmental cost of fire retardants, since the material naturally retards fire even if its wood. Since wood comes from the most effective living carbon sequestration system on the planettrees!it will actually suck CO2 out of the atmosphere (the material is made from wood from sustainable tree farms). Clearly, Superwoods long-term value proposition narrows the gap with steel in relative and absolute terms. The company expects to achieve better economics as they scale up production too, Lau adds. Superwood, in theory, could extend beyond construction. Early research proposed applications in vehicles, aircraft, and furniture, leveraging its moldability and cost savings over carbon fiber. For now, InventWood is focused on buildings, however, where steel and concrete account for a massive carbon footprint, pollution, and economic bill. We want to get to the bones of the building, Lau says. He believes that Superwood can transform the construction industry. We will see when the first batches roll out this summer and companies start using them.
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E-Commerce
Across the country, nonprofits are confronting a sudden and severe financial shock: federal funding theyve long relied on is being pulled backabruptly, and in some cases, entirely. In recent weeks, the Trump administrations spending cuts have triggered frozen contracts, rescinded grants, and stop-work orders across federal agencies. The moment has highlighted the financial vulnerability of many institutions, and underscored the importance of building more resilient, diversified funding models that arent solely dependent on federal dollars. Organizations that once built multi-year budgets around government commitments are now rewriting financial plans weekly just to keep up. Delays, backlogs, and revenue gaps have become routine. According to the Urban Institute, between 60% and 80% of nonprofits that rely on public funding would face serious financial shortfalls if that support disappeared. Due to resource constraints, many nonprofits have treated financial management as a day-to-day operational function, with less emphasis on its role as a strategic driver of mission impact. But in todays environment, that approach is no longer sustainable. Volatilityfrom elections, markets, and geopoliticshas become a permanent feature of the landscape. Organizations that fail to adapt risk not only missing opportunities but also jeopardizing their ability to weather the next downturn. To meet this challenge, nonprofits must elevate financial strategy to a central pillar of leadership. That starts with three critical shifts: Investment oversight must be proactive, not passive In todays climate, checking in on financial performance once a year just isnt enough. Many nonprofits are now reviewing liquidity monthly or quarterly and running scenario planning exercises to stress-test how unexpected shiftslike a delayed government payment or a rescinded grantwould affect their ability to meet payroll or sustain core programs. Boards can support this work by ensuring theres a clear investment policy aligned with the organizations real-world cash flow needs and risk tolerance, and by revisiting that policy regularly. Investment committees, in turn, can work with advisors to shift more assets into more liquid investments, giving them flexibility when contract payments are late or major gifts dont come through. Donor strategy must become a financial strategy. With once-reliable federal funding no longer a given, nonprofits must actively cultivate alternative revenue streamsand that responsibility shouldn’t fall solely to the development team. Donor engagement must be tightly integrated with financial planning. That includes segmenting and expanding donor bases to identify those with capacity to give more, using predictive analytics to anticipate giving patterns and gaps, and aligning fundraising calendars with financial forecasts. Finance and development teams, or external financial partners, should work together to build models that estimate how different donor strategies impact year-end liquidity and long-term planning. In short: Strengthening donor revenue is not just a development goal, its a financial imperative. Endowments must be treated as mission-sustaining tools. Endowments are more than rainy-day fundstheyre meant to ensure the perpetuity of the organizations. Over the past two decades, nonprofits have taken important steps to diversify their portfolios. In fact, average exposure to public equity and fixed income has dropped from 70% to 39%, while allocations to alternatives such as private equity and hedge funds have more than doubled. That shift can offer stronger returns, but diversification isnt a one-size-fits-all strategy. For organizations that depend heavily on government contracts or grants, an overly rigid or illiquid portfolio can create real vulnerabilities in times of stress. Take, for example, some of the nations most prestigious universities. Even institutions with multi-billion-dollar endowments have recently moved to sell private equity holdings to increase liquidity, citing political and financial uncertainty around federal funding. When organizations of that scale and sophistication reconsider their exposure to illiquid assets under stress, its a clear signal: Alternative investments must be approached strategically, with a careful understanding of both short- and long-term cash needs and risk tolerance. A tiered approach to liquidityreserving some assets for near-term access while investing the rest for long-term growthcan help organizations stay resilient, especially those that rely heavily on government grants or contracts to fund operations. Ultimately, resilient philanthropic missions require resilient financial models. That means seeking expertise not only in investment performance, but in governance, risk management, and long-range planning. Advisors and teams that understand how to connect financial oversight to mission outcomes can help institutions build confidence internally, with donors, and with the communities they serve. The current crisis has made one thing clear: Static portfolios and static strategies are liabilities. Financial oversight must evolve from a compliance checkbox into a dynamic leadership function, one that safeguards todays operations and secures tomorrows mission.
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E-Commerce
In 2020, following ferocious wildfires across Southern California, Jasmin Singer and her wife, Moore Rhys, decided they had had enough of Los Angeles. They packed their bags and moved to New York state. They debated between Ithaca and Geneva before finally picking Rochester, about a six-hour drive northwest from New York City. Rochester won out in part because of a more stable climate and progressive policies aimed at combating climate change, caused by the burning of fuels like gasoline and coal. We were all kinds of nutty about climate, said Singer about picking Rochester. ___ EDITOR’S NOTE: This story is a collaboration between The Associated Press and the Rochester Institute of Technology. ___ One of Americas first boomtowns and a former manufacturing hub, Rochester has captured the eye of some people looking to escape extreme weather events. Other midcentury industrial urban centers such as Buffalo, an hours drive from Rochester, and Duluth, Minnesota, have garnered attention in recent years for being known as climate havens. That is because they are less likely to experience events fueled and exacerbated by climate change, such as droughts, hurricanes, and wildfires. Far from coasts, cities like Rochester, Buffalo, and Duluth dont face hurricanes or storm surges. At the same time, they are connected to large lakes, giving them an ample water supply and helping insulate against drought impacts. Still, while anecdotes abound of people who are moving to such cities for climate reasons, there isnt yet evidence of a large demographic shift. There hasnt been a clear signal that people are leaving to climate [friendly] regions, or regions with an abundant water resource, said Alex de Sherbinin, director and senior researcher at the Center for Integrated Earth System Information at Columbia University. That is expected to change in coming decades, as climate will increasingly be a factor driving migration. It already is in many places around the world, particularly developing nations that lack the infrastructure and resources to withstand climate shocks. Each year, natural disasters force more than 21 million people from their homes, according to the U.N. High Commissioner for Refugees. Rochester has many draws Originally from New Jersey, Singer said Rochester also appealed to her for a few reasons, even though she had never visited the city before the moveaffordable housing, its move toward increasing renewable energy use, and its proximity to eastern coastal cities, among them. It was also important to be somewhere culturally diverse and friendly toward LGBTQ people, Singer said. For Jon Randall, wildfires that hit the Bay Area in 2022 pushed him to leave California. For six weeks you couldnt go outside, said Randall of the fires, adding that he and his wife searched online for potential places to live and retire. They picked Rochester, in part to be closer to family in Long Island, where he is originally from. The average annual temperature in Rochester, which has 200,000 residents, hovers around 50 degrees Fahrenheit (10 degrees Celsius)warmer than that in the summer and colder in the winter. The city is home to the University of Rochester, a private research institution, and the Rochester Institute of Technology, which sits in the southwest suburbs. Rochester is also known for its garbage platesfrench fries covered in hamburger meat and baked beans, a favorite local comfort food. The city has adopted several progressive climate plans in recent years, including an initiative to reduce carbon emissions by 40% by 2030. Its part of a statewide push to build cleaner infrastructure, such as expanding its electric vehicle charging network. In 2019, the city launched an initiative that gives up to $9,000 to new resident homebuyers. Climate is often one of many factors in decision to move Studies have found that people rarely choose where they move based on climate reasons alone. They also weigh other factors such as affordability, family ties, and job opportunities. People move where they think they can maintain a certain quality of life, and Rochesterwith its freshwater resourcescan make for a more attractive destination compared to other cities, de Sherbinin said. Duluth garnered a climate-friendly reputation after commissioning an economic development package to attract newcomers in 2019. That same year, Buffalo Mayor Byron Brown called the city a climate refuge in a speech. No such proclamations have been made by local officials recently, including in Rochester. Mayor Malik Evans office did not respond to phone calls and emails seeking comment for this story. Rochester has a large Latino population Rochester has welcomed a steady increase of Latinos over the last several years. Today, 61,000 residents in Monroe Country, the largest in the Rochester area, identify as Latino or Hispanic, with 70% Puerto Rican, according to a 2019 report by the Center for Governmental Research, a Rochester-based consulting firm. Arelis Gomez moved to Rochester in 2016 from Puerto Rico in search of work opportunities and better education for her children, following her brother who had moved to New York City a few years prior. Arelis Ayala, her mother, followed her daughter in 2019, finally making the move after wanting to leave since Hurricane Jorge in 1998, which hammered many parts of the Caribbean, including Puerto Rico. It was a really hard decision, Ayala said about her move to be closer to her daughter. Ayala and her daughter hope to eventually bring the rest of the family to Rochester. Jonathan Gonzalez and his then-pregnant wife moved to Rochester after another major storm, Hurricane Maria, pummeled Puerto Rico in 2017. It was pretty difficult to live in Puerto Rico those days, Gonzalez said, adding that everything, including hospitals, were closed because of no electricity. His mother already had a home in Rochester, which made it a natural place to go. Starting over was hard, though Gonzalez feels at home now. I love Rochester, he said. ___ The Associated Press climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find APs standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org. Toni Duncan of Rochester Institute of Technology and Nadia Lathan of The Associated Press
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E-Commerce
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