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A TikTok trend claims giving your baby a tablespoon or two of butter before bed will help them sleep better at night. What if I told you my toddler was still waking up every 2 hours at almost 2 years old until I started giving her real grass fed butter before bed, reads one TikTok post by creator @bridgette_.gray. Since then, her child has experienced a week straight of sleeping almost 8 hours every night. @bridgette_.gray We will be trying double the amount next week and aiming for 12 hours a night! #fyp #buttermagic #toddlerlife #toddlermom #hack #lifesecret #momcheatcode Save My Soul – noahrinker Another TikTok user @abbyexplainsitall calls butter (importantly, not margarine) the best sleep hack for kids and she lets hers eat as much as they want. The video currently has 279.8K views. In the caption she adds, The fats help keep them satiated and that helps with sleeping! My kids sleep from 6:30pm – 6:30am and still take amazing naps throughout the day. @abbyexplainsitall The best sleep hack for kids – butter – (not margarine) my kids love butter and I let them eat as much as they want. The fats help keep them satiated and that helps with sleeping! My kids sleep from 6:30p – 6:30a and still take amazing naps throughout the day. We also use avocados – Healthy fats are great for brain development and cognitive function. #sleeptraining #motherhood #babyhacks #toddlersoftiktok original sound – Abby But experts are pumping the brakes on the trend. According to pediatric consultant Niamh Lynch, there is actually no scientific evidence that giving babies butter before bed makes them sleep longer. Unfortunately butter is not going to make babies sleep better, she said in a video posted to Instagram. It might upset their tummy. It might cause diarrhoea. Its a choking hazard obviously to give them a big chunk of butter. So, park the butter idea. Instead she suggests a list of foods that do actually help with sleep, including kiwi, cherries, milk, fatty fish, nuts, and rice (although beware of allergies). View this post on Instagram A post shared by Dr Niamh Lynch (@dr_niamh_lynch) Giving babies any solid food before they are around 6 months old is also not recommended. From about 6 months old, babies can begin to be offered nutritious solid foods. Even then, butter is not the best option as it is high in salt and saturated fat, which are not recommended in large amounts. Butter is not the only sleep-hack tried and tested by desperate parents. It was once thought that adding cereal in a bottle of milk before bedtime would also help babies sleep through the night (research found this did not increase sleep in the slightest). More recently, the viral lime hack, where parents cut a lime in half, place it in a dish, and position it next to their childs bed for better sleep, has been doing the rounds online. The truth is, it is perfectly normal for babies to wake during the night. Not even a stick of Kerrygold or half a lime can come to parents’ rescue.
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E-Commerce
Alphabet Inc’s Google is close to deciding on locations in its key market of India where it will open its first physical retail stores outside the United States, three sources familiar with the matter said. Google counts India as a key growth market, where it has committed to investing $10 billion. It currently has only five physical stores, all in the United States, which sell its products such as Pixel phones, watches, and earbuds. It is aiming to mirror a retail approach that helped Apple Inc. rake in billions of dollars in the past two decades by showcasing its own products. Apple has 500 plus stores worldwide. Google is in advanced stages of finalising locations in or around the capital of New Delhi, and the financial capital Mumbai, said three sources, who declined to be named as the process is confidential. Google declined to comment on the matter. The first source said the stores are likely to be around 15,000 square feet, and will take at least another six months to open, though the timeline could change. The IT hub of Bengaluru in south India was also considered, but New Delhi and Mumbai are the frontrunners, the person added. “The idea is to compete with Apple . . . especially to target the luxury segment,” said the person, adding more stores will be considered if the initial ones do well. Google currently sells it products in India through authorised retailers, as does Apple. But in 2023, Apple CEO Tim Cook visited India to open its first company-run stores in Mumbai, and then in New Delhi. Pixel phones in India cost from about $370 to $2,000 for top-end models. Apple’s iPhones cost from about $520$2,130. Google has also started making Pixel smartphones in India. In 2024, Apple dominated the local market for premium phones, priced above $520, with a roughly 55% share, compared with Pixel’s 2% share, research group Counterpoint said. The fast-growing Indian market has about 712 million smartphone users currently. Google’s plan to open the stores is firm and will be executed soon, there are some standard regulatory and compliance processes to clear before the stores can be set up, said the second source, without elaborating on the issues. A third source said one of the possible locations Google is considering near New Delhi is in the satellite city of Gurugram, where many global corporations such as Uber and Meta have offices and the likes of Uniqlo have retail outlets. In India, Google is battling many regulatory and legal challenges. Among them are ongoing antitrust cases related to its in-app billing system and abuse of market position in the market for smart TVs. In a top-level departure, Google lost its India head of public policy this month, marking the second departure in around two years from the critical role which is key to government engagement. Aditya Kalra, Reuters
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E-Commerce
David Beckham is entering the $152 billion supplement industry with IM8, a health and wellness brand launched in partnership with Prenetics.
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E-Commerce
Lithium and other elements that the U.S. needs for vital defense, energy, and other applications could become harder to obtain if the Trump administration goes ahead with tariffs and other protectionist policies aimed at China.China refines more than 90% of the global supply of so-called “rare earth elements,” which include neodymium and dysprosium. Not actually rare, these 17 elements are difficult to mine and refine because they’re not often found in concentrated deposits. Some elements, like lithium, are usually mentioned along with rare earth elements, because they are also critical for the tech sector.Without them, cellphones wouldn’t vibrate and computer hard drives wouldn’t operate. They’re used in wind turbines, electric cars, and other industries the U.S. has sought to develop.The U.S. imports more than 80% of its rare earth elements, with most of those imports coming from China. A trade war impacts cellphone and other tech companies making their products in China when they have to ship those products to the U.S. and pay an import tariff.President Donald Trump imposed 10% tariffs on all Chinese imports to the U.S. earlier in February. That was on top of existing tariffs on specific Chinese goods dating back to Trump’s first term. China has since retaliated with up to 15% tariffs on a range of U.S. goods and more export controls on elements critical to the production of modern high-tech products.Development and growth plans for smartphone makers, renewable energy companies, and the broader technology sector all depend in part on access to rare earth elements. Apple has been increasing its use of recycled materials for its batteries and devices to help lower its need for newly mined and refined materials.Demand is only expected to grow over the next few decades, especially with advances in computing power and artificial intelligence technology.The International Energy Agency expects total demand for rare earth elements to surge 72% to 134 kilotons between 2021 and 2030. Supply requirements are expected to rise at roughly the same rate, but the total amount would lag demand at 98 kilotons.Rare earth metals have been behind some recent geopolitical issues as the U.S. and other nations try to access sources outside of China. The U.S. is the world’s second biggest producer of rare earth metals, with about 12% of the global total.President Donald Trump’s pitch to acquire Greenland comes amid climate change that is expected to make more of the Arctic island’s resources available. Melting ice is expected to make rich deposits of rare earth elements, lithium, and other natural resources more accessible.Trump has also mentioned future aid deals with Ukraine, another source of rare earth elements. Damian J. Troise, AP Business Writer
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E-Commerce
There are plenty of questionable examples of companies shoehorning useless artificial intelligence features into their products (Meta’s AI-powered profiles say hello!), but finally, Crocs has found one that actually makes sense. The casual footwear brand has partnered with ABLO, an AI fashion design platform, to let people use AI to design their own Jibbitz charms. Crocs are already all about customization, a strategy that’s helped the brand grow its revenue 4% over last year. Jibbitz charms, which can be plugged into the holes on the shoes’ upper and heel strap, add an extra layer of personalization, and AI takes that to the next level. “We have Jibbitz for everyonefrom teachers to gamers to healthcare workersand we are now giving our fans the option to design one-of-a-kind charms using ABLOs AI technology, taking customization to the next level,” Crocs brand president Anne Mehlman tells Fast Company. [Photo: courtesy of Ablo] ABLO’s platform lets users either upload a photo or enter a text prompt and then choose from different art styles to create their custom Jibbitz design before proceeding to the Crocs website for purchase. ABLO’s platform is built on Story Layer-1 blockchain, which was designed to tokenize and automatically add attribution to intellectual property. That allows creators to protect and profit off their work even while making it free to remix, and it means IP owners can sell their own Jibbitz designs with licensing terms and provenance already embedded. Crocs says Jibbitz consumers are among their most valuable, and on the company’s most recent earnings call, CEO Andrew Rees says introducing fresh new Jibbitz products and getting them to market faster are among their strategic priorities for 2025. AI-generated Jibbitz certainly fits within that plan. “Jibbitz have always been a fun way for everyone to express their personality,” Michael Scarpellini, head of partnerships at Space Runners, which operates ABLO, said in a statement. “With ABLO, were giving them the freedom to take personalization to the next level, letting their creativity shine on every pair of Crocs.” While Jibbitz charms come in all shapes and sizes, ABLO’s AI-generated charms are currently limited to circles, like a button maker. Unfortunately, that means that custom fried chicken Jibbitz aren’t on the menu.
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E-Commerce
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