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Theres a commercial break on the TV — why not scroll through a few TikToks to pass the time. Ten minutes early for an appointment? Catch up on Instagram Stories. Train delays? A quick doomscroll of the news while you wait. Its a common reflex: Americans check their phones 144 times a day, on average, according to a survey from Reviews.org. Its also a habit many are trying to break. My biggest fear is that Ill lie on my deathbed and regret how much time I spent on my phone, TikTok creator Sierra Campbell said in a video posted in May. Her answer? An analog bag. Campbell carries with her a bag of analog activities at all times, including crossword puzzles, watercolor paints, knitting needles, anything that can be reached for in those in-between moments to keep from scrolling. Inspired by Campbell, the analog bag trend has, somewhat ironically, caught on online. The hashtag #AnalogLife is up 330% this year, according to TikTok data shared with Axios. The idea isnt less technology, explained Campbell. Its more analog fun. Other screen-free alternatives include coloring books, journals, embroidery or word searches. By keeping a bag of activities in arms reach, it’s easy to resist the urge to mindlessly reach for our phones for a quick distraction or dopamine hit. This trend fits into a broader revival of analog hobbies — also known as grandma hobbies — to help us slow down and tackle digital fatigue. In a survey of 2,000 U.S. adults, 71% had participated in a craft project in 2024, said research firm Mintel. “Analog wellness” was named a top trend for 2025 by the Global Wellness Summit. The benefits of analog bags are backed by research. A study published in 2023 by Nature Medicine suggests that having a hobby is good for your health, mood, and more, while digital detoxes can improve focus, mood, and sleep quality. That doesnt mean you need to give up your phone entirely and wholeheartedly embrace an analog life. But armed with a crossword or some knitting needles, each of us could all work towards being more mindful in those in-between moments during the day. In a world full of brain rot, be an analog bag.
Category:
E-Commerce
Lets be honest: weve all got that one celebrity, influencer, or podcast host who lives rent-free in our heads. You know their dogs name, their morning routine, their trauma story, and their oat milk brand of choice. You might even find yourself defending them in comment sections like theyre your actual friend. Congratulations, youve formed a parasocial relationship. For those who arent as active on social media, thats a one-sided bond we form with people we dont actually know. And while these connections can sometimes sound a little delusional, heres the twist: theyre not all bad. In fact, parasocial relationships can meet some very real psychological needs. Where it gets dangerous is when you start to forget where the screen ends and real life begins. Whats a parasocial relationship anyway? Sociologists Donald Horton and Richard Wohl coined the term in the 1950s. Parasocial relationships describe the illusion of intimacy audiences feel toward media personalities. Back then, it was people writing fan letters to their favorite TV hosts. Now, its me crying in sync with a YouTubers breakup vlog or feeling like I know my favorite podcaster personally. On a neurological level, this makes sense. After all, our brains dont perfectly distinguish between real and mediated (through a screen) interaction. When someone looks into the camera and speaks directly to you, your mirror neurons light up just as if youre talking to them face-to-face. This is why parasocial relationships can feel genuinely comforting. They activate the same circuits of familiarity and trust as real friendships. And in an increasingly disconnected world, that comfort definitely counts for something. The surprising benefits of one-sided bonds 1. They can buffer loneliness During lockdowns, many of us maintained a sense of social connection through our favorite online creators. Studies show parasocial relationships can actually reduce feelings of isolation and even improve mood regulation, especially when people lack strong offline networks. 2. They model vulnerability and emotional expression Watching creators openly discuss anxiety, grief, or trauma can normalize emotional honesty and destigmatize speaking about challenges like mental health. This helps us feel seen in our own mess. We can tell ourselves, Okay, Im not the only one falling apart on a Wednesday. 3. They inspire growth A parasocial connection can serve as a mirror. It can show you the kind of energy, confidence, or values you want to embody. This is why certain influencers become aspirational figures. As long as you keep awareness intact, these relationships can spark genuine motivation. When parasocial relationships turn dangerous It is worth noting, however, that there is a very thin line between inspired and attached is thin. And unfortunately, powerful algorithms are built to blur it. These algorithms reward creators for being relatable, which means sharing enough personal details to make you feel like youre in their inner circle. That emotional intimacy creates loyalty, engagement, and ultimately, a chance for monetization. This isnt inherently evil, but it can distort our sense of reciprocity. You might start to feel like this person owes you honesty, consistency, or moral perfection. And when they slip up (as humans inevitably do), the disappointment can feel personallike a friends betrayal. These one-way relationships can also subtly erode our capacity for deeper real-world intimacy. When we satisfy our social cravings with curated, low-risk digital connections, we stop practicing the messy vulnerability of actual human contact, the kind that requires our patience, discomfort, and presence. The psychology behind the pull Parasocial attachment is driven by the same neural systems that govern all bonding. Dopamine fuels the anticipation of new posts or updates. Oxytocin, the bonding hormone, spikes when we watch someone share emotionally or make eye contact with the camera. But heres the kicker: unlike reciprocal relationships, parasocial ones never demand anything of you. No commitment. No conflict. No compromise. No vulnerability. Its a connection on your terms: all of the closeness, none of the interpersonal risk. Its no wonder our brains love it. Especially in a culture where real connection often feels draining, these one-sided bonds offer safe (and lazy) intimacy; its like a form of social snacking. The problem is that snacks, while comforting, dont nourish us long-term. So where do we draw the line? Heres the thing: you dont need to quit parasocial connections. You just need to bring consciousness to them. Try this quick self-check by asking yourself a series of questions. Are you replacing or complementing real-world connections? If your closest relationship is with someone who doesnt know you exist, its time to recalibrate. Do you feel possessive or reactive when your favorite creator posts (or doesnt)? Thats a sign of emotional overinvestment and might be a sign to step back and reanchor. Lastly, figure out if their content is influencing your self-worth. If their wins make you feel inadequate, mute or unfollow for a while. Inspiration should energize you, not erode you. How to keep a healthy parasocial relationship Take the following steps to prevent a parasocial relationship from becoming unhealthy: 1. Diversify your social diet Online creators can be a supplement, but real relationships are the main meal. Reach out to friends, join local groups, or talk to someone face-to-face. 2. Practice digital discernment Notice the kind of creators you gravitate toward. Do they invite reflection and growth or feed comparison and self-doubt? 3. Set parasocial boundaries No DMs. No stalking their partners feed. And definitely not forming an identity around being in a relationship with them of any kind. 4. Do regular connection audits Once a month, ask: Who are the five people I feel most connected to right now? If you find that most of them are social media figures, it might be time to rebalance. Parasocial relationships arent a glitch in modern life; theyre normal. And they act as a mirror, showing us what we craveintimacy, belonging, inspiration. When you hold them consciously, they can even bridge moments of loneliness or offer glimpses of our better selves. But the minute we start mistaking someone elses content for actual closeness, we drift into illusion. Thats when we can confuse visibility for intimacy. So by all means, keep cheering for your favorite podcaster and cry with your comfort YouTuber. Just make sure youre also tending to the relationships that see all of younot just your usernamebecause theyre the ones who will keep you grounded in whats real.
Category:
E-Commerce
Phones have always been fashion statements. What started as simple cases to protect your phone has evolved into decking out the devices with every accessory imaginable: dangling charms and key chains, PopSockets, phone wallets, straps, and now . . . pockets? Apple just launched a new product called the iPhone Pocket, and it’s effectively a knitted bag for your iPhone. Apple designed the pouch in collaboration with high-end Japanese fashion brand Issey Miyake, whose relationship with Apple stretches back to the Steve Jobs era. (Jobs’s signature turtlenecks were designed by Miyake, who retired the iconic shirts following Jobss death in 2011.) [Photo: Apple] The tech giant says the 3D-knitted design is meant to serve as an additional pocket for an iPhone and small essentials like AirPods or lip balm. The ribbed pleatsa nod to Miyakes signature styleare designed to hold any iPhone, stretching just enough to offer a peek at the screen. Given the stretchy fabric, it can be carried by hand, attached to a bag, or worn across the body. The shorter versionavailable in bright shades like orange, pink, yellow, and turquoisecosts $149.95 and can be worn on the wrist or attached to a bag as a charm. The cross-body version comes in blue, brown, or black. That extra fabric will cost you, with a price of $229.95. [Photo: Apple] The iPhone, accessorized Unsurprisingly, the internet is balking at the price. Marques Brownlee, an influencer with more than 20 million subscribers, reacted on X: TWO hundred and thirty dollars. This feels like a litmus test for people who will buy/defend anything Apple releases. A wave of responses quickly followed. Can’t wait for the $8 Amazon knockoffs, wrote one user. Another added: What are they gonna do? Stop making pockets on our pants so we have to start wearing our phones like a purse? C’mon man, Apple will do anything BUT innovate on a new phone. [Photo: Apple] Many have noted that the pouch takes inspiration from Jobss 2004 iPod Sock, which he jokingly described at the time as a revolutionary new product. The Miyake collab lacks the same sense of humor, but it at least signals a hint of playfulness coming out of Cupertino. [Photo: Apple] Apple has historically taken a minimalist approach to accessories, with iPhone cases designed to be a simple second skin to the devices. For the most part, the company has left any sort of self-expression to third-party accessory brands, which can have a heckuva lot more fun with their design. [Photo: Apple] This year, though, Apple seems to have taken notice that people want to accessorize their phonesyou know, the object that humans carry with them for hours a day and coddle like a baby. The company dipped its toes into wearable iPhone fashion with a $59 cross-body strap released alongside its September iPhone lineup. Now, the iPhone Pocket marks Apples second venture into phone-as-accessory territory. The Pocket is getting roasted, and perhaps fairly so. But the product very clearly has its audience in mind: the small Venn diagram of people who care enough about technology and fashion to wear it on their bodiesand have enough money to pay for the pleasure of doing so
Category:
E-Commerce
People often take walking for granted. We just move, one step after another, without ever thinking about what it takes to make that happen. Yet every single step is an extraordinary act of coordination, driven by precise timing between spinal cord, brain, nerves, muscles, and joints. Historically, people have used stopwatches, cameras, or trained eyes to assess walking and its deficits. However, recent technological advances such as motion capture, wearable sensors, and data science methods can record and quantify characteristics of step-by-step movement. We are researchers who study biomechanics and human performance. We and other researchers are increasingly applying this data to improve human movement. These insights not only help athletes of all stripes push their performance boundaries, but they also support movement recovery for patients through personalized feedback. Ultimately, motion could become another vital sign. From motion data to performance insights Researchers around the world combine physiology, biomechanics, and data science to decode human movement. This interdisciplinary approach sets the stage for a new era where machine learning algorithms find patterns in human movement data collected by continuous monitoring, yielding insights that improve health. Its the same technology that powers your fitness tracker. For example, the inertial measurement unit in the Apple Watch records motion and derives metrics such as step count, stride length, and cadence. Wearable sensors, such as inertial measurement units, record thousands of data points every second. The raw data reveals very little about a persons movement. In fact, the data is so noisy and unstructured that its impossible to extract any meaningful insight. That is where signal processing comes into play. A signal is simply a sequence of measurements tracked over time. Imagine putting an inertial measurement unit on your ankle. The device constantly tracks the ankles movement by measuring signals such as acceleration and rotation. These signals provide an overview of the motion and indicate how the body behaves. However, they often contain unwanted background noise that can blur the real picture. With mathematical tools, researchers can filter out the noise and isolate the information that truly reflects how the body is performing. Its like taking a blurry photo and using editing tools to make the picture clear. The process of cleaning and manipulating the signals is known as signal processing. After processing the signals, researchers use machine learning techniques to transform them into interpretable metrics. Machine learning is a subfield of artificial intelligence that works by finding patterns and relationships in data. In the context of human movement, these tools can identify features of motion that correspond to key performance and health metrics. For example, our team at the Human Performance and Nutrition Research Institute at Oklahoma State University estimated fitness capacity without requiring exhaustive physical tests or special equipment. Fitness capacity is how efficiently the body can perform physical activity. By combining biomechanics, signal processing, and machine learning, we were able to estimate fitness capacity using data from just a few steps of our subjects walking. Beyond fitness, walking data offers even deeper insights. Walking speed is a powerful indicator of longevity, and by tracking it, we could learn about peoples long-term health and life expectancy. From performance to medicine The impact of these algorithms extends far beyond tracking performance, such as steps and miles walked. They can be applied to support rehabilitation and prevent injuries. Our team is developing a machine learning algorithm to detect when an athlete is at an elevated risk of injury just by analyzing their body movement and detecting subtle changes. Other scientists have used similar approaches to monitor motor control impairments following a stroke by continuously assessing how a patients walking patterns evolve, determining whether motor control is improving, or if the patient is compensating in any way that could lead to future injury. Similar tools can also be used to inform treatment plans based on each patients specific needs, moving us closer to true personalized medicine. In Parkinsons disease, these methods have been used to diagnose the condition, monitor its severity, and detect episodes of walking difficulties to prompt cues to the patients to resume walking. Others have used these techniques to design and control wearable assistive devices such as exoskeletons that improve mobility for people with physical disabilities by generating power at precisely timed intervals. In addition, researchers have evaluated movement strategies in military service members and found that those with poor biomechanics had a higher risk of injury. Others have used wrist-worn wearables to detect overuse injuries in service members. At their core, these innovations all have one goal: to restore and improve human movement. Motion as a vital sign We believe that the future of personalized medicine lies in dynamic monitoring. Every step, jump, or squat carries information about how the body functions, performs, and recovers. With advances in wearable technology, AI, and cloud computing, real-time movement monitoring and biofeedback are likely to become a routine part of everyday life. Imagine an athletes shoe that warns them before an injury occurs, clothing for the elderly that detects and prevents a fall before it occurs, or a smartwatch that detects early signs of stroke based on walking patterns. Combining biomechanics, signal processing, and data science turns motion into a vital sign, a real-time reflection of your health and well-being. Azarang Asadi is a data scientist at Oklahoma State University. Collin D. Bowersock is a principal scientist at the Human Performance and Neuromechanics Research Institute at Oklahoma State University.
Category:
E-Commerce
In 2010, Phil Gilbert was a longtime startup entrepreneur when IBM acquired the software company he ran. The slower, process-oriented culture was a struggle for someone who was used to the faster pace of startup life, he writes in his new book, Irrestible Change: A Blueprint for Earning Buy-In and Breakout Success. When IBM tapped him to lead a transformation of the company, it was a daunting task. Over the next few years, Gilbert guided IBMs shift toward design-thinking and re-trained thousands of employees to work differently, all without mandating a thing. Today, he sees corporate mandates as pointless: They dont work, he says. And yet, theyre ubiquitoustake the RTO mandates that companies are enforcing, often to the frustration of their employees. At Paramount, about 600 workers took a voluntary buyout rather than accept the companys 5-day RTO mandate. But change is inevitable, whether its about remote work or AI integration. So how do companies get employees on board? Gilbert, now a leading culture change expert, spoke with Fast Company about the lessons he learned from his undertaking at IBM and what company leaders should know about getting employee buy-in for their own change initiatives. Were in a time when companies are undergoing and implementing lots of changes, from RTO to AI to DEIall the acronyms. In your book, you talk about the importance of treating change like a product. What do you mean by that? My predisposition, based on years of experience, is that mandating changes in the workplace is hugely inefficient and hugely ineffective. Cultures drive outcomes. Mandating culture changes to achieve different outcomes doesn’t work. [At IBM], I had to start thinking, Okay, if those two things are true, how do I change a culture without mandating it? And it hit me that this is very much the same problem that any startup faces: bringing a new product to market. You have a new solution to a problem, and nobody knows who you are. It struck me that what I was really doing was constructing a new product for the marketplace that was IBM. I had to make this product so desirable that the teams would choose to adopt it. And in doing so, they would work better together and deliver better outcomes. That was an aha moment of, Oh, I’ve done this before. I know how to build products, I know how to deliver products. If you’re thinking about introducing this [change] as a product, you have to understand that a product is bigger than a technology. A product is much more holistic than just a single tool. We have to name it. We have to put the brand values into it. You have to prove value. RTO is something so many companies are struggling with. You talk about making change desirable, but what advice do you have for leaders when the change they want to implement is getting pushback? I’m telling leaders today, If you are getting pushback from people returning to the office, don’t think it’s on themit’s on you. If you introduce something that people reject after giving it a try, there’s one of two reasons: The first one is that it’s not actually a good idea. The second one, which is more common, is that it’s not a bad idea, but you have not executed it very well. I’m a big believer in people being at the office, but not for the reason most leaders are saying today. I’ve come across company after company where the CEO will say, Get back to the office because collaboration is better. And then when you get to the office, you find out that three-quarters of your team is not even in that location. Collaboration is actually happening very well over Zoom and Teams and Webex. Its all the other stuff that makes up a persons career and a persons wisdom, the collaborations that are not happening via Zoom, [that were missing]. Those are the experiences we should be majoring on in our physical spaces, and they should be apparently valuable. Thats what irresistible change is all about. Its about reversing the ownership of noncompliance. In the old model, noncompliance was a failure of the employee: They dont get it. Im going to start looking at the badge readers every day and find out who badged in and who badged out and when they did it. Thats the old model, and it engenders resentment from day one. The irresistible change model says, If folks arent coming back to the office and staying willingly, why is that? And what can I do to make that environment so valuable to them that they want to be there? What surprised you most during the transformation at IBM? I believed in this thing called the frozen middle. I thought middle management was resistant to changethat had been my experience. So when I designed the program, [I thought], Ive got to keep the very top engagedthat meant our CEO, her directs, and their directs. And I have to keep the workers at the edge very engaged. Theyre the canaries in the coal mine. My assumption was that we would get to the middle over time. A couple years into the program, [our] research showed that middle managers did not resist change. In fact, they were almost as rabid about change as the people at the edge, the earlier-career people. But middle managers do the hardest job in the business. They’re the translators. They’ve got to translate the high-level strategy and communications to the very senior people. And they’ve got to rationalize the chaos of what’s going on on the ground. This role of translation is very hard, and we had just made it exponentially harder because we introduced new teams under their purview that were operating in radically different ways from their old teams. We hadn’t given them the tools to manage teams that were using these new practices. Once we acknowledged that and gave them the tools, their ability to manage these teams was greatly expanded. That was a huge accelerant. Had we had that at the beginning, we would have shaved at least a year, if not two, off the program. If people could take one lesson from your book, what would you want that to be? The first question I ask every CEO when I’m approachedunfortunately, I’m not approached as often as I’d like to be before the transformation starts; I’m typically approached after it’s failedis, Tell me about the teams youve put through the program. And almost always, I hear something like this: Oh, our best people. We pulled them off their projects. A tiger team. Getting those first teams correct is a huge part of winning or losing. These are not cherry-picked employees. These are teams that are funded to do what theyre going to do, whether you transform them or not. These are not innovation teams in some cool office in San Francisco with bricks and exposed ductwork and VW buses sticking out of the wall. These are teams in your mainstream businesswhoever is on them. Virtually everybody gets that wrong.
Category:
E-Commerce
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