When Sky Kurtz set out to grow produce in the desert via vertical farming in 2016, laying the groundwork for what became Dubai-based ag-tech startup Pure Harvest Smart Farms, People thought we were crazy,” he says. I was fearful, I would never get off the ground.
But Kurtz’s came at a time when the UAE was beginning to take the idea seriously and companies like Pure Harvest began cropping up. Over the past nine years, though, Pure Harvest Farms has become one of the sector’s biggest players. It has raised more than $450 million in funding, according to market analysis company PitchBook, and� grows an array of crops that includes tomatoes, green vegetables, and berries in temperature-controlled facilities. With farms strategically located throughout the UAE, the company boasts the capacity to produce over 12 million kilograms of crops annually.�
Despite the competition, Pure Harvest has distinguished itself as the dominant player in the countrys indoor farming sector. Unlike other ag-tech companies which were designed for temperate climates, Pure Harvest developed technologies specifically built to withstand the harsh climates of the Middle East. Unlike other ag-tech companies that focus on niche produce and cater to premium markets, Pure Harvest sells a wide range of produce and supplies to major supermarket chains across the country.�
The UAE has rapidly become a global hub for ag-tech innovation, attracting diverse companies from around the world: U.S.-based Plenty plans to open a vertical farm in Abu Dhabi by 2026 whereas AeroFarms launched the worlds largest indoor vertical farm in Abu Dhabi in 2023.
As companies from abroad come to the UAE, Pure Harvest is expanding its vision. It’s currently in the midst of raising at least $100 million to expand operations into Singapore, Morocco, and Kuwait, and an initial public offering is possible in the coming years.
I think the world has woken up that the problem that Pure Harvest Smart Farms is solving is acute and it is here now,” Kurtz says.
Adapting to the regions weather
Global demand for efficient indoor food production globally is surging, given climate change disrupting traditional agriculture as water sources dry up and temperatures rise. In the United States the Colorado Riverresponsible for irrigating 15% of the nations farmlandis drying up rapidly. Meanwhile, across the Horn of Africa, prolonged droughts are responsible for more than 23 million people experiencing severe hunger.
The Middle East, particularly the UAE, experiences brutal heatwaves, with less than 1% of the land suitable for agriculture. This makes the country heavily dependent on food imports, with over 80% of its food coming from abroad. Producing locally not only reduces the costs and carbon emissions associated with transportation but also makes the UAE less reliant on imports.
The UAE is making huge strides to advance agri-tech in the country with an ambitious aim to improve hydroponic farming and source 70% of produce from local farms by 2025. This push toward local food production gained momentum during the COVID-19 pandemic, which severely disrupted global food importsand what ultimately accelerated Pure Harvests success. When COVID stopped travel, places that relied on the bellies of airplanes to move food around suddenly woke up to the fragility of their food supply chains, says Kurtz, adding the pandemic prompted governments and markets into supporting agri-tech companies that produce efficiently and locally.
Agri-tech companies like Pure Harvest Farms benefit from a unique geographical advantage in the UAE: Around 80% of the worlds population lives within an eight-hour flight of Dubai. This ideal location places them at the heart of a vast consumer base. You know that expression: skate to where the puck is heading. We are building a company where the world’s population is growing . . . so we sit in a wonderful market position where there’s huge tailwinds, says Kurtz.
Beyond its strategic location, one key reason Kurtz chose Abu Dhabi as the base for Pure Harvest Smart Farms was his conviction that if the company could succeed in producing food in the harshest environments in the world, where temperatures can soar to 125� Fahrenheit, it would prove the credibility and capability of his company to produce food anywhere in the world. With ambitions for worldwide expansion, Kurtz aimed to first prove that the technology could thrive in such extreme conditions. “If you think of the problem of climate affecting food, resource scarcity, water scarcity, whats worse than the Middle East? Kurtz says. I mean, this is literally ground zero.”
Another factor making UAE an attractive hub for Pure Harvest was the countrys funding for startups trying to solve the region’s pressing issues. When I first came out trying to pitch people on, you know, I had a PowerPoint, a pile of dirt and the promise of what we were going to build, says Kurtz, recalling that initial support came from the Mohammed bin Rashid Innovation Fund, which provided a $1.5 million loan. The Abu Dhabi Investment Office has played a pivotal role by offering significant financial support through grants.
Indoor farmings growing scope
Pure Harvest is no longer the only player in indoor farming. It has spearheaded a growing sector that now includes companies like Below Farms, which leverages temperature controlled indoor environments to produce over 120 tonnes of premium mushrooms annually. Below Farms leverages controlled-farming environments in the UAE to grow premium mushrooms in the desert, with a capacity of 120 tonnes annually.
Beyond efficiency, Bronte Weir, founder of Below Farms, emphasizes that indoor farming can produce food of superior quality compared to traditional methods. He notes that vegetables start losing their nutrients at an increasing rate after harvest, and when they are exported and consumed days later, they “are not going to be as good as when it’s harvested 100 or 50 kilometers down the road.”
Below Farms mushrooms are currently purchased by severl fine dining restaurants across the UAE such as Emirates Palace and Atlantis. Mushrooms, in particular, have a short shelf life and are extremely perishable due to their high-water contentwhich Bronte says makes local production especially advantageous. We’re harvesting pretty much straight into the kitchen,” he says.
At Pure Harvest, the company has has begun getting creative about how to expand its offerings. It has launched a line of all-natural strawberry preserves and tomato sauces, made from surplus seasonal produce, an effort to turn potential food waste into premium products. Kurtz says the company’s growing ambitionand goal of becoming a household brand in the next 50 yearsgoes hand in hand with responding to the world’s growing need to get creative about farming.
It’s becoming a global dialogue about how are we going to secure the future of food in a world that will have nine and a half billion people,” he says, “that is not making more land, and where water security is now becoming a crisis.”
Few illustrations have electrified the climate movement more successfullyand globallythan Ed Hawkins’s climate stripes.
Since the British climate scientist first published his graphic in 2018, the stripes have been displayed on Times Square billboards, printed on beer cans, splashed across fashion collections, and even woven on a scarf that was worn by the late Pope Francis. The graphic was enshrined as a design object in the Museum of Modern Arts permanent collection in New York.
The problem is, “warming stripes” have only ever shown part of the picturenamely, global average temperatures on the surface of the Earth. But climate change doesnt stop at the surface. A newly updated version of the stripes now visualizes the impact climate change has had not just on land, but also on our oceans and the atmosphere. Some parts of the new graphic may come as a surprise.
[Image: courtesy Ed Hawkins]
The new “Climate Stripes”
The new version was developed in collaboration with Ric Williams, a professor in the University of Liverpools Department of Earth, Ocean, and Ecological Sciences, alongside other scientists from the University of Liverpool and the U.K. Met Office.
The data behind this expanded graphic has existed for years, but it has remained largely unknown to the public. I got approached by two people saying, What about atmosphere? and What about ocean? So it was a natural thing to do, Hawkins says. Weve had [these] warming estimates for a long time, but having them all in one graphic is what weve managed to do here.
For the ocean portion of the graph, the team drew from a mix of long-term ship-based measurements and the Argo float program, an international network of nearly 4,000 autonomous drifting sensors that measure temperature and salinity across the worlds oceans. Their findings revealed that the ocean has been warming at a rate similar to the atmosphere. Thats because a staggering 90% of the excess heat trapped by greenhouse gas emissions is absorbed by the ocean, leading to coral bleaching, mass die-offs of fish, and sea level rise (due to thermal expansion).
The atmospheric stripes paint a more complex picture. While the tropospherethe lowest layer of the atmospherehas been steadily warming, the stratosphere above it has been cooling. That contrast might seem strange, but for Hawkins, it is actually one of the clearest fingerprints of human-caused climate change.
Here’s how it works: Carbon dioxide acts like a heat-trapping blanket, warming the lower atmosphere and preventing heat from reaching the upper layers. At the same time, more CO in the stratosphere helps it radiate energy out into space more efficiently, which cools it further.
The ozone layer is another factor at play. In the 1970s and ’80s, damage from CFCs (the chemicals once used in things like aerosol sprays and old refrigerators) reduced the amount of solar radiation absorbed in the stratosphere, especially in its lower levels, adding to the cooling. Though the ozone layer has been gradually recovering, thanks to international agreements like the Montreal Protocol, the effect is still visible in the data. For Hawkins, this vertical patternwarming below, cooling aboveis a very clear signal that humans are driving it. Nothing else can explain this change, he says.
The 2019 Climate Stripes. Global average temperatures 1850-2018each stripe is one year. Blue stripes are cooler years, red stripes are warmer years. [Image: Ed Hawkins]
The impact of a visual
When Hawkins first released his climate stripes, the image was downloaded more than a million times n its first week. Theres no easy way to quantify its impact beyond those downloads, but Hawkins believes it gave peoplemany of whom may never have engaged with climate sciencea visual way to connect with the data. My local football team in Reading used stripes on their kit for a season, he says.
The updated graphic is more complex and unlikely to go viral in quite the same way, but Hawkins believes its a crucial tool for more informed audiences. Thats the key, he says. We need a range of ways of communicating, verbally as well as visually, to different audiences, depending on their level of expertise.
He might also need a new range of colors. When 2024 was confirmed as the hottest year on recordsurpassing even the record-breaking heat of 2023Hawkins had to update the visual to include a new, darker red stripe that appears almost black.
If temperatures continue to rise over the next few yearsas scientists expect they willhe may have to redesign the entire visual scale. I have painted myself into a corner, he says.
The scientist anticipates having to rescale the entire graphic to reflect a broader temperature range. Thats a message in itself, he adds.
Companies are spending more than $65 billion globally on corporate wellness, offering everything from meditation rooms and resilience webinars to nap pods and self-help apps. Projections suggest this market will exceed $100 billion by 2032.
And yet burnout is worse than ever.
Post-pandemic, 77% of U.S. employees report experiencing workplace stress, according to the American Psychological Association, and 82% say theyre at risk of burnout. Experts blame collaboration overload, digital fatigue, and blurred work-life boundaries. Even artificial intelligence tools like ChatGPT, intended to streamline work, can amplify pressure by raising expectations for speed and output.
This disconnect exposes a hard truth: More wellness spending doesnt mean better employee well-being. If anything, it masks the root of the problem.
The Corporate Wellness Paradox
The more companies invest in wellness, the worse employees seem to feel. Is wellness spending the cause of burnout? Probably not. But its clearly not preventing it either. So why are both rising in tandem?
1. Wellness as a deflection, not a solution. The 10 most dangerous words in business: Burnout is an organizational problem that needs an organizational solution.�
Too often, companies outsource that responsibilityhanding out mindfulness apps rather than asking why employees need them in the first place. Like blaming the canary instead of clearing the toxic mine, we focus on individual resilience instead of fixing the system.
2. Perks that miss the point. Wellness perks like yoga sessions sound good, but they dont address whats actually broken: unsustainable workloads, poor management, lack of autonomy, and toxic cultures. These programs treat symptoms, not causes. Its like handing out umbrellas in a flood and calling it disaster relief.
3. Branding over behavior. Wellness is often treated as a recruitment assetfront and center in job postings and Mental Health Awareness Month campaigns, but rarely integrated into how work actually gets done. If wellness isnt embedded in deadlines, resourcing, and manager training, it wont move the needle. The result? While 81% of employers say their well-being programs are effective, 61% of employees disagree. That gap signals a deeper issue: performative wellness that looks good on paper but fails in practice.
4. The illusion of progress. Companies often equate the presence of wellness programs with progress. But few measure what matters: burnout rates, psychological safety, and team performance. When wellness becomes symbolic, it can obscure the deeper structural problems driving stress.
How Companies Can Improve Their Workplace Wellness Programs
If traditional wellness programs arent solving the problem, what will?
Start by shifting from symbolic gestures to structural change. The most effective strategies dont focus on fixing individualsthey fix the systems creating burnout in the first place. Here are five ways to start.
1. Measure what matters. Dont confuse participation with impact. Its one thing to track completion rates; its another to measure real behavioral outcomes. Metrics like absenteeism, turnover, psychological safety, and employee net promoter scores offer a far clearer picture of employee well-being than satisfaction surveys ever could.�
2. Ask better, validated questions. Move beyond generic surveys. Use research-backed questions from sources like Mental Health America, having employees rate statements such as:
My work stress affects my mental health.
My manager provides emotional support to help me manage my stress.
These surveys reveal insights about workload, leadership, and organizational culturethree of the strongest predictors of workplace mental health.
3. Rethink ROI. The best wellness investments arent flashytheyre foundational. Fair compensation, job security, schedule flexibility, and a culture of respect arent perks; theyre prerequisites for a healthy, high-performing workplaceand exactly what workers want. These elements do more to buffer against chronic stress than any app or wellness challenge ever could.
4. Train managers as mental health allies. People dont leave jobsthey leave bad bosses. Train leaders to recognize burnout, normalize open conversations, and model healthy boundaries. Research shows managers influence employee mental health more than therapists. Thats a leadership skill companies cant afford to ignore.
5. Design work differently. Instead of pushing employees to build resilience, ask how your organization might reduce the need for it. Redesign roles, expectations, and collaboration norms to create environments in which people dont have to constantly recover from their jobs.
We Dont Need More Wellness ProgramsWe Need Better Workplaces
If companies frame wellness as a benefit instead of a responsibility, theyll keep spending billions while burnout grows.
The real opportunity isnt in launching the next app or hosting another webinar. Its in rethinking how we design work itself.
Kelly Krasner was always interested in healthcare, but losing both parents to cancer when she was 24 reinforced what she thought would be a lifelong calling.
After spending 13 years helping hospitals integrate more cancer screening and diagnosis technologies as a radiology sales and marketing director, Krasner spent six more working at various healthcare technology startups. When her company downsized and she lost her job in 2023, however, Krasner said it felt nearly impossible to get back into the industry.
I was applying and applying, and unfortunatelyperhaps because of my age, my status, or people thinking I had to have a high title or a high incomeI just wasn’t getting the roles, she says. I was okay with less money. I wasn’t really interested in the title. I was just interested in making a difference.
After nearly a year searching for a role in the industry in which she had spent almost two decades, Krasner, who had juggled small side ventures throughout her career, decided to try something completely different.
I had been thinking about [launching a] mowing company for a while. I just never really thought it would be something I would do, says Krasner, who founded SeaWeeds Mow Co. in her coastal community near Wilmington, North Carolina, in early 2024. We offer affordable lawn care, painting, and interior care, and always give back to our community. We adopt sea turtles that have been rescued from injury or illness and help the sea turtle hospital take care of them.
Though the new business doesnt pay nearly as much as her previous roles, Krasner says its proven more gratifying in other ways. I really love being outside. I love growing it with my family; the people I’ve met have just been incredible, she says. It’s probably the most rewarding thing I’ve done.
Why blue-collar roles are booming
A four-year degree and desk job was long considered the most direct path to stable employment with strong career and wage-growth potential. But recent shifts in the U.S. workforce are causing some people, like Krasner, to question whether that remains true. In fact, surveys have found interest in blue-collar work is growing, especially among young Americans, thanks to strong demand for talent and the skyrocketing cost of a four-year degree.
As job opportunities, career mobility, and wage-growth opportunities slow among knowledge worker roles, other sectorsespecially those that were hardest hit during the pandemic, like hospitality, food services, and healthcareare experiencing historic staffing shortages, causing many to offer more aggressive salary increases.�
According to a 2024 report by McKinsey Global Institute, advanced economies like the United States have been facing the tightest labor market in nearly two decades, but historically high staffing shortages have persisted in certain key sectors.
It was much more the physical and manual type of work that had shown increases in vacancies, says McKinsey Global Institute Partner Anu Madgavkar, who coauthored the report. Some of the sectors facing the largest staffing gaps, according to Madgavkar, include construction, manufacturing, leisure and hospitality, and hands-on healthcare roles like home health aides.�
One of the driving forces behind the shortage is Americas aging population, which is increasing the demand for (and reducing the supply of) workers in physically demanding roles.
Older people spend a lot more on healthcare services, on housing and utilitiesespecially in the U.S., where a large percentage actually own their homes, and many take on home improvements [in retirement]and they need those physical skills, Madgavkar says. On the supply side of the story, you have fewer younger able-bodied people, and younger people also have higher rates of college enrollment, as more aspire to be in white-collar jobs than their parents.
The white-collar recession
The growing demand for workers in physically intensive professions has coincided with a recent stagnation in job opportunities in the knowledge economy.
Economic uncertainty, AI fears, and a deterioration in the pay premium that previously came with switching jobs has inspired more Americans to hang onto their jobs for longer, especially in knowledge economy roles, in what is sometimes referred to as the Big Stay. Analyst and author Josh Bersin instead labels it a white-collar recession.
Most of the white-collar workers I talk to are sticking with their jobs because they’re afraid of leaving, he says. And then when I talk to employers, there’s this massive, almost unanimous trend towards finding AI tools that can reduce the number of people they need to hire.
Bersin points to numerous studies that show that job growth opportunities for those with a four-year degree are stalling, while IT spendingespecially on generative AI toolsis increasing.
I think a lot of the slowdown in hiring is just budget shifting towards automation, he says. Not necessarily replacing every job . . . but instead of hiring three more people, we should hire two more people, or one more personand invest in this new tool.
Whether the technology is truly capable of replacing knowledge workers at this early stage is still up for debate, but Bersin says vendors are advertising their AI solutions as productivity enhancements, inspiring some employers to adjust their payroll budgets accordingly.
In contrast, he says, you look at nurses, you look at truck drivers, you look at blue-collar workers, you look at restaurant workers, you look at hospitality workerstheres not enough of them, he says.
While technology is still displacing workers in manufacturing, construction, and other labor-intensive industries, Bersin says technology-driven workforce reductions in those sectors likely peaked years ago.
That hasn’t happened in white-collar work yet, so we’re in the painful stage of companies figuring out what this is going to look like, and that hurts when you’re the one in the job that they don’t need anymore, he adds. We’ve sort of flipped the narrative in the job market; the people that are the most nervous are the people that are more educated and more administrative in their roles, and the operational peoplethe hands-on jobs, the more hourly workare the ones that are [in demand].
Does it really pay toswitch collars?
While increases to hourly earnings for more educated workers have remained relatively flat since the pandemic, those in more manual roles have experienced historic growth, according to a recent study by the Economic Policy Institute. Thats especially true among workers at the lowest end of the wage spectrum, Black workers and less educated workers.
According to the study, hourly wages for the bottom 10% of earners grew 15.3% between 2019 and 2024, after that same cohort saw their wages shrink by 2.1% in the five years between 2007 and 2012.
By comparison, workers at the highest end of the salary spectrum saw a more modest 6.8% pay bump between 2019 and 2024, while those in 50th to 80th percentiles saw their earnings grow less than 5%, once adjusted for inflation.
Wage growth for workers with lower levels of educational attainment has actually been much faster over the most recent period than it has for much of the prior 40 years, says Economic Policy Institute senior economist Elise Gould, who coauthored the report. The wage growth for somebody with a bachelor’s degree or more, that’s been pretty consistently solid for a long time. Its just most recently been eclipsed.
While wages are rising faster among less educated workers, Gould emphasizes that there is still a significant pay gap between those with and without a four-year degree. Those without the credential earn an average of roughly $20 per hour, while those with a bachelors degree or higher average $37 per hour.
Since 2019, both groups have seen average hourly wages increase by roughly an inflation-adjusted $1 per hour; however, that dollar represents a much more significant percentage increase for those earning less.
That slower wage growth [among higher earners] could have also been because there were some other benefits white-collar workers were able to negotiate in lieu of faster wage growth, like working from home, Gould says.
Not just a paycheck
Workers with less educational attainment and in more manual roles may be experiencing greater demand, more career stability, and faster wage growth, but the data suggests knowledge workers are still commanding significantly higher salaries.
At the same time, career instability, AI anxiety, and relatively stagnant wages have made knowledge work more precarious than it has been in generations, leading somelike Krasnerto seek more stable and potentially fulfilling opportunities doing more manual work.
It’s not as much of a fight for my life against AI out there in the field, she says. While it can mow lawns, believe it or not, its not something Im afraid to lose my job to at this point.
Though her career pivot has required some lifestyle adjustments, Krasner says the transition has also inspired a different outlook on work and the role it plays in her life.
Once you get back to being human again and feeling the sunshine and the fresh air and being tired at night from doing something that actually matters, it really does change your perspective, she says. Its not easythis [is] a major financial change for me . . . but when I am done at the end of the day, I’ve never been happier.��
In my work, I frequently observe teams whose purpose is to provide top-level service fall into frustration with their inability to deliver. With stress coming from a lack of support from their workplaces practices, communication, or�training, I can empathize.�
Studies find that workplace burnout is at unprecedented levels, and with layoffs forcing workers to handle multiple roles, emotionally exhausted teams deserve support to carry on. With frustrated customers being redirected to apps, endless hold times, or inadequate self-service forums that can’t address complex problems, we need solid teams to help us with our customer-facing problems.�
When trapped in bureaucratic dysfunction, even high-performing teams feel defeated by their inability to create solutions. Despite advanced technologies, research shows employees spend significant time frustrated by organizational processes and policies that block their progress. And when customers experience these stall-outs, it translates to sinking loyalty and profits.
Why Workplace Productivity Is Falling
In fact, a recent study from Gallup found the average knowledge worker spends nearly 10 hours each week navigating internal processes and bureaucracy, which translates to 25% of their total workweek. Referred to as the productivity tax, these findings revealed that 77% of employees report differing levels of frustration with organizational barriers; only 23% feel organizational procedures support employee productivity.��
It’s not just employees that are discouraged. Larger enterprises lose up to $15 million annually per 1,000 employees due to process inefficiencies and bureaucratic friction. Thats not to mention the emotional tolls employees sufferlike spikes in anxiety and cortisol levelsfrom handling angry customers. The result: sagging motivation to keep trying to make progress, often culminating in a sense of defeat by the very systems that are supposed to help employees complete their work.
How can teams exhausted from these experiences stay agile to spark the needed innovative work-arounds that will solve customer and morale problems quickly? Three proven strategies can give teams the needed momentum to not give up.�
A Stressed Team on the Frustration Threshold
At her bank, Sara’s team struggled with routine foreign account payments for premium clients. The process required verbal approval from the account holder plus two digital approvals, making it cumbersome for busy executives who often confirmed without reviewing transactions. Multimillion-dollar transfers disappeared for days. Some accounts experienced bounce-backs weeks later due to system errors, one banking team member said. Yet Saras team always cited the same reasons as the source of their stall-outs: The Dodd-Frank Act requirements for international transfers leave us no options to do better.
For years, multistep confirmations have been used by banks, exacerbating banking clients frustrations. Already wasting thousands of dollars in lost time, the team asked a key question: Why is transferring the same amount, to the same account, on the same day each month so complicated?�
Interrupting the Team Frustration Pattern
The breakthrough came not from accepting established limitations, but from three key elements working in concert.
1. Identifying the right people. The team-based resolution accelerated three essential perspectives from a small team of the right people close to the problem:
A customer with a problem, perplexed by a seemingly simple task, asking the question, Isnt there a better way by now?
An operations specialist with deep systems knowledge
A customer service representative willing to dig deeper into the maze of systems to check assumptions and ask, Whats missing in order to do this?
All parties unwilling to accept the answer, Sorry, that’s just how it works.”
This combination provided the authority, expertise, and motivation needed to pursue nonstandard solutions.
2. Safely asking the same question differently (and repeatedly). Returning to one fundamental question, and reframing it in a psychologically safe way, the solution came from a practice referred to as shifting frames, coupled with not accepting explanations about regulations and international banking protocols.
“There must be a better way. What are we missing?”
This refusal to normalize inefficiency eventually cracked the case. After hearing the same question framed slightly differently multiple times, the customer service representative looped in an operations specialist who recognized, “Waitis this account a certain type? Because if so . . .”
The aha moment came not from new information, but from seeing existing information through a different lensprecisely because they refused to stop questioning.
3. Problem-solving collaboratively with a shared goal. What made this experience remarkable wasn’t that one person found the solution. Rather, it was how three peoplefrustrated but committed to finding an answerworked together with increasing focus.
The answer that the customer had received for nearly six months from other banking team members transformed into “How can we make this work?”reframed from explaining why it wouldn’t.
The Breakthrough Formula
The resolution revealed a repeatable formula for breaking through frustrating problems: Persistence + Right People + Questioning Assumptions = Breakthrough Solutions. This approach works because it addresses the three common failure points in problem-solving:
Giving up too soon. Most teams stop at the first or second “no,” never reaching the insight that comes after sustained effort.
Involving the wrong people. Problems often stall because the people with the expertise, authority, or motivation to solve them aren’t in the conversation.
Accepting false constraints. Teams frequently operate within imagined limitations, never questioning whether the rules that appear to block progress actually apply to their specific situation.
So how can you apply these principles to your own seemingly intractable problems?
Create psychological safety around persistent questioning. Te most valuable question wasn’t the first or second asking about alternativesit was the fifth. Eliminate fear by creating an environment in which people feel comfortable asking the same fundamental questions repeatedly, knowing that breakthrough insights often emerge from persistent inquiry.
Bring multiple expertise levels to stubborn problems. While the banking example is a simple one, its also one many can relate to. The long-standing issue wasnt solved by a single technical specialist, frontline employee, or customer pressure. It required the combination of all three perspectives.�
Focus on the desired outcome, not the process. Throughout the teams interactions, focus was maintained on the end goal (completing the transaction) rather than debating the merits of existing processes, Sara explained. This orientation prevented the team from getting lost in explaining why things weren’t working and kept them searching for how they could find a solution.
The Payoff of Productive Persistence
The difference between problems that linger forever and those that get solved quickly often comes down to how teams approach the frustration threshold. Average teams give up when initial solutions fail. Exceptional teams recognize that the moment of greatest frustration often precedes the breakthrough.
By assembling the right people, maintaining persistent questioning, and collaborating with a solution focus, even the most frustrating bureaucratic tangles can unravelrevealing pathways that were available all along, just waiting for the right combination of perspectives to discover them.
This isn’t just about banking transactions or customer service. It’s a fundamental approach to organizational effectiveness that transforms frustration from a signal to give up into a signal to dig deeper, ask better questions, and find the people who can help you see the problem differently. In 2025 and beyond, the competitive advantage belongs not to organizations with perfect processes, but to those with teams who excel at breaking through barriers when those processes inevitably fail.
Well over a decade on from its initial launch, its safe to say that Google Glass was not a success. While the product had some forward-thinking ideas, its generally not a good sign when your product leads to the coinage of a brand-new insult. The design was off-putting and the technology wasnt readyand neither was society.
Today, things are a little different. Meta and Ray-Bans smart glasses are a hit, despite offering the same camera capabilities that turned so many off Google Glass in the first place. It helps, of course, that they just look like normal Ray-Bans.
So for Googles second swing at the product category, its focusing on design and functionality. At its I/O keynote this week, Googles XR VP Shahram Izadi gave a snappy but convincing demonstration of how the company plans to attack the form factor this time around.
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Android apps and Gemini
While Googles glasses strategy falls under Android XR, the same operating system powering Samsungs upcoming Vision Pro competitor, it made sure to emphasize that the platform will appear in different forms on a range of hardware. We believe theres not a one size fits all for XR, and youll use different devices throughout your day, Izadi said, noting that an immersive headset like Samsungs is better suited to movies or games, while lightweight glasses are designed for on-the-go use as a complement to a phone.
The connecting thread between the form factors is Android apps and Gemini. Google says its adapting its own apps like Maps, Photos, and YouTube for XR, while mobile and tablet apps will work as wellalthough presumably not on glasses, unless they get some significant updates from developers.
A multi-device future
The Gemini AI assistant, meanwhile, ought to work seamlessly across both headsets and glasses. Elsewhere at I/O, Google placed an emphasis on how Gemini will benefit when you share more personal information, which positions it well for a multi-device futureincluding the phone. Meta, of course, will have something to say about that after recently converting its Ray-Ban companion app into a more general app for Meta AI.
The standard spec for Android XR glasses covers devices with and without an in-lens screen. Google didnt go into details about the display technology involved, but its the most obvious path to a functional improvement over the current Meta Ray-Bans.
Lately Ive been using Gemini with Googles Pixel Buds Pro 2supposedly built for Gemini AIand while it works well for what it is, I think AI chat interfaces are a lot less compelling when you cant read the responses. Beyond Gemini, the ability to see notifications, Maps directions and real-time language translations could make a huge difference to the smart glasses experience.
Design Partners
Design is obviously critical to any wearable technology, and Meta made a strong move by tying up dominant eyewear company EssilorLuxotticaparent of Ray-Ban and many other brandsto a long-term partnership. The Meta Ray-Bans would not be anywhere near as popular if they werent Ray-Bans.
In response, Google has partnered with U.S. retailer Warby Parker and hip South Korean brand Gentle Monster for the initial batch of Android XR glasses. No actual designs have been shown off yet, and itll be hard to compete with the ubiquitous Wayfarer, but the announcement should ensure a solid range of frames that people will actually want to wear.
Google is also working with AR company Xreal on a pair of developer-focused XR glasses called Project Aura. Xreal is a leader in the nascent space for smart glasses; Ive been using its Air 2 glasses for a while and have found them to be great for watching movies or extending a MacBook display on the go. Project Aura is intended to be more capable than the first set of display-equipped Android XR devices that hit the marketitll hook up to an external processing puck that handles computational tasks.
Project Aura [Photo: Xreal]
Normal glasses
Google cofounder Sergey Brin weighed in on the companys past ventures into glasses in an I/O interview with Alex Kantrowitzs Big Technology Podcast this week. I learned a lot, he said. Definitely feel like I made a lot of mistakes with Google Glass, I’ll be honest. I’m still a big believer in the form factor, so I’m glad we have it now. And now it looks like normal glasses and doesn’t have the thing in front.
Beyond the form factor, Brin pointed to the rise of AI as a game changer for smart glasses capability, allowing them to help you out without constantly distracting you. He also noted that this time Google is working with hardware partners rather than attempting to wrangle efficient manufacturing by itself.
Compelling and deliverable
Overall, Googles take on Android XR for glasses looks pretty compelling at this stagebut more importantly, it feels deliverable. Its still early, of course, and lifestyle products like this arent necessarily well-suited to keynote demonstrations.
But as someone who uses Meta Ray-Ban and Xreal glasses regularly, it isnt hard to imagine a world in which Android XR glasses are ultimately able to combine the best qualities of both. Now Google has to execute on the design and the software.
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Meghan carries many titles these days. Besides being the Duchess of Sussex, she’s a podcaster, a philanthropist, a children’s book author, the star of a Netflix show, and the founder of a direct-to-consumer startup. But when I sit down to speak with her, she says she’s recently taken on a new role: that of Tooth Fairy.
Archie, her 6-year-old son, recently lost his first tooth. Meghan rushed home to ensure she could be the one to leave a little money and a small dinosaur under his pillow. At 2 a.m., Archie woke Meghan up excitedly to tell her what had happened. “I had a lot of business meetings the next morning, but I still chose to cuddle with him the rest of the night,” she says. “Those mom moments energize me to be a better founder, a better employer, a better boss.”
These are the kinds of work life details that Meghan likes to get into in her podcast series, Confessions of a Female Founder, made with the production company Lemonada Media (which is also behind podcasts by Sarah Silverman and David Duchovny, among others). It has had more than 800,000 downloads since its April launch.
On the show, Meghan talks with female founders about the origins of their business, along the lines of Guy Raz’s How I Built This. But the show also has another dimension: It allows Meghan to get practical advice about launching her own lifestyle brand, As Ever. “I’m pulling back the curtain to allow people to see the candid experience of being a founder,” Meghan says.
In the eight-part series, she’s spoken to guests ranging from Bumble’s Whitney Wolfe Herd to Kitsch’s Cassandra Thurswell. The finale, released May 27, features Sara Blakely, founder of Spanx and Sneex.
Sara Blakely [Photo: Bennett Raglin/Getty Images/Fast Company]
A Pioneering Netflix Deal
In her conversation with Blakely, Meghan talks about how she partnered with Netflix to create As Ever, her new brand, which launched in February. The line included products like tea, jams, honey, cookie mixes, and her iconic “flower sprinkles,” which are edible flower petals that spruce up dishes (priced between $9 and $28).
Over the past few years, even as Netflix’s subscriber numbers have continued to show impressive growth (it added 18.91 million subscribers, a year-over-year increase of 15.9%, in the fourth quarter of 2024), it has also been exploring how it can create products tied to the content of shows. The streaming service now has an online shop that sells everything from cosplay costumes for Squid Game to Stranger Things bomber jackets. With Bridgerton, one of Netflix’s biggest hits, the streaming service produced its own products, like coffee mugs, but also licensed Bridgerton branding to other companies, like Hill House Home and Selkie, to produce dresses.
Meghan says that she had been exploring various ways of launching a business when Bela Bajaria, Netflix’s chief content officer, approached her. “At the time, I had been working towards building out my own in-house team,” Meghan says. “But I had a complete U-turn because I completely bought into the vision she was sharing, which is where content and commerce meet, not in a product placement way, but rather in an ideological way.”
In many ways, this is a pioneering partnership for Netflix. Along with Meghan, the Netflix team decided that it made sense for As Ever to exists on its own, without any Netflix branding. This is why the line isn’t called, “With Love, Meghan,” like the show. “The brand is in the same universe at the show, but they’re not the same,” Meghan says.
Meghan also points out that Netflix is not just a financial backer. The company’s consumer packaged goods team works closely with Meghan’s team to manufacture the products. “We are on calls daily, working through product development, SKUs, and inventory,” she says. “We have a field trip tomorrow to look at different manufacturers and suppliers as we expand the brand.”
What Comes Next for As Ever
As Ever’s first collection was a runaway success. Meghan says that even though the team spent a year preparing the line and forecasting demand, all the products on the site sold out in 45 minutes. Now, they’re trying to plan As Ever’s next phase.
The easiest thing to do would have been to simply restock the products, which would likely sell out very quickly again. But instead, Meghan wants to take a step back, gather data from the launch, and figure out exactly what As Ever could be. She says she’s planning to announce new products in the first quarter of 2026.
There are some clues about what new items might be in the pipeline. Meghan’s trademark application for her brand includes things like cookbooks, tableware, cutlery, and serving ware. “I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally,” she says.
There are now many models for successful celebrity brands. As Meghan contemplates what comes next, there are many directions she could go, from focusing on a single product category, like Selena Gomez’s Rare Beauty and Kim Kardashian’s SKIMS, to a broader play, like Gwyneth Paltrow’s Goop and Jessica Alba’s The Honest Company. But for now, she believes it makes sense to build a brand around a single idea. “My heart is very deeply in my home,” she says. “Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that.”
In the future, though, the sky’s the limit. I ask whether she might explore a clothing business, since many women are drawn to her personal style. “The category of fashion is something I will explore at a later date, because I do think that’s an interesting space for me,” she says.
As she continues building As Ever, there’s a good chance we’ll hear about her twists and turns through through a podcast. There’s interest in doing a second season of Confessions of a Female Founder, and many female founders have approached her to be a guest on the series. But Meghan is now involved in such a wide range of projects, she’s sure to find some way to tell her story.
“If I had to write a r�sum�, I don’t know what I would call myself,” she says. “I think it speaks to this chapter many of us find ourselves in, where none of us are one note. But I believe all the notes I am playing are part of the same song.”
Keyboard shortcuts are efficiencys greatest secret weapon. Yes, they can take a bit to learn and yes, sometimes youve got togasp!take your hand off your mouse to reach all the keys.
But man, oh man, once youve mastered the best ones, youll wonder how you ever lived without them.
If you want to navigate Windows 11 faster, work smarter, and minimize unnecessary clicks, these are the 10 shortcuts worth memorizing.
Alt + Tab: Switch Between Open Apps
As far as most shortcut experts are concerned, this is the Windows shortcut to rule all shortcuts.
This venerable classic lets you cycle through open applications with ease. Hold Alt and tap Tab to jump between the windows youve got open. Its perfect for multitasking without losing momentum.
Win + E: Open File Explorer Instantly
No more hunting for the File Explorer icon: just press Win + E, and all your files are right there. Whether youre accessing documents, downloads, or external drives, this shortcut is a must-learn.
Win + D: Show the Desktop
Im not ashamed to admit that sometimes I have so many projects going at once that I get overwhelmed by my own mess of windows, apps, and settings.
Sometimes you just need a clean slate, you know? Press Win + D, and all your open windows will minimize, revealing the desktop instantly. Take a breath, and then tap it again to restore everything right where you left it.
Win + V: Access Clipboard History
Something of a dark horse in the handy shortcuts competition: Ever copied something only to lose it moments later?
Win + V saves the day by opening the Clipboard history, allowing you to retrieve text or images youve copied earlier.
Alt + Spacebar: Open Copilot
Now for a relative newcomer. For quick assistance, answers, and creative ideas, Alt + Spacebar launches a little Copilot search box, making it easy to get help directly within Windows.
Use it to look stuff up on the web, launch programs, or open folders, all with a quick keyboard combo.
Win + I: Open Settings
Tired of digging through menus just to get to Settings? Why did they bury it so deep?!
Press Win + I to open Settings instantly, letting you tweak stuff much more quickly than navigating there by mouse.
Win + Shift + S: Take a Screenshot
When you need to capture something on your screen, the excellent Snipping Tool is your best friend.
Win + Shift + S opens it, letting you select and save any part of your display.
Ctrl + Shift + Esc: Open Task Manager
Slow? Laggy? Chugging along? Keep tabs on your system performance by pressing Ctrl + Shift + Esc.
This shortcut opens Task Manager immediately, letting you manage RAM-hogging apps and CPU-taxing processes with ease.
Win + L: Lock Your Computer
This ones especially handy for those of you whove been summoned back to the office.
When you step away from your desk, pressing Win + L locks your screen instantly, securing your work and keeping prying eyes out.
Win + Period (.) or Win + Semicolon (;): Open Emoji Panel
Heres one for the youths out there. Spice up your messages with emojis and GIFs.
Press Win + . or Win + ; to open the emoji panel and add some flair to your messages.
European shares kicked off the week on a positive note on Monday, recouping the previous session’s losses, as markets heaved a sigh of relief after U.S. President Donald Trump delayed his threat to impose a 50% tariff on the region.
The pan-European STOXX 600 index closed 1% higher. It had lost 0.9% on Friday after Trump unexpectedly called for sharp tariffs on goods from the European Union, saying that negotiations with the region were not moving fast enough.
On Sunday, Trump extended the deadline for tariffs to July 9 from June 1, after European Commission President Ursula von der Leyen said the 27-nation bloc needed more time to produce a deal.
The automobiles and parts index, sensitive to tariff-related pressures, led broader gains with a 1.8% rise. However, they were limited by a 3.3% decline in Porsche.
Defence companies were among the biggest boosts to the STOXX 600 index, with Rheinmetall and Leonardo gaining over 3% each and the aerospace and defence index advancing 1.7%.
The stocks also pulled up the industrial goods and services sector by 1.5%.
The defence and auto sectors helped German stocks rise by 1.7%, near a record high.
Luxury stocks, highly exposed to the U.S. market, also gained. Shares of Kering, LVMH and Richemont rose about 1% each, as did the broader index
“While more time for EU-U.S. negotiations is good news, the speed of the rebound in stocks suggests that investors may have become too optimistic on the path for trade discussions,” said Mark Haefele, chief investment officer at UBS Global Wealth Management.
The euro jumped along with other risk-sensitive currencies, while euro zone government bond yields were little changed, as Trump backtracked from his tariff threats.
Rising concerns about the U.S. economic slowdown and fiscal woes, underscored by Moody’s credit rating downgrade on May 16, are pushing investors to limit their exposure to U.S. assets.
“If you want to have a low-risk portfolio, the U.S. is where you would go first, but with the trade tensions and geopolitical tensions, this favourable sentiment has shifted,” said Ipek Ozkardeskaya, a senior market analyst at Swissquote Bank.
Trading volumes were lighter than usual due to public holidays in the U.S. and the UK markets. However, U.S. stock futures were up more than 1% each.
Thyssenkrupp jumped 8.8% after a weekend report said the submarine and car parts maker plans to hold a shareholder meeting on August 8 to approve an expected spin-off of its warship division. Thyssenkrupp was not immediately available for comment.
Zealand Pharma topped the STOXX 600 with a 10% advance.
Nikhil Sharma and Purvi Agarwal, Reuters
