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Can I say it? If you have ever scrolled on social media and felt like you joined a conversation halfway through, with no context at all, you are not alone. Over the past few weeks, a type of posting has resurfaced online with the sole purpose of ragebaiting everyone. It is called vagueposting, and it involves being intentionally cryptic as a form of engagement bait. Common vagueposts include can I say it? without ever saying anything, or insisting you wont like the answer without ever revealing the answer. Or oh thats not What? WHAT? The practice is not new. The term was originally called vaguebooking, which referred to posting emo Facebook statuses that pandered for attention. One example might be writing worst day ever without offering any details, or posting a black square paired with a pointed platitude. The first meme of the year was one example of vagueposting in action. It started with a TikTok posted in December about rebranding for 2026. In the comments, others shared their own strategies and self-improvement tips for the upcoming year. A user named Tamara shared her own method involving 365 buttons. @poptrish #tamara #365buttons #2026 #rebrand long live tamara and i wonder what they buttons are for ?? I was very intruiged before i even realized that was the whole comment section Sybau – KCK Mixes When pressed to explain what the 365 buttons were for, she simply responded: Hey, so it actually only has to make sense to me for me to do it and I dont feel like explaining it to anyone else. Vagueposting has also resurfaced on platforms like X in December and early January. On X, one user noted, Why has this entire site turned to fucking vagueposting in the past month, like every viral tweet means nothing anymore because there’s no context. Why has this entire site turned to fucking vagueposting in the past month, like every viral tweet means nothing anymore because there's no context— FPSthetics (@FPSthetics) December 15, 2025 Another added: Many dreadful things are happening online, but I’m really impressed by how utterly maddening the vagueposting for likes trend is. Many dreadful things are happening online, but I'm really impressed by how utterly maddening the "vagueposting for likes" trend is— Clarissa Aykroyd (@stoneandthestar) January 26, 2026 The fact that vagueposting is proliferating on X right now is not a coincidence. Elon Musks new monetization policies have warped the platform. Those who remain are in a race to the bottom, competing against AI slop in pursuit of clicks and engagement. Vagueposting is a trend because the algorithm senses that you are clicking on those tweets (engagement) to see the replies for context, one X user explained. So it promotes vague tweets over ones that explain enough that you can read and scroll past them. vagueposting is a trend because the algorithm senses that you are clicking on those tweets (engagement) to see the replies for context so it promotes vague tweets over ones that explain enough that you can read and scroll past them.— demi adejuyigbe (@electrolemon) January 11, 2026 As the internet continues to eat itself, what remains across beleaguered social media platforms are half-formed thoughts, clips stripped of necessary context, and engagement baits designed to hook our shrinking attention spans and further trigger our dysregulated nervous systems. youre probably not gonna like the answer.
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E-Commerce
Women in all parts of my life are encountering similar obstacles in their health journeys. The common thread is that when we dont advocate for ourselves and ask the right questions, we dont get the care we need. While volunteering as a womens heart health advocate and immersing my public relations agency in the health innovation ecosystem, Im constantly thinking about how to bring to light the issuesand solutionsthat are all around us. Women are dying because we aren’t marketing life-saving therapies to them, said Rachel Rubin, MD, a urologist and sexual medicine specialist, and assistant clinical professor in urology at Georgetown University Hospital. She made these comments in her 2-hour conversation last May with Peter Attia, MD, on his podcast The Drive. The podcast discussion helped illuminate the decades-long debate around hormone replacement therapy (HRT). Since then, the FDA removed its 20-year-plus warning label on HRT for menopause. STORYTELLING CAN HELP This is where storytelling can lead to real change, bringing awareness to previously misunderstood or underreported issues that can save lives. At the very least, we need to encourage each other to find the right provider, ask the right questions, and not settle until we get the answers we need. Professionally, the optimist in me cant help but see opportunities to help connect these dots. Here are four immediate steps we can take: Education: Over the last year, Ive heard countless stories of women dismissing seemingly minor symptoms that turned out to be the precursor to a heart attack or undiagnosed cardiovascular health issue. The message is clear: We need to empower women to listen to our bodies by giving patients and providers the platforms to share their stories. Fortunately, journalists are looking for sources to speak with every single day, and PR professionals can play matchmaker. Funding: Media coverage can help the next round of health innovators secure funding and support. If you share your stories and expertise with journalists and podcasts, and on social networks like LinkedIn, you can create a butterfly effect that can influence these sources of funding. Reach and scale: Even early-stage startups, regional providers, small practices, and nonprofits have the opportunity to get quoted in national media outlets. Every day, journalists are looking for credentialed medical experts across topics like menopause, fertility, heart health, nutrition, and mental health to comment on the stories theyre filing for trusted news sources. You can enlist the help of a PR team or respond to queries yourself, if you have the time. Partnerships: While there are incredibly innovative health solutions popping up around the world, the massive opportunity in womens healthand healthcare overallrequires the whole ecosystem to take part. A PR strategy focused on increasing visibility in industry publications and at conferences can help innovators and payers form meaningful partnerships. Strategic partnerships between femtech and big tech, femtech and pharma, femtech and retail, and more are on the rise. These success stories illuminate a powerful way for womens health startups to rapidly scale in both reach and credibility, Theresa Neil, founder of Femovate and a deep femtech advocate told me. Building on the momentum over the last year, Im encouraged by the direction of womens health conversations, and yet I still know too many women who struggle to get the help they need. We can all play a part in amplifying these stories. Amy Jackson is founder and CEO of TaleSplash.
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E-Commerce
For decades, women business owners have faced a persistent challenge: access to capital. Despite owning nearly half of all small businesses in the U.S., women often encounter barriers to financing. Ive seen from my experience at the SBA and now First Women’s Bank, that one of the biggest drivers of the gender lending gap isnt just rejection, its that many women dont come forward for financing at all. Whether due to lack of awareness, confidence, or systemic hurdles, access captures both those who are denied and those who never apply. Also driving the gender lending gap is the type of capital women seek. Women often seek startup capital that is difficult to obtain, rather than growth and acquisition capital. Especially pronounced is the lack of acquisition financing in the womens economy. Women are starting businesses at twice the national average, yet based on my experience, the number of women engaged in financing business acquisitions versus startups is relatively low. That matters because when women choose to bootstrap startups and grow organically rather than acquiring an existing business, they are choosing the long road to success. Business acquisitions can be a powerful shortcut to scale. Starting from scratch means building infrastructure, cash flow, and customer relationships, one step at a time. Acquiring an established business gives you all that on day one, plus brand equity and proven operations. Its a way to bypass early-stage risk and accelerate growth by leveraging whats already working. SBA LOANS AND REAL ESTATE And back to the issue of access to capital. A startup, from a banks perspective, can be risky to finance and difficult to underwrite as the bank can only review projections. Financing an acquisition can be more achievable, as the bank can underwrite the acquisition targets past business performance. SBA 7(a) loans are a strong financing option for business acquisitions, and combining an equity raise with SBA financing is yet another strategy that can create a healthy debt-to-equity structure and lower the debt burden for the business post-acquisition. Financing the acquisition of owner-occupied real estate, or in other words, acquiring real estate for your business to operate from, is another underutilized strategy in the womens economy. Real estate assets can strengthen your balance sheet by adding real estate collateral, which can be used to secure future growth financing. Real estate ownership can stabilize expenses, eliminate landlord restrictions, and build long-term control and consistency. Over time, these assets dont just support operations; they enhance your business value to your banks and investors. For owner-occupied real estate acquisition, SBA 7(a) and 504 loans can offer lower down payments for those who qualify. ACQUISITION FINANCING TO CLOSE THE GAP Strategic acquisition financing can lead to women controlling more assets, gaining negotiating power, improved financing terms, and the ability to reinvest in their companies and communities. Financing the acquisition of both business and real estate assets creates a virtuous cycle of empowerment, growth, and credibility, a critical step toward closing the gender lending gap. Marianne Markowitz is CEO of First Women’s Bank.
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E-Commerce
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