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Metas Threads is pulling further ahead of Elon Musks X on mobile, based on recent estimates from analytics firm Similarweb, Forbes reports. In the first stretch of January, Threads averaged roughly 143 million daily active users worldwide on mobile devices, compared with about 126 million for X. Similarwebs year-over-year snapshot shows Threads growing sharply, up 37.8 percent year-over-year, while Xs daily mobile audience fell 11.9 percent across the same period. The picture is more mixed in the US, where X still holds a narrow edge on mobile. Similarweb data puts X at about 21.2 million daily active US mobile users in early January versus roughly 19.5 million for Threads. However, Threads US mobile usage has risen substantially faster over the past year, surging almost 42 percent to X's 18 percent. X remains far larger on desktop, where it draws around 150 million daily users or visits worldwide, while Threads web presence sits at just 9 million. Forbes also reported on Similarweb data for Bluesky, another competing text-based platform started by Twitter founder Jack Dorsey. Dorsey left the board in the summer of 2024, later telling Pirate Wires he believed Bluesky was "literally repeating all the mistakes we made as a company," in reference to Twitter. The social network opened registrations in 2024, and sits now with a daily mobile user base of 3.6 million, which Similarweb says is down 44.4 percent year-over-year. X has found itself in hot water yet again over xAI's Grok chatbot, which was altering pictures of women on the platform to create lewd images at the request of users without the consent of those pictured. In some cases, the chatbot also altered the images of underage girls. The uproar in response led the company to shut off image generation for nonsubscribers and place firmer guardrails on what types of images can be generated. The delayed action came after weeks of Grok creating tens of thousands of these images, and after the Attorney General of California launched an investigation.This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-has-more-global-daily-users-than-x-on-mobile-for-the-first-time-144936831.html?src=rss
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Marketing and Advertising
Addressing a disconnect between Gen Z's values and its capabilities, the Levi's Wear Longer Project is a free educational initiative teaching young people how to repair, alter and customize their clothing. Developed in partnership with Discovery Education, the program offers a digital curriculum, in-classroom lessons and community workshops designed to fill what the brand's 2025 research identified as a significant skills deficit: 41% of Gen Z lack basic clothing repair abilities like hemming or patching, compared to less than 25% of older generations who typically learned these skills at home or in school. And 35% of Gen Z say they'd keep garments longer if they knew how to fix them. The program scales across multiple touchpoints, from self-directed online guides to employee-led workshops in Levi's stores, positioning the 150-year-old denim brand as an educator rather than just a retailer. By teaching skills that extend its clothing's lifespan, Levi's is betting that reducing waste and building customer capability can be part of its overall business strategy.TREND BITEThe Wear Longer Project signals how legacy brands can leverage their heritage to address contemporary consumer tensions. Gen Z's simultaneous commitment to sustainability and lack of practical skills creates space for companies to become educators. As millions of wearable garments end up in landfills each year, repair knowledge becomes a competitive differentiator.Levi's isn't simply selling vague promises of durability it's teaching customers to actualize values they already hold but lack the skills to put into practice. For brands grappling with how to authentically engage younger consumers on sustainability, this approach offers a template: identify the gap between aspiration and ability, then fill it with practical tools that reinforce your product's core strengths.
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Marketing and Advertising
If you weren't able to shut down your Windows 11 device recently, Microsoft has rolled out an emergency fix addressing a couple of critical bugs that popped up with its latest January 2026 Windows security update. The latest "out-of-band" update repairs an issue for some Windows 11 devices that would only restart when users tried to shut down or hibernate. The same update restores the ability for Windows 10 and Windows 11 users to log into their devices via remote connection apps. Microsoft said the inability to shut down or hibernate affected Windows 11 devices using Secure Launch, a security feature that protects a computer from firmware-level attacks during startup. As for the remote connection issue, Microsoft explained in its Known issues page that credential prompt failures were responsible when users tried to log in remotely to affected Windows 10 and 11 devices. According to WindowsLatest, some lingering issues with the January 2026 Windows security update are still affecting users, like seeing blank screens or Outlook Classic crashing. Back in October, Microsoft had to issue another emergency fix for Windows 11 related to the Windows Recovery Environment. For those still hesitant to upgrade to Windows 11, Microsoft is allowing you to squeeze some more life out of Windows 10 by enrolling in Extended Security Updates.This article originally appeared on Engadget at https://www.engadget.com/computing/microsoft-issues-emergency-fix-afer-a-security-update-left-some-windows-11-devices-unable-to-shut-down-192216734.html?src=rss
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Marketing and Advertising
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