 |
|
|
|||||
Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Irish whiskey brand Jameson has launched a limited-edition Black Barrel Gift Box that transforms personal messages into bespoke songs using artificial intelligence. The Father's Day offering includes a QR code that unlocks an AI-powered tool. Gift-givers can input a personal message, select a music genre and receive a fully customized song in return.Developed by Impero, this is Jameson's first foray into AI-powered personalization. Beatriz Zambrano, who came up with the idea, explains: "We didn't want to make another campaign about fictional people giving gifts to other fictional people. We wanted to make something real. This is a way to bottle that, literally." Special edition bottles are available through Amazon UK and select O'Briens stores in Ireland, retailing for GBP 39.65 and EUR 38.00.TREND BITEJameson's campaign taps into a consumer appetite for hyper-personalized experiences, particularly in the gifting space where emotional connection drives purchase decisions. As generative AI lowers barriers to creative output, brands are discovering new ways to help people articulate emotions they might struggle to express themselves. Jameson's AI songwriter joins a growing category of tools that transform basic inputs into sophisticated responses, essentially serving as emotional amplifiers.
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||