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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
Brazil's public IT company Dataprev has partnered with DrumWave to create individual data savings accounts that let citizens control and monetize their digital data. The initiative, unveiled at Web Summit Rio, aims to transform personal data into economic assets with monetization potential.As reported by Rest of World, "The 'dWallet' allows users to deposit the data generated by their daily activities into a 'data savings account.' After a user accepts a company's offer on their data, payment is cashed in the data wallet, and can be immediately moved to a bank account."The initiative seeks to establish complete transparency about data use, enable population-wide participation in the AI economy and generate wealth for citizens through compound returns on their data's worth. Dataprev President Rodrigo Assumpço calls it a step toward digital equity by recognizing the intrinsic value of people's data. Brazil is currently rolling out a pilot to test dWallet in real-world scenarios.TREND BITEBrazil's dWallet could shift the digital economy from data privacy as protection to data property as empowerment. People increasingly expect not just privacy but their cut of the economic upside of data-fueled technologies. The model could transform personal data into dividend-paying assets, similar to streaming royalties for artists.
Category:
Marketing and Advertising
Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR? Read the full article at MarketingProfs
Category:
Marketing and Advertising
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