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Carl Rivera believes that in the artificial intelligence era, we dont need the “UX” in UX designer. Last week, Rivera, chief design officer at Shopify, dropped the title at the e-commerce company, along with the title of content designer. His public announcement was met with some kudos and quite a bit of disagreement. When I put it out online, you get a complete view of how the market looks and feels about change, he says. How our jobs and how work is changing in the AI era of technology is both extremely exciting, but it’s also so frightening. For Rivera, dropping UX from job titles is about empowering humans in the face of AI. Instead of using his team to implement best UX practices, he’s asking them to lean in to what makes their skills unique: taste and intuition. “I want to get away from terms that make our craft more science than art. AI enables anyone to make things usable. Our job is to make them unforgettable,” Rivera said in his announcement. Scientists and engineers codified user experience as a discipline in the mid-’80s and ’90s after the success of the graphical user interface ushered in by the Macintosh. Since then, UX has developed predictable and replicable best practicesmany of which have been consumed and replicated by AI at this point. Rivera argues that UX, as a discipline, has become a bounded box created to standardize the experience of technology. UX designers use these rules and play within that safe zone “because it feels good to quantify things,” he says. But he believes those same rules also push other people in the organization away from the creative process. The result of the current system are user experiences that rate, according to Rivera, a “7 out of 10.” They tick all the boxes, but they are ultimately forgettable. We just dropped UX as a title at @Shopify. Same for Content Design. If you design, you're a Designer. If you write, you're now a Writer. Simpler. Better. (1/3)— Carl Rivera (@postcarl) June 6, 2025 Shopify’s solution is to get rid of the UX moniker altogether, instead focusing on the human skills that can make a user experience extraordinarynot just good enough. To Rivera, taste, intuition, and breaking the rules might be humans’ last bastion in this age of cookie-cutter AI. “When things become so scientific, they don’t have a soul. You see that a product is well designed and it’s doing the things that it’s supposed to do, but there’s nothing about the product that you’re able to fall in love [with]. Because it’s exactly the thing it was supposed to be,” Rivera says. He believes his team’s job at Shopify is to create software that people want to come back to, time and time againand only humans are capable of that. There was no UX science for those who invented UX I believe Rivera is right. Many of the leading minds behind the personal computing revolution didn’t think about experience through the lens of user experience design. People like Andy Hertzfeld, the chief software architect of the Macintosh, and Susan Kare, who was responsible for the Mac’s icons, crafted the experience through a vision to create the extraordinary. They didn’t call themselves UX designers, because at that point, the term didn’t exist. It was only later, after the Mac came out, that others codified what the original UX designers learned through intuition at Apple’s Human Interface Group (HIG). In the late ’80s, and especially in the ’90s, there was an explosion in the science of usability, led by people like Joy Mountfordwho was brought in by Steve Jobs to start the HIG in 1986and Jakob Nielsen and Don Normanwho made a business out of it with the Nielsen Norman Group, a consulting company for usability and UX certification in the ’90s. These scientists observed the outcome of human intuition and used focus groups, cameras tracking user motion, and quantitative and qualitative measurements to turn gut feelings (“Oh this feels good! That makes sense! This is fun! That sucks! Let’s go this way!”) generated by the Mac team into the science of UX. It was a necessary advancement at the time. But now we’re in a new technological age where all of that hard work and knowledge has been vacuumed up and processed, effectively becoming a textbook for AI. Now, it’s time for a new age of creative thinking. How does this look in real life? “We’ve been working on this change inside of the design team since I took over as CDO, and it really comes from this point of view I have that, in this new era of technology all of us are basically a 7-out-of-10 at every job in the market,” Rivera says. Rivera found that, if he looked at his team’s job descriptions and titles, so much of it was about how we try to turn subjective and aesthetic professionslike design and writinginto a science. “Everything is much easier when you’re, like, ‘Oh, the good is measurable.’ But what if that is not a fact, and it’s the opposite?” he asks. “What if we’re here to do this thing that’s intrinsically subjective, that’s unmeasurable?” Dropping the UX from titles, Rivera says, is meant to get away from the idea that a job is a science, and back to the basics, where people can create truly special experiences. He believes that now, thanks to AI, good UX is something that is democratic and can belong to everyone in the organization. “But really great design, I think, is something that we uniquely hold and, as such, as designers, we are here to do,” he says. Within Shopify, the reception has been overwhelmingly positive. Rivera believes that this is because, internally, the company has already come quite far on its journey of internalizing its shift toward a more AI-centric workplace where the technology can (and will) assume some of the rote tasks once given to human designers. “It prompted a lot of great conversations, too,” he says. “Like, okay, if our job is changing this way, how does it change how I do my job and the craft that I need to hone? How do you hone and improve taste, or bring a point of view?” Not everyone agrees with Rivera. While many UX designers have applauded his move, some believe it is a mistake. “Titles aren’t just labels. They reflect focus, craft, and expertise,” someone replied to him on X. Rivera argues the compression in the industry has been happening long before this point. UX, UI, and prototyping were all different jobs before AI started to shuffle things around. Now designers can craft the entire story, from vision to execution. For Shopify, this is an opportunity, not a threat. Creativity and intuition are humans’ last bastion against the standardization enabled by AI. “If we’re heading into unknown territory,” Rivera says, “I can’t think of a better group to draw up a version of what this future can look like, and to explore the edges of technology and what is possible.”
Category:
E-Commerce
Ive been feeling grossly inadequate, career-wise. Some of this has been driven by my perception that the economy is failing and Im going down with it, and my addiction to reading industry trends on LinkedIn.Dont get me wrong, I love LinkedIn. The anticipation of logging on and, fingers crossed, earning my long-awaited prize of a new client, job invite or contract is what drives me. But lately, Ive been opening up to anxiety-inducing posts like, Last night, an AI destroyed my career opportunities, but now I have a million-dollar business, or My startup sold for $20 million, and Im an investor now, and I built an app that was so dumb, and then a community of millions downloaded it; heres how I did it! or I just earned a massive sponsorship and partnership with [name your favorite celebrity], and I just lost it. The upside of envy It seems like everyone but me is thriving in their new super-fab job, reaping the benefits of AI, or sharing highly informed commentary on a topic I know nothing about; then I see 15,000 engaging comments on their posts! Some people take selfies, use skin filters, and celeb-obsess on Instagram. But for me, Im all about LinkedIn and its been killing my creator spirit. But the real truth is very painful and inconvenient: I am coldly and blisteringly envious. Warren Buffet quipped: As an investor, you get something out of all the deadly sinsexcept for envy. Being envious of someone else is pretty stupid. Wishing them badly, or wishing you did as well as they didall it does is ruin your day. Doesn’t hurt them at all, and there’s zero upside to it.But what if you could prevent this awful feeling, and turn it into a business opportunity? Even when you arent religious, this quote from the bible makes sense: “For where jealousy and selfish ambition exist, there will be disorder and every vile practice,” James 3:16. Right now, jealousy seems to be at an all-time high in the United States. Some people are having such extreme career and financial success these days. If you are like me, you scratch your head daily and ask yourself, “How they are doing this amid layoffs and a souring political and economic environment?” And then, “What am I doing wrong that I cant succeed too? Dont I deserve success? I work so hard.” I imagine that many of you who are reading this are, like me, not feeling successful or satisfied. I know this to be true because after I read yet another Im winning post, I go right to the comments. Im not seeing the glass half full when comments I read are lined with the bitterness of regret and the sour taste of envy. You know those posts, the ones where the first comment makes a resentful or snarky complaint about the privileged, the well-connected, or the trust fund baby, or how they slept their way to the top. The morally upright you tries to dismiss such comments, but the envy in us feels some satisfaction knowing that we are not alone. Feeling envious or jealous is no way to work or grow a brand or a business. At some point, it will consume your entrepreneurial spirit, your happiness, and your time, just like it did mine. But I decided to repackage how to approach my feelings of envy, and it placed me on a path of professional and creative recovery. Give these five ideas a try to see if they help you like they are helping me. 1. Define success Have we forgotten how to do this since we are so focused on other people? Do you define success as financial stability and comfort, or do you define it as having optimal health? Maybe you define success as finding hope, happiness, and abundance even in moments of despair? What does the outcome look like and what does it feel like for you? Defining your own version of success can arm you against self-pity, anger, and most certainly envy. Your version of success will be unique to you. After you define what success is for you, put the vision of success at the beginning of a journey map or flowchart and backtrack to get to where you are now. I find that seeing success first can prevent stagnation. As you build toward your vision of success, know that you will find envy potholes filled with people who appear to have already reached the goals you’ve been trying to reach for yourself. You may feel that the grass is greener on the other side, and that might be true. But this part of the story is about you finding a place in your own heart firstwhere you can see your own success on paper and begin to act. 2. Embrace social comparison Social media, with repeated use and exposure, makes us feel that we know successful people like they are friends, and that they see us. Social media is not real, and the people we see on it are not our friends. This actually reminds me of the woman on the plane who screamed That MF is not real! Remember her crash out the next time you see a person social posting their perfection. But scrolling with the intention to conduct research can help you learn, copy, admire, then repackage what youve learned to align with your own brand. Study competitive products, watch how your perceived competitor creates content, read their posts, add them to a social media monitoring platform and run analytics. Study, study, and study more. Become a student of your jealousy. Identifying insights instead of flaws is empoweringnot spiritually depleting and extractive. Copy what you are jealous of and apply your own creativity to it. Replacing your competitiveness with curiosity will be a mental and career game changer. Of course, you could put blinders on and never consume anyone else’s success content to keep your sanity. But if you are in business and are an entrepreneur like me, youll need to use all your social media tools for business outreach and to broadcast what problems you’re solving for others. 3. Express gratitude Speaking your gratitude out loud instantly changes your energy. Have you noticed that when you doomscroll you forget where you are and your surroundings go dark? I combat this when I do my morning runs. The first 10 minutes I express thanks for my health, my children, whatever is left over in my bank account, my current clients, current contractsno matter how small, the sun, moon, air, trees, and light. I also use a mantra. One of my mantras is I will bring health and wealth to Birk Creative this quarter.Gratitude and mantras pull me from barbed wire thoughts and back to the present moment, which is always the best place to be. Force yourself to speak positivity into existence. What also works for me is to put away my screens, take a deep breath, relax my shoulders, roll my neck, and stretch. This helps me to remember I am a human and connected to the earth. 4. Beat the algorithm Nope. There’s no way to beat the algorithm, but you can try to trick it. Force yourself to not look at, linger on, or tap at content that triggers your envy. Find and like content that is the opposite of what you typically consume. Click like on things that bring you joy, a smile, or a laugh. Just make sure something about it brings you to a place of learning that lines up with your vision of success. Focus on your bodys response to this feeling. Does your body relax or tense up? Do you keep scrolling or do you hang on and rewatch? Rewatching content to understand it is better for this exercise than empty scroling to the next post. There’s no way to stop unwanted content on social media channels from showing up, but you can program new content. Delete an app and dont visit it for a few days, maybe a week, and then reinstall it. Visit the profile of a person you are jealous ofmake a screen shot and repost something of theirs you like or recreate it to add your own spin. Experiment with this strategy every day for at least a week. As another idea, look for business inspiration quotes and like them or repost them. Prompt an LLM to give you five quotes on positivity, then plug them into Canva to make your own positivity quotes. Write an essay based on the quotes; relate it to your experience and share it. Whats your favorite color? Prompt and create a beautiful image online that includes your favorite color and use that image to accompany the post. Heres a prompt: A [fill in your color] flower floats above the ocean, under a [fill in your favorite color] sky with white fluffy clouds [water color painting style]. Use this image to accompany your essay; post it to your favorite social media channel. Stumbling across someone elses path of success can distract you with jealousy. Instead, try to find just one thing to authentically celebrate about the person or product you are jealous of. You know the saying: If you cant say something nice, dont say anything at all. Make a habit of finding something nice to say to combat your envy. 5. Create or refine your own brand If there was ever a time to get to know AI it would be right now. Even if you are tired of hearing about professional branding, creating your own is the one thing that will keep you from looking outward and being jealous and force you to look within and reinvent yourself. A professional and personal brand also helps to keep focused on creating your own platform for business growth and personal development. For those with a reservoir of content, go back to your saved articles, essays, YouTube videos, and social media posts, and repurpose them all using an AI tool like Whisper, Opus if its video, or Perplexity. Copy the words or YouTube link, paste it in the AI tool, and prompt it to create fresh buckets of bite-sized content that you can share. Or feed it to the AI and ask it to analyze your content and write your new professional brand statement. (To accompany this article, I created a playlist on YouTube called Songs to Help You Not Be Jealous.) Use these tools to help you hone in on what you are good at by reviewing your content or by helping you write new content. Be honest, talk about your interests and your skills with these AI tools; use them to help you create a fresh personal brand even if youve never had one. The exercise here is to get you to navel gaze a little bit and focus on your own ideas in order to avoid becoming lost in greener pastures. Transform your thoughts The bottom line is there’s no real way to avoid business envy and jealousy. Unless you are the rare person able to feel altruistic joy for someone else’s success, it’s unrealistic to not wish that what somebody has could be yours. But each time you see something that you’re jealous of or envious of, transform your thoughts and actions, learn from them, express gratitude, and create away. Eventually, if you stay consistent with learning, your professional jealousy will turn into greater self-awareness, which most often leads to your vision of success.
Category:
E-Commerce
Take a quick look around the office or scan the names of your colleagues on Slack. Two-thirds of your coworkers are feeling burned out. Maybe you are, too. In a survey conducted for Moodle, an e-learning tool, 66% of workers are struggling, citing too much work, not enough resources, and a poor economy. While all these circumstances have a role in burnout, there may be an internal problem also in play, according to Jeffrey Hull and Margaret Moore, coauthors of The Science of Leadership: Nine Ways to Expand Your Impact. Your ego could be too noisy! A noisy ego describes a person who is constantly thinking about themselves, Moore says. Theyre asking Am I OK? Are they insulting me? Am I being positioned correctly? Its a self-referencing, self-oriented noise. A quiet ego is a term coined by Jack Bauer, a professor of psychology at the University of Dayton, and Heidi Wayment, a professor of psychological sciences at Northern Arizona University. It describes a personality type characterized by being mindful, emotionally intelligent, compassionate, and growth-oriented. The quiet ego is an evolved person who’s integrated all the noise, Moore explains. Theyve been through life. Its where stress turns into growth; the next stage beyond emotional intelligence of self-awareness and self-regulation. Why We Shift into the Noisy Ego The noisy ego often gets triggered during a loss of vitality. Perhaps youre not getting enough sleep or youre not eating well. This is a really important transitional moment when the ego could get really noisy and make things difficult, Hull says. Your battery is basically drained, and there’s no energy left, Moore adds. [Your prefrontal cortex goes offline], and you’ve lost your ability to control things. You can’t blame the individual for all of it. It’s an equal balance of external factors and internal factors, and you can’t get out by yourself. Being in a crisis can trigger the noisy ego since it pushes you out of the familiar and into reaction mode. It can also stir up emotions that are uncomfortable to handle. You can easily slip into feeling out of controlanxious, afraid, and hopeless. Its also common to not ask for enough support, believing you can power through. But this can quickly become a place with a lot of negativity and too little positivity, Moore says. Shifting Back into the Quiet Ego Getting yourself out of your noisy ego involves positive psychology. How do you find gratitude and inspiration? Moore asks. How do you get a little bit of upward liftby socializing or taking a break? You build those positive resources, but you also have to resolve the negative with a friend, a coach, or by journaling. A good place to start is investigating the noise. When youre coming from a place of fear, the main negatives are worry, anxiety, sadness, disappointment, and anger. Look at each of those, Moore says. If you’re angry, what are the emotions telling you that you need more? Do you need more safety or stability? Then, how do you meet the needs of those parts of you? Curiosity is a superpower, but it isn’t accessible with a noisy ego. You need to quiet that energy to be more open and receptive. When you notice symptoms of burnout, Hull recommends reflecting on a time when things were working. What did it look like? he asks. Very successful people wouldn’t be in positions of success if they had always been burned out. They had to come from a place of having done well. But that noisy ego gets in the way, and they forget the gifts and talents and strengths that got them to that place of success. Hull recommends reflecting on a resource called the resourceful past. What got you through college? What got you your first job? Or try to remember a time that was really difficult. What did you do to get through that? he asks. Those capacities are still there. The Quiet Ego Is Your Natural State Its easy to forget what it feels like to have a quiet ego because we live in an overstimulated world. We become so caught up in the noise that we no longer recognize it, seeing it as normal. But the quiet ego is our natural and normal state, Moore says. Start noticing your heartbeat and your breathing, she suggests. It is a place of quiet. Think about a time when you exhaled and felt calm and in control. This place is a state of stillness, and it can become a refuge you visit when you want to regain control of your mind, Hull says. The challenge we have in our culture is that we’ve made [stillness] wrong. We think we don’t have time for that, that its wasteful. But when you get calmer, you start to explore because your ego is not in the way. “Its not about having no ego,” he adds. “Its setting aside the noise. Its the process of becoming awake to yourselfphysically, emotionally, and mentally. Your energy shifts to a calmer place. And from that calmer place, you can access creativity, ideas, and curiosity.
Category:
E-Commerce
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