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Singapore's National Library Board is pioneering technology that could reshape how people engage with books. The library system has developed Augmented Reading an experience that uses Snap's Spectacles to overlay real-time audio and visual effects onto physical books. The glasses scan text as readers progress through pages, using machine learning to trigger ambient soundscapes, music and visual elements that correspond to the story's mood and action.The technology tackles a key challenge: competing with digital entertainment for shrinking attention spans. Rather than replacing traditional reading, Augmented Reading aims to be a tool for sustained engagement. By adding layers of images and atmospheric sound creaking doors, distant chatter, suspenseful music the system creates an immersive environment for reluctant readers. The project, currently in beta testing with plans for public trials later this year, represents a broader trend of cultural institutions experimenting with AR technology to remain relevant.TREND BITEAugmented Reading reflects a pragmatic approach to serving audiences whose expectations have been shaped by gaming and streaming, texting and scrolling. If successful, this Singaporean experiment could signal a new chapter for how stories are consumed, combining the tactile, offline pleasure of physical books with the multimedia experiences digital natives have learned to expect.
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This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations. Read the full article at MarketingProfs
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