 |
|
|
|||||
Spotted in Boston, Month Friend represents a deliberate rejection of social media's obsession with performance and optimization. The service randomly pairs users for exactly one month, during which the pair exchanges daily messages guided by prompts ranging from mundane ("What's your favorite kind of soup?") to profound ("What are you most proud of?"). There's no swiping, no algorithmic matching, no endless scroll of content. Just two strangers committed to a month-long correspondence by email.Users can't choose their partner and must navigate whatever chemistry or lack thereof emerges from the pairing. As the concept's unnamed developers explain, "The closest feeling we'd like to replicate is those intense friendships you form at summer camp, where you're thrown together with a stranger and share everything with them, even though you're not quite sure if you really get along and never see each other again."TREND BITEMonth Friend explicitly acknowledges that it's "probably worse" by any measurable standard than existing social platforms. Which points to something marketers are increasingly recognizing: people are growing weary of hyper-optimized experiences where they feel a constant pressure to perform and rack up likes.The month-long commitment also creates artificial scarcity in an attention economy built on infinite choice. Whether this represents a viable business model or an art project masquerading as a social network remains unclear, but it signals a growing hunger for authentic digital experiences that prioritize depth over engagement metrics.
Category:
Marketing and Advertising
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Which high-growth, dynamic industries could transform the business landscape in the coming years? Read the full article at MarketingProfs
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||