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The AI revolution is redefining business and tech leadershipand no one is standing more squarely on the front lines than product leaders. Once seen as a behind-the-scenes role, the CPO is now one of the most powerful voices in the executive suite. In 2020, only 4% of the Fortune 1000 had a CPO, a number that has since ballooned to almost 50%. In the next few years, we expect to see that figure grow to 70%. At Products That Count, the nonprofit for product managers I chair, weve spent the past year talking to almost 1,000 CPOs at companies ranging from startup unicorns to Fortune 100 giants like Salesforce, Walmart, and Microsoft. What weve heard is clear: The organizations that are winning with AI arent just using it to move faster. Theyre rethinking how product is fundamentally built, who builds itand who leads the charge. Heres what the top product leaders are doing differently to get and stay ahead in the AI era. 1. They see AI as acceleration, not just automation While headlines focus on job replacement, leading CPOs are focused on capability expansion. Theyre not asking, How can we do the same work with fewer people? Theyre asking, How can we build something completely new and disruptive in a fraction of the time it used to take? One CPO at a global retailer told us that PMs using their internal generative AI platform are almost doubling their efficiency. These AI-powered product managers are running competitive research, generating specs, mocking up interfaces, and even writing basic codewithout waiting for a 10-person engineering team to get looped in. This shift is also reshaping org charts. The once-standard 10-to-1 engineer-to-PM ratio is giving way to a new reality where PMs are full-stack strategists. AI isnt replacing the workforceits supercharging it. 2. Theyre hiring business builders, not tech nerds Todays most effective PMs arent former engineers. Theyre high-context thinkers who know how to ask the right questions, not necessarily write the code themselves. A computer science background was pretty important 20 years ago, one B2B SaaS CPO told us. Now? Only one of my PMs has one. This new breed of generalist Super PM blends product instinct, customer obsession, and AI fluency. Theyre cross-functional by design and comfortable leading without a road map. And theyre rising fast because they can adapt fast and they deliver business value right off the bat. 3. M&A is central to their strategy Product velocity has become the currency of innovationand most CPOs know they cant build everything in-house. More than 75% of the CPOs we surveyed say M&A will be a critical growth driver in the next one to three years. But unlike in the past, product leaders arent just involved after the deal closestheyre often the ones scouting, evaluating, and sponsoring acquisitions. As one healthcare CPO put it, AI and data are fast becoming the central focus. M&A will be critical to assembling that solution suite. Another said, As CPO, Im the sponsor of acquisitions. That shiftfrom M&A as a finance function to M&A as product accelerationmarks a massive evolution in how CPOs are expected to operate. 4. Theyre obsessively focused on success metrics Revenue still matters. As Checkr CPO Ilan Frank told us, At the end of the day, most of us are working for a for-profit company. If that’s the case, then the metric is profit. That’s what we’re here to drive. Particularly when assessing how to implement and leverage AI, product leaders are keenly aware of the bottom line. And they know that revenue and profit are not the only numbers that tell the story. Todays top CPOs are expanding their focus to include metrics like time-to-value, customer retention, and long-term engagement. Theyre not just looking at quarterly ARRtheyre looking at how quickly customers see value, and how long they stick around once they do. That shift isnt just philosophical. Its structural. It encourages smaller, faster product experiments, tighter feedback loops, and stronger cross-functional alignment. As Frank put it, NPS wont tell me if we have the right pricing or packaging, but time-to-value will. Defining the AI Era All told, product leaders are winning the AI era by working smarter, not harder. Theyre moving fastbut not just by working more. Theyre reimagining what the product function can be: a strategic growth engine, a talent magnet, and a seat at the very top of the company. Theyre prioritizing adaptability over pedigree, collaboration over control, and outcomes over ownership. Rather than stripping down head counts, theyre doubling down by investing in more generalists and product professionals to keep their feet on the accelerators. Theyre blending human instinct with AI horsepowerand building teams that can ship smarter, not just faster. The companies that empower this kind of leadership arent just navigating the AI era. Theyre defining it.
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E-Commerce
People are often under the false impression that making their language complex or using jargon enhances their credibility. That might be true in certain circumstances. If youre an academic talking to other academics or a software engineer talking to other software engineers, using jargon makes sense. However, if youre talking to people outside of your field of expertise, it can alienate them. And when you alienate someone, it can cause them to switch off. It also reduces the likelihood that they take away anything useful or do what youd like them to do. Thats probably the last thing you want to happen when communicating with someone. So if youre prone to using jargon, you might want to consider taking the time to figure out how to communicate in simpler language. Why people use complex language Many people often use complex language because theyre insecure. When a person ties a big part of their identity to academic prowess, but they dont feel particularly successful, they can use complexity to serve as a security blanket that hides them. Its a way of making people perceive them as clever, or even obfuscate the truth. After all, its a lot harder to question or challenge something that your conversation partner doesnt understand. Secondly, many gifted executives simply lack social awareness. Unfortunately, many leaders dont give emotional intelligence the same weight they assign to developing technical expertise when climbing the corporate ladder. Quite simply, that means that theres a disconnect between what you find meaningful and important as the communicator, and what your audience finds meaningful. And when you choose to ignore the audiences perspective in your communication, issues arise. If you want the audience to listen to what you have to say, you need to consider how your audience would prefer to consume the information. Once you have that information, you can present the information in a way that will engage them and make them more likely to listen to you. The best communicators communicate simply Ive heard the argument before that history, physics, software engineering, and so on, are too complex to explain in a nontechnical way. I disagree. It is always possible distill complex subject matter down to simple language for a nontechnical audience. My argument is to look at Professor Brian Cox, who is a professor of particle physics at the University of Manchester. Few subjects are as complex as astrophysics. Yet Professor Cox explained it so well and so simply that he filled auditoriums on a Friday night with people wanting to learn about physics. If he can do it, anyone can do it. It simply comes down to whether youre prepared to put in the effort to learn the art of simple communication. The acid test for simple communication I often use this question with my clients: Would a 10-year-old child understand what you just said? If the answer to that question is no, then, I encourage my clients to go back to basics. In the same way that childrens stories often contain an underlying message, you can use analogies and stories to engage your audience, evoke emotion, and simplify complex topics. Understanding what matters to your audience If youre trying to convince people to take a specific course of action, it will benefit you to walk people through it in a clear, step-by-step way. To do that well, you need to get into the mind of the audience and use the language that they use, not the language that you are comfortable with. Whether you are talking to the board or trying to convince a customer to buyyou need to understand the factors that will convince them. Make sure to find out whats important to them and structure your communication around those key things. Being a successful executive shouldnt be about being the smartest-sounding person in a room. Rather, its about being able to persuade and influence others to buy in and work towards your vision. No amount of jargon is going to do that, but distilling complex concepts down in a way that your employees understand can go a long way.
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E-Commerce
On Main Street in the village of Freeville, New York, on a 2.8-acre lot where a dilapidated single-family house once stood, there are now a dozen tiny storybook-like cottages surrounded by the property’s pine trees. The development, completed last year, is helping bring new life to the village. Its one example of whats possible when towns dont have overly restrictive zoning. Its charming. The design encourages neighbors to know one other. And it offers housing for far more people on the same amount of land. The project is the third tiny house village in the region from a local developer, Bruno Schickel. His career started as a typical general contractorhe built and renovated single-family homes. But in the late 1990s, while reading a childrens book to his daughters, he was inspired by an illustration of a Gothic cottage in Maine. I said, You know, I gotta design something that looks like this, he says. And so thats what I set out to do. View this post on Instagram A post shared by Boiceville Cottages (@boiceville_)/a> 140 fairy-tale cottages on 40 acres Schickel owned a large property in a rural area nearby that had been part of a farm. One winter 29 years ago, when regular work slowed down, he asked his crew to build three rental cottages on the site, each with the same gingerbread design as the house in the childrens book. People loved them, so he built another three the next winter. The cottages range in size from 540 square feet to 1,100 square feet, but even the smallest units have a second-story loft for a bedroom and feel relatively spacious. There are now 140 of the homes, called Boiceville Cottages, on the 40-acre site. “The more I built, the better people liked them,” he says. “It was an interesting dynamic, because originally people were drawn to the fairy-tale cottage. And then people started being drawn to the community that was created.” [Photo: Bruno Schickel/courtesy Boiceville Cottages] A sense of community When I visited on a recent spring day, a group of neighbors was sitting at a picnic table next to the community’s meeting house while children played on a playground. While I was talking to a retired woman, teenagers playing basketball called out a greeting to her. Everyone seemed to know one another. “I lived in a suburb of Chicago for 45 years,” one resident, Christine Uliassi, told me. “My husband and I raised our kids there. But I know my neighbors here much better than I knew my neighbors there.” The cottages in the development are clustered in groups of three, each carefully angled so that when someone looks out their own window, there’s still a sense of privacy. But they’re so close together that people continually run into each other. At the meeting house, neighbors pick up their mail, use the on-site gym, and gather for book clubs and other events. The road between the cottages winds around curves, so people drive slowly, and it feels safe to walk. Despite the rural location, there’s also a bus stop at the property, so it’s technically possible to live there without a car. The development doesn’t have the density of a large apartment complex. But the specific layoutand the bucolic country setting, which draws people outsidemakes it more likely that neighbors become close. [Photo: Bruno Schickel/courtesy Boiceville Cottages] ‘Zoning chokes off innovation’ In many places, it would be impossible to build. “The one reason why I ended up building there was because there was no zoning in Caroline [the rural town where the site is located],” says Schickel. “I am a guy who thinks zoning, by design, just chokes off innovation, creativity. It creates uniformity. If you go to existing cities or towns or villages around the country and you say, ‘Oh, look at this, this is great,’ I can almost guarantee you their zoning would not allow that to be built today.” It also wouldn’t be possible in Caroline now. Last year, after a bitter fight, the town passed a zoning law that required large lots for any new home. Longtime rural residents opposed the law; wealthier transplants to the area tended to support it. “People said, ‘We love Boiceville. We want to make sure Boiceville can be built.’ But the fact is that they don’t,” Schickel says. “The result will be that they’ve preserved it for large suburban housing.” In Freeville, a zoning ordinance existed, but was flexible enough that it allowed for the conversion of the single-family lot. Neighbors were happy to see the former rundown house replaced, Schickel says, even if they were initially taken aback to learn that they’d suddenly be living next to 12 tiny houses. (The Freeville houses, in a departure from the original gingerbread design, are inspired by old railway stations and Freeville’s rail history.) In a third location nearby, where Schickel built 60 tiny cottages on a hillside overlooking a lake, the community passed a zoning law after the project happened. “There’s a complete discrimination against rentals,” he says. “And there’s a discrimination against small [houses].” [Photo: Bruno Schickel/courtesy Boiceville Cottages] Tiny house villages can help struggling communitiesand the housing crisis In the rural areas where Schickel built, the neighborhoods can help struggling economies. Caroline would have lost population without Boiceville Cottages; a popular local store, Brookton’s Market, probably couldn’t survive without it. And the approach can add more housing as rents continue to rise. (To be fair, the cuteness of the cottages means that Schickel can charge a premium for rent, but as in any housing market, adding supply helps moderate prices.) It’s a model tha Schickel says others want to replicate in other parts of the country. He continually fields calls from potential developers and city officials. “I just heard from a senior planner on Long Island,” he says. “He called me up and said, How can we do something like that down here?’ I said, ‘I can tell you right now, your biggest problem is zoning.
Category:
E-Commerce
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