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Databricks, known for secure data storage and AI, has launched a new AI business intelligence dashboard called Databricks One, designed for nontechnical business users across various departments. While Databricks initially focused on providing secure data storage for large organizations (it works with 60% of the Fortune 500), it has in recent years shifted toward helping customers harness the power of AI models situated close to their data.Until now, access to the Databricks platform was primarily limited to engineers and data scientists with SQL or Python skills. Databricks One introduces a completely redesigned interface, simplified specifically for users without a technical background.We want to make our experience for nontechnical users as amazing as our experience for technical users, said Databricks cofounder and CEO Ali Ghodsi. This is our first step of making this true so that everyone across the organization can unlock the full value of their data and drive innovation.The Databricks One tool resembles an AI chatbot interface. Users can describe the type of data or analysis they need, and a large language model translates those requests into actions. According to Ghodsi, this could involve deploying AI agents that tap into pipelines of various models and databases to retrieve data or perform specific analyses.Ordinarily, such requests would require coding, but the dashboard handles that complexity for the user. Behind the scenes its actually creating SQL and executing on a data warehouse, and all of that is abstracted away from you, Ghodsi says.[Animation: Databricks]To help users better understand the data, Databricks integrated visualizations directly into the One interface. Users can interact with an AI/BI Genie to refine their view, asking custom questionsnot just selecting from preset queries offered by the dashboard.A user might run advanced analytics on the effectiveness of a marketing campaign, conduct a legal review of overlapping (and potentially conflicting) business contracts, or quickly gather everything a salesperson needs before meeting a prospect.Ghodsi says the idea for Databricks One came from many conversations with large enterprise clients. These organizations wanted to put AI-powered business intelligence into the hands of more employees who could act on it. At the same time, they were wary of the security risks involved in broadening access to potentially sensitive data on the Databricks platform. Threading that needle and making sure that you have the right balance is very hard, and so were very excited we finally found the thing that works for all of our customers, Ghodsi says.[Image: Databricks]Specifically, customers were concerned that nontechnical users might misinterpret the data, access information they shouldnt, or use the platform in ways that couldnt be properly audited. Many of Databrickss clients operate in tightly regulated sectors like healthcare and financial services, where handling sensitive personal data is routine.In response, Databricks spent two years building guardrails to address these risks. This included systems that assign different levels of access based on user roles and permissions. According to Ghodsi, the One platform keeps customer data secure and sandboxed, preventing leaks. Some users have read-only access, and the company does not use one customers data to train models for another.Ghodsi believes the simplified interface could make the platform a strong fit for midsize and even small businesses in the future.Following a massive $10 billion Series J raise in December 2024, Databricks has brought in about $14.4 billion in venture funding, along with $5.25 billion in debt financing, reaching a $62 billion valuation. Its value has grown rapidly as large companies try to use AI to mine their own data for actionable insights. In 2023, the company was valued at $43 billionmarking a roughly 44% increase in a single year during the so-called AI boom. Many analysts expect a Databricks IPO in 2025 or 2026, depending on market conditions.Databricks One is currently in private preview, with a public beta expected later this summer. Ghodsi says the company wont charge seat licenses but will instead use a metered pricing model based on usage time and token consumption by AI models.Ghodsi says its ultimately up to customers to decide how widely to deploy the tools. The litmus test is easyare they like Okay, lets open it up to more people?
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E-Commerce
If last summer was for the 365 party girl, this year its all about the digital detox. At least thats according to Pinterests 2025 Summer Trend Report. Sourced from internal data from January 2025 until March 2025, the social media platform found that Pinterest users are putting down their devices and embracing slower, more intentional ways of living. That is when theyre not scrolling Pinterest, of course. A 2024 study from Pew found that nearly half of American teens are online almost constantly. Now it seems they are taking matters into their own hands, with searches for a digital detox vision board trending up by 273%, and digital detox ideas also up by 72%. From embracing dumphones to simply going outside to touch grass, in 2025 it seems Gen Z are serious about getting offline and reconnecting with the world around them. The data backs this up: according to a recent survey by ExpressVPN, 46% of Gen Zers are actively taking steps to limit their screen time. Also catering to the demand, the market for digital detox apps is now projected to reach around $19.44 billion by 2032, up from approximately $0.39 billion in 2023, according to Dazed. Rather than scrolling, Pinterest users are instead looking to have a Martha Stewart summer, complete with farm-to-table cooking, urban gardening and detox summer drinks. According to the report, searches for Martha Stewart aesthetic were up by 2,889%, the biggest increase behind lip gloss keychain (up 3,045%). Trends like cottagecore and the trad wife movement have been gaining momentum in recent years as young people in particular seek simplicity in a world that feels increasingly chaotic and uncertain. Now a combination of nostalgia for a simpler time and screen fatigue has Gen Z putting down their phones and embracing their inner Martha Stewart. If you want to find Gen Z this summer, catch them nature bathing (searches up 32%), hosting book retreats (up 265%) or crafting (up 106%) in the Switzerland countryside (up 177%) or an Irish forest (up 33%). Perhaps they wont even post about it.
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E-Commerce
This week at its annual Worldwide Developers Conference, Apple announced a ton of features across its various upcoming operating systems, including the all-new visual design aesthetic known as Liquid Glass, which is coming to iOS 26, iPadOS 28, and macOS 26 this fall. But the company also spent the first few minutes of its 90-minute keynote presentation focusing not on software, but on the new Brad Pitt film F1: The Movie, which is being co-distributed by its film production arm, Apple Original Films. And now Apple is further promoting the film with what is a first for the film industry: a haptic trailer. What is a haptic trailer? The unique thing about Apples latest F1: The Movie trailer is that it literally vibrates as you watch it. Well, as long as you watch it on a compatible iPhone. Apple calls this latest trailer a haptic trailer. In the two-minute trailer, whenever an F1 car is in motion on the screen, your iPhone will vibrate with an intensity proportional to the on-screen action. So when a cars tires are being changed in a pit stop, youll feel a small vibration in your handand when the car continues racing down the track, youll feel an even more intense vibration. These vibration feedbacks in the gadget world are known as hapticsa technology that simulates physical touch. Apple can make your phone vibrate like thisand at certain points in the trailer, thanks to the iPhones Taptic Engine, a piece of hardware inside the iPhone that is essentially a motor that can vibrate on command. Haptic feedback has been used for years in the iPhone. For example, when you press and hold an icon on the homescreen to rearrange its layout, youll feel haptic feedback produced by the Taptic Engine. You can feel haptic feedback in plenty of other places on the iPhone, such as when adjusting the volume or pressing a widget in Control Center. But Apples application of haptic feedback to a movie trailer is the first time that the technology has been used to promote a film. Given the vibrations and forces an F1 car undergoes while racing down the track, a trailer for F1: The Movie is a natural fit for such technology. How to watch the ‘F1: The Movie’ haptic trailer To watch the F1: The Movie haptic trailer, youll need an iPhone running the latest version of iOS 18. You can find the haptic trailer in the TV app on your iPhone by doing the following: Launch the TV app on your iPhone. On the Home screen of the TV app, you should see the F1 haptic trailer poster image show in the top carousel. If not, you can scroll down and find a poster image for the haptic trailer lower in the Home Screen feed. Tap the poster image. Now, the F1: The Movie haptic trailer will play on your iPhone. As the trailer plays, youll feel various intensities of vibrations in your hand, depending on the action being performed on the screen. Apple has high hopes for ‘F1: The Movie’ F1: The Movie is the most high-profile movie that Apple Original Pictures has ever released. The movie stars one of Hollywoods last big-name drawsBrad Pitt. Its also directed by Top Gun: Maverick‘s director, Joseph Kosinski. Combine the star and directing power with one of Americas most popular sportsF1 racingand you have, Apple hopes, one of the biggest hits of the summer on its hands. If the film is successful, it could help propel Apples film division to new heights, not to mention attract subscribers to its Apple TV Plus streaming service. However, it should be noted that F1: The Movie isnt debuting immediately on Apple TV Plus. Instead, the film will be shown exclusively in theaters starting on June 27. The film will stream on Apple TV Plus later in the year. You can check out the non-haptic trailer for F1 The Move below.
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E-Commerce
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