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2025-05-29 18:15:00| Fast Company

Welcome to AI Decoded, Fast Companys weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. Why Im becoming more worried about AI safety During the first two years of the generative AI boom, new large language models were very limited in scope and application. They were very expensive autocomplete engines that understood only words. In 2025 generative AI models have a much broader view of the world. They can process code, images, video, and audio. They can reason and strategize about delivering a good answer. They can control external tools, including digital tools like web search agents and, increasingly, physical tools like robots. As their capabilities grow, so does their potential for harm.  This is no longer a purely conceptual argument. Research shows that increasingly large models are already showing a proclivity for unsafe behavior during testing. In a model safety card published last week, Anthropic documented some alarming behavior from its newest and biggest model, Claude 4 Opus.  During safety testing, one instance of Opus was allowed to discover plans for its decommissioning. It was also given access to some fictional emails of its developers. The model used the content of those emails as fodder to attempt to blackmail its human handlers into keeping it alive. As its attempts failed, they moved from subtle to more overt. Separately, the independent research firm Apollo Research observed an instance of Claude 4 Opus writing self-propagating worms, fabricating legal documentation, and leaving hidden notes to future instances of itself with the goal of sullying its developers intentions. Anthropic says that it corrected these early safety issues in later versions of the model. For the first time, Anthropic bumped the new Opus model up to Level Three on its four-level safety scale. The company said it couldnt rule out the models ability to assist a user in developing a mass casualty weapon.  But powerful AI models can work in subtler ways, such as within the information space. A team of Italian researchers found that ChatGPT was more persuasive than humans in 64% of online debates. The AI was also better than humans at leveraging basic demographic data about its human debate partner to adapt and tailor-fit its arguments to be more persuasive.  Another worry is the pace at which AI models are learning to develop AI models, potentially leaving human developers in the dust. Many AI developers already use some kind of AI coding assistant to write blocks of code or even code entire features. At a higher level, smaller, task-focused models are distilled from large frontier models. AI-generated content plays a key role in training, including in the reinforcement learning process used to teach models how to reason.  Theres a clear profit motive in enabling the use of AI models in more aspects of AI tool development. . . . future systems may be able to independently handle the entire AI development cyclefrom formulating research questions and designing experiments, to implementing, testing, and refining new AI systems, write Daniel Eth and Tom Davidson in a March 2025 blog post on Forethought.org.  With slower-thinking humans unable to keep up, a runaway feedback loop could develop in which AI models quickly develop more advanced AI which would itself develop even more advanced AI, resulting in extremely fast AI progress, Eth and Davidson write. Any accuracy or bias issues present in the models would then be baked in and very hard to correct, one researcher told me. Numerous researchersthe people who actually work with the models up closehave called on the AI industry toslow down, but those voices compete with powerful systemic forces that are in motion and hard to stop. Journalist and author Karen Hoa argues that AI labs should focus on creating smaller, task-specific models (she gives Google DeepMinds AlphaFold models as an example), which may help solve immediate problems more quickly, require less natural resources, and pose a smaller safety risk.  DeepMind cofounder Demis Hassabis, who won the Nobel Prize for his work on AlphaFold2, says the huge frontier models are needed to achieve AIs biggest goals (reversing climate change, for example) and to train smaller, more purpose-built models. And yet AlphaFold was not distilled from a larger frontier model. It uses a highly specialized model architecture and was trained specifically for predicting protein structures. The current administration is saying speed up, not slow down. Under the influence of David Sacks and Marc Andreessen, the federal government has largely ceded its power to meaningfully regulate AI development. Just last year AI leaders were still giving lip service to the need for safety and privacy guardrails around big AI models. No more. Any friction has been removed, in the U.S. at least. The promise of this kind of world is one of the main reasons why normally sane and liberal minded opinion leaders jumped on the Trump Train before the electionthe chance to bet big on technologys Next Big Thing in a wild west environment doesnt come along that often.  AI job losses: Amodei says the quiet part out loud   Anthropic CEO Dario Amodei has a stark warning for the developed world about job losses resulting from AI. The CEO told Axios that AI could wipe out half of all entry-level white collar jobs. This could cause a 1020% rise in the unemployment rate in the next one to five years, Amodei said. The losses could come from tech, finance, law, consulting, and other white-collar professions, and entry-level jobs could be hit hardest.  Tech companies and governments have been in denial on the subject, Amodei says. Most of them are unaware that this is about to happen, Amodei told Axios. It sounds crazy, and people just dont believe it.”\ Similar predictions have made headlines before, but have been narrower in focus.  SignalFire research showed that big tech companies hired 25% fewer college graduates in 2024. Microsoft laid off 6,000 people in May, and 40% of the cuts in its home state of Washington were software engineers. CEO Satya Nadella said that AI now generates 2030% of the companys code. A study by the World Bank in February showed that the risk of losing a job to AI is higher for women, urban workers, and those with higher education. The risk of job loss to AI increases with the wealth of the country, the study found. Research: U.S. pulls away from China in generativeAI investments  U.S. generative AI companies appear to be attracting more VC money than their Chinese counterparts so far in 2025, says new research from the data analytics company GlobalData. Investments in U.S. AI companies exceeded $50 billion in the first five months of 2025. China, meanwhile, struggles to keep pace due to regulatory headwinds. Many Chinese AI companies are able to get early-stage funding from the Chinese government.   GlobalData tracked just 50 funding deals for U.S. companies in 2020, amounting to $800 million of investment. The number grew to more than 600 deals in 2024, valued at more than $39 billion. The research shows 200 U.S. funding deals so far in 2025.  Chinese AI companies attracted just $40 million in one deal valued at $40 million in 2020. Deals grew to 39 in 2024, valued at around $400 million. The researchers tracked 14 investment deals for Chinese generative AI companies so far in 2025. This growth trajectory positions the US as a powerhouse in GenAI investment, showcasing a strong commitment to fostering technological advancement, says Global Data analyst Aurojyoti Bose in a statement. Bose cited the well-established venture capital ecosystem in the U.S., along with a permissive regulatory environment, as the main reasons for the investment growth.  More AI coverage from Fast Company:  9 of the most out there things Anthropic CEO Dario Amodei just said about AI How AI could supercharge go direct PR, and what the media can do about it This new browser could change everything you know about bookmarks Want exclusive reporting and trend analysis on technology, business innovation, future of work, and design? Sign up for Fast Company Premium.


Category: E-Commerce

 

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2025-05-29 17:30:00| Fast Company

Mothers in the U.S. are facing more widespread mental health struggles. That’s according to a new study published by JAMA Internal Medicine, out this week.The research, which took place from 2016 to 2023, showed mental health declining, as self-reported by respondents. Of the 198,417 female parents of children 17 and under who were surveyed, only 25.8% reported excellent mental health in 2023. Just eight years earlier, 38.4% could say the same. Mothers who described their mental health as “good” rose from 18.8% to 26.1%, but so did those who describe it as fair/poor, which went from 5.5% to 8.5%. Mothers reported lower rates of “excellent” physical health, too, which went from 28% to 23.9%. “Good” physical health rose from 24.3% to 28.1%, and “fair/poor” physical health didn’t change significantly.It’s certainly not the first time we’ve heard about parental mental health worsening in recent years. In 2024, U.S. Surgeon General Vivek Murthy published a stark warning on the decline of parental mental health in America. Forty-one percent of parents say that most days they are so stressed they cannot function, and 48% say that most days their stress is completely overwhelming compared to other adults (20% and 26%, respectively), Murthy wrote in the study.  However, according to the new research, moms’ mental health is declining more than dads’. The mothers who reported “fair/poor” mental health were four percentage points higher than the fathers. Unsurprisingly, the survey showed that when it comes to maternal mental health, socioeconomic factors play a big role. “Mental health declines occurred across all socioeconomic subgroups; however, mental and physical health status was significantly lower for single female parents, those with lower educational attainment, and those with publicly insured children,” the authors noted in the study.Financial struggles are deepening for many demographics. However, parents face issues like rising childcare costs, the growing cost of feeding a family due to inflation and the impact of tariffs, as well as a challenging job market and economic uncertainty. The latest research on the cost of raising a young child is troubling, too, as it has skyrocketed to around $300,000an increase of 36% since 2023.  Likewise, it now takes a salary of about $180,000 per year to comfortably afford childcare, according to a 2025 analysis from the National Women’s Law Center. Those high costs have been driving some parents, most commonly moms, to stay home. However, given that most families need two incomes to get by, they aren’t just child-rearing at home, they’re also working. That means more stay-at-home moms are essentially doing two jobs at once, creating a potential firestorm of stress.


Category: E-Commerce

 

2025-05-29 17:28:29| Fast Company

Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for its flavored sparkling waters.  Back in 2022, it pitted its $1.99 cans of Liquid Death against tallboys of luxury liquids like lobster béarnaise sauce ($50), liquified Japanese wagyu cheeseburger ($51), Spanish squid ink ($58), and beluga caviar ($580). Cue the dry heaves. And in 2023, it responded to a tweet that said, Id rather lick sweat off a fat guys back than drink Liquid Death, with a spot entitledyou guessed it Better Than Back Sweat? Now the brand is taking aim at prebiotic sodas like Olipop with a new taste test ad called Toilet Taste Test.  Here we have several brave members of the public coming to test the chuggability of a Liquid Death flavored sparkling water against a mug of unnamed prebiotic soda. Each subject tastes the Liquid Death first, then is asked to try the prebiotic soda while sitting on the toilet since it claims the prebiotic soda contains six times the fiber in a fiber-based laxative.  Subject responses are . . . revealing. Not quite prairie-dogging but feeling some motion. Number 2 might make me number two. Watch the (soda) throne The prebiotic soda market has been forecasted to hit $3.5 billion by 2032. In February, Coca-Cola launched Simply Pop, and a month later PepsiCo acquired Poppi for $1.95 billion. Popular brand Olipop (which contains 6 g of fiber per can) was valued at $1.85 billion in February, after raising $50 million in its latest funding round. Liquid Death was valued at $1.4 billion, following its latest funding round last March. According to the company, 2024 retail sales were $333 million, up from $263 million in 2023. While its not the most obvious competitor to the heavy metal and comedy-infused canned water brand, Liquid Death has always positioned itself as a healthy alternative to traditional sugar-filled soda. The Toilet Taste Test is a clear indication of what brands it deems a threat to its own growth trajectory. By taking aim at the taste and consequences of fiber, the brand not only found the funny, but also took a direct hit on what many see as prebiotic sodas Achilles heel.  Its also a perfect example of the brands consistently funny take on advertising. At the Fast Company Grill at SXSW in March, Liquid Deaths senior VP of marketing Dan Murphy told me the goal for all of its content was to make sure it doesnt smell like an ad and creates engagement with consumers and the media. The metrics you should look for are saves and shares, Murphy said. If somebodys going to go back and watch that again, if somebodys sharing that with a friend, theres that viral coefficient that is telling you youre doing it right.


Category: E-Commerce

 

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