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Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for its flavored sparkling waters. Back in 2022, it pitted its $1.99 cans of Liquid Death against tallboys of luxury liquids like lobster béarnaise sauce ($50), liquified Japanese wagyu cheeseburger ($51), Spanish squid ink ($58), and beluga caviar ($580). Cue the dry heaves. And in 2023, it responded to a tweet that said, Id rather lick sweat off a fat guys back than drink Liquid Death, with a spot entitledyou guessed it Better Than Back Sweat? Now the brand is taking aim at prebiotic sodas like Olipop with a new taste test ad called Toilet Taste Test. Here we have several brave members of the public coming to test the chuggability of a Liquid Death flavored sparkling water against a mug of unnamed prebiotic soda. Each subject tastes the Liquid Death first, then is asked to try the prebiotic soda while sitting on the toilet since it claims the prebiotic soda contains six times the fiber in a fiber-based laxative. Subject responses are . . . revealing. Not quite prairie-dogging but feeling some motion. Number 2 might make me number two. Watch the (soda) throne The prebiotic soda market has been forecasted to hit $3.5 billion by 2032. In February, Coca-Cola launched Simply Pop, and a month later PepsiCo acquired Poppi for $1.95 billion. Popular brand Olipop (which contains 6 g of fiber per can) was valued at $1.85 billion in February, after raising $50 million in its latest funding round. Liquid Death was valued at $1.4 billion, following its latest funding round last March. According to the company, 2024 retail sales were $333 million, up from $263 million in 2023. While its not the most obvious competitor to the heavy metal and comedy-infused canned water brand, Liquid Death has always positioned itself as a healthy alternative to traditional sugar-filled soda. The Toilet Taste Test is a clear indication of what brands it deems a threat to its own growth trajectory. By taking aim at the taste and consequences of fiber, the brand not only found the funny, but also took a direct hit on what many see as prebiotic sodas Achilles heel. Its also a perfect example of the brands consistently funny take on advertising. At the Fast Company Grill at SXSW in March, Liquid Deaths senior VP of marketing Dan Murphy told me the goal for all of its content was to make sure it doesnt smell like an ad and creates engagement with consumers and the media. The metrics you should look for are saves and shares, Murphy said. If somebodys going to go back and watch that again, if somebodys sharing that with a friend, theres that viral coefficient that is telling you youre doing it right.
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E-Commerce
Hormel Foods Corporation (NYSE: HRL) has issued the nationwide recall for some 256,185 pounds of Dinty Moore Beef Stew, according to the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS). Here’s what you need to know. Whats happened? On Wednesday, the USDA announced the Tucker Georgia-based company’s canned beef stew products may be contaminated with foreign material, specifically wood. These items were shipped to retail locations nationwide. The problem was discovered after Hormel Foods notified the USDA’s Food Safety and Inspection Service (FSIS) that they had received three consumer complaints reporting pieces of wood in the beef stew product. There have been no confirmed reports of injury due to consumption of this product. What product is being recalled? The recalled products include Dinty Moore Beef Stew 20-oz. produced on February 4, 2025 [view labels], which can be identified with the following details: Best by date: February 2028 Impacted lot code: T02045 (the lot code may have an additional number at the end) Establishment Number: EST 199G What should I do if I have the recalled Hormel Foods Dinty Moore product? First, do not eat the recalled food product, according to Foodsafety.gov. Consumers who have purchased this product are urged not to consume it, and should throw it away or return it to the place of purchase. Anyone concerned about an injury should contact a healthcare provider. FSIS is concerned that some Dinty Moore Beef Stew 20-oz. cans may be in consumers pantries. (FSIS routinely conducts recall effectiveness checks to verify recalling firms notify their customers of the recall and that steps are taken to make certain that the product is no longer available to consumers.) Consumers with questions about the recall can contact Hormel Foods Corporation at 800-523-4635. More information about food recalls is available at the FSIS website. Hormel Foods earnings On Thursday, Hormel Foods Corporation reported earnings results for the second quarter of 2025 ending in April. The company met expectations for earnings per share (EPS) but slightly missed on revenue with $2.9 billion, just under the forecasted $2.92 billion. That represents a year-over-year increase of 0.4%, and earnings per share (EPS) of $0.35 for the same period, compared to $0.38 a year ago. Shares of the stock were down about 1% in midday trading on Thursday. The company had a market cap of $16.32 billion at the time of this writing.
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E-Commerce
Grab your finest Manolo Blahnik heels and pour yourself a cosmo: The season three premiere of the Sex and the City revival series And Just Like That is upon us. Episode one of 10 drops today (Thursday, May 29) on HBO Max, with the rest following on a weekly basis. This fashion-filled series follows the lives of Carrie (Sarah Jessica Parker), Miranda (Cynthia Nixon), and Charlotte (Kristin Davis)who are now in their mid-50sas they navigate motherhood, aging, grief, and so much more. Lets look at how the show handles mature women, the series critical reception, and cast updates. ‘And Just Like That’ serves a bigger purpose Its no secret that the entertainment industry isnt kind to experienced women. The older an actress gets, the less prevalent the meaty roles become. According to a 2021 Nielsen Gracenote Inclusion Analytics, women over 50 make up 20% of the population but get just 8% of screen time. Further complicating matters, when women do see themselves on screen, they are more often than not stereotyped into maternal, caregiver rolesor spinster detectivesand not allowed to be complex individuals. When And Just Like That first premiered in December 2021, it sought to rectify this underrepresentation. What the critics and fans thought of the first two seasons Fans were eager to see their favorite New Yorkers back on the small screen. According to Deadline, the first two episodes of season one were the most watched series premiere of a new HBO or HBO Max series on the streaming service until House of the Dragon took the title. After watching, however, critics and fans had some notes for the cable network. New York Times critic James Poniewozik quipped that it all went wrong and even asked, Was this really necessary? He pointed out many awkward attempts to make the series more diverse, but gave the creators credit for trying. Entertainment Weeklys Darren Franich agreed, celebrating the series for being better than the movies in certain regards, but also pointing out it tries too hard to bring its cultural brand into a new era. Fans echoed these sentiments, and the internet went wild. For a while, it was trendy to hate watch the series and criticize it online. Season 1 was probably the worst season of television ive ever seen and I was excited for every episode, explained one Reddit user. The show is baaaad but I’m ultimately having a good time. Thankfully And Just Like That only improved with age. Vanity Fairs Richard Lawson wrote that the series found its footing in its second season. It is only right to hope that season three will continue this trend, especially since the creatives had a two-year break to get things right. What happened at the end of the last season? At the end of season two, Carrie held a goodbye dinner for her iconic brownstone apartment. She and Aiden (John Corbet) purchased a place together in Gramercy Park. When his son gets into a car accident, he asks to take a five-year pause on their relationship until his kids are older. Miranda and Che (Sara Ramirez) are officially over but she flirts with a BBC producer named Joy (Dolly Wells). Charlotte, meanwhile, has returned to the workforce and asks her husband to get more involved in domestic affairs. What is expected for season three? Cast announcements may give fans a clue about potential plotlines in the new season. Sara Ramirez will not return, but Dolly Wells has been made a series regular. This could signal that Miranda might have a new love interest. Karen Pittman, who played Dr. Nya Wallace, is also not returning to the series because of scheduling conflicts. This could instead mean that Joy takes her place as Mirandas friend. Sebastiano Pigazzi, who plays Giuseppe, a love interest for Anthony, has also been promoted to a series regular. New iconic faces will also be joining the series this season. While exact details are being held close to the vest, Rosie ODonnell has confirmed that she will play a character named Mary. Broadway diva Patti LuPone will also have a significant role. Male actors are getting in on the action as well. Logan Marshall-Green, Mehcad Brooks, and Jonathan Cake will steam up season three. As the wider Sex and the City universe continues to evolve, we cant help but wonder what new trails (and fashion trends) these fictional characters will blaze.
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E-Commerce
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