 |
|
|
|||||
One of the more serious players in the air taxi game, Archer, has just unveiled routes for a potential service in New York City. Its Midnight aircraft would shuttle passengers from Manhattan to JFK, LaGuardia and Newark airpots in five to 15 minutes, potentially shaving an hour or more from typical driving times. However, Archer didn't provide any dates for the start of the service and all of this could be derailed by regulatory bodies, particularly the Federal Aviation Administration (FAA). Any news about air taxis should come with the caveat that no such services are operating yet, even though startups have been trying for a decade or more. With that said, Archer has partnered with a number of established aviation and other companies including Fiat Chrysler and United Airlines, along with fixed base operators (FBOs) like Signature Aviation and Atlantic Aviation. Archer also previously announced proposed air taxi networks in San Francisco, Los Angeles and Chicago. Archer's plan is to have you book air taxi rides as an "add-on" to traditional flights. You'd launch from existing Manhattan facilities, namely the East 34th Street Heliport, Downtown Skyport and West 30th Street Heliport. From there, you'd be able to fly to "vertiports" at JFK, LaGuardia and Newark airpots, along with locations at other regional airports. Flights would be aboard the company's human-piloted, four-passenger Midnight aircraft with 12 rotors, six batteries and a range of 20-50 miles. Archer Archer does have United Airlines, New York's Port Authority and the New York City Economic Development Corportation (NYCEDC) all on board. However, it hasn't provided important details like the number of potential flights per day, operating hours and more. That information would be vital to the FAA, which must decide if the service is safe for passengers, other aircraft and people on the ground. That's an undertaking that could require a lot of time and cost, and Archer's VTOL aircraft still hasn't received its FAA type certification required for any operations. The company did receive the FAA's final airworthiness criteria, though, making it one of only two air taxi companies with that certification along with rival Joby Aviation. The only air taxi company to obtain type certification from an aviation regulator is EHang from China's Civil Aviation Administration (CAAC). The air taxi game is risky for startups, too. Late last year one of Archer's VTOL rivals, Lilium ceased operations, laying off 1,000 people, despite successful flight tests. This article originally appeared on Engadget at https://www.engadget.com/transportation/archer-outlines-its-plan-to-use-air-taxis-between-new-yorks-major-airports-123024903.html?src=rss
Category:
Marketing and Advertising
Spain's leading bookstore chain, Casa del Libro, has launched an innovative tool that calculates exactly how many books a person needs to read to reach their life goal. The campaign, titled "A unos libros de distancia" (Just a Few Books Away), positions reading as the pathway to achieving any ambition: from becoming a finance expert to, as demonstrated during the launch event, becoming Spain's first female prime minister.The initiative cleverly inverts today's AI dynamic. While millions turn to chatbots for instant guidance, Casa del Libro directs people back to the original knowledge sources the bots were trained on. The tool employs a sophisticated AI backend combining GPT models and semantic embeddings to analyze a database of over 250,000 books, creating personalized reading journeys tailored to specific life objectives.For the campaign launch, a teenage girl stood before Spain's Congress of Deputies surrounded by the 148 books the algorithm calculated she would need to read to become the country's first female head of government. Casa del Libro demonstrates how to rethink the practice of futuring as a B2C service. By providing tools that help people envision their future selves, brands can help them make better decisions today. Instead of offering easy, instant answers, could your brand buck the trend and similarly create a system charting long-term, deliberate paths to personal transformation?
Category:
Marketing and Advertising
American Airlines has announced plans to finally offer free Wi-Fi on flights. The company said that its AT&T-sponsored program will start offering free, high-speed Wi-Fi "across more than 2 million American flights per year" in January 2026. To be able to access free Wi-Fi you'll have to be a member of American's AAdvantage loyalty program, but once you're signed up, all you'll need to do is log in to access the internet. Wi-Fi will be offered on planes with "Viasat and Intelsat high-speed satellite connectivity", according to American, which includes 90 percent of the airline's fleet. "American is also on pace to outfit more than 500 regional aircraft with high-speed Wi-Fi by the end of 2025," the company says. Nearly every major US-based airline offer some kind of free Wi-Fi program, and they're all able to do so thanks to satellite connectivity. United started using Starlink for Wi-Fi earlier this year, and both Hawaiian Airlines and Delta ran tests with SpaceX's satellite internet service back in 2022. Delta ultimately went with Viasat for its T-Mobile-sponsored Wi-Fi program in 2023, with the same loyalty program requirement as American Airlines.This article originally appeared on Engadget at https://www.engadget.com/transportation/american-airlines-will-provide-inflight-wi-fi-for-free-starting-next-year-211243870.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||