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Spain's leading bookstore chain, Casa del Libro, has launched an innovative tool that calculates exactly how many books a person needs to read to reach their life goal. The campaign, titled "A unos libros de distancia" (Just a Few Books Away), positions reading as the pathway to achieving any ambition: from becoming a finance expert to, as demonstrated during the launch event, becoming Spain's first female prime minister.The initiative cleverly inverts today's AI dynamic. While millions turn to chatbots for instant guidance, Casa del Libro directs people back to the original knowledge sources the bots were trained on. The tool employs a sophisticated AI backend combining GPT models and semantic embeddings to analyze a database of over 250,000 books, creating personalized reading journeys tailored to specific life objectives.For the campaign launch, a teenage girl stood before Spain's Congress of Deputies surrounded by the 148 books the algorithm calculated she would need to read to become the country's first female head of government. Casa del Libro demonstrates how to rethink the practice of futuring as a B2C service. By providing tools that help people envision their future selves, brands can help them make better decisions today. Instead of offering easy, instant answers, could your brand buck the trend and similarly create a system charting long-term, deliberate paths to personal transformation?
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Marketing and Advertising
American Airlines has announced plans to finally offer free Wi-Fi on flights. The company said that its AT&T-sponsored program will start offering free, high-speed Wi-Fi "across more than 2 million American flights per year" in January 2026. To be able to access free Wi-Fi you'll have to be a member of American's AAdvantage loyalty program, but once you're signed up, all you'll need to do is log in to access the internet. Wi-Fi will be offered on planes with "Viasat and Intelsat high-speed satellite connectivity", according to American, which includes 90 percent of the airline's fleet. "American is also on pace to outfit more than 500 regional aircraft with high-speed Wi-Fi by the end of 2025," the company says. Nearly every major US-based airline offer some kind of free Wi-Fi program, and they're all able to do so thanks to satellite connectivity. United started using Starlink for Wi-Fi earlier this year, and both Hawaiian Airlines and Delta ran tests with SpaceX's satellite internet service back in 2022. Delta ultimately went with Viasat for its T-Mobile-sponsored Wi-Fi program in 2023, with the same loyalty program requirement as American Airlines.This article originally appeared on Engadget at https://www.engadget.com/transportation/american-airlines-will-provide-inflight-wi-fi-for-free-starting-next-year-211243870.html?src=rss
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Marketing and Advertising
Zoom went down for many of its users this afternoon. People began experiencing issues with video conferencing service over the past few hours, peaking at more than 60,000 reports on DownDetector. Zoom shared an update acknowledging the problems and posted on X that "a restore is underway." Around 5PM ET, the company stated that normal service has resumed. On the down side, people may have been unable to connect to their meetings and calls during the workday. On the positive side, people may have been unable to connect to their meetings and calls during the workday. It's been a bad day for online services, as Spotify went down for several hours earlier today.This article originally appeared on Engadget at https://www.engadget.com/apps/zoom-is-back-up-after-outages-this-afternoon-210704980.html?src=rss
Category:
Marketing and Advertising
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