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The MrBeast burger. MrBeast toys. Rumors of a MrBeast phone company. Could a MrBeast bank next? The world’s most-subscribed-to YouTuber, with 446 million subscribers, has filed an application with the U.S. Trademark and Patent Office for a service called MrBeast Financial. The recent trademark application for the latest venture from MrBeast — whose real name is Jimmy Donaldson — lists plans for a mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services. The venture has not yet been approved and the full details remain unclear. However, the trademark application, which was filed on Oct. 13, aligns with a 2025 fundraising pitch deck, reported by Business Insider, outlining plans to expand into financial services. Much of MrBeast content is built on the promise of huge cash prizes in exchange for partaking in bizarre tasks. Would You Risk Dying for $500,000? is the title of one video posted this month. Survive 30 Days Chained To Your Ex, Win $250,000, reads another. Now, rather than throwing money at fans, he wants to help them manage it. Having to explain to your wife and 3 kids mrbeast is taking your house away because you didn’t pay your mortgage on time and the only way you can get it back is by winning beast games season 3 on amazon prime, one X user joked. Yet, its easy to see why a self-made 20-something, whos big on philanthropy, would be an appealing financial role-model to MrBeasts predominantly young audience. A 2023 study found that Gen Z places greater importance on being rich than any other age demographic and Gen Alpha are already busy earning big online before they are even old enough to drive. If this latest venture gets off the ground, it would join Donaldsons growing list of companies including chocolate brand, Feastables, packaged food brand, Lunchly, as well as his Amazon Prime series Beast Games. Through these various exploits he achieved billionaire status in 2024. However, he admitted, his mom still controls his bank account.
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E-Commerce
Apples mission to remake Apple TV into a streaming hub for sports is on track, literally. Apple will buy exclusive broadcast rights to Formula One (F1) races in the U.S. for the next five years, the company announced Friday. Apple cited the success of F1: The Movie in its decision to partner more deeply with Formula One, as the international motorsport gains a foothold among U.S. viewers. The five-year deal aims to extend the appeal of an Apple TV subscription to a broader swath of viewers while converting existing Apple TV users into racing fans, if things go as planned. Terms of the deal werent disclosed, but reports from CNBC and New York Times-owned The Athletic put it in the ballpark of $140 million. Apple TV will air practice, qualifying, and sprint sessions and Grand Prix events for subscribers, and some races and all practice sessions will be available for free through the Apple TV app. F1s existing subscription service, F1 TV Premium, will remain available in the U.S. only through Apple TV. Were thrilled to expand our relationship with Formula One and offer Apple TV subscribers in the U.S. front-row access to one of the most exciting and fastest-growing sports on the planet, said Eddy Cue, Apple’s senior vice president of services. 2026 marks a transformative new era for Formula Onefrom new teams to new regulations and cars with the best drivers in the worldand we look forward to delivering premium and innovative fan-first coverage to our customers in a way that only Apple can. The deal follows Apples success with the summer blockbuster F1: The Movie, starring Brad Pitt, its highest-grossing original film to date. The movie earned $293 million at the box office 10 days after release and marked a high point for Apples at times faltering film strategy. After earning $629 million at the global box office to date, the racing film will hit Apples streaming service on December 12. Streamers scoop up sports With the Apple deal, F1 will leave its existing media partner, ESPN, for greener pastures. ESPN was paying roughly $90 million for each F1 season, but Apple offered around $140 million to poach broadcast rights to the sport, according to CNBC. Apples move to throw cash at a growing sport to lure it away from a stagnant ESPN contract has echoes of Paramounts recent $7.7 billion play for UFC, which will double what it earns each season under its new terms. In its announcement, Apple notes that it will boost the sport across its suite of apps, including Apple News, Apple Maps, Apple Music, and Apple Fitness+. Apples Sports app will include live F1 updates, real-time leaderboards, driver standings, and a special home screen widget. Apples F1 deal isnt its first foray into sports in the U.S. In 2022, Apple announced a 10-year deal to air all Major League Soccer matches. The company charges $14.99 for MLS Season Pass, its soccer streaming package, on top of an Apple TV subscription, though existing subscribers get a few bucks off. Based in the U.S. and Canada, MLS doesnt approach the popularity of soccer leagues in Europe and South America, but it does host Argentine legend Lionel Messi. Messi signed with Inter Miami in 2023, giving the world a reason to tune in to Apples exclusive MLS streams and earning a revenue-sharing agreement with the tech giant to boost the more than $20 million he makes on the field each season. In 2022, Apple also picked up the streaming rights to weekly Major League Baseball doubleheaders, branded as Friday Night Baseball, during the regular season. The company pays $85 million a season for the games, but its not yet clear if that relationship will continue as MLB negotiates new media rights deals for its games. Even if Apple does back away from its exploratory relationship with MLB, its clear the company sees big potential in owning the rights to stream growing sports in the United States. Soccer and F1 arent exactly niche sports, but neither dominates U.S. viewership like the classic American trifecta of football, basketball, and baseball. With a big boost at the box office over the summer, F1s U.S. growth might be on the cusp of booming, a trend Apple hopes to amplify by bringing its races under the Apple TV umbrella.
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E-Commerce
Would you want to be in a group chat with your favorite sports celebrities and athletes? You’ll have your chance this fall, thanks to a collaboration between WhatsApp and OffBall. OffBall, a year-old sports media startup that focuses on careful curation for its followers, announced on Friday that it was bringing back The Chat, which it had previously conducted with sports stars such as LeBron James. The franchise is designed to get users to participate in big group chats and discuss sports or anything else. High-profile personalitiessuch as professional athletes or othersalso take part, and everyone can text or message each other like any other group chat, or simply follow along with the discussion. With the success of previous iterations of The Chat, OffBall is going to hold additional Chats, featuring F1 driver Daniel Ricciardo, media personality Kylie Kelce (wife of former NFL player Jason Kelce, and future sister-in-law of Taylor Swift), and NBA players Tyrese Maxey and Tyrese Haliburton. The Chats will occur during live sporting events, allowing fans to engage and discuss whats happening, Offball said. The company describes it as a unique “second screen” experience. Heres the announced schedule for the future chats: October 19: F1 Austin Grand Prix with Daniel Ricciardo, Hunter Lawrence, and Jett Lawrence. November 12: NBA Los Angeles Lakers versus Oklahoma City Thunder with Tyrese Maxey and Tyrese Haliburton. November 23: NFL Indianapolis Colts versus Kansas City Chiefs with Kylie Kelce and Caleb Hearon. In an interview published earlier this year by Lia Haberman on her Substack newsletter ICYMI, OffBall cofounder Michaela Hammond said that The Chat was born of athletes love of social media, and fans love of group chatting around sports. The Chat is built on an existing product feature on WhatsApp called Communities,” Hammond said. “People already use it for larger community-based chats, like neighborhoods, parents at a school, and workplaces.
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E-Commerce
An American businessman whose firm invested in several European soccer clubs that struggled under its ownership has been indicted in New York on charges of financial wrongdoing in an alleged $500 million fraud scheme. Josh Wander was a co-founder of Miami-based 777 Partners that owned stakes in an Australian airline, plus soccer clubs Hertha Berlin in Germany, Genoa in Italy, Standard Liege in Belgium, and Vasco da Gama in Brazil. The 777 story became a cautionary tale in the global soccer trend of multi-club ownership investors taking stakes in several clubs in different countries. European soccer body UEFA has identified the trend as a threat to the integrity of games and the player trading industry worth more than $10 billion each year. As alleged, Wander used his investment firm, 777 Partners, to cheat private lenders and investors out of hundreds of millions of dollars by pledging assets that his firm did not own, falsifying bank statements and making other material misrepresentations about 777s financial condition, Manhattan U.S. Attorney Jay Clayton said in a statement. The indictment charging Wander with wire fraud, securities fraud, and conspiracy to commit those crimes was unsealed Thursday in federal court in Manhattan. Most of the charges carry a maximum prison term of 20 years. Wanders lawyer, Jordan Estes, told The Associated Press on Friday that Wander looks forward to setting the record straight. This is a business dispute dressed up as a criminal case, Estes said in a written statement. Wander and 777 had failed last year in targeting their biggest capture in soccer, nine-time English champion Everton, amid increasing scrutiny of the business and a lawsuit in New York from a London-based investor. Reporting about 777s soccer interests, led by Norwegian soccer magazine Josimar, intensified even before Wander was elected to a board seat at the influential European Club Association, a network of hundreds of teams that shapes the Champions League and other competitions. Wanders firm had moved heavily into soccer in 2021, buying stakes in financially distressed clubs recovering from playing in empty stadiums during the COVID-19 pandemic. The former chief financial officer at 777, Damien Alfalla, is cooperating with the government, the FBI said, and made a guilty plea this week. The women and men of the SDNY and our law enforcement partners will continue to work tirelessly to protect our investors and our markets, Clayton said. Another 777 executive, Steven Pasko, also is targeted in a civil law court filing Thursday by the Securities and Exchange Commission. It wasn’t immediately clear who is representing Pasko.
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E-Commerce
The U.S. stock market seems to be steadying on Friday, as banks recover some of their sharp losses from the day before. The S&P 500 slipped 0.2% in midday trading. The Dow Jones Industrial Average was up 23 points, or 0.1%, as of 11:30 a.m. Eastern time, and the Nasdaq composite was 0.5% lower. All three indexes drifted between gains and losses through the morning, but the moves weren’t as jarring as the big hour-to-hour swings they had earlier in the week. Drops for Big Tech stocks weighed on the market, including a 0.5% dip for Nvidia. Theyre fighting criticism that their stock prices have soared too high because of the frenzy around artificial-intelligence technology, even though their profits have also been growing quickly. Bank stocks stabilized after several reported stronger profits for the latest quarter than analysts expected, including Truist Financial, Fifth Third Bancorp, and Huntington Bancshares. That helped steady the group, a day after tumbling on worries about potentially bad loans hitting smaller and mid-sized banks. The two banks at the center of Thursdays action also rose Friday to trim some of their sharp losses. Zions Bancorp., which is charging off $50 million of loans where it found apparent misrepresentations and contractual defaults by the borrowers, added 2.8% following its 13.1% loss. Western Alliance Bancorp, which is suing a borrower due to allegations of fraud, rose 1.3% after its 10.8% fall on Thursday. Scrutiny is rising on the quality of loans that banks and other lenders have broadly made following last months Chapter 11 bankruptcy protection filing of First Brands Group, a supplier of aftermarket auto parts. One of the financial firms that could feel pain because of First Brands’ bankruptcy, Jefferies Financial Group, rose 5.1% Friday. It had lost roughly 30% of its value since mid-September. The question is whether the lenders problems are just a collection of one-offs or a signal of something larger threatening the industry. Uncertainty is high following a long stretch where many borrowers were able to keep running, even with the weight of higher interest rates. And with prices soaring to records for all kinds of investments, the appetite for risk may have gotten too high. JPMorgan CEO Jamie Dimon addressed the issue on an earnings conference call with analysts earlier this week. When you see one cockroach, there are probably more, Dimon said. Everyone should be forewarned on this one. But banks make loan loss provisions and typically have plenty of capital to keep the cockroaches from causing structural damage, said Brian Jacobsen, chief economist at Annex Wealth Management. Based on earnings and data so far, it looks like this isnt an infestation and that the potential canary in the coal mine is probably passed out and not dead. Trading has been shaky on Wall Street, with stocks regularly swinging between gains and losses, since President Donald Trump threatened to crank tariffs much higher on China at the end of last week. But Trump told Fox News Channel’s Sunday Morning Futures that such high tariffs are not sustainable, helping to ease some of the worries. He also said that he would meet with Chinas leader, Xi Jinping, at an upcoming conference in South Korea after earlier saying there seemed to be no reason for such a meeting. In the bond market, Treasury yields steadied following their sharp slides from Thursday, which came as investors rushed into investments seen as safer. The yield on the 10-year Treasury edged up to 4.00% from 3.99% late Thursday. Gold also pulled back from its latest record as more calm seeped through the market. The price for an ounce slipped 1.3% to fall back to $4,247.40, but it’s still up more than 60% for the year so far. Besides worries about tariffs, gold’s price has also surged on expectations for coming cuts to interest rates by the Federal Reserve and concerns about the massive amounts of debt that the U.S. and other governments worldwide are building. In stock markets abroad, indexes tumbled across much of Europe and Asia after Wall Street’s weakness from Thursday moved westward. Germanys DAX lost 1.7%, and Hong Kongs Hang Seng sank 2.5% for two of the worlds bigger moves. Stan Choe, AP business writer AP Writers Teresa Cerojano and Matt Ott contributed.
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E-Commerce
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