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Sean Diddy Combs was convicted of prostitution-related offenses but acquitted of sex trafficking and racketeering charges on Wednesday, following an eight-week federal trial. The verdict immediately sparked a wave of reactions online, ranging from disbelief to outrage. The jury returned guilty verdicts on two of the five counts after three days of deliberations. Upon hearing the decision, Combs held his hands in a prayer motion and embraced defense attorney Teny Geragos, according to The Associated Press. The 55-year-old disgraced mogul now faces up to 10 years in prison. Many on social media expressed shock and outrage over the outcome. The Diddy jury verdict shocked me. I wasnt expecting anything other than guilty on all charges, one X user wrote. So let me get this straight: Diddy was found NOT guilty of sex trafficking . . . but somehow guilty of transporting someone for prostitution? How does that even work? another asked. The Diddy jury verdict shocked me. I wasnt expecting anything other than guilty on all charges.— Quin (@Quinthox) July 2, 2025 This is a staggeringly big loss for federal prosecutors,” journalist Meghann Cuniff posted on X. “Not guilty on both the RICO and trafficking counts is as bad as it can get for them. When is their press conference??” Some critics raised concerns about the precedent the ruling might set for future sex crime prosecutions. This Diddy trial is proof that you can do anything if you got money, one person wrote. “The Diddy verdict is a stark display of privilege and the persistent disbelief of women. Absolutely revolting,” another posted. This Diddy trial is proof that you can do anything if you got money— The Hood Therapist (@OhhMar24) July 2, 2025 Others focused on the public reaction to the verdict. These Diddy takes are about to be cringe-worthy, one user commented. The worst people you know gonna celebrate the Diddy verdict like its some kind of a win, another X user wrote. One prediction read: “Diddy is about to go on the greatest rebrand in American history and y’all all gonna fall for it.” 50 Cent, a longtime rival of Combs, shared an Instagram post referring to him as the Gay John Gottia nod to the infamous mafia boss known as the Teflon Don for repeatedly avoiding conviction in the 1980s. In response to the verdict, UltraViolet, a womens rights organization, released a statement: This is a decisive moment for our justice system, one which threatens to undo the sacrifice of courageous survivors who stepped forward to share their stories in this trial, as well as to all those abused by Diddy who werent able to, said Arisha Hatch, the organizations interim executive director, according to The New York Times.
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E-Commerce
The 28-year relationship between Apple and TBWA/Media Arts Lab is one of the longest, most successful partnerships ever forged between a brand and ad agency. And it’s not even close to slowing down. Apple won Creative Marketer of the Year at Cannes Lions in June, and I sat down with TBWA\Media Arts Labs global CEO Katrien De Bauw and global chief creative officer Brent Anderson to talk about how the two companies work together to keep the magic going. Subscribe to Fast Company Premium to watch the video interview on: The guiding principles that define TBWA/MALs 28-year partnership with Apple What De Bauw and Anderson believe is the most important element of the relationship that produces great work How the agency translates complex topics like privacy into simple, clever messages Why that viral Pedro Pascal short film embodies what they try to do for Apple on every project
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E-Commerce
The definition of “cool” would seem to be an ephemeral thing. (We’re not talking temperature here. We’re talking James Dean, Serena Williams, and Arthur Fonzarelli cool.) What inspires one to admire another would ostensibly vary from person to person. That didn’t stop a global group of scientists from looking into what it means to be cool, though. And what they found was “cool” is a lot more universal than you might expect. Everyone wants to be cool, or at least avoid the stigma of being uncool, and society needs cool people because they challenge norms, inspire change, and advance culture, said co-lead researcher Todd Pezzuti, PhD, an associate professor of marketing at the Universidad Adolfo Ibáez in Chile, in a statement. The peer-reviewed study, which was published in the American Psychological Association’s Journal of Experimental Psychology, included experiments with roughly 6,000 participants from around the world between 2018 and 2022. Participants were asked to think of someone who they thought was cool, not cool, good, or not good, and then rate the personality and values of those people. Cool is universal in more ways than you might expect. For example, the study found that even in countries with languages based on non-Latin alphabets, such as South Korea and Turkey, “people use the word cool, often pronouncing it similarly to how it is pronounced in English.” Cool people are likable but not always good Not surprisingly, there was some crossover between who participants thought of as a good person and a cool person. But despite the overlap in some traits, the two aren’t the same, researchers found. To be seen as cool, someone usually needs to be somewhat likable or admirable, which makes them similar to good people, said co-lead researcher Caleb Warren, PhD, an associate professor of marketing at the University of Arizona. However, cool people often have other traits that arent necessarily considered good in a moral sense. That could explain why antiheroes, especially in films and TV shows, are so often seen as cool. There is a risk of homogenization of coolness, though, as music, movies, and fashion become global products. When Taylor Swift and the Avengers become properties that dominate conversations and pop culturenot only in the United States, but in virtually every other countrypreexisting definitions of what it means to be cool can also become more fixed. Indeed, the perception of coolness, the researchers wrote, “is [now] stable across countries, which suggests that the meaning of cool has crystallized on a similar set of values and traits around the globe.” That said, being cool hasn’t lost its coolness. It has simply progressed. Coolness has definitely evolved over time, but I dont think it has lost its edge. Its just become more functional, Pezzuti said. The concept of coolness started in small, rebellious subcultures, including among Black jazz musicians in the 1940s and the beatniks in the 1950s. As society moves faster and puts more value on creativity and change, cool people are more essential than ever. What makes someone cool? The study found that being cool largely comes down to six traits. Perhaps most obviously, cool people are more extraverted than uncool people. They’re also powerful, hedonistic, adventurous, open, and autonomous. There are limits, of course. Take musicians, a group that produces plenty of cool people, as an example. “A rock band seemed more cool when it displayed moderate levels of autonomy (e.g., not trying to write songs that everyone likes) than extreme autonomy (e.g., not caring at all what others think about their music),” the study noted. “The same likely applies to the other cool attributes. For example, a hedonistic person who parties all night, abuses drugs, and has reckless sex will likely strike most people as being irresponsible rather than cool.” Good people, the study found, have many of those same qualities, but other personality traits were ranked more highly by the subjects. “Being calm, conscientious, universalistic, agreeable, warm, secure, traditional, and conforming are more associated with good than with cool people,” according to the study. “Being capable is both cool and good, but not distinctly either.”
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E-Commerce
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