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It was once common practice for medtech companies to fill shelves with devices, each designed to solve a single problem. That approach made sense when innovation was measured by the number of products launched each year. But healthcare has evolved. Hospitals and clinical buyers arent looking for more hardware, theyre looking for integrated solutions that connect data, service, and outcomes. A hardware-only mindset simply doesnt meet the need anymore. Todays most successful medtech companies deliver a comprehensive experience that integrates five core pillars of innovation: Hardware that forms the clinical foundation Software that connects the experience Data that drives continuous improvement Services that ensure proper use and support, and Logistics that bring everything together at the point of care Together, these pillars create a medtech ecosystem that transforms one-off transactions into end-to-end solutions embedded in care. FIVE PILLARS OF MEDTECH Medicine is changing quickly with the advances of high-tech products and diagnostic tools. For medtech companies to keep up, they need to transition from a clinic-based environment to using digital tools that capture data, improve workflows, and complement real-world, in-person support. The companies that win are those that make the five pillarshardware, software, data, services, and logisticsoperate as one system inside the customers workflow. In new markets in particular, its not enough to just offer a physical product. For instance, at Paragonix, that means supporting the entire organ transplant process from organ screening to organ recovery to organ transport and eventual delivery for transplant, so teams have everything they need. So rather than selling a single product, were supporting the entire workflow. This is where real value in medtech comes to play, and thats how companies are going to win the market. Winning requires all five pillars to be in place at once. Medtech companies cant launch hardware and then two years later decide to launch software or logistics. FROM FOOD TRUCK TO FULL SERVICE To disrupt the medtech field, leaders need to be more than visionaries. Leaders who want to win must be willing to contribute rapid, disruptive, and multilayered innovation. They must constantly be thinking about how to take the company to the next level. Food trucks have become a fixture in nearly every city: fast, convenient, and always ready to serve. That spirit inspired us at Paragonix to ask, what if healthcare delivery worked the same way? What if, instead of waiting for products to ship or support to arrive, every essential tool and expert could come directly to the team that needs them? That question led to the creation of the Paragonix Distribution Fleet, a mobile extension of our ecosystem that brings technology, logistics, and clinical expertise together exactly when and where theyre needed. The fleet ensures consistent access to organ preservation technologies, coordinates donor organ transport, and connects teams with on-demand clinical support. It brings the five pillars closer to the point of care. This model represents what the next generation of medtech looks like: ecosystem delivery. Hardware arrives alongside the tools and expertise that make it truly work. Logistics and services move in sync. And when timing matters most, like in organ transplantation, every pillar of innovation travels together to protect outcomes and save time. LEAD THE WAY TO THE FUTURE OF INNOVATION Success is no longer about the number of units sold; its about how seamlessly your company integrates into care. Medtech leaders must involve more stakeholders in development and consider every part of the product journey, from how equipment travels to how it connects across systems. Healthcare delivery is changing, and so is customer behavior. Institutional buyers look for partners who understand the full continuum of care: operations, logistics, data systems, and patient outcomes. When you connect expertise with delivery, and devices with data, you dont serve the marketyou expand it. The future of medtech belongs to the companies that stay close to the customer, connect every detail of care, and never stop improving how its delivered. Lisa Anderson is president and founder of Paragonix Technologies, a Getinge company.
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E-Commerce
Tis the season of holiday celebrations with friends, family and, yescoworkers. Work holiday party attendees can typically be divided into two camps: those who look forward to donning an ugly sweater and doing shots with Lloyd in accounting, and those who have their I cant make it excuses locked in long before December 1st. Good news for the latter camp: the number of companies hosting any kind of holiday party is on the decline. In 2007, 90% of firms said they were hosting one, according to data from (the coincidentally named) Challenger, Gray & Christmas. In 2024, that number dropped to just 64%. After spending 40-plus hours a week already with coworkers, do you really need to give up an evening in the busiest time of the year to small talk over bought-in-bulk canapés? Short answer: if you can, you probably should. Despite having the word party in the name, it is still a work event. Even if your company claims the party is optional, the subtext here is skipping the party may be frowned upon, or, at the very least, who does and doesnt attend will be noted by management. And if you are in a leadership position, you pretty much have no choice in the matter. Opting out without good reason could make workers seem disengaged from the job or the team. (A fair assessment considering employee engagement is at a ten-year low). This may come back to bite when being considered for promotions down the line: being visible and building relationships are key to getting promoted. For many employees, though, that mindset feels old-fashioned: People are increasingly focused on maintaining a firm line between their job and their personal life. Their schedules are packed, they may be juggling childcare or health conditions, or they might simply not want to go without needing to justify the decision. It all comes at a time in which tolerance for forced fun in the workplace feels at an all-time low, from retirement parties to after-work happy hours, which Gen Z has become particularly averse to. A 2023 survey of 1,000 U.S. workers by people analytics platform Visier found nearly two-thirds said they had cut back or stopped attending work events outside normal hours, including holiday parties. If your boss doesnt plan to go, and a large chunk of your coworkers usually skip it anyway, then youre probably fine doing the same. Still, young professionals in particular are largely pro-office party, with 95% of workers between 18 and 34 believing holiday soirees boost engagement, according to an Indeed study. Holiday parties can be fun if you make them so. (Even if they can be HRs worst nightmare.) If youre keen to skip, there are ways to say no to work events while still being considered a team player. But if forced festive fun is your own personal hell, remember, you dont have to stay for the full length of the party if you dont want to. Make sure your boss sees you, swipe a couple of hors d’oeuvres, and stealthfully dip after an hour. (And you dont even need to wish anyone seasons greetings on the way out.)
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E-Commerce
In the high-stakes premium travel race of 2025, every major credit card issuer is trying to claim the loyalty of affluent travelersand airport lounges have become the most visible battleground. American Express is refreshing its Platinum Card and launching a new fast-format Sidecar lounge. Capital Ones Venture X card has become a darling among travelers, thanks to its hyperlocal boutique-style lounges. And Citi has returned to the ultra-premium arena with the $595 Strata Elite card. As for Chase? Fresh off raising its Sapphire Reserve annual fee to $795 and launching its Sapphire Reserve for Business card, the finance giant is now signaling that its lounges arent meant to be carbon copies of existing models. Theyre meant to be destinations. That direction becomes unmistakable with the opening of the newest Chase Sapphire Lounge by The Club at Harry Reid International Airport (LAS) in Las Vegas. The two-story space arrives on Wednesday, December 3, with a marquee feature: Chases first-ever champagne parlor offering bar cart service, sparkling wine, mimosas, seasonal spritzes, and tray-passed bites. [Photo: Chase] Its theatrical, indulgent, and distinctly Vegasan early clue to how Chase sees the next phase of luxury travel benefits. Were super excited about this lounge, Dana Pouwels, head of airport lounge benefits at Chase, tells Fast Company. A key focus for us with the Sapphire Lounge strategy is really bringing the best of the city into the lounge and really creating a destination that customers want to go to and visit different locations so they can learn something new. In a year when premium cards are escalating their lounge and concierge offeringsand, in many cases, their feesChases champagne lounge doesnt just offer bubbles. It offers brand differentiation. Why Las Vegasand why now Las Vegas was Chases sixth-most booked domestic travel destination in 2025, and it plays an outsize role in Sapphire Reserve customer behavior. Other issuers have staked new ground in Vegas, too: American Express is preparing to open its Sidecar by the Centurion Lounge location there sometime in 2026. Capital One is adding another of its boutique-style lounges at LAS as part of its 2025 expansion. [Photo: Chase] Chase’s stepping in with its own conceptrooted in sense of placeunderscores the citys growing importance as a travel loyalty battleground. This lounge is really about capturing the vibrant energy of Las Vegas, Pouwels says. We went for bold, shimmering finishes . . . but then we paired that with desert-themed touches that celebrate the unique landscape of the region. Chase uses each lounge to test new ideas, an approach that contrasts sharply with the uniformity seen in many airline-branded lounges. A highlight, specifically for me, of this lounge is we are doing our first-ever champagne parlor . . . another fun way for us to do something unique and different on this lounge, Pouwels says. This experimentation is part of Chases signature. Its Phoenix lounge introduced a pre-bookable Airstream kitchen. San Diego features hyperlocal seafood dishes. And Boston brought wellness treatments into the fold. We test different concepts in each market . . . due to customer feedback, Pouwels says. That is a differentiating factor for us as we think about the lounge landscape overall. [Photo: Chase] Culinary partnerships as a national strategy In Vegas, that means chef David Chang’s Momofuku brand. Momofuku has been part of the Las Vegas community for nearly a decade, and so they’re really the perfect partner for us here, Pouwels says. Theyll be bringing some favorites . . . like spicy cucumber salad, crispy nori potatoes, and then their famous pork bun. Other markets showcase similarly intentional partnerships: Philadelphia: Middle Child Clubhouse dishes, Elixr Coffee, and a local craft beer garden celebrating the citys brewing heritage. LaGuardia: Fairfax dishes and coffee from NYCs famed Joe Coffee. San Diego: Oscar’s Mexican Seafood and Groundwork Coffee anchor a West Coastinspired menu. This consistent commitment to locality differentiates Chase from other airline lounges and gives Sapphire Reserve a culinary identity distinct from the Platinm Cards chef collective or Venture Xs local brewery collaborations. The fee hikeand what lounges have to do with it Chases decision to raise the Sapphire Reserve annual fee to $795 earlier this year puts it squarely in competition with the Amex Platinum ($895) and Citi Strata Elite ($595). Meanwhile, Capital Ones Venture X remains significantly lower, at $395, drawing attention from cost-conscious premium travelers. To justify a nearly $800 price tag, Chases lounges must deliver real, experiential value. [Photo: Chase] The lounge strategy is really based on creating experiences for our card members on the end-to-end travel journey, Pouwels says. The reason that we open lounges in the first place is really to make travel better for card members. And even as some competitors are tightening guest access, Sapphire Reserve and Sapphire Reserve for Business card members can bring two guests for freea meaningful differentiator as United Airlines, Delta Air Lines, and Amex adjust their policies to curb crowding. What sets a Sapphire Lounge apart from competitors? Pouwels frames it in terms of personalization and flexibilitytwo things travelers increasingly demand across card ecosystems. We really think our lounges are differentiated, unique, personalized, and really focused on elevating that customer’s travel journey, she says. Chase aims to meet travelers where they are: Guests with hours to spare can enjoy sit-down dining, wellness spaces, and private suites. Guests with mere minutes can benefit from grab-and-go options, specialty coffee, and quiet seating zones. It doesn’t really matter whether you have 15 minutes or whether you have an houryou still want a great lounge experience, Pouwels says. A lounge as a loyalty engine In a year when premium cards are redefining what luxury meanswhether its Amexs chef-driven menus, Venture Xs locally brewed perfect airport beers, or Citis sweep of high-value lifestyle creditsthe Las Vegas Sapphire Lounge shows how Chase plans to compete: through curated destination immersion. The champagne parlor is more than a novelty. Its a glimpse of Chases long-term bet that the future of loyalty isnt just about pointsits about places. And if Chases evolving lounge strategy stays on this course, the airport might soon become travelers first taste of their destinationnot just the place they pass through to reach it.
Category:
E-Commerce
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