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AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that the company has "made the decision to maintain [its] current approach to offering users third-party cookie choice in Chrome." It will also "not be rolling out a new standalone prompt for third-party cookies" that would have allowed users to opt out of being tracked by advertisers. Google has made the announced a few days after a federal judge ruled that it has an illegal monopoly on online advertising. The company originally announced that it was going to phase out third-party tracking cookies in 2022 as part of its Privacy Sandbox initiative, which aims to make the web more secure and private to use. But due to a series of delays and regulatory hurdles the UK's Competition and Markets Authority (CMA) and the US Department of Justice both looked into Google's initiative out of concerns that it could harm smaller advertisers the planned deprecation got delayed to 2024 and then again to 2025. Last year, Google ultimately decided that it wasn't going to kill third-party cookies and will instead introduce "a new experience in Chrome that lets people make an informed choice that applies across their web browsing." That new experience isn't coming. In his new announcement, Chavez said that a lot has changed since the Privacy Sandbox initiative debuted, and Google has taken new developments in privacy-enhancing technologies that secure people's browsing into consideration when it made its decision. Despite killing all its plans to remove third-party cookies from Chrome, Google will keep the Privacy Sandbox initiative alive. Chavez said it will continue enhancing tracking protections in Chrome's incognito mode, such as launching IP Protection later this year, and will continue working on features like Safe Browsing, Safety Check and built-in password protections.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-will-keep-third-party-tracking-cookies-on-chrome-as-they-are-130026362.html?src=rss
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Marketing and Advertising
Amazon has sold Kindle ereaders for almost two decades but it wasn't until last year that it went beyond black and white. The Kindle Colorsoft Signature Edition came out in October and despite a previous screen issue that seems fixed it's a great product overall. Our biggest quip is the price, $280 for the 32GB edition, compared to $200 for the 32GB Kindle Paperwhite Signature Edition, for example. Now, a new sale is easing the strain on our wallets, dropping the Kindle Colorsoft Signature Edition to $225 a 20 percent discount and record-low price. The deal is the same whether or not you opt for three months free of Kindle Unlimited. The seven-inch display touts "paper-like color," up to eight weeks of use in one charge and has an an IPX8 waterproof rating. Plus, it's especially nice for graphic novel readers who want to get the full effect. Amazon is also running two types of book sales. If you have one of their ereaders, then you can get three times the amount of points every time you buy a Kindle book between today and Friday, April 25. If ereaders aren't your thing then you can check out Amazon's Book Sale, on through Monday, April 28. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/amazons-kindle-colorsoft-is-back-on-sale-for-a-record-low-price-125807447.html?src=rss
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Marketing and Advertising
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