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Ive had more caviar since starting work on the Celestiq than I have during the entirety of my career at General Motors, Erin Crossley, Cadillacs design director for color and trim, says before tucking into a ramekin at Gucci Osteria on Rodeo Drive. The uptick in caviar consumption is a leading indicator that Cadillac is going upscale. As design director for the Cadillac Celestiq, the American luxury brands new, bespoke electric vehicle, Crossley sits with customers from all over the world and mines more than 350,000 permutations to deliver their perfect personalization. [Photo: GM] The low-slung EV with a 303 mile range starts at $340,000, pushing the American automaker into the realm of German, Italian and English luxury sports cars. But the price can tick much, much higher, with options from leather floors to eucalyptus fiber mats. We know that these clients have the means to do anything, she says. Its like building a house: How detailed do you want to get? [Photo: GM] Return to glory days Cadillac owned the luxury market for most of the twentieth century before ceding share to more exciting foreign rivals. GM hopes the arrival of the Celestiq heralds the brands comeback and represents a return to its glory days. With its exaggerated proportions and brash demeanor, the Celestiqs design evokes the American style and optimism of Cadillacs midcentury heyday, according to Michael Simcoe, VP of Global Design. Simcoe, the handlebar-mustachioed designer who is set to retire this year, considers the Celestiq his swan song. [Photo: GM] For Cadillac to come back as a brand, it needed to do what Cadillac had always done, and that’s create vehicles that exaggerated proportion and were very American in their style, he tells Fast Company. Its a very optimistic, very strident view of the world, which was very big in the 50s through 60s and 70s in America. In particular, the Celestiq drew inspiration from the 1957 Eldorado Brougham, a limited-edition sedan filled with luxury features; it was Cadillacs last hand-built car for nearly 70 years. With its low stance, large wheels and wheelbase longer than the full-size Cadillac Escalade SUVs, the Celestiq defies category, Simcoe says. At this level of luxury, everything is much bigger, he says. Think about the other premium brands around, and they’re traditionally executed as a three box sedan with a big trunk. But the Celestiq has a low, fastback profile that makes it stand out on the road. [Photo: GM] Built by hand GM builds two Celestiqs a day on average, a far cry from the automakers higher volume vehicles churned out on a production line. The car is built by hand in Warren, Michigan, at GMs Tech Centera midcentury marvel itself commissioned by legendary designer and automotive executive Harley Earl and created by renowned architect Eero Saarinen. [Photo: GM] But the car also uses 3D-printed parts made from aluminum, stainless steel, and titanium. And like the Brougham, which introduced air suspension to the market, the Celestiq showcases a couple of other firsts: a smart glass roof featuring four quadrants for passengers to control opacity, as well as electronic shutters that obscure screen content while driving and can be controlled remotely via a QR code on the phone. It’s very rare in an engineer’s career where you get to go completely off script and make up a bespoke car, says Tony Roma, executive chief engineer. The idea was, when you’re making a statement to hang your whole brand on, you don’t want somebody to walk up and find that piece of pastic and go, Oh, really, like, this is the best you could do, right? For the interior, it became an obsession of the team that all of the little metal parts were either printed or made from finely detailed casting. [Photo: GM] Who wants to buy a $340,000 Cadillac? Cadillac has declined to reveal the number of Celestiqs it plans to build, but it will need to find a viable customer base ready to spend somewhere in the mid-six figures for a Detroit-made car. The value proposition lies in the customization process, which usually takes place in a screening room at Cadillac House in New York or at a mobile popup like the Pendry West Hollywood, where Crossley and her team walked me through a process so extensive I forgot I wasnt a paying customer. [Photo: GM] When we design a vehicle with a customer, we won’t share that same specification with anyone else, so you’ll know that there’s no one else who has a car with exactly the same specification as yours, Simcoe says. Do you need to do that? No, but it’s important to the people who are buying this car to go through the process and own it. [Photo: GM] To herald its return to luxury, Cadillacs new playbook has the brand meeting customers where they are, feverishly expanding its presence in the luxury market over the past three years. In 2022, the carmaker signed a multi-year deal to become the automotive sponsor of the U.S. Open Tennis Championships. The following year, the brand returned to the prestigious 24 Hours of Le Mans race in France after a decades-long hiatus. On Saturday, it unveiled a logo for its inaugural Formula 1 team ahead of its plans to join the grid in 2026. [Photo: GM] Ultimately, GM hopes that some of this glamour trickles down into its more quotidian EV lineup, as it aspires to make Cadillac the best-selling luxury EV brand in the U.S. this year. [Photo: GM] Yo, VIP, lets kick it I took the Celestiq for a test drive in Los Angeles. As the morning rush faded away on the 101, Vanilla Ice came on the 38-speaker Dolby Atmos sound system, and I was transported into the rappers ode to the open road. Luxury, I realized, is what you dont notice. No noise, no bumps, no trafficalthough, to be fair, the Celestiqs extravagant proportions drew a share of the rubberneckers. Instead, I felt as though I was gliding through air as I ascended the Angeles Crest Highwaya career-first out of the thousands of cars Ive tested. [Photo: GM] The wide open space between my vantage point and the cars front pillara mark of distinction in the premium segmentcaptures cloudless blue skies on a 76-degree day. A sedan thats longer than an Escalade and takes four months minimum to build isnt exactly practical, but at this moment, this drive is in a class of its own.
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New Tesla car sales plunged across Europe in April even as sales of other electric vehicle brands soared, in part due to backlash against CEO Elon Musks support for Europe’s far-right politics, as well as growing competition from both European and Chinese EV carmakers, according to Reuters. Last month, Tesla’s new car sales in the U.K. and Germany tanked to their lowest in over two years, falling 62% and 46% year on year, respectively, even as demand in both countries rose for EVs. And in Spain, there was more bad news for Tesla, with new sales falling 36% in April 2025 compared with the the same month a year earlier, according to data from ANFAC, the Spanish Association of Automobile and Truck Manufacturers, as reported by Reuters. Shares of Tesla stock (NYSE: TSLA), which have been a roller-coaster ride since the beginning of the year, were down about 3% in midday trading on Tuesday at the time of this writing. Tesla’s billionaire CEO Elon Musk’s politics, both at home and abroad, have cost him dearly. Americans have continued to boycott Tesla and protest Musk, angered by his role in the Trump administration and his so-called Department of Government Efficiency (DOGE), which has ordered widespread layoffs of government workers and slashed federal budgets, wreaking havoc on the government’s ability to function both efficiently and effectively. In Europe, where Musk has shown support for far-right politics, just as in the United States, Europeans have been protesting and boycotting the EV carmaker, in addition to vandalizing Tesla showrooms and charging stations. Musk has pledged to cut back on his government meddling, but for now it seems the damage to his reputation and company is already done. A look at the numbers shows that despite Tesla still being one of the largest electric car manufacturers in the world, its market share is weakening, especially in Europe. Earlier this month, the European Automobile Manufacturers Association confirmed that Tesla sales fell 49% in Europe in the first two months of 2025, despite the fact that overall EV sales in Europe were up 28%. April’s numbers showed where exactly that pain point was. Tesla sales plunged an eye-popping 81% in Sweden, to their lowest since October 2022, and were down 73.8% in the Netherlands when compared with the same month last year. Sales fell 67% and 59%, respectively, in Denmark and France, and 33% in Portugal. In the first quarter of 2025, Tesla sales in Spain fell 17%, while electrified vehicles sales, of both hybrid and electric vehicles, were up a whopping 54%. Chinese EV automakers BYD, MG, and Omoda were up 644%, 80%, and 346% so far this year, respectively, per ANFAC.
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Andrew McCutchen hasn’t had the conversation with 7-year-old son Steel yet, but the Pittsburgh Pirates star knows it’s probably coming at some point. Steel, already playing in a youth baseball league, will probably come home at one point and ask his five-time All-Star father if he can have whatever hot item his teammates might be wearing during a given spring. McCutchen plans to accommodate Steel up to a point. The oldest of McCutchens four children is already rocking an arm sleeve, just the way dad does. Yet if Steel is hoping his father will spring for a sliding mitt a padded glove a player can slip over one of their hands to protect it should the hand get stepped on while diving headfirst for a base he probably shouldn’t get his hopes up. McCutchen, who has stolen 220 bases at the major league level, has never worn one. And he’s quick to point out the next time the cleat of a fielder mashes his hand will also be the first. Still, the 38-year-old understands. Once upon a time, he was a 20-something who epitomized baseball cool, from his dreadlocks (long since shorn) to his goatee to his rope chain to the occasional skull cap he wore underneath his batting helmet, all of it designed to accentuate McCutchen’s innate blend of talent and charisma. It’s all about the drip, McCutchen said with a smile. Even if the drip (Gen Z slang for stylish clothes and their accessories) emphasizes fashion over function, particularly when it comes to the gloves which look a bit like oven mitts that are becoming just as ubiquitous in the Little Leagues as they are in the major leagues. Safety and self-expression Former major leaguer Scott Podsednik (career stolen base total: 309) is credited with inventing the sliding mitt during the late stages of his 11-year career. Tired of having his hand stepped on, Podsednik worked with a hand therapist for a solution. The initial mitts were relatively simple. A 2009 picture of Podsednik sliding into second base shows his left hand covered in what looks like a padded modified batting glove, all wrapped in black to match the trim on his Chicago White Sox uniform. Things have gotten considerably more intricate over the years. Google sliding mitt designs and you’ll find themes ranging from the American flag to an ice cream cone to aliens to a poop emoji ( yes, really ). Scott McMillen, a lawyer in the Chicago area, had no plans to get into the baseball accessory business. He first took notice of sliding mitts when his son Braydon, then 10, pointed out one of his teammates had one and said basically, Oh hey dad, wouldn’t it be nice if I had one, too. They headed to a local sporting goods store, where McMillen was surprised at the variety available. That was around 2021. By early 2024, McMillen had launched Goat’d, a specialty baseball accessory company with everything from sliding mitts to batting gloves to arm sleeves to headbands and more, many of them religiously inspired. Sales during their first full year? Over 1 million units. We were surprised at how large the marketplace is, McMillen said. Maybe he shouldn’t have been. Youth sports have bounced back from the COVID-19 pandemic. The Aspen Institute’s 2024 State of Play report noted that the participation levels in sports among children ages 6-17 were the highest theyve been since 2015. Baseball’s numbers have steadied following a decline. Little League International told The Associated Press last fall that more than 2 million kids played baseball or softball under its umbrella across the world, an uptick over 2019. Many of those kids are also fans of the game, some of whom may have noticed their favorite major leaguer sporting a mitt when they’re on the bases. Yes, that was San Diego Padres star Fernando Tatis Jr. sliding across home plate ( feetfirst, by the way ) with a bright yellow mitt on his left hand in the ninth inning of a 2-1 win over Pittsburgh last weekend. It’s one of the many ways in which the game has evolved over the years. When McMillen grew up, there wasn’t much swag to go around. We had our baseball uniform and our glove (and) everyone looked the same, everyone was the same, he said. Now, everyone wants to express themselves individually. The best way to do that without acting like a clown is to wear something that shows people who you are. Self-expression, however, doesn’t exactly come cheap, particularly in an era when top-of-the-line bats are $400 or more. What amounts to an entry-level sliding mitt can go for $40, but Goat’d and others have versions that can fetch double that. That hasn’t stopped sales from being brisk, and McMillen points out it’s not merely a luxury item. We dont play football with 1940s safety equipment, he said. You feel better in the (batter’s) box when you have something that protects you, right? With a sliding mitt, it’s also like, Hey this is fun. Its cool. I want to be like my fave high school player, like my favorite college player. It’s becoming increasingly common for McMillen and other members of the company’s staff to spot Goat’d gear at the field. In recent months, they’ve popped up in youth tournaments from Georgia to Las Vegas, sometimes in the back pockets of players as young as 6 or 7. McMillen can’t help but shake his head to see his product become part of the time-honored tradition of kids imitating their heroes. Which is good for business and, oh by the way, probably unnecessary. The pressure to keep up Here’s the thing: In most if not all youth baseball leagues, headfirst slides that would require a player to stretch out their hand to secure the bag are illegal. In Little League, for example, stealing bases for players 12 and under is rare because the player can take off only after the ball has reached the batter. And even if they do bolt for the next base, they have to slide feetfirst. The only times in Little League that a baserunner can dive headfirst toward a base is when they are returning to it while in a rundown or during a pickoff attempt, both of which are also rare. That doesn’t stop the players from wanting a sliding mitt. It also doesn’t stop their parents from buying them, all part of the pressure to keep up with the Jones that has practically been a part of youth sports culture since the first time somebody came to practice with a batting glove or wristbands. It’s a phenomenon Chelsea Cahill and her family has known for years. The longtime educator who lives just east of Columbus, Ohio, has spent most of the last decade shuttling her three boys from practice to games to tournaments. What she and her husband have learned over the years is that some trends come and go, but the pressure to have the right stuff remains. There’s always that feeling of This is the next new thing’ or This is what youve got to get, Cahill said. They appeased their sons up to a point, but only up to a point. Last summer their youngest son Braxton, then 11, and the rest of the kids on his travel team kept pestering their parents to buy sliding mitts. Entering the final tournament, the team moms decided to give in. Sort of. Rather than plop down that kind of money for something they didn’t actually need, the moms headed to a local dollar store and bought them actual oven mitts the kind used to pull tonight’s dinner from out of the oven. Average retail price? Less than a cup of coffee at the gas station. Oh, and the kids loved them, and wore them during the game. Cahill posted video of them playing with the mitts stuck in their back pocket to her TikTok account. The video is now at 12 million views and counting. They thought it was hilarious, but we didnt really think they would wear them for the rest of the tournament, Cahill said. We were wrong. They really embraced it! Among viewers of that TikTok, by the way, were the people at Goat’d, who sent Braxton a couple of mitts as a result. The good news is, Cahill now won’t have to buy one for Braxton this spring. Yet there’s also something else she has learned through the years: This time in her boys’ lives is fleeting. For proof, just look at her calendar. Her two older sons the ones who played travel baseball just like Braxton, and asked for all the cool stuff their teammates had, just like Braxton has gave up baseball by the time they got to high school. Her advice to parents who might be feeling the financial pinch of what it takes to play these days: Relax. We’ve learned as parents is to stop taking it so seriously, she said. Theyre kids. Let them have fun. The reality A day after hundreds of members of the Monroeville Baseball and Softball Association marched through the Pittsburgh suburb’s well-appointed community park, the regular season is in full swing. All four fields are alive with the chatter of coaches, parents and boys and girls aged anywhere from 5-12. Over on Field 1, the Rays are in the middle of their season opener. Playing first base, Josiah Jones has his glove at the ready, with a black sliding mitt noticeably sticking out of his left back pocket. Per the league rules, the Rays and the other players at the Bronco level (ages 11-12), play actual full-on baseball. They can take leads and steal bases whenever they like, though headfirst slides are only allowed when returning to a base, just like in Little League. Longtime MBSA executive commissioner Josh Plassmeyer is milling about, trying to keep tabs on everything. Plassmeyer outlawed sliding mitts on his son Grant’s 10-and-under tournament team, calling them a distraction” because players would spend so much time fiddling with them once they got to first base, they would miss signs from the third-base coach. About 50 feet away, Jones settles into the box and rips a ball to left-center field. His long legs carry him past first base, and he cruises into second with an easy double. As his teammates erupted in the dugout, Jones beamed for a brief moment. Then, as the opposing pitcher stepped onto the rubber, he took an aggressive lead off second and eyed third. His back pocket, the one where his sliding mitt had been 30 minutes before, was empty. Will Graves, AP national writer
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