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2025-12-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers. Read the full article at MarketingProfs

Category: Marketing and Advertising

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2025-12-03 14:53:59| TRENDWATCHING.COM

Opened last week in luxury mall Siam Paragon, NEXTOPIA is part museum, part technology showcase, part community space.

Category: Marketing and Advertising

2025-12-02 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. Read the full article at MarketingProfs

Category: Marketing and Advertising

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