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This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. Read the full article at MarketingProfs
Category:
Marketing and Advertising
In a first-of-its-kind innovation, robots in Shenzhen are now autonomously riding the subway to deliver goods to merchants. Developed by Vanke Logistics, these penguin-inspired delivery bots utilize off-peak hours to transport supplies to convenience stores located throughout Shenzhen's subway stations. The solution tackles a persistent challenge for subway merchants who previously relied on ground transportation, facing parking difficulties and high delivery costs.Using AI-powered scheduling, panoramic laser radar and advanced mechanical systems, the robots can independently navigate stations, enter and exit platforms, board trains and identify arrival stations. The initiative represents a collaborative effort between Shenzhen Metro Group and Vanke, merging rail transit with unmanned delivery technology. Shenzhen's subway system, which recently transported over 10.4 million passengers in a single day, houses hundreds of stores across more than 300 stations. (Related: Madrid's metro moonlights as a delivery service in 'Última Milla' pilots.)TREND BITEVanke's subway-riding robots represent a fundamental rethink of first-mile/last-mile logistics. By shifting deliveries underground via existing metro infrastructure, the robots bypass the bottlenecks of dense urban environments and could significantly reduce above-ground traffic congestion.Meanwhile, the robots' deliberately whimsical appearance reflects a growing design philosophy where automation is positioned not as threatening, but as helpful and even charming. As these technologies proliferate, urban dwellers will increasingly expect their cities to function more or less like theme parks intelligent, responsive and frictionless where infrastructure doesn't just function efficiently but does so with a touch of delight and personality.
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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