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The next big meeting on your calendar might not have any other attendeesit might just be you. A growing number of high-performing leaders, including managers at Google and other Fortune 100 companies, are carving out protected focus blocks and treating them like mission-critical meetings. With constant pings, shallow tasks, and back-to-back calls, this might be the only way to produce strategic, high-value work. Google and Microsoft have even rolled out Focus Time features that automatically block off calendars to protect deep work. Paige Donahue is a product marketing leader at Google who helps YouTube creators grow their communities and monetize their followings. She says shes started using the Focus Time feature inside Google Calendar to carve out protected blocks for deep work. Before, my day was really just a stream of constant meetings, and I think a lot of people can relate to that, she says. It was meeting after meeting, ping after ping, and I was finding that I didnt have a lot of time to do the deep work thats really important to move things forward. Now, she notes, its much easier to see forward momentum. [The focus time feature] is really helping me get in the groove and tackle projects . . . instead of getting bogged down by endless meetings. Deep work has become a job requirement While the idea of deep work isnt new, the urgency around it is. Leaders can no longer treat focus as a luxury. In todays reactive workplace, carving out uninterrupted time for thinking and creating has become a core leadership responsibility. And employees want this just as much as executives. According to a recent Twilio survey of over 1,200 UK workers, 47% said they prioritize distraction-free focus time, and 36% said theyd like their employers to formally schedule such quiet periods. This suggests that protecting focus isnt a personal quirkits a cultural shift waiting to happen. But its all too easy to let your week get sucked up by shallow work, the work that may appear urgent (such as last-minute requests and fire drills) but rarely move you towards the end-of-year KPIs that determine your bonus and future promotion potential. At Lifehack Method, where we coach executives and teams on productivity, we see this firsthand: when leaders skip focus time, teams flounder in shallow work. When they protect it, they model a culture of depth, clarity, and results. Every Friday, our clients practice a Weekly Planning ritual where they calendarize the entire week, ensuring strategic work has nonnegotiable slots before the week fills up with reactive tasks. Forget time management, start managing your attention The calendar is a useful tool, but the deeper shift is about what we choose to protect. As organizational psychologist Adam Grant points out, the old paradigm of time managementsqueezing as much as possible into the dayhas limits and can even be detrimental. The new frontier is attention management: the art of focusing on getting things done for the right reasons, in the right places, and at the right moments, as Grant defines it in a New York Times essay. When we coach leaders in our programs, we encourage them to embrace this mindset shift. The question isnt How do I fit this in? but Does this deserve my attention? That pivot can mean the difference between a week lost in shallow work and a week that produces breakthrough outcomes. Use your deep work blocks to empty your mind of those pesky urgent tasks and give yourself the gift of diving into your most leveraged activities. These are often not even on your to-do list, thats how little attention they tend to get! When a calendar block isnt enough, bring a buddy Of course, protecting time on a calendar doesnt always mean using it well. Getting forward momentum is tough when youre facing procrastination and anxiety about how to start. Thats where accountability comes in. Enter virtual coworking, a rising trend that pairs you with a partner online to ensure you show up and do the work. Many of our clients here at Lifehack Method rely heavily on coworking sessions as a force multiplier to speed through otherwise procrastinated tasks. Science backs this up. A 2024 study in Frontiers in Human Neuroscience found that real-time, subtle feedback during lapses of attention helped participants regain focus. The researchers concluded that it may be more effective to intervene during low-focus moments than to simply enforce long, uninterrupted blocks. For high-stakes or creative work, this suggests that lightweight accountability systemslike coworking sessions or structured check-inscan serve as the feedback nudges that keep people in the zone. Virtual coworking platforms are seeing traction among enterprise employees. Taylor Jacobson is the Founder & CEO of Focusmate, the worlds No. 1 virtual coworking community. He shares that Fortune 500 Focusmate members currently average 31% more sessions than the average user, and 13% more time spent on the platform. Donahue shares that at work, she uses both virtual and in-person coworking to ensure she says on task. I am a big fan of coworking. I feel that it adds a layer of accountability and its just nice to sit around the campfire with other people who are in it as well. Its a great way to do deep focused work almost like a sprint. How to make focus time impactful Protecting focus blocks isnt just about willpower. It requires communication and culture change. Leaders who succeed tend to: Treat focus time like a sacred meeting. Dont reschedule unless its truly urgent. Communicate clearly. Let your team know when youre offline for focus and when youll be available again. Pair protection with accountability. Use tools like Focusmate, oras we do at Lifehack Methodstack focus time with rituals like our Winning the Week Method planning process, which makes deep work part of the weekly rhythm. Model the behavior. When managers visibly protect focus, employees feel empowered to do the same. Protect your focus to future-proof your job As tools evolve and workplace demands intensify, the rarest resource is no longer money, ideas, talent, or even time. Its unbroken attention. Leaders who defend it will drive innovation; those who dont risk drowning in noise. Focus time is not indulgent. Its the only way to do the kind of workcompanies actually pay leaders to do.
Category:
E-Commerce
I saw my first holiday-themed ad on TV before Halloween. I was startled, yet not surprised. Kind of a funny feeling, really. Yes, the annual holiday shopping sprint is upon us. For years, the process has been defined by frantic comparison searches and endless product review scrolling. But this year, you can finally delegate the busywork to an army of digital assistants. AI is no longer just a party trick: it’s a legitimate, price-savvy, personal shopping engine. Want to skip the agonizing research and focus on finding that perfect gift without blowing your budget? Here are four essential AI tools you should be using right now. Gift Idea Generator You need a thoughtful gift for someone whose interests are scattered or obscure. Traditional gift guides are useless here. Enter AI. Feed your favorite generative AI tool a rich, conversational prompt: “My uncle is 70, retired, loves restoring classic cars, collects vintage vinyl, and just started learning Italian. What are three unique gifts under $150?” The AI cross-references these details against a massive product database to suggest items youd never dream up on your own. For brainstorming with conversational prompts, services like Gemini, ChatGPT, Copilot, or Claude are perfect. If you want tools that link directly to purchasable products, check out dedicated gift AI tools such as Gift Genie or Giftruly. Price Tracker In the volatile holiday market, timing is everything. AI price-tracking tools eliminate the need for manual site refreshing and guesswork. Flag a specific item or product category you want, and set a target price. The AI monitors thousands of product pages and vendor histories across the web, analyzing historical pricing data to determine if a “sale” is actually a good deal and alerts you the moment the item hits your desired price point. You can use specialized browser extensions such as Camelcamelcamel for monitoring prices on large e-commerce sites, or utilize general AI search tools such as Google Shopping and Gemini to track price drops and historical pricing directly within search results. Agentic “Just Buy It” Tools This takes price tracking a step further. Agentic AI can do more than just find the deal; it can be instructed to execute the purchase for you. Instead of merely entering a search query, issue a full command: “Find the best-rated stainless steel coffee maker with a thermal carafe under $100, and purchase it when a verified deal brings it under $85. Ship it to my home address.” The AI agent, using your pre-approved payment and shipping details, actively monitors the market and, upon meeting your criteria, completes the entire checkout process – all without you lifting a finger. Look for platform-specific agents like Gemini with Google Shopping or systems based on OpenAI’s Agentic Commerce Protocol, which are authorized to perform actions such as completing a checkout. Automated Review Summaries Before you commit to a purchase, you need the full picture on quality and common defects. But nobody has time to read 2,000 product reviews filled with shipping complaints and single-sentence praise. AI uses Natural Language Processing (NLP) to consume all available customer feedback, from star ratings to lengthy complaints, and generates a concise summary. It intelligently extracts and aggregates the key themes, such as “battery life is excellent,” or “setup is too complicated,” presenting a balanced overview in a few short paragraphs or bullet points. This allows you to vet a product in seconds rather than hours. Many large online retailers, such as Amazon, now have built-in AI summary capabilities displayed above the customer review section. Alternatively, you can simply paste the text of a bunch of reviews into a chatbot such as ChatGPT and ask it to summarize the sentiment and list the pros and cons.
Category:
E-Commerce
Tennis is experiencing a resurgence, with almost 26 million people playing in the U.S. alone. That number has been on an upward trajectory five years in a row. While the sports renewed cultural relevance can be attributed to multiple factors, brands across fashion, entertainment, and even sports leagues like Major League Baseball are capitalizing on the trend through unconventional opportunities. On December 8, LoanDepot Park, home of baseballs Miami Marlins, will undergo a temporary redesign to host the Unified Events Miami Invitational, a one-night, first-of-its-kind exhibition featuring top tennis stars Carlos Alcaraz, Joo Fonseca, Amanda Anisimova, and Jessica Pegula in a city with a strong appetite for elite tennis. Brazilian tennis player Joo Fonseca [Photo: Courtesy of Miami Marlins] While they have the Miami Open, there is such a fervor for tennis in the Miami market, especially for those players, says Molly Pendleton, SVP of MLS, Touring, and Unified Events. To tap into the markets enthusiasm, Pendleton and her team originally planned to host the event in a traditional arena, a common choice for these exhibition matches. However, due to scheduling conflicts and the time needed to set up the courts, Unified Events decided not to take that route. Since both United Events and the Marlins work with sports and culture company IMG, the partners explored creative ways to bring tennis to a baseball stadium. They selected LoanDepot Park because it offered optimal sigh tlines and a high-quality fan experience. I was skeptical until I saw the renderings of what it could look like and what the fan experience would be, says Pendleton. [I] got on board with the idea [that] this could be a really unique experience for fans and the players. Anthony Favata, Vice President of Operations & Events for the Marlins, and his team created CAD renderings to visualize the transformation, which sealed the deal. We have an extremely versatile building, says Favata. Tennis was always on the road map. A Stadium Built for Adaptation [Photo: Courtesy of Miami Marlins] Historically, LoanDepot Park, formerly known as Marlins Park, was built to accommodate a variety of events. After opening in 2012, it hosted an international soccer game, and over the years, expanded to other entertainment, including concerts. Now, with recent investments in its infrastructure, the organization is reimagining the stadiums design to expand its non-baseball slate. For the Marlins operations team, months of site visits, engineering assessments, and software modeling informed how they will compress the stadiums 130,000-square-foot footprint with 37,442 seats into an 8,700-square-foot environment with 12,000 seats for a quality viewing experience. Its very important that you have that intimacy and the premium feel of being as close to the court as you can get, Favata explained. One thing that [was] created for us is the need to remove the pitchers mound. Design Challenges and Transformations Unlike a tennis court, the typical dimensions of a baseball field is not rectangular but rather a snow-coned shape. To achieve the level of intimacy spectators want during a tennis match, the Marlins will place the court in front of home plate. Based on their CAD visualization, the team decided that the court will run diagonally from first base to third base. [Photo: Courtesy of Miami Marlins] One of the most complex design challenges in creating an intimate environment is the full removal of the pitchers mound, an undertaking requiring roughly eight hours by a dedicated five-person crew. We’ll remove [the] clay, and we’ll make sure it’s flat so that our flooring can come on top of that mound and then we can come on top of it with the cork, explains Favata. This step ensures the installed court sits at the ideal distance from spectator seats so fans have up close and clear views of play. Previously, LoanDepot Park featured a natural grass field. However, the stadium later transitioned to a turf surface. Leveraging the stadiums in-house flooring system has proven beneficial, allowing adaptability of its turf surface for various events. A team of up to 20 people will lay down a thick, plastic event decking or protective flooring called Terraplas directly on top of the clay comprising the pitchers mound. To further avoid impacting the clay underneath, the team will place a cork-rubber blend called Regupol Aktiv atop the Terraplas, followed by another layer of wood. Finally, additional workers will lay down the professional hard court, which will be transported overnight from the Charlotte Invitational happening just before the exhibition match in Miami. [Photo: Courtesy of Miami Marlins] The Marlins operations team will get a head start on the mound removal for another event occurring two days prior to the match. However, the majority of the conversion will happen overnight, involving about 37 people across multiple vendors working from roughly 10 p.m. on December 7 into the morning hours of December 8. Enhancing the intimacy created by removing the pitchers mound will be the addition of roughly 600 temporary seats. The team will also recline the foul ball netting. While the main event will occur infield, the Marlins plan to restrict access to the outfield. As Favatas team reconfigures the field into a tennis court, ensuring player safety is critical. Although it’s an exhibition, we want to make sure that the court is at the highest level of play, Favata said. Some of the best in the world are going to be performing. We want to make sure it’s safe for them. Creating a Premium Tennis Environment Beyond the technical build, the team will deliver a complete tennis environment with premium courtside seating, hospitality, and signature cocktails (Miami Ace and Sunset Invitational) inspired by the U.S. Opens Honey Deuce. Partner brand activations include Segafredos specialty desserts and coffee, Geicos tennis bracelet activation, and Penguin Tennis Apparels pop-up retail shop to create an immersive experience. [Photo: Courtesy of Miami Marlins] Depending on its success, Unified Events anticipates this invitational being an annual event in Miami. Its already nearing capacity with about 9,500 seats sold, with tickets starting at $40. In the meantime, the Miami Marlins are preparing for other events in the new year, like the Winter Classic in partnership with the National Hockey League. We’re very much involved in trying to continue to put this venue at the forefront of the concert and live entertainment business [with] some of those sports that you don’t typically consider in a baseball diamond that are cool, that are splashy, that are global, Favata said. [We want to] draw an attendee base to the facility that may not already be familiar with the venue in hopes that we give them a great experience and they return for Marlins baseball.
Category:
E-Commerce
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