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Uber is expanding its robotaxi ambitions with the help of Volkswagen. The two companies are teaming up to offer autonomous rides in ID. Buzz vehicles. They plan to deploy thousands of the vehicles in multiple US markets over the next decade. Testing is slated to start later this year with human safety drivers at the wheel. All going well, Uber and VW aim to start running ID.Buzz robotaxi rides in Los Angeles in late 2026. Volkswagen AG's MOIA division is supplying its autonomous driving tech. The ID.Buzz is an electric, modern version of VW's classic Type 2 Microbus. The vehicle finally hit the US last year for a starting price of $59,995 for the base model. Uber has been offering robotaxi rides in Waymo vehicles for a while. It's gradually been expanding the number of markets in which it offers such rides. Waymo rides are currently available via Uber in the likes of San Francisco, Los Angeles, Phoenix and Austin.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/uber-is-adding-volkswagen-id-buzz-evs-to-its-us-robotaxi-fleet-140919926.html?src=rss
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Marketing and Advertising
The Spacetop AR laptop made a splash when it debuted a few years ago with an intriguing pitch: What if you could have a notebook that works entirely through augmented reality glasses, without a built-in screen of its own? Unfortunately, we found the Spacetop experience to be underwhelming, and the hardware seemed like a tough sell for $1,900. Last Fall, Spacetop's creator Sightful told CNET that it was abandoning the screen-less laptop altogether and instead focusing on building AR software for Windows PCs. Now, we have a clearer sense of what Sightful is up to. Today, Sightful is officially launching Spacetop for Intel-powered Windows AI PCs, following a short trial launch from January. For $899 you get a pair of XREAL's Air Ultra 2 glasses and a year of Spacetop's software. Afterwards, you'll have to pay $200 annually for a subscription. The software works just like the original Spacetop concept it gives you a large 100-inch AR interface for doing all of your productivity work except now you're not stuck with the company's middling keyboard and other hardware. Spacetop might be compelling to AR fanatics who already own Intel AI PCs like the Surface Laptop Pro for Business, or a Dell XPS machine with the Core Ultra 7 chip. But if you don't have one of those computers, you'll have to add it to Spacetop's already high cost. And don't forget about prescription lenses: Those will run you $50 for single-vision and $150 for progressive. Spacetop doesn't support Intel chips without NPUs, as its AR interface requires constant AI processing. It doesn't work AMD or Qualcomm's AI CPUs, either. The company partnered with Intel to optimize Spacetop for its platform, which included help with understanding Intel's NPU architecture as well as tweaking its chips to help the AR software run better. In a conversation with Engadget, Sightful CEO Tamir Berliner noted that the company might pay more attention to other chip platforms if it gets similar attention. As for Mac support, Berliner said in a statement to Engadget: "Yes, we plan to create a version of Spacetop for Mac the timing is still TBD based on a lot of different factors regarding laptops, silicon, compute power, glasses, and more. We will be excited to share more news when we are able. Given its price and the strict PC requirements for using it, Spacetop clearly isn't meant for a wide audience. But there are potential benefits for early adopters. Its large AR screen could make it easier to multitask without large monitors, and it's also easier to focus on your apps since Spacetop vastly simplifies the Windows 11 interface. There are some obvious privacy benefits, too, since no one else can see what you're looking at in AR. The big downside, though, is that you'll have to get used to wearing Xreal's large Air 2 Ultra glasses. When we demoed it at CES, we found it to be an improvement over previous Xreal frames, thanks to their sharp 1080p micro-OLED displays and wider field of view. The Air 2 Ultra are also notable for having 6DoF tracking, which allows you to move around AR objects. While sleeker than the Vision Pro, the glasses are still pretty clunky, and you'll also have to snap in additional prescription frames if necessary. I'll need to see this latest iteration of Spacetop in action before making any final judgments, but it's clearly a more viable concept as an app that can work on a variety of laptops. Nobody wants to buy bespoke hardware like the old Spacetop laptop, no matter how good of a party trick it may be.This article originally appeared on Engadget at https://www.engadget.com/ar-vr/spacetop-ar-is-now-an-expensive-windows-app-instead-of-a-useless-screenless-laptop-140030911.html?src=rss
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Marketing and Advertising
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies. Read the full article at MarketingProfs
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Marketing and Advertising
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