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On Saturday, July 26, tens of thousands of people, including large numbers of families, are expected to join Families First protests and rallies against the Trump administration’s policies. Those policies range from reversals of environmental protections to the newly passed big beautiful bill, with its massive cuts to Medicaid, to the White House’s immigration policy, which has led to raids and arrests carried out by U.S. Immigration and Customs Enforcement (ICE) across the country. Here’s what to know. What’s happening? Thousands of parents, grandparents, immigrants, caregivers, children, and religious leaders are planning to gather in peaceful demonstrations in all 50 states, with major events scheduled in Washington, D.C.; Tucson, Arizona; and Chicago. “At a time when too many families are already struggling to afford what they need, these cuts will take away families healthcare coverage, food, and essential care, and some families have already had loved ones disappeared by ICE, Ai-jen Poo, executive director of Caring Across Generations, told Fast Company. “Our families come first, and well continue showing up for one another.” What to expect According to organizers, Families First is a nationwide day of action with family-friendly rallies, youth art-making fairs, teach-ins, canned-food drives, and community events to raise awareness about the need for healthcare, safety, food, education, and climate action to protect children and families in the United States. Like many of the recent anti-Trump protests, Families First is expected to include people from all walks of life and parts of the country. As previously reported, protestors have included struggling middle-class families with young children; retirees worried about cuts to Social Security and Medicaid; teachers in schools where funding has been pulled and diversity, equity, and inclusion (DEI) programs are under attack; and recently laid-off government workers targeted by the so-called Department of Government Efficiency (DOGE). Who’s organizing Families First? Families First events are being organized by a coalition of more than 75 organizations, led by the National Domestic Workers Alliance, MoveOn, Community Change Action, Caring Across Generations, MomsRising, Planned Parenthood, Peoples Action, Family Values @ Work, Families Over Billionaires, and the Service Employees International Union. A full list of coalition partners and scheduled events is available at the Families First Now website.
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E-Commerce
Outdoor product company Yeti is best known for its coolers, but this summer, it has a surprise hit product that doesn’t having any cooling functionality at all. It’s a tote bag that’s been part of its existing product offering for yearsbut has gone viral on TikTok after taking a page out of the Stanley playbook, with product offerings that are colorful, accessorizable, and collectible. Launched in 2018, the durable, waterproof, $150 Yeti Camino Carryall Tote Bag isn’t new, but now dubbed the hottest mom tote of the summer, it’s taking on a new life as the sort of colorful must-have consumer product we’ve seen previously with the likes of Stanley cups or Trader Joe’s totes. At least one analyst credits the bag’s new level of popularity with a rise in stock price for the company, which reported quarterly sales of $351 million, up 3% from the same period last year. [Photo: Yeti] The bag’s hefty design is at the heart of its appeal. At 18.1 inches by 15.2 inches, the bag is big, “but not too big,” according to Yetis product page. And though it weighs barely more than 3 pounds empty, the tote’s oversize handles were built for carrying a lot at once, including bottles and half-gallon jugs that can be organized with deployable dividers. As its name implies (camino means road in Spanish), it’s tough and designed to be used on the go. “You can carry everything from firewood to kids’ sand tools to water for washing your hands after camping somewhere,” Yeti’s head of marketing, Bill Neff, told Fast Companys Jeff Beer in March. “Then you can hose it out. It became the super versatile piece for us.” The idea behind the Camino was Yeti cofounder Roy Seider’s, but not everyone at the company saw its potential at first. It was Yeti’s second bag product after branching out into the category in 2017, it and became a quick hit. “We didn’t know what it was going to be,” Neff said in March. “We thought it was going to skew female. No one really understood it, except for Roy, but we launched it and it was bananas how fast, for both male and female customers, it became the product that they used for everything.” For a company whose coolers have been called a luxury good for bros, though, the tote has offered an avenue to market specifically to women. Product images and TikTok videos tagged with the bag skew female, while colorways like influencer beige, pink, and cherry blossom cater especially to female tastes. As of this writing, all the fun colors are sold out on Yeti’s website and you can only order the Camino in boring colors: olive or navy. It’s clear the Camino is not just a bag for the outdoorsman anymore. It’s become a bag for moms too, as a heavy-duty, all-purpose utility purse or as a beach or diaper bag for long summer vacations or a quick trip to the park. It’s functional for sure, with room for everything, but like a dude donning North Face in the city, there’s an element of gorpcore in its appeal as an accessory. The ability to customize the bag with patches, charms, or Labubus, plus a rotating, limited-edition seasonal colorways, gives the product an extra edge on TikTok, where newness, exclusivity, and conspicuous consumption reign supreme. Yeti is now doubling down on bags. The company bought the Montana bag brand Mystery Ranch in January, and on its earnings call in May, CEO Matthew Reintjes credited the Camino specifically for helping Yeti’s strong quarter. “Yeti is bringing a unique point of view to this fragmented bag space supported by our strong design, brand and commercial engine,” Reintjes said. “We remain very optimistic about the massive global addressable market we see in front of us across premium bags, packs, and luggage.” Reintjes calls the Camino tote “the sleeper product” in Yeti’s portfolio. “It’s like the Swiss Army knife of bags,” he said in March. It’s more than just its versatility and durability, though, that have proven valuable for the company. Every brand is looking for its Stanley cup moment, and with the Camino tote, Yeti has found in its portfolio a product capable of viral TikTok infamy of its own.
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E-Commerce
Legos newest set is a replica of a Nintendo Game Boy, and its designed to tap into the millennial nostalgia thats ruling the cultural zeitgeist. The 421-piece set is the latest in a series of collaborations between Nintendo and Lego, which have included builds based on the Super Mario, Animal Crossing, and Mario Kart worlds. Currently, the Game Boy is available for preorder at a price point of $60; it will be purchasable online and in stores starting October 1. [Photo: Lego] According to a press release, the collectible is an almost one-to-one replica of the original Game Boy, standing at just over 5.5 inches tall and 3.5 inches wide. It comes complete with a control pad, A and B buttons, a contrast adjustment, and a volume dialessentially, all the elements youd find on the original device. The main drawback is that, tragically, the brick-based Game Boy is not playable. However, it does come with a Game Pak slot and two Game Paks (also made of Legos, of course) based on The Legend of Zelda: Link’s Awakening and Super Mario Land. The Game Paks come with lenticular screensor screens that use light deflection to mimic movementreplicating scenes from the respective games, so you can briefly pretend that its a functioning electronic. Legos Game Boy replica comes as 80s and 90s IP has flourished in pop culture. Movies like Barbie and Twisters, fast-food menu throwbacks, and the return of 90s fashion (like via the long-dead J.Crew catalog) have all brought millennial nostalgia into the limelight. [Photo: Lego] Theres also renewed interest in retro tech aesthetics, even among younger generations who werent around during the products heydays. In 2024, that meant product releases like Anduril founder Palmer Luckeys 90s-esque portable gaming device and a pager by Sega that only sends emojis. So far this year, the Commodore 64 PC has already made a comeback and the iPod Nano got turned into a design object. Now the Game Boy is on sale againif only in Lego form.
Category:
E-Commerce
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